Ittihad FC Brand Manual 2017
Ittihad FC Brand Manual 2017
Ittihad FC Brand Manual 2017
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
corporate<br />
identity
SERVING THE NATION<br />
FOR OVER 9 DECADES
ATHLETICS<br />
KARATE<br />
JUDO<br />
VOLLEYBALL<br />
TABLE TENNIS<br />
FOOTBALL<br />
GYMNASTICS<br />
TENNIS<br />
BASKETBALL<br />
WATER POLO<br />
SWIMMING
contents<br />
BRAND OVERVIEW<br />
1.01 INTRODUCTION<br />
1.02 OUR VISION<br />
1.03 OUR MISSION<br />
1.04 OUR CHARACTERISTICS<br />
1.05 OUR VALUES<br />
1.06 CORE ESSENCE<br />
1.07 BRAND POSITIONING<br />
IDENTITY ELEMENTS<br />
2.01 THE INSPIRATION<br />
2.02 THE LOGO CREATION PROCESS<br />
2.03 REPRESENTATION OF THE BRAND<br />
2.04 THE SYMBOL<br />
2.05 THE BRANDMARK<br />
2.06 PRIMARY IDENTITY<br />
2.07 SECONDARY IDENTITY<br />
2.08 COLOUR VARIATIONS -<br />
BRANDMARK<br />
2.09 COLOUR VARIATIONS - SYMBOL<br />
2.10 THE COLOUR PALETTE<br />
2.11 COLOURS BREAKDOWN<br />
2.12 USAGE RESTRICTIONS<br />
2.13 DEPARTMENT ICONS<br />
2.14 ENGLISH TYPOGRAPHY<br />
2.15 ARABIC TYPOGRAPHY<br />
2.16 PATTERNS<br />
2.17 INFOGRAPHICS STYLE GUIDE<br />
2.18 PHOTOGRAPHY STYLE –<br />
PEOPLE/PLAYERS<br />
2.19 PHOTOGRAPHY STYLE –<br />
COURT/OUTDOOR<br />
2.21 PHOTOGRAPHY - USAGE GUIDE<br />
2.22 TONE OF VOICE<br />
ADVERTISING<br />
3.01 BASIC LAYOUT GRID<br />
3.02 PORTRAIT LAYOUT GRID<br />
3.03 PORTRAIT AD LAYOUT<br />
3.04 LANDSCAPE LAYOUT GRID<br />
3.05 LANDSCAPE AD LAYOUT<br />
3.06 LEAFLET GRID<br />
3.07 LEAFLET LAYOUT<br />
3.08 UNPOLE LAYOUT GRID<br />
3.09 UNIPOLE AD LAYOUT<br />
3.10 MEGACOM LAYOUT GRID<br />
3.11 MEGACOM AD LAYOUT<br />
3.12 POST FLAGS LAYOUT GRID<br />
3.13 POST FLAGS AD LAYOUT<br />
3.14 MUPI LAYOUT GRID<br />
3.15 MUPI AD LAYOUT<br />
3.16 BROCHURE<br />
3.17 BROCHURE - INSIDE PAGES<br />
3.18 ANNUAL REPORT<br />
3.19 ANNUAL REPORT - INSIDE PAGES
STATIONERY<br />
4.01 BUSINESS CARD<br />
4.02 LETTERHEAD - ENGLISH<br />
4.03 CONTINUATION SHEET - ENGLISH<br />
4.04 LETTERHEAD - ARABIC<br />
4.05 CONTINUATION SHEET - ARABIC<br />
4.06 LETTERHEAD PARTNERSHIP<br />
ENGLISH<br />
4.07 LETTERHEAD PARTNERSHIP<br />
ARABIC<br />
4.08 FACSIMILE<br />
4.09 ENVELOPE - DL<br />
4.10 FOLDER<br />
4.11 ENVELOPE - A3<br />
4.12 COMPLIMENT SLIP<br />
4.13 NOTEPAD - A4<br />
4.14 BUSINESS TRAVEL & EXPENSE<br />
CLAIM<br />
4.15 EMPLOYMENT APPLICATION FORM<br />
4.16 INTL. BUSINESS TRIP REQUEST<br />
FORM<br />
4.17 LEAVE REQUEST FORM<br />
4.18 PERSONAL LOAN REQUEST FORM<br />
4.19 CLEARANCE FORM<br />
4.20 INVOICE<br />
4.21 RECEIPT<br />
DIGITAL MEDIA<br />
5.01 WEBSITE<br />
5.02 EMAIL SIGNATURE<br />
5.03 PRESENTATION TEMPLATES -<br />
INTERNAL<br />
5.04 PRESENTATION TEMPLATES -<br />
STRATEGIC<br />
5.05 PRESENTATION TEMPLATES - B2B<br />
5.06 PRESENTATION TEMPLATES -<br />
CUSTOMER<br />
5.07 MESSAGE FROM THE CEO<br />
5.08 DELEGATION OF AUTHORITY<br />
5.09 STAFF HIRING<br />
5.10 NEW PLAYER ANNOUNCEMENT<br />
LIVERY<br />
6.01 CARS<br />
6.02 BUSES<br />
UNIFORMS/ACCESSORIES<br />
7.01 OVERVIEW<br />
7.02 EXECUTIVE MEMBERS<br />
7.03 TEAMS<br />
7.04 COACHES<br />
7.05 MEDICAL TEAM<br />
7.06 GENERAL STAFF<br />
7.07 DRIVER<br />
7.08 OFFICE TEA BOYS<br />
7.09 MAINTENANCE TEAM<br />
7.10 NAME BADGES<br />
8.00 MISCELLANEOUS<br />
8.01 BRANDED MERCHANDISE
introduction<br />
• al ittihad sports club was founded by businessmen and football<br />
supporters in jeddah, saudi arabia in 1927. al ittihad is the first<br />
football club in saudi arabia and enjoys a fan base of more than<br />
four million supporters across the kingdom.<br />
• the club has won two asian federation cups (afc), 1 asian cup<br />
winners, and was described as the “people’s club”.<br />
• in may 2015, al-ittihad entered the guinness book of world<br />
records, as the first and only saudi arabian/asian club entering it,<br />
because the club had won 232 different local and regional<br />
championships in games.<br />
• the club has 11 sports: football and 10 other sports - volleyball,<br />
basketball, table tennis, swimming, water polo, karate,<br />
gymnastics, judo, tennis and athletics.
OUR VALUES<br />
LEADERSHIP<br />
TEAMWORK<br />
INTEGRITY<br />
INNOVATION<br />
QUALITY<br />
PEOPLE
BRAND EQUITY<br />
the people , s club<br />
my club<br />
POD , s<br />
1st football club in the kingdom<br />
Guinness book of world records holder<br />
established from the passion of sport<br />
brand character<br />
professional, daring, local, bold, confident
THE INSPIRATION<br />
ELDEST CLUB IN THE<br />
KINGDOM WHERE IT<br />
WAS FOUNDED IN THE<br />
4TH OF JANUARY 1927<br />
THE SPIRIT OF A<br />
WINNING TEAM<br />
THE FANS
THE LOGO<br />
EVOLUTION<br />
• FOR 80 YEARS, THE BRAND WAS TAKING ITS NATURAL EVOLUTION TREND UP<br />
UNTIL 2008 WHEN THE BRANDING TOOK A TURN IN DIRECTION AND COLOUR.<br />
• IN 2008, A NEW LOGO WAS CREATED FOR THE FOOTBALL CLUB (THE TIGER),<br />
AND THE LOGO WITH THE HISTORY AND EQUITY WAS USED FOR ALL<br />
NON-FOOTBALL OPERATIONS
• THE LOGO WAS OVERCROWDED WITH ELEMENTS<br />
• TYPOGRAPHY STYLE WAS DATED AND OUT OF FASHION<br />
• THE SHIELD DESIGN NEEDED UPDATING<br />
• REDESIGNED THE MAIN CLUB LOGO TO CONTINUE THE EVOLUTION TREND.<br />
• THE TIGER WAS REDRAWN TO BE USED ON MERCHANDISE AND PART OF THE<br />
SECONDARY BRAND
Continues....
Change language