Hearts & Minds
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What <strong>Hearts</strong> & <strong>Minds</strong> will deliver<br />
Partner organisations will gain an in-depth<br />
understanding of the attitudes and behaviours of<br />
their key target markets. The study will answer key<br />
questions such as:<br />
• who, in profile terms, is participating in one<br />
core sport and also taking part in other<br />
complementary sports and why are they doing<br />
this<br />
• who are the inactive people who may be<br />
persuaded to try your sport, where and how<br />
can they be reached and what messages will<br />
resonate<br />
• where people are on the behaviour change<br />
journey<br />
• how people combine and move between sports<br />
over time<br />
• in what way do different life stages impact on<br />
sport participation<br />
• how to engage with hard to reach groups where<br />
sporting activity levels are low - minorities, the<br />
economically deprived, people with disabilities<br />
etc.<br />
In short, subscribing to <strong>Hearts</strong> & <strong>Minds</strong> will help<br />
you understand existing and potential participants<br />
in your sport and how to engage with them.<br />
This insight will enable you to create targeted<br />
campaigns that address and change behaviours<br />
and evaluate their effectiveness over time.<br />
<strong>Hearts</strong> & <strong>Minds</strong> | Syndicated Research
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