Grovelands Graduate Insights - Spring Summer 2016

Spring/Summer 2016 

Grovelands 

Graduate Insights

Foreword 

Contents 

Welcome to the latest edition of 

our Grovelands Insights series. 

This time we have focussed our attention on 

the graduate market, specifically examining 

the experience of graduate workers, how they 

approach job-hunting, and what employers 

should be doing to attract top talent. 

Every summer and autumn a large number of 

graduates enter the job market for the first time. 

It is a highly competitive market, both for the 

graduates seeking their first roles, and for the 

businesses trying to attract them. 

We examine the realities of seeking work for the 

first time; how prepared are graduates? How do 

universities support their students and alumni? 

What types of roles and what level of pay 

attracts graduate interest? How do these realities 

match up against the expectations of students 

still at university? 

With the high cost of attending university, we try 

to understand and explain how this has impacted 

current students’ attitudes, expectations and 

career aspirations. 

This survey reports on current students, 

employed graduates, and graduates who have 

so far been unsuccessful in securing a role. 

This report will help students in forming their 

employment expectations, graduates in assessing 

their position in the market, and employers in 

understanding how they can attract the top 

talent for their business. 

I hope you enjoy the report. 

For more information on our findings please 

get in touch at gi@grovelands.co.uk 

Executive summary 04 

Meet our respondents 06 

Expectations vs realities 09 

Looking to the future 16 

Our conclusion 18 

This survey reports on current 

students, employed graduates, 

and graduates who have so 

far been unsuccessful in 

securing a role. 

Best Wishes, 

Ben Wilson 

CEO, Grovelands

Executive summary 

Executive 

summary 

This edition of Grovelands 

Insights report deals with 

the graduate market and 

its views on work, starting 

a career and finding jobs. 

Here, we outline our key 

findings from each section: 

Meet our respondents 

Of 221 respondents 69% have graduated and 

31% are still at university. The most common age 

of our respondents is 22-25 years. Most are 

single and without children. 

Our graduates and students have attended 

universities across the UK and covered a wide 

range of degree subjects including humanities, 

arts and sciences. 

51% of current students say they are aiming 

to achieve a 2.1 degree classification with 39% 

aiming for a 1st Class; however our data suggests 

far fewer will actually manage to achieve these 

grades with almost as many graduate respondents 

leaving university with a 2.2 as with a 1st. 

Students were evenly split when asked whether 

they were concerned about student debt; a 

small percentage say they do consider debt 

when thinking about future employment. 42% of 

students aim to enter employment immediately 

after leaving university with the remainder aiming 

to travel or complete further study. 

4 | Grovelands Graduate Insights | Spring/Summer 2016

Executive summary 

Expectations vs realities 

Students and graduates are open to a wide 

range of career options, 20% of students say they 

have no specific career path in mind and 59% of 

graduates say they are working in a role unrelated 

to their degree subject. 

Respondents who began to consider and apply 

for roles earlier at university seem to have better 

success in finding work after university. However 

the majority (53%) plan to wait until after graduation 

before completing a single job application. 

47% of graduates say it takes at least 6 months 

to find a graduate role with 18% saying it takes 

more than a year. The competition for roles is our 

respondents’ main concern and reason why they 

feel they are unsuccessful in applications. 

57% of respondents say they did not use their 

university careers services until their final year of 

study and 15% did not use it at all, this suggests 

that universities could be doing more to engage 

with students earlier. 

A good work/life balance is considered crucial 

to graduate workers with 75% feeling this is more 

important than salary. 

Students feel a starting salary of between 

£20,000 - £30,000 is realistic however most 

graduates are earning between £15,000 - £25,000. 

Looking to the future 

63% of respondents feel further study will be 

necessary in order to achieve the graduate role 

that they want, suggesting an undergraduate 

degree is of most value in conjunction with 

other qualifications. 

On average, graduates expect to achieve 

lifestyle milestones (such as owning a home) by 

age 30-35. However students expect to earn 

higher salaries by age 35 than graduates. 

Grovelands Graduate Insights | Spring/Summer 2016 | 5

Meet our 

respondents 

Our pool is made up of 221 respondents, of 

these 69% have graduated and 31% are still 

at university. We surveyed people on both sides 

of graduation in order to examine how the 

expectations of students match up against the 

realities of life after graduation. 

Are you currently studying 

or have you graduated? 

Studying (31.2%) 

Graduated (68.8%) 

Over 2/3rds of 

respondents have 

already graduated 

from university. 

77% of current students surveyed are in their 

penultimate or final year of study, and 28% are 

in the early stages of their university education. 

Part of our interest has been in examining at 

what point in their university life students begin to 

consider career options. We want to understand 

the correlation between those who consider their 

options sooner and success in finding work. 

We have seen a fairly even gender split with 

54% female respondents and 46% male. 49% of 

respondents are 22-25 years of age, with 18-21 

and 26-30 both at 23%. The majority (64%) are 

single without any children. 

51% of undergraduates are expecting to achieve 

a 2.1 grade and 39% expect to achieve a 1st Class 

degree. However, 68% of graduates achieved a 

2.1, 14% achieved a 1st and 13% achieved a 2.2. 

Clearly students aim to achieve the highest 

grade possible, but these figures suggest fewer 

graduates manage to achieve a 1st Class grade 

than those who hope to. With most graduate 

schemes asking for a minimum of a 2.1 degree, 

gaining a lower classification can cause difficulties 

in finding work. 


Meet the respondents 

Respondents are studying 

for a variety of qualifications: 

BSc 

Bachelor of Science 

82 respondents 

BA 

Bachelor of Arts 


MSc 

Master of Science 


10% of our respondents changed their degree 

subject part way through their course. In most 

cases this was due to a personal dislike of the 

original course. Better career prospects was 

the second most common reason for changing. 

Undergraduate students appear to recognise 

that they need to get their course choice right 

and that a university education is an important 

platform to better employment prospects. 

Only 49% of students say they are concerned 

about student debt while 51% say they are not. 

This even divide of attitudes to student debt 

suggests that while debt is a concern, students 

are not being put off university by the cost. 

However, with increases to tuition and cuts 

made to grants, students may well ask what 

their universities are doing to offer them value 

for money. 

Only 3.4% of students said they expect starting 

salaries to be in proportion to increased costs of 

study. This suggests students do not expect to 

see an immediate financial reward after studying. 

MA 

ME 

BL 

Fd 

PhD 

AAT 

Master of Arts 

9 respondents 

Master of Engineering 

6 respondents 

Bachelor of Laws 

3 respondents 

Foundation Degree 

2 respondents 

PhD 

2 respondents 

AAT 

1 respondent 

PhD 

Professional Doctorate 

1 respondent 

MB 

Bachelor of Medicine 

1 respondent 

HND 

HND 

1 respondent

Home location 

66% of our group are White British with a 

wider ethnic diversity amongst our student 

respondents. Students and graduates were from 

universities from all over the UK including Bath, 

Bristol, Exeter, Sussex and Glasgow amongst 

others. We also gained a cross section of degree 

subjects covering Sciences, Economics, English 

and Humanities, Management and Marketing. 

SCOTLAND (5%) 

Respondents come 

from a wide variety 

of locations across the 

UK with some from 

much further afield. 

NORTH WEST 

ENGLAND (6%) 

NORTH EAST 

ENGLAND (2%) 

MIDLANDS (14%) 

EAST ANGLIA (5%) 

WALES (1%) 

EUROPEAN (6%) 

NON-EUROPEAN (5%) 

SOUTH WEST 

ENGLAND (32%) 

LONDON (4%) 

SOUTH EAST 

ENGLAND (20%) 

North East England 

Durham University 

Leeds Beckett University 

Newcastle University 

Northumbria University 

Teesside University 

University of Huddersfield 

University of Hull 

University of Sheffield 

University of Sunderland 

University of York 

North West England 

Blackpool and the 

Fylde College 

Lancaster University 

Liverpool John Moores 

University 

University of 

Central Lancashire 

University of Liverpool 

Midlands 

Aston University 

Birmingham City University 

Coventry University 

Keele University 

Oxford Brookes University 

University of Bedfordshire 

University of Birmingham 

University of Derby 

University of Leicester 

University of Lincoln 

University of Northampton 

University of Nottingham 

University of Wolverhampton 

East Anglia 

Anglia Ruskin University 

South East England 

Canterbury Christ 

Church University 

Northbrook College 

University of Brighton 

University of Chichester 

University of Essex 

University of Kent 

University of Portsmouth 

University of Surrey 

University of Sussex 

South West England 

Plymouth University 

University of Bath 

University of Bristol 

University of Exeter 

University of Gloucestershire 

University of the West 

of England 

London 

City College, London 

Drama Centre London 

London Metropolitan 

University 

London South Bank 

University 

Queen Mary University 

of London 

University College London 

University of East London 

University of Greenwich 

University of Hertfordshire 

University of Westminster 

Wales 

Bangor University 

Cardiff University 

University of Glamorgan 

Scotland 

Edinburgh Napier University 

Glasgow Caledonian 

University 

Heriot-Watt University 

University of Dundee 

University of Edinburgh 

University of Glasgow 

University of Strathclyde 

University of West Scotland 

European 

Politehnica University 

of Bucharest (Romania) 

Non-European 

San Ignacio de Loyola 

University (Peru) 

Acadia University (USA) 

Goa University (India)

Expectations 

vs realities 

This section examines student expectation of 

employment and how this matches up against 

the experiences of graduates. 

20% of students said that they had no specific 

career plans after graduation. Of those who were 

decided, a broad range of careers were planned 

including Medicine, Teaching, Acting, Finance and 

Law. In April 2015, the Telegraph newspaper 

revealed the top 10 most popular subjects to 

study at university. Of these the majority were 

career specific – with Medicine the top result, 

Business Studies second, and Creative 

Art/Design came in third. 

In order to attract talent from the entire 

graduate pool, employers need to be accessible 

to students from a range of disciplines. 59% 

of employed graduates say their role is not 

specifically related to their degree. This suggests 

graduates are open to, and able to find, different 

career paths and so can be attracted to a range 

of businesses. 73% of graduates who are currently 

seeking work are looking for roles directly related 

to their degree specialism, which is in stark 

contrast to those who have found employment. 

One possible conclusion is that graduates who 

are open to differing employment routes and 

more adaptive to the opportunities open to 

them, succeed sooner in finding employment. 

63% of existing students said they will not be 

completing a placement year as part of their 

degree; however 56% have completed some 

form of relevant work experience throughout their 

study – mainly in the form of summer internships. 

The most common total length of experience 

gained was 0-6months (39%); however 19% 

have gained up to a year of work experience 

alongside study. 

Of the graduates surveyed who have not found 

work, 63% have completed work experience of 

some kind; most commonly 0-6 months in length 

(43%). 57% of our graduate workers had not 

completed any work experience during their 

study. This suggests that a lack of work experience 

has not stood in the way of these graduates 

finding work. However, this contradicts graduate 

advice, which promotes the need for work 

experience. There are also varying requirements 

for work experience across different industries. 



Finding employment 

Few of our employed respondents found work 

through traditional graduate schemes. While 

these are a common way to capture graduate 

talent, with most major businesses running a 

graduate programme, they are not a route taken 

by the majority of graduates each year. There 

are limited places on these schemes and a lot of 

competition. 36% of graduates had received job 

offers prior to graduation day, with 8% having 

competing offers for work. Comparatively, 53% 

of graduates wait until after university before 

starting to apply for work, 34% began applying 

during their final year, with 17% beginning to apply 

in their first 2 years at university. Graduates who 

began applying prior to graduation seem to have 

more success in gaining employment, whereas all 

of the unemployed graduates waited to apply for 

roles after their final year. There appears to be 

a positive correlation between early job 

applications and finding paid employment. 

70% of current students have not yet begun 

applying for work, 58% say they plan to start 

applying during their final year of study, and 18% 

are not planning to apply until after they graduate. 

This could be an opportunity for employers. 

Typically graduate schemes have only one intake 

per year, usually in the autumn to coincide with 

the availability of fresh graduates. However, 

if employers were to offer a second intake at 

another point in the year, then arguably they 

would gain access to a greater pool of top talent. 

Employers could open themselves up to those 

graduates who chose to focus on their studies 

until the end of university rather than start 

applying for roles early. This second round of 

on boarding could be crucial in gaining more 

graduate talent out of university. 

Where do students find the jobs they have applied for? 

72% 68% 37% 28% 

find jobs advertised by 

social media/email 

find jobs via 

web search 

find work via 

friends and family 

use the website 

‘Milkround’ 



72% of students apply for jobs that have been 

advertised via social media and email marketing 

campaigns from their university career service. 

68% complete simple web searches for relevant 

roles, and 28% use Milkround. Interestingly, 37% 

stated that friends or family contacts play a key 

part in their search for work, suggesting that the 

power of who you know is still very prevalent. 

Only 3% of graduate respondents gained their 

role through university careers services. 24% 

found roles using online sites such as Reed and 

TotalJobs, and an equal number were placed in 

roles by recruitment agencies. 23% found work 

through family or friends, which supports the 

reliance on personal network building. 11% were 

contacted directly by firms and invited to attend 

interviews. This demonstrates the importance of 

students self-promoting on sites such as LinkedIn, 

and having searchable CVs on job boards. 

47% of graduate respondents believe it takes 

6 months to 1 year to find a graduate role, and 

18% believe that it takes more than a year. With 

high numbers of graduates leaving university 

each year, the graduate market appears to be 

more competitive than ever. Of our unemployed 

respondents, 50% felt competition for roles was 

their main barrier to success. Whilst this is good 

news for employers, as it suggests they can 

select from a larger pool of talent, it does pose 

a possible negative for universities. School 

leavers may be put off university education 

knowing how competitive the job market can 

be. Less conventional routes to employment, 

such as apprenticeships and school leaver 

schemes, may increase in popularity. 

Do you, or did you work part-time 

to finance your education? 

Yes (59.3%) 

No (40.7%) 

Would you consider voluntary 

or unpaid work in order to gain 

experience? 

Yes (72.6%) 

No (27.4%) 



Assistance with seeking work 

Universities seemingly have a real obligation to 

better support students in job applications and 

seeking work. Of our current students, 21% have 

already applied for 1-5 jobs but 30% of employed 

graduates stated that they applied for more 

than 30 roles before finding success. Students 

may benefit from advice to improve their 

application skills. 

57% of our respondents did not make use of 

their career services until their final year of study. 

Additionally, 15% said they had never made use 

of their careers service. Whilst universities cannot 

force students to make better use of the facilities, 

they may need to promote their services better to 

undergraduates. The majority of current students 

felt their tutors are helpful in preparing them for 

work. A surprising 58% of unemployed graduates 

say they did not receive enough support from 

universities to prepare them for work. 50% of 

graduate respondents felt that having a degree 

has not benefitted their search for work as much 

as they had anticipated. Some respondents 

felt personality was of more importance than 

qualifications in job interviews. Others felt the 

connections and relationships made whilst at 

university were more helpful than the degree itself. 

Graduates in the workplace 

We have gained a real insight into how graduates 

find work and what employers do to attract top 

talent. 34% have been in their role for 1-2 years, 

and 45% are less than 1 year into their current 

position. 44% are earning £20,000-£30,000 per 

annum, with 24% earning less than £20,000, and 

7% earning more than £40K. However, 29% said 

they were expecting a higher salary than the one 

gained, and 27% stated they had no expectation 

of salary after graduation. 

We also examined how graduates find working life. 

A recent PWC survey of their employees found 

key distinctions in how the ‘Millennial generation’ 

(born between 1980 and 1995) approaches work, 

in comparison to older generations of employees. 

One key distinction they noted was a greater 

expectation from Millennials to have a good 

work/life balance. This was reinforced by our 

research which found 75% of graduates felt a 

work/life balance was more important than a 

high salary. 62% of our graduate respondents 

felt that their work was not having an adverse 

affect on their personal lives, suggesting that 

employers are meeting demands for a good 

balance between work and life. 



We also examined the leave entitlement 

graduate workers are receiving from employers; 

the majority at 44% receive 21-25 days, 25% 

receive between 26-30 days, and 7% receive 

more than 30 days holiday per annum. Another 

indicator of a healthy work/life balance is the 

number of hours worked per week. At 49%, 30-40 

hours were most common for a graduate’s working 

week, 43% work a 40-50 hour week, and only 

5% work more than 50 hours a week. This would 

support the assertion that graduate workers 

expect and maintain a good work/life balance 

in their early careers. 

If you are still studying, does 

your current course have specific 

modules that focus on finding work 

and work skills? 

Yes (40.7%) 

No (59.3%) 

Is a work/life balance more 

important than a high salary? 

Yes (74.9%) 

No (25.1%) 

24% of graduates are earning less 

than £20,000, with 44% earning 

between £20,000 - £30,000. 



Measuring productivity 

We also examined how recent graduate workers 

measure their productivity at work. Traditionally 

work is measured by hours and time spent 

working on projects. However, the latest 

generation prefer to be measured against 

a different set of criteria. 49% say they should 

be measured against targets achieved and 

40% saying that work completed is the best 

measure, regardless of time spent. 

Setting regular, quantifiable targets seems to be 

the best way to clearly demonstrate to graduate 

workers what they need to do to succeed in the 

work place. This relates to the importance placed 

on a healthy work/life balance expressed by our 

respondents. Modern firms are already adapting 

to this way of working, by offering flexible working 

hours rather than following a fixed 9-5 structure. 

This also indicates a strong level of trust from 

employer to employee, as they can be left to 

work independently and complete their 

workload in their own time. 

We asked how much salary mattered to graduates, 

or if other benefits carried equal or greater 

weight. Overall, students ranked salary highest, 

followed by holiday and flexible working. Of the 

employed graduates, 46% wished for flexible 

working, and 39% wanted the ability to work from 

home (respondents could select more than one 

option). This is in keeping with Millennial’s desire 

to maintain a good work/life balance. Work, 

salary and bonus came in highly at 66%, 

followed by healthcare at 50%. This suggests that 

considerations for work/life balance come into 

prevalence for graduates after they have started 

employment. We also examined the benefits 

graduates are currently receiving; additional 

bonus or commission was a common benefit 

with 63% saying this was offered, however less 

common benefits included additional days off 

of work to volunteer with charities, team break 

out spaces, team events, and discounts for high 

street shopping. 

The working environment on offer is a key 

way in which employers can attract talented 

graduates without increasing salary expenditure. 

46% of graduates stated that they enjoy their 

current position, and are committed to staying 

and developing with the same firm. 36% said 

that, while they enjoy their job, they would soon 

be looking for something new. 



What employee benefits do you 

receive? 

Bonus/commission 

63% 

Health care 

46.7% 

Gym membership 

27.2% 

Expectations of first role 

We asked current students what salary they 

expect to be earning in their first role. This 

showed a discrepancy between expectation 

and realities for graduates. 37% expect to earn 

£20,000-£30,000 straight out of university, 

with 9% expecting to earn more than £30,000. 

Sources differ on average salary figures as we 

see statistics from reports such as the High Flyers 

detailing high salaries via graduate schemes. 

However we know that only a small percentage 

of graduates are successful in achieving these 

positions. It seems more common that graduates 

earn a lower salary (graduate information site 

Graduate Fog suggest £22,000 as an average 

starting figure) hence we see continual reports 

of the ‘boomerang’ generation who return to the 

family home after graduation as they cannot 

afford a place of their own. 

Flexible working 

42.4% 

Ability to work at home 

22.8% 

The most popular of benefits 

are those related to a good 

work/life balance. 

Other 

15.2% 


Looking to 

the future 

Graduates in the early stages of their career tend 

to see the quickest progression and increase in 

their earnings. 45% stated that they have been 

promoted since starting work, and 19% have 

progressed though additional training or study. 

Finding a career where they feel able to grow 

professionally is a key consideration for graduates. 

Of those who have not yet progressed, 22% felt 

that this was likely to happen in the near future. 

Our graduates were also asked what would most 

encourage them to remain in a role; after salary 

(77%) the ability to progress and develop was the 

second highest factor (66%) (respondents could 

select more than one answer). 

We also examined education and whether further 

study would be beneficial to our respondents. 63% 

of students felt further study and qualifications 

would increase their ability to find work. However, 

these can be through vocational and professional 

qualifications as well as traditional university 

pathways. 42% of students plan to go on to 

complete further education in the near future, 38% 

of graduates plan to complete another qualification 

and 39% are still open to the option of additional 

study. Of our unemployed graduates, 57% feel 

further study would be helpful in finding work. 

This may suggest that with a saturated graduate 

market, employers look for further qualifications on 

top of an undergraduate degree. If this is the case, 

then it does call into question the value of a degree 

unless topped up with other qualifications. 

How would you rate your future outlook? 

Very positive 

29.9% 

Positive 

49.7% 

Undecided 

15.3% 

Negative 

4.5% 

Very negative 

0.6% 


Looking to the future 

Respondents are feeling positive about their 

futures with 50% saying they have a positive 

future ahead and with a further 30% saying they 

feel very positive. Only 6% feel negative about 

their future. Interestingly this 6% consists of 

current students and employed graduates. 

Whilst this is only a very small portion of respondents, 

it indicates a level of doubt and concern amongst 

graduates regarding the value of their education 

and qualifications. From our feedback the reasons 

for this are concern over the competitiveness of 

the graduate market and whether having a good 

degree will be meaningful in seeking work. 

A series of questions about milestones in life 

allowed us to gauge the level of future success 

expected by our graduates. 40% of respondents 

hope to own a home by the age of 30, but 9% 

anticipate that this will not happen until they 

are nearer to 40. Across all respondents, 28% 

expect to be earning £35,000-£45,000 per year 

by 35. However, 20% of students felt £75,000 

was an achievable salary by that age, but hardly 

any graduate respondents agreed with this. 

This appears to be an example of student 

expectation far outweighing the realities of working. 

It perhaps suggests that until they join the world 

of work, students are less realistic or do not 

properly consider what salaries and working 

life will be like. 

Are you happy with the 

feedback that you receive 

on your performance? 

Yes (69.7%) 

No (30.3%) 

Another major cost occurred in life comes from 

raising a family; our respondents felt this would 

be financially viable for them aged 25-30 (36%), 

or aged 31-35 (48%). Only 8% of respondents 

said that starting a family was not an important 

consideration as part of their future. Despite 

different and new approaches in work, Millennials 

do appear to plan to lead a fairly traditional life in 

the same footsteps as previous generations. 


Our 

conclusion 

What have we discovered? 

After examining how both students and graduates approach their job search and envisage 

their working life, some key differences between expectations and reality have been revealed. 

We have picked out 4 key trends from our analysis; some of which we expected to see, and other 

elements which came as a surprise. 

1. Increase the number of graduate intakes 

to get the best talent. The majority of 

students and graduates do not start to seek 

roles until after they have left university. With 

employers running only one major graduate 

intake a year, they run the risk of missing out 

on this large pool of talent. By running more 

than one intake throughout the year, businesses 

can better attract and capture graduate talent 

that otherwise would be missed. 

2. A healthy work/life balance is a must. 

Our respondents want a decent work/life 

balance. For many, it is a consideration that 

ranks higher than salary. In addition to this, 

rather than being measured by hours worked, 

graduates respond to having the freedom 

to choose how and when they go about 

completing work and wish to be measured 

against the quality of work delivered rather 

than time spent at work. 

3. Graduates are not concerned about 

university costs. To our surprise the rising 

cost of attending university does not appear 

to be overly worrying or concerning to the 

graduate workforce. However, with a more 

competitive graduate market than ever, 

there is a greater expectation and pressure 

on universities to properly prepare and equip 

their students for job applications and 

working life. 

4. Graduates are open minded about careers. 

We have also found that few graduates leave 

university with a specific career pathway in 

mind, and even fewer graduates find 

themselves working in roles directly related 

to their degrees. Employers who are open 

and available to a cross section of degree 

disciplines will profit more than those who 

are selective in their intake requirements. 

We hope you find the results of this survey 

as interesting and insightful as we do. We look 

forward to publishing the next edition of 

Grovelands Insights. 

To find out more about this survey and the Grovelands Insights series please email us at gi@grovelands.co.uk 

Grovelands would like to thank all those who took part in the survey and have helped us to produce this report.

Bibliography 

Cumming, Ed. “Boomerang Generation: the young adults 

living back with parents.” The Daily Telegraph 15 July 2014. 

www.telegraph.co.uk/finance/property Web. 29 Oct 

2015. 

Dar, Aliyah. “Youth Unemployment Statistics.” House 

of Commons Library 11 Nov 2015. www.parliament.uk/ 

commons-library 11 Nov 2015. 

Davidson, Lauren. “Growing- Ups: Why people in their 20s 

won’t move out of home.” The Daily Telegraph 2 Dec 2014. 

www.telegraph.co.uk/finance/economics 

Web. 29 Oct 2015. 

Graduate Fog, “Average Graduate Salary £29,000 

(as long as you’re on a prestigious grad scheme.” 

http://graduatefog.co.uk. 1 July 2013. Web. 29 Oct 2015. 

Higher Education Careers Services Unit. “What do 

graduates do?” October 2015. www.hecsu.ac.uk 

Web 20 Oct 2015. 

High Fliers Research Limited. “The Graduate Market in 

2015. Annual review of graduate vacancies and starting 

salaries at Britain’s Leading employers.” 12th Jan 2015. 

www.highfliers.co.uk Web. 9 Sept 2015. 

PwC. “PwC’s NextGen: A Global Generational Study.” 

2013. www.pwc.com Web. 9 Sept 2015 

“Student Life: Top Ten Most Popular Subjects.” The Daily 

Telegraph 15 Jan 2014. www.telegraph.co.uk/education 

Web. 29 Oct 2015. 

About this survey 

The statistics and data used in this report were compiled from research carried out by Grovelands using an online 

questionnaire in Autumn 2015 which surveyed students and graduates drawn from our in-house database. 

This report summarises key findings along with our own interpretations of the research, it has bee carefully prepared 

but it has been written using the most common terminology and general terms. The results are provided as generic 

market information only, rather than any guarantee of personal viewpoints regarding salary, position, benefit or any 

other market condition. Grovelands does not make any warranties regarding the use, validity, accuracy or reliability 

of the results and information obtained. 

©March 2016 Grovelands. All rights reserved

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