1 year ago

Open Air Business January 2017

The UK's outdoor hospitality business magazine for function venues, glamping businesses and outdoor event organisers

The latest news from the

The latest news from the world of outdoor hospitality Revolutionary Artificial Candle DEVON-BASED COMPANY Candled has launched a patented LED flame technology that gives the feel and quality of a real flame without any of the health and safety issues. The artificial flame mimics the spectral quality of a traditional candle, replicating the flickering of a real flame. Made from real wax, the candle itself is hard to distinguish from the real thing. The LED candle has no naked flame nor does it generate any heat so is safe to use in all environments, including inside marquees, tents, under duvets for night time reading and even outside in wind and rain. It has an expected life of 50,000 hours (equivalent to burning about 7,000 traditional candles), has four levels of brightness and can be operated by remote control. Director Justin Carey and his team spent two years studying flame dynamics to perfect the technology, which evens ‘dies’ like a real flame when turned off. Co-director Dr Robin Cotton says: “We are excited to bring this product to market after such extensive research and development. I am confident that this is the best artificial candle on the market and is perfect for the glamping and marquee function venue market as it gives the reality of a candle without any health and safety headaches. We have been working closely with the National Trust too as the Candled product offers the perfect solution for lighting historic houses authentically.” IMPORTANT Readers – to continue receiving Open Air Business OPEN AIR BUSINESS magazine is cleansing its database so that the 7,000 copies we send out go to the right people. This means that if you haven’t already done so, you need to sign up for free, either online ( or by using the form on page 4. You will then be added to the subscriber’s list and will continue to receive your free copies. 24 Wigwams for Glenlivet Forest Park WIGWAM HOLIDAYS WILL construct 24 luxury glamping cabins at Glenlivet Forest Park, Tomintoul, in the heart of Cairngorms National Park. Thanks to a successful partnership with the Glenlivet Estate and a successful funding bid, Wigwam Holidays’ latest venture will help expand the tourism accommodation portfolio in the area, introducing affordable glamping to one of the most beautiful areas in the country. Charles Gulland, director of Wigwam Holidays, says, “We’re delighted with the news, which is expected to bring a significant benefit to the local economy in the form of jobs, increasing visitor footfall and boosting direct spend into the area.” Wigwam Holidays is working in partnership with The Crown Estate, whose regional portfolio includes the Glenlivet Estate, near Tomintoul. Work started in October 2016 with phase one featuring the construction of the first 12 Wigwams, which are due for completion by March 2017. Phase two starts in November 2017 and is due for completion in March 2018 when 24 Wigwams will be in place. As Wigwams are specially designed for year-round occupancy, additional revenues will be brought to local businesses including BikeGlenlivet, the walking and trekking centre, and the Lecht Ski School and Centre. “We are very much looking forward to the mutually beneficial partnership that is being forged with the Crown and Glenlivet Estates,” says Gulland. www. We can help you maximise your potential • Look and Feel • Logos • Websites • • Photography • Styling • Promo items • Give us a call for a free no obligation chat about your venture helen@maro sholmes. Phone: 01905 828377 6 WWW.OPENAIRBUSINESS.COM

Freeing up Rangers’ Time with Inn Style Booking System HIGHER TOWN FARM is a National Trust campsite located in Lansallos, Cornwall. With no formal pitches, rangers look after the site, and any online tools that help them to automate the booking process for the campsite are a huge help. Adopting Inn Style for online bookings has enabled completely automated, 24 hour a day bookings and secure payments, freeing up the rangers’ time so they can concentrate on looking after the important natural qualities of the area. Lucy Honeychurch, one of the team at Higher Town Farm, explains: “It was important for us to be able to add online booking to our website. We do get some ‘walk-in’ customers but the vast majority of campers want to book online. The main benefit is out of hours bookings. It doesn’t matter if our office is manned or not, bookings can still be made. Payments too. All the transactions happen securely online. We don’t have to worry about handling money and payments. It’s all done securely, online and is managed by our finance team service centre.” Higher Town Farm is, like many campsites in the UK, a seasonal site. “We operate from Easter through to the half term holiday in October. You’d have to be very hardy indeed to camp in January in Cornwall!” jokes Honeychurch. “The rangers are still here though, carrying out essential work to look after the landscape for everyone. “We always get lots of bookings in January. As soon as the New Year starts, people start thinking about their holidays and booking their camping pitches. Campsites are always busy in July and August during the school holidays. We’ve noticed an added benefit, since we introduced online booking. We’re finding that we are getting more advanced bookings in the shoulder months – May to June and September.” 30th AFO Conference is a Sold Out Success ‘FESTIVALS AND EVENTS have come a very long way,’ said the introduction to this year’s sell-out Association of Festival Organisers (AFO) Conference at Ettington Chase near Stratford upon Avon. Taking place from 11-13 November, the 30th annual gathering attracted over 200 delegates with 21 trade stands, including five artists’ agents. Delegates were treated to 23 panels and presentations including one to ones, round table discussions and main stage presentations. Rob Kirkham, head of business development at PRS for Music, gave delegates an update on the latest LP tariff negotiations, and Mo Jones of TheTicketSellers, working with Jon Walsh of Shambala Festival, engaged a crowded room with news of the Eventree festival management system. The highlight of the weekend was a risk assessment and health and safety presentation from Mike Richmond of the Events Safety Shop, bringing delegates up to date with the latest on health and safety and CDM. Women in Events featured in a double header with The Network of Women in Events (NOWIE) discussing women in prominent roles in festival and event management, and The White Ribbon Campaign focusing on women’s safety at festivals. Balancing the programme, guidance came from David Agnew of The Met, Eddie Barcan from Glastonbury Festival and Chris Wade from Strada Music, while Paul Hawkins from Attitude is Everything gave an excellent presentation on accessibility for disabled people. There were sessions on: ‘happy children equal happy adults’, revenue from trading, artists’ fees, ticket sales conversion rates, and open discussions on Arts Council funding, artists’ riders, and the use of photographs taken at events. Steve Heap, general secretary of AFO, presented his beginner’s guide to festival management. In showcases across Friday and Saturday, 12 new acts were presented to a packed house and went away with several festival bookings. Tel: 01945 463857 Mob: 07775 921182 WWW.OPENAIRBUSINESS.COM 7