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Bay of Plenty Business News January/February 2017

From mid-2016 Bay of Plenty businesses have a new voice, Bay of Plenty Business News. This new publication reflects the region’s growth and importance as part of the wider central North Island economy.

10 BAY OF PLENTY

10 BAY OF PLENTY BUSINESS NEWS January/February 2017 HOSPITALITY AWARDS The winners of the inaugural Restaurant Association’s Bay Hospitality Awards have been announced The awards were held at a Gala dinner at Mills Reef Winery. The Gala dinner was the first of its kind in Bay, and with an outstanding amount of support it is set to be the first of many. More than 3,500 votes were received over the fourteen categories with the demand for tickets to the awards evening exceeding availabil- ity. The awards were a chance for winners to share their successes with their peers and fellow finalists as well as celebrating being the best in their field. Hosted by local Masterchef winners Karena and Kasey Bird, 250 guests were treated to dinner and entertainment by local musician Lisa Hawkins and internationally renowned DJ duo Sweet Mix Kids. “We are proud to organise and foster these awards with our main purpose being to unite, grow and celebrate the region’s vibrant hospitality industry,” says Marisa Bidois, chief executive of Restaurant Association. The event was organised by the Restaurant Association of New Zealand with the assistance of the Bay of Plenty Committee, made up of seven local industry professionals. “These awards are a chance to showcase the hospitality industry and reward those that excel in our industry,” says Andrew Targett, Bay of Plenty Branch president. “The Bay Hospitality Awards could not operate, celebrate and give back to the hospitality industry without the support of our sponsors. We are looking forward to the 2017 awards with planning already underway”. For more information, go to bayhospitalityawards. co.nz. BAY HOSPITALITY AWARDS 2016 WINNERS MEADOW FRESH OUTSTANDING BARISTA Winner: Joannes (Hans) Kraenzlin LION CO OUTSTANDING BARTENDER Winner: Katie Short - The Barrio Brothers INDEPENDENT LIQUOR OUTSTANDING NEW VENUE Winner: The Rising Tide CALNAR BUSINESS SYSTEMS OUTSTANDING CAFÉ Winner: Love Rosie PERNOD RICARD NZ OUTSTANDING BAR Winner: Mount Brewing Bar BIDVEST TAURANGA OUTSTANDING CHEF Winner: Ian Harrison Hans Kraenzlin, Folk Café: Meadow Fresh Outstanding Barista. MOANA NEW ZEALAND EMERGING TALENT Winner: Jessica Payne - The Pizza Library Co. BIDVEST NZ OUTSTANDING STREET FOOD Winner: Johneys Dumplings MENUMATE POINT OF SALE OUTSTANDING CATERER Winner: Good Things Kitchen MENUMATE POINT OF SALE OUTSTANDING FRONT OF HOUSE TEAM Winner: The Flying Burrito Brothers MILLS REEF WINERY PEOPLE’S CHOICE Winner: The Flying Burrito Brothers SPARK BUSINESS OUTSTANDING SALES REP Winner: Dan Shea – Mills Reef ONEMUSIC OUTSTANDING DESIGN/AMBIENCE Winner: Macau Bar & Kitchen Lounge GILMOURS TAURANGA OUTSTANDING RESTAURANT Winner: Harbourside Restaurant. DO BUSINESS BETTER PROUD TO BRING YOU THE BAY HOSPITALITY AWARDS! WITH OUR HELP! Find out more! Call 0800 737 827 or go to www.restaurantnz.co.nz NEED STAFF TRAINING, LEGAL ADVICE AND SUPPORT? WANT TO SAVE MONEY ON YOUR BIGGEST OUTGOINGS? LOOKING FOR NEW WAYS TO MARKET YOUR BUSINESS? PHOTO: ELIZABETH CAFE & LARDER, TAURANGA

BAY OF PLENTY BUSINESS NEWS January/February 2017 11 Turning innovation into gold – top tips Innovation in business. It’s unquestionably important – as a scan of most, if not all, CEO’s strategic priorities and board agendas will attest. But equally important, as the CFO will dutifully remind us, is that innovation is pointless if it doesn’t make - or save - money for the business, and hopefully appreciable amounts of it. That was the key message behind our recent four-city, nationwide seminar series, “Turning Innovation into Gold”, which saw 13 kiwi entrepreneurs tell the business story of their personal journey through innovation. A journey that covered the mistakes made, the strategies that worked (or didn’t), the lessons learned and advice for others contemplating a similar path to possible prosperity. Some common themes emerged. One of the biggest issues many of our entrepreneurs faced was a simple lack of funding – at start-up, or at critical growth points on the journey such as that scary step into the global marketplace. Being innovators, however, the speakers on tour had plenty of tips to help others struggling in this environment and their innovative instincts extended beyond the products or services they’d created. For Scott Noakes of classroom management software company LineWize, innovation was also about saving start-up costs by engaging experts in the business and giving them shares in the venture – creating fully engaged employees in the process. Other speakers had simi- lar tips around collaboration. Karl Gradon of NZ Mānuka Group told the Tauranga audience of the power of giving your suppliers “skin in the game” – letting them share in the prosperity. Amanda Wiggins of Christchurchbased Forest Herbs, makers of therapeutic products derived from the native Horopito plant, says her company benefits immensely from working closely with a few key distributors, developing the relationship, rather than working with many who you don’t know so well. Collaboration for Bruce Davey’s Christchurch-based company ARANZ Medical, makers of specialised 3D medical cameras, means working closely with your customers – seeking their referrals and leveraging their marketing. Jason Low of Tauranga-based Trimax Mowing, who manufacture large mowers for parks and sports grounds and sell them globally, also emphasised the importance of customer collaboration – in Trimax’s case, that’s about constantly innovating, drawing on what customers tell Trimax they want and need. Leveraging your customer relationships was also on the menu for Heilala Vanilla, says Jennifer Boggis, who pointed to the benefits of co-branding with established manufacturers like Whittakers and Lewis Road to get the Heilala Vanilla brand recognised. Innovation Council speaker Louise Webster urged innovators to look for partnerships both as a way to improve their speed to market and to access established channels to their customers. Trimax also flew the flag for the importance of service and reliability – don’t let your customers down, a view shared by Prolife Foods of Hamilton, part of whose marketing catch cry is “Providing great food with obsessive service”. For Binu Paul, Aucklandbased developer of SavvyKiwi, an app that helps people decide which KiwiSaver provider is the right one for them, the hardlearnt lesson was about not blowing all your funds on product development. You never have enough funding at the start, he said, but whatever funding you do have, you must keep a decent amount aside for market validation. That importance of clearly identifying the need (and thus a viable market) for a product was echoed by Todd Gisby of StretchSense and SleepDrops founder Kirsten Taylor. An engineer, Gisby worked for many years trying to develop an artificial muscle before realising that what people really wanted (and couldn’t get) was a type of sensor that could be woven into stretchable clothing – which StretchSense duly delivered. Taylor, a naturopath, tapped into an often undiagnosed need for sleep remedies but realised there were many different sleep disorders and one remedy couldn’t possibly cover them all – hence her specialised range, targeting individual disorders. Gisby’s approach to collaboration differed from the others on the tour, however; StretchSense sticks resolutely to its core – making the stretch sensors – which they sell to those producing the actual consumer products for the marketplace. TIPS FOR INNOVATORS Give experts a share in the business to save money and ensure engagement Look for partnerships Allow loyal suppliers to share in the profits Develop great relationships with a few key distributors Use customers for referrals and product development Emphasise service and reliability Set aside some funding for market validation rather than just product development Clearly identify the need and thus the market Invest in R & D IP MATTERS > BY CERI WELLS Ceri Wells is a founding partner of national intellectual property law experts James & Wells. Ceri.wells@haws.co.nz – www.jaws.co.nz Proud Waikato craft brewer Darrel Hadley was able to get around a common obstacle to marketing new beers - not being able to secure outlets for the product – by opening up his own, on the back of his experience in establishing cafes and bars. Selling the Waikato brand story and collaborating with fellow Hamiltonians has grown this award-winning brewery brand. For Gallagher, a global electronics success, the constant push for innovation was illustrated by the amount of money they put into R&D – around 9 percent of revenue, against a New Zealand industry average of less than two percent. And therein lies the self-evident truth to come out of the “Turning Innovation into Gold” seminar series. Continual innovation is a key to long-term growth and competitiveness in the global marketplace and a higher standard of living for all, yet we do little in this country to really prime the innovation pump. Back in the 1980s, countries like Denmark and Finland were agriculture-based economies like New Zealand with similar per capita incomes. But they have now sprinted ahead, leaving us mired on the farm in our Wellington gumboots. In the 1980s Israel’s economy was a cot case – but in the last year alone, there were 1400 new technology startups in Israel. The economies of these countries have diversified and become more productive because their governments engineered a cultural shift in attitudes to innovation and created a business environment that facilitates and supports technology based startups. We can do this too. Persuading kiwis to invest in innovation and start-ups (rather than property) is not something business alone can do, because we have a small, risk-averse domestic market which is dominated by small businesses. The answer lies with our Government; if it sincerely believes in a thriving innovation economy where we profit from the brainpower we have here, it needs to unclog the arteries of innovation and get things pumping. Our government must follow the lead of countries like Israel, Denmark and Finland which have R&D tax breaks, assistance for IP ownership, and generous, readily accessible funding for good ideas. New Zealand needs to be creating jobs in the high-salary technology sectors rather than low-wage farming and tourism sectors. What we need is a government which itself has some innovative flair and the determination to create a start-up welfare state in New Zealand. THE AVERAGE ICT SPEND IS 4% www.stratusblue.nz *According to Computer Economics and Gartner SurveysWHAT IS YOURS? * TECHNOLOGY SOLUTIONS FROM GROUND TO CLOUD

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