Army - Stimulating Simulation

More documents

Recommendations

Info

Germany Committed to Common Defense By Lt. Gen. Jorg Vollmer The German Army chief of staff describes how and why his country is fully committed to NATO and the common defense of Germany’s partners. Page 32 32 40 12-Step Plan for Curing a Toxic Team By Keith H. Ferguson A toxic team is a group of people who conspire to work against the direction desired by leadership. The first step toward fixing a toxic team is to admit the problem exists. Page 40 For Brain-Injured Vets, COMPASS Offers Direction By Mitch Mirkin A VA research program called Community Participation through Self-Efficacy Skills Development, or COMPASS, is aiding veterans with brain injuries by teaching them skills that help them manage their condition. Page 43 Peer Pressure: Attorney Evaluation System Might Benefit All Officers By Col. William M. Connor An Army Reserve officer who is an attorney in civilian life describes how the legal profession’s system of peer evaluation offers an efficient, fair and equitable alternative for military use. Page 47 47 43 Facebook Embedded in Family Life By Rebecca Alwine Military families use Facebook for myriad reasons, including staying in touch with family and friends, obtaining up-to-the minute news, and gathering information to help with transitions and moves. Page 52 52 Counseling Can Uncover Oppressive Climate By Capt. Gary M. Klein and 1st Lt. Brock J. Young Regular counseling not only builds trust but can also uncover command climate issues. Page 54 54 49 Reading: The Key to Critical Thinking By Lt. Col. C. Richard Nelson, USA Ret. As part of the process of connecting ends and means, Army leaders must be broadly educated and read accordingly— beyond briefing books prepared by their staffs. Page 49 2 ARMY ■ March 2016
Letters A Fight We Can’t Afford to Lose ■ Usually, in boxing, a one-two punch is good for a knockout, but the one-twothree punch in the first three articles in the Front & Center section of the January issue should certainly foster a wakeup. Retired Gen. Frederick J. Kroesen (“America: Step Up, Wake Up, Wise Up”), Emma Sky (“What Lessons Should We Take From the Iraq War?”) and retired Lt. Col. James Jay Carafano (“Syria Operations Sending All the Wrong Signals”) put in perspective the absolutely critical situation that faces our country, the dangers thereof, and the tough road to recovery. Such discussions are long overdue and, unfortunately, muted. I have been around for 93 years and have seen the results of our lack of preparedness in two world wars, and I do not want it to happen again. You have made a good start with these splendid articles, but the bugle must be sounded louder. Please take a deep breath before the next issue. Maj. Gen. Chet McKeen, USA Ret. Fort Worth, Texas Recruiting Saw Many Changes ■ In his January article, “Let’s Solve the Army’s Recruiting Challenges,” retired Col. Bob Phillips omits mention of a third advertising campaign that preceded Maj. Gen. Maxwell R. Thurman’s arrival as head of the U.S. Army Recruiting Command. Recruiting always gets tougher when the economy improves and inevitably, advertising is looked to as a partial solution. I was deputy director of advertising and sales promotion for Recruiting Command from June 1973 until January 1993 and believe knowledge of earlier hits and misses can be helpful to those now in charge of using advertising to help provide the strength. The advertising program effectively began in 1971 with a campaign designed to make young people rethink traditional objections to Army life. The slogan “Today’s Army Wants to Join You” suggested a kindlier welcoming than the average new recruit was liable to encounter, and aspirations of the Army’s Modern Volunteer Army office that were never widely implemented were publicized. Old soldiers saw it as a threat to good order and discipline. Civilian critics wondered if it was a misrepresentation. It was pulled after two years and replaced with “Join the People Who’ve Joined the Army,” which ran until 1978. That it did so without controversy was mostly because lessons learned with the earlier campaign had been taken to heart by the advertising agency and Army officials responsible for approving the ads, but also because it was less visible. “Today’s Army” had burst on the scene with a major television buy, but Congress kept Army advertising off TV, the most intrusive (and effective) medium, from 1973 to 1978. Then, Army recruiting was put on the defensive by a congressional staff report containing quotes by soldiers in Europe alleging lies by recruiters and misleading impressions in the advertising. The contract advertising agency, N.W. Ayer, addressed the problem by creating the “This is the Army” campaign, which promised a “warts and all” view of Army service. This approach was welcomed in the Pentagon and the halls of Congress but found few fans among struggling recruiters, who observed that some of the “warts” were mainly helpful to their competitors in the other services. This was the advertising that Thurman found when he arrived at Recruiting Command. In an early meeting, he told agency executives he wanted it replaced with something more upbeat to match the many changes in recruiting he was about to introduce. They outlined, and he approved, an approach that entailed best industry practices and catered to his formidable analytical demands. Unlike his predecessors in command, he took an intense interest in the yearlong process, reviewing progress in grueling monthly sessions and educating the agency in important aspects of the “product,” notably the Army modernization program that would make credible the copy line: “In the Army, the Cavalry flies, the Infantry rides, and the Artillery can hit a fly in the eye 15 miles away.” The somewhat dispirited recruiters U.S. Army National Guard/1st Lt. Jessica Donnelly Members of the South Carolina Army National Guard graduate from the Recruit Sustainment Program. March 2016 ■ ARMY 3
Page 1 and 2: The Magazine of the Association of
Page 3: ARMY The Magazine of the Associatio
Page 7: Seven Questions Scarce Resource for
Page 11 and 12: News Call U.S. Air National Guard/M
Page 13 and 14: GENERAL OFFICER CHANGES* Maj. Gen.
Page 15 and 16: Front & Center The Risk of Another
Page 17 and 18: South Korea. These two aims differ
Page 19 and 20: girls or unmarried women. The most
Page 21 and 22: civic virtue. There is already a ra
Page 23 and 24: is seen by some as arrogance is ins
Page 25 and 26: for a short war. Although ultimatel
Page 27 and 28: 2016 AUSA ANNUAL MEETING AND EXPOSI
Page 29 and 30: Army University Will Education Syst
Page 31 and 32: Command sergeants major work on pro
Page 33 and 34: True Professionals By Brig. Gen. Ra
Page 35 and 36: Common Defense By Lt. Gen. Jorg Vol
Page 37 and 38: the north with high-value capabilit
Page 39 and 40: Clockwise: Soldiers practice marksm
Page 41 and 42: of treating casualties: Given what
Page 43: There may be many other factors con
Page 46 and 47: Mitch Mirkin VA psychologist Alexan
Page 48 and 49: SPONSORSHIPS AVAILABLE HOT TOPICS P
Page 50 and 51: the issues inherent with using the
Page 52 and 53: Books included on the Army Chief of
Page 54 and 55:
Facebook Embedded in Military famil
Page 56 and 57:
Counseling Can Uncover By Capt. Gar
Page 59 and 60:
The Outpost Despite Theatrics, Safw
Page 61 and 62:
Soldier Armed Assault Breacher Vehi
Page 63 and 64:
Historically Speaking 250 Years Lat
Page 66 and 67:
AUSA Sustaining Member Profile PRID
Page 68 and 69:
notes in his preface that McCrea
Page 71 and 72:
In some ways, McNair resembled Navy
Page 73 and 74:
ASSOCIATION OF THE UNITED STATES AR
Page 75 and 76:
THE ULTIMATE MULTI-ROLE PLAYER: MED
show all

Army - Stimulating Simulation

Create successful ePaper yourself

Delete template?

Save as template?