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Mass Notification/Disaster Response Washington tech firm claims predictive analytics can improve emergency response operations WASHINGTON, Nov. 28, 2016 – As Katrina made landfall in the hurricane season of 2005 - emergency managers evacuating New Orleans, faced their biggest challenge - determining where, when, and who would be harmed the most. For over a decade, NeST Group, a metro DC based techno-conglomerate, has systematically invested in building decision support platforms - that go beyond mere forensic analysis and provide predictive intelligence - that commanders can use in real-time to improve tactical emergency response operations. “The WWW is rich with data feeds - social media, internet of things (iOT), surveillance, primary surveys, biometrics, spatial imagery - however, we consume a very tiny fraction of this massive information mine to determine outcomes,” states Dr. Javad K Hassan, the founding Chairman of the NeST group. “Aggregating data hives to visualize future intuitively, eludes all, but a handful of sophisticated cyber intelligence (CYBINT) outfits,” he explains. Across the past decade, business Dr. Javad K Hassan decisions using public domain data steadfastly increased - in crafting entry and expansion plans, patterning consumer behavior, and developing distribution strategies. Yet in tactical fields - like combat, search & rescue, or counter-terrorism - its potential still lies largely untapped. Anoop Madhavan, the Senior Vice President of the NeST Group explains, “The Boston Marathon bombing triggered the steepest adoption of the National Incident Management System (NIMS) across military and emergency response organizations in the US.” NIMS is the presidentially directed federal platform to unify and coordinate responses between various agencies. An incident commander and a tactical operations chief certified by the Homeland Security Emergency Management Agency on disaster operations, Mr. Madhavan firmly believes “deterministic models and information is key to the success of a field commander; it enables him/ her to establish effective, efficient, and safe priorities to all operatives contributing to the mission’s success.” NeST Group companies, rally on 28 technology frontiers - ranging from fiber optics, embedded systems, signature intel applications, and geographic information systems. Two group companies are rated at CMMi level 5 - the highest award accorded by the Carnegie Mellon University’s Software Engineering Institute. “Right from its capture at a sensor,” clarifies Matt Onojafe (Director of Government Contracting of Opterna AM, the group’s fiber optics arm), “we guide data through its lifecycle as it transforms into actionable intelligence.” Matt has successfully led Opterna’s recent contract awards from the US Department of State, Army, Navy and the Defense Logistic Agency (DLA). Conventional analytic systems stop with best ingress routes, effective apparatus, and optimal HR configurations to respond to a mission. NeST’s high maturity predictive systems take deterministic ability, many levels further. It profiles - with high levels of statistical confidence - the evacuation route a community in a disaster aftermath will instinctually traverse; the defensive or offensive tactic an adversary will adopt in combat; and even the exact location where the target of a search will be discovered.

As the group prepares to transition to the new administration’s intelligence, homeland security, and defense policies, its IT investments are honed to equip America’s warfighters, intel analysts, and first responders, with better aggregated and visualized information. About NeST NeST Group is a $400 million international conglomerate with more than 4000 scientists, engineers, and employees - headquartered in metro Washington DC. It has offices in the Americas, Europe, the Middle East, South Asia, Japan and the Far East. NeST’s strategic leadership stems from its founder and group chairman, Dr. Javad K Hassan, who was a senior VP at IBM. NeST Group has health care (ultrasound systems, MRI equipment, PAC systems), green energy (fuel cells, wind turbine control systems), embedded systems, wireless, IT, and fiber optics products. GE, Toshiba, Hitachi, ABB, Verizon, Honeywell, France telecom, and Etisalat are all prominent customers of the group. Sign-up for Free GSN Digital Editions and Email Newsletters Free subscription to your selection of GSN digital editions and daily/weekly email newsletters. Add new selections or opt-out of any selections at any time. GSN Monthly Digital Edition GSN Airport, Seaport, Rail, Border Security Weekly GSN Daily Insider Newsletter (5 Days Weekly) GSN Cybersecurity Newsletter GSN Media Kit CLICK HERE The News Leader in Physical, IT and Homeland Security www.gsnmagazine.com 29