07-Kaidi-Reedi-Neuromarketing

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Even nowadays our conscious mind is only a tip of an iceberg <strong>Neuromarketing</strong> © TNS 4
We do not make decisions without emotions Antonio Damasio, Professor of Neuroscience (University of Southern California) Studied patients, whose ability to understand and use emotions had worsened because of brain damage. Finding: People are not fully rational decision makers – on the contrary! Conclusion: Emotion is an inseparable and central component in decision making. <strong>Neuromarketing</strong> © TNS
Page 1 and 2: Neuromarketing: new approach of mar
Page 3: Think Do Feel Neuromarketing © TNS
Page 7 and 8: THE OLD PARADIGM THE EMOTIONAL REVO
Page 9 and 10: What is neuromarketing? Neuromarket
Page 11 and 12: Technologies used in neuromarketing
Page 13 and 14: 1 3 2 Neuromarketing © TNS 13
Page 15 and 16: The effectiveness of anti-smoking c
Page 17 and 18: Testing of anti-alcohol campaigns (
Page 19 and 20: „Neuron“ results RELEVANCE (EEG
Page 21 and 22: ACTIVATION RELEVANCE General result
Page 23 and 24: Indirect actions and campaigns migh
Page 25 and 26: Using neuromarketing research Possi
Page 27: Thank you! 1 Headshot goes here (bl

07-Kaidi-Reedi-Neuromarketing

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