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Open Air Business January 2017

The UK's outdoor hospitality business magazine for function venues, glamping businesses and outdoor event organisers

FUNCTION VENUES KATA

FUNCTION VENUES KATA TIPIS “ON ANY OCCASION WHERE YOU ANTICIPATE GUESTS OR MEMBERS OF THE PUBLIC MAKING THEIR WAY FROM YOUR PERFECTLY LIT BUILDING OR MARQUEE TO THEIR VEHICLES, YOU NEED TO THINK CAREFULLY ABOUT THE ROUTE THEY WILL TAKE” CANDLED clients (and saving them money on production, meaning they are much more likely to book with you). Interior lighting can be on dimmers and arranged by zone so that you can assist your client in creating different moods in different areas. If you can’t offer a permanently installed solution, make sure you have a good, reliable and broadly priced lighting company on your preferred supplier list who can offer anything from simple uplighters dotted around to more interesting lighting solutions. You can’t imagine how much effect coloured lighting can have on mood. I once attended an event that aimed to recreate the 12 hours from dusk until dawn through lighting alone, and let me tell you, after three hours I was absolutely convinced it was morning! AND WHAT ABOUT CANDLES? Candles offer the most stunning soft light. Venues that don’t allow candles drive me mad as a planner, but I do understand that for some properties there is a legitimate safety risk. If you can’t allow your clients to provide their own candlelight, why not invest in the most realistic and authentic battery operated candles that money can buy. You could always charge a small hire fee to recoup your costs, and this would turn a profit over time. PRACTICAL ESSENTIALS On any occasion where you anticipate guests or members of the public making their way from your perfectly lit building or marquee to their vehicles, you need to think carefully about the route they will take. The chances are it will be well into the night at this point, and some guests will be a little worse for wear and/or in heels! Even the smoothest pathway can develop potholes, and for most outdoor venues we are talking grass, mud or gravel paths. At the very least you can line ABOUT THE AUTHOR Isabel Smith has 10 years in the wedding industry behind her as one of the UK’s top wedding planners and business consultant to venues and other suppliers. Isabel’s expertise spans marketing, sales and operations as she helps new vendors launch as well as assisting established businesses should they find their sales falling. www. isabelsmithconsulting. co.uk / www. isabelsmithweddings. co.uk the way with the solar charged ‘stick in the ground’ lights you can buy from any garden centre to prevent accident or injury. However, when the business is strong enough and can support the investment, permanent, wired ‘lampposts’ for night time pathways and more powerful downlighting for the car park area are a must. After all, you really don’t want to be held to account for a drunken fall or vehicle damage. Remember, etiquette is defined as the art of putting others at ease, and whether your efforts will be recognised by clients or not, you will be the master of good etiquette by ensuring a safe guest experience from arrival to departure. All in all, the right lighting might not absolutely make or break the success of your event space, but you can see how giving the topic some thought could make both your and your clients’ lives a little easier, and a little brighter! 28 WWW.OPENAIRBUSINESS.COM

creating atmosphere > lighting > branding > signage > decorating © Vincent Tim 5 min set up time crystal WR halogen 3 day rental + stand + branding from £300* *Offer available up to the 2017/12/31, in the United Kingdom, subject to product availability WWW.OPENAIRBUSINESS.COM 29 Airstar European Network – London office | +44 2033 016 339 – london@airstar-light.com | airstar-light.com