DRIVEN

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DRIVEN

ISSUE _____________________ 2

November 2016

PROPERTIES

WE KNOW YOUR NEIGHBORHOOD

ULTRA LUXURY HOME

Exclusive look into Tommy

Hilfiger’s New York penthouse

in The Plaza Hotel PG.6

STATE OF THE

MARKET PG.4

SUSTAINABILITY

IN DUBAI PG.16

EXPANDING HORIZONS

Interview with the

Driven franchisee and

Managing Director PG.22


Letter from the Editor

With the new office came new inspiration!

Keeping up with our efforts to give our readers engrossing and informative articles

about the Dubai real estate market, this issue contains articles that focus on the

performance of the property market in Q2 2016, specific community reports from

our area specialists, and our market predictions.

Towards the beginning of the issue, our Managing Director Abdullah Alajaji shares

his personal insight on the development of the UAE market as well as the current

conditions. Our revealing report on current market prices for apartment and villa

communities was created using data provided by two of the leading researchers in the

property market, Property Monitor and REIDIN.

The beginning of 2016 saw our strategic partnerships with international property

agencies including Corcoran Group in New York and Marc Foujouls in Paris, which

has allowed us to introduce our clients to some of the best properties across the globe.

Some of these handpicked properties from global cities can be found in this issue,

with one of them being a penthouse in Plaza Hotel owned by renowned fashion

designer Tommy Hilfiger. We have also featured a full selection of available residential

and commercial properties in Dubai towards the end of the magazine.

I would like to thank everyone that contributed to this issue. I hope you enjoy the read

and that this helps you find a new perspective on the real estate market.

Fatma Hashim

Head Writer’s Notes

While conducting the research for this issue of the magazine, we were

amazed by the interesting shifts that the property market is currently

going through.

In essence, the overarching theme of this issue is change: the property

market is beginning to mature, countless affordable projects are entering

the market, and investor behavior is slowly shifting. We wanted to cover

a range of topics that were important to us, such data on changes in

the residential market in the first half of 2016, the evolution of Dubai

into a sustainable city, and our work environment at Driven Properties.

One of my pieces, “Culture is Built, Not Bought”, gives you a glimpse

into how we’ve developed a work environment that values innovation,

individuality, and development.

Hibo Bile

I hope all our readers find our reports, area guides, and editorial pieces

as informative and enjoyable as it was for us to create them.

EDITORIAL

Head Office:

P.O. Box 500030, Office 204, Bldg 13, Bay Square, Business Bay, Dubai, UAE

Branch Offices:

Green Community, GK17, The Market, DIP, Dubai, UAE

Al Anoud Tower, Office 1703, King Fahad Street, Riyadh 11486, KSA

www.drivenproperties.ae

Fatma Hashim

Marketing Director

Hibo Bile

Content Creator

Christian Mercado

Creative Designer

Adam Tubat

Photographer

Wendyl Jhon Sanchez

Photographer

2

November 2016 Issue


Contents

06

State of the market

Insight from Driven’s MD

Abdullah Alajaji

08

Ultra Luxury Home

Inside Tommy Hilfiger’s

penthouse in the Plaza Hotel

16

DANIA’S PICK

Collaboration between Driven

Interiors and the Bowery

Company

18

Sustainability

Look into Dubai’s recent shift

to eco-friendly design and

initiatives

24

EXPANDING HORIZONS

Interview with Geraldine

Peyraud and Abdullah Alajaji

30

BUILDING A CULTURE

The benefits of a healthy

corporate culture

Women at

WORKFATMA HASHIM

32

City Walk

A guide to an exclusive

project

37

Women at work

Fatma Hashim reveals how

we’ve overcome the challenges

that working mothers face

40

LIFE AT DRIVEN

Corporate activities at

Driven Properties

44

Driven Holiday Homes

How Driven Holiday Homes

disrupted the rentals sector

60

Exclusive Properties

Listings of Driven’s

exclusive homes

November 2016 Issue 3


4

November 2016 Issue


STATE OF THE MARKET

It is not long ago that people were lucky enough to buy a property during an off-plan project launch and sell

them minutes later, making 100% profit on their investment. The trick was very simple: buy a property, pay the

10% down payment to the developer, and after the launch, sell it at a 10% premium to the purchase price and

make a staggering 100% gain.

Fortunately, those days are over.

Needless to say, 2013 was a record year, with Dubai property being the best performing market globally. The

bonanzza and subsequent market changes we witnessed in that year taught speculators how markets really

behave, and that irrational exuberance tends to be temporary at best. It was by no means a bubble. There were

fundamental factors contributing to the out performance of the Dubai market compared to its global peers,

and chief among those was the Arab Spring and the geopolitical uncertainty in the region. These incidences

handed Dubai the white flag as the safe haven of the Middle East and attracted hundreds of billions in

investment.

Since then, the market shifted from a speculator-driven market, to an end user-driven market. Savvy, affluent

investors have since entered the market, increasing the buy-to-let transactions and pushing the market into

the direction it is currently headed in.

The second quarter of 2016 also witnessed a similar type of activity. The reality is that demand for ready

property is still very strong and we have seen financial institutions looking to benefit from higher rental

returns. This is evident as rental rates effectively have not dropped compared to the substantial drop of nearly

15 to 20% in sale prices over the period of Q4 2014 to Q1 2016. We have also seen a surge in investor activity

over the first half of the year. One activity that has been the flavor of the year so far is the “holiday homes”

market, or short-term lets. A large number of investors are now electing to buy property and experimenting

with the short-term rental market. After seeing the tremendous value in that space, nearly half of the buyto-let

transactions Driven has witnessed are now converting to holiday homes. This compares to 20% during

the first quarter of 2015, and nearly none in the first quarter of 2014. The growth in this segment has been

phenomenal, and this sector will continue to thrive because of the upside associated with it.

The reality is that the Dubai market was previously driven by sentiment, however it is now changing and

economic fundamentals are driving the growth and sustainability of the property market. The decline in oil

prices had an adverse effect on this attitude, yet the fundamentals of the Dubai economy are still intact,

with trade, tourism, and transport (The 3 Ts) pillars of its economy. Property prices have also traditionally

followed the equity market, and this has also changed recently, whereby the correlation is no longer positive

and evidence of long-term decoupling is in place.

Another market reality is that the ever-evolving technology is at the heart of doing business. We continuously

change our business model at Driven and are always looking to utilize disruptive technologies and use them

to our advantage. We look at threats, and convert them into opportunities. Driven Properties is seeking to

become a leader in disruptive technologies and innovative tools that can change not only the way we do

business, but the industry as a whole. Due to the number of fragmented players in this fiercely competitive

market place, this industry is ripe for consolidation because there are no barriers to entry or economic moats.

You need to innovate, consolidate, or die.

Abdullah Alajaji

Managing Director of Driven Properties

Hailing from Saudi Arabia, Abdullah Alajaji has extensive experience in

private equity, real estate development, property management, and

brokerage. He holds a Bachelor of Science degree in Computer Engineering

and Economics from the Pennsylvania State University and an MBA from

London Business School.

November 2016 Issue 5


ULTRA LUXURY

HOME

Inside Tommy Hilfiger’s

penthouse in the Plaza Hotel

6

November 2016 Issue


November 2016 Issue 7


Eloise was the protagonist of a famous series of children’s

books about a smart young girl living on the top floor of

the Plaza Hotel with her nanny and pet dog. However,

she wasn’t the only famous face to take up residence in

Manhattan’s landmark hotel. Tommy Hilfiger, the fashion

designer behind the namesake brand, owns the palatial

Dome penthouse on the 18th and 19th floors of the hotel.

Overlooking 5th Avenue and the lush Central Park, this

opulent apartment spreads over 5,655 square feet, offering

four expansive bedroom and four and a half bathrooms.

With each room featuring a unique design, the apartment

also boasts a spiral staircase, bar, library, private terrace,

breakfast nook, and walk-in closets. If this wasn’t luxurious

enough, the penthouse residents also have full access to the

services and facilities of the Plaza Hotel.

Just like his iconic fashion line, the aesthetic of this

penthouse is very classic American with eccentric, artistic

touches–glamorous yet modern. The murals, powder room,

and marble bathrooms alone can transport you to another

era. The apartment also features a cozy tea room under the

dome of the Plaza Hotel.

8

November 2016 Issue


November 2016 Issue 9


LIVING ROOM

The living room walls are adorned with

Andy Warhol’s original portraits of

Elizabeth Taylor and Grace Kelly as well as

pieces by Jean-Michel Basquiat. While the

art is not for sale along with the penthouse,

the exquisite designer furniture can be

included for the right price.

MASTER BED

The master bedroom has access to a

private balcony, leading to the Plaza’s

cupola and offering unobstructed

views of the Manhattan skyline.

10

November 2016 Issue


THE STUDY

The walls of this unique study and library feature

rubbed lacquer and built-in shelves, along

with an authentic New York Times sign from

the paper’s century-old building that Hilfiger

bought at an auction.

November 2016 Issue 11


THE PLAZA

The owner of this penthouse has access to all

the hotel’s amenities, including round the clock

room service, housekeeping, spa, and concierge.

12 November 2016 Issue


BREAKFAST NOOK

Quite fittingly, the penthouse’s breakfast nook

features a hand-painted “Eloise” mural in honor

of the book’s illustrator, Hilary Knight.

Interested in this incredible property? Call 800DRIVEN to inquire.

November 2016 Issue 13


Dania’s PICK

Dania Al Mubarak, Managing Director of Driven Interiors,

paired up with the Bowery Company, a unique concept

store offering raw but luxurious furniture and home decor,

to share some of her favourite pieces of the season

LIGHT IT UP

This light box comes with super

cute messages, and additional

letters can be purchased to make

up any small statement (up to

36 characters). It is an extremely

popular item and has been

popping up on many interior

design blogs lately.

Wanderlust is a term that

represents a nomadic

person with a strong desire

to travel. It is a very fresh

piece that can be hung in

bedrooms or entrances to

make a sweet impact.

Candles are great for

creating a calm and

inviting ambiance. This is

a cool take on the candle

holder and is a great

addition to a dinner table

or outdoor seating area.

ALL IN THE DETAILS

This Macbook cover is

extremely popular. It is

a white-grey Carrara

Marble adhesive decal

and is resistant to both

water and oil.

I personally love throw pillows. I tend to change them every year because they

instantly bring new life to the room. The palm print and inspirational quote are

right on trend-definitely a must use in my next beachside projects.

14

November 2016 Issue


METALS AND MINERALS

This is one of my personal

favorites because I love adding

greenery to liven up a room. In

this instance, the copper pot is

an added bonus, being a perfect

example of simple Nordic design.

This table lamp first caught

my eye on Instagram.

It is heavily used by the

Scandinavian bloggers and

it is a very simple, versatile

lamp. I love the mix of brass

and marble.

The Marlton chair is an absolute beauty. The

industrial look of this brushed gold chair can

be softened by a sheepskin throw or pillows,

adding an elegant element to any room.

WRITINGS ON THE WALL

Artwork is a great way to bring character to any

space—black and white portraits or fashion prints are

particularly stylish and appealing.

Again, brass and copper are very big trends this season, as

presented in this modern twist on the bar stool. It is very

versatile and functional, which is perfect for open plan

kitchens--a norm here in Dubai.

The Bowery Company is an online concept

store for the urban customer seeking affordable

luxury furniture with an industrial edge. They

aim to bring back a design age that focuses on

manufacturing, mechanical ingenuity, and raw

industrial designs which are softened with soft

and clean shapes to create a cohesive and meaningful

“Scandustrial” interior. The Bowery Company is a tribute to New York City with

their cherry-picked accent furniture and lighting named after beloved places in

the city, giving the impression of an effortless Soho warehouse-turned-loft cool.

The Bowery Company is based in Dubai, and delivers online orders.

Connect with us:

www.thebowerycompany.com

facebook.com/thebowerycompany

instagram.com/thebowerycompany

Do you need one of these Bowery

Company pieces in your home?

Enter coupon code

DRIVEN” for 10% off

on purchases made online

valid until NOV 30, 2016.*

November 2016 Issue 15


SUSTAINABILITY

in Dubai

In preparation for Expo 2020, of which one of the main themes is sustainability, Dubai is beginning to

integrate ecoconcious elements into new developments and launch initiatives to shift the behavior of

residents in order to reduce the nation’s environmental footprint.

ENERGY

In an effort to become a smart and sustainable city, the government developed programs to encourage residents and businesses to

develop eco-friendly habits and begin using renewable energy.

One of the most prominent initiatives is the Shams Dubai project, which aims to connect solar panels on homes and buildings to

Dubai Electricity and Water Authority’s grid. This will not only slash utility bills, but the surplus energy generated can be sent back

to the DEWA grid, allowing residents to also contribute to the generation of renewable energy.

DEWA is also planning to set up more electric vehicle charging stations around Dubai to increase the convenience of charging cars

running on electricity. The growing number of stations can potentially encourage more residents to invest in electric and hybrid cars

in Dubai.

GREEN HABITS

SUPERFLUOUS FLUSHING

Surprisingly, the toilet accounts for nearly half the

water used in a home. Depending on the age of the

toilet, the common model will use around 13 to 18

liters per flush, making it extremely excessive and

uneconomical.

In order to reduce water use, homeowners can replace

their toilets with a modern low-flush model, which

uses less than half the amount of water older versions

use, or opt for a dual-flush system which regulates the

amount water used. A toilet’s water usage can also be

reduced for free by simply creating water displacement

by placing a plastic container full of water or pebbles

in the tank.

CONSERVE WHILE CLEANING

Showers account for the second highest water use in a

home, hitting around 20%. However, there’s a simple

solution to cutting down the amount of water used

without sacrificing precious shower time: low-flow

showerheads. These add-ons cut water usage in half,

and are not only cost-effective for the water bill but

also cut electricity bills by reducing the amount

of hot water needed per shower. A faucet aerators

also work similar to showerheads, and work on most

regular taps in a home. Being very affordable, these

devices also cut a faucet’s water flow by almost 75%.

THIRSTY GARDENS

A garden can require copious amounts of water, which

can make a major dent in your wallet and the environment—especially

during the UAE’s hot summers.

Avid gardeners can invest in drought-resistant plants

that thrive in hot and dry climates such as desert

flowers, succulents, herbs, and cacti. But if it’s difficult

to part with plants that require frequent watering, it

is best to plant those thirsty ones in a separate area to

avoid overwatering the low-maintenance plants.

GREENER GLOW

While they cost more, switching to

compact fluorescent light bulbs (CFLs)

substantially reduces electricity use.

In comparison to incandescent bulbs,

CFLs last almost 10 times longer, use

around 75% less energy, emit 90% less

heat, and provide more light per watt in

comparison to incandescent bulbs.

16

November 2016 Issue


DESIGN

Following a decision by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, there are now specifications for green buildings

in Dubai, as part of Dubai Strategic Plan 2015. Aiming to maintain Dubai as a clean and pollution free city, the Green Building

Regulations & Specifications were put in place through a collaboration between DEWA and Dubai Municipality. These guidelines

set specifications that regulate the criteria of a structure that allows efficient consumption of electricity, water, and renewable energy.

Currently, there are a few buildings in the UAE that are bridging the gap between modern design and sustainable energy consumption.

O-14, DUBAI

If you’ve ever visited Business Bay, you’ll know that the

O-14 is hard to miss. Informally known as the “Swiss

Cheese building”, the 22-storey tower is completely

surrounded by a wall of white concrete adorned in gapping

holes. Designed by RUR Architecture in New York and

developed by H&H Developers, the building’s unique

design was initially purely for aesthetics. However, the

hole-y exterior proved to be a sustainable design that could

contribute to saving energy. The designers realized that

the wall not only offered shade, similar to the traditional

mashrabiya, the space between the wall and the building

allowed hot air to travel up through the vacuum while cool

air moves through the 1,300 holes. This accidental ecofriendly

design has contributed to saving 30% on cooling

bills.

AL BAHR TOWERS, ABU DHABI

Unique architecture, eco-friendly design, and modern

technology–Aedas Architects brought it all together

when designing Al Bahr Towers. The distinct feature of

these towers are the origami-like pieces adorning the

exterior to create a screen–which is not to be mistaken

as a purely decorative structure. These elements respond

to the sun, expanding and contracting depending on it’s

position throughout the day. Also taking inspiration from

the masrabiya latticework design, these elements have

reduced solar gain by around 50% as well as reducing air

conditioning use tremendously.

November 2016 Issue 17


COMMUNITY

Dubai has always been one of the most ambitious and innovative cities in the world when it comes to property development

and architecture. And just as rapidly that it rose from the desert, Dubai is beginning to transform into an smart, green city with

sustainable communities.

AL BARARI

Al Barari is renowned for being one of the first eco-friendly communities in the entire UAE, making it an ideal residence for

nature lovers and the environmentally conscious. The philosophy of Al Barari is ecological sensitivity without compromising luxury.

Al Barari implements environmental management strategies such as composting, recycling, and engineering design in order to

integrate sustainability into all aspects of the development and minimize environmental impact.

In total, there are more than 14 million square feet of botanical landscaping in and around Al Barari, with each villa built and

designed to blend in with the lush foliage.

Located within Al Barari is Greenworks, the largest privately owned plant nursery in the region. This special nursery is staffed with

experts and horticulturists that carefully select and nurture over 500 different species that thrive in this part of the world, ranging

from potted flowers and fruit trees to 700 year old olive trees.

`

SUSTAINABLE CITY

This AED 1.1 billion project is set to change the standards for all green developments around the world. Spanning over 5 million

sq.ft, Sustainable City focuses on economic, environmental, and social sustainability, mainly comprising of energy efficient homes

built using eco-friendly materials. Every building within the development features rooftop solar panels in order to generate

electricity using renewable energy and drastically reduce utility bills.

It is evident in the masterplan and exterior designs of the homes that the architects drew inspiration from natural elements such

as the sun, wind, and earth. The focus on natural greenery in this project isn’t merely for beautification, but also to create a cooler

climate and fertile land.

Sustainable City will feature a 3-hectare farm with a 38,000 sq.ft. biodome for growing vegetables, fruits, and herbs. Residents can

participate in the farming groups, receive a delivery box of fresh produce every week, and grow their own produce in their rooftop

gardens.

The project will also boast car-free zones and free electric buggies, as well as a subsidy for electric car drivers.

18

November 2016 Issue


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DUBAI

RESIDENTIAL

MARKET

SALES REPORT

2000

1600

1200

Apartments

Apartment Sales Prices (AED/Sqf)

Sales Prices (AED/sq.ft. per year)

Returns from a real estate investment is

derived from two basic components: capital

appreciation and rental returns.

800

400

0

6%

4%

2%

0%

-­‐2%

-­‐4%

-­‐6%

-­‐8%

-­‐10%

2500

2000

1500

1000

Business Bay

-­‐2%

-­‐4%

-­‐8%

Business Bay

Dubai Marina Palm Jumeirah

Shoreline

Apartments

-­‐1%

0% 0%

-­‐4%

Jumeirah

Beach

Residences

Studio 1 Bedroom 2 Bedroom

-­‐7%

-­‐8%

Dubai Marina Palm Jumeirah

Shoreline

Apartments

Apartment Price Changes

Price Changes

4%

-­‐1%

-­‐8%

Jumeirah

Beach

Residences

Villa Sales Prices (AED/Sqf)

Sales Prices (AED/sq.ft. per year)

The Greens The Views Motor City Discovery

Gardens

-­‐2%

-­‐4%

-­‐6%

-­‐1%

0%

-­‐8%

Last 3 Months Last 6 Months Last 1 Year

Villas

-­‐1%

-­‐4% -­‐3%

1%

-­‐3%

-­‐6%

The Greens The Views Motor City Discovery

Gardens

Over the last two real estate cycles, investors

have focused on the out-sized returns

generated from capital appreciation compared

to rental yields. However, in the long-run the

latter can account for 40% of the total returns,

making it an essential component of the

return matrix.

During up cycles, capital appreciation always

accounts for the bulk of the total returns. It

is in periods of downturn that rental returns

dominate, and in this cycle, it dominates

throughout the entire cycle to date.

With the recent drop in sales prices and new

supply coming in, affordability levels have

improved. We expect this trend to continue

for a while until to the point where the prices

start rising again. We believe we are close to

the bottom phase of this cycle. Rental market

has been strong and resilient to the sales

price drops. This makes the current market

a very strong investment market offering

rental yields at the median range of 8% across

Dubai.

500

0

10%

5%

0%

-­‐5%

-­‐10%

-­‐15%

-­‐20%

The Springs

4%

2%

-­‐9%

The Springs

and the

Meadows

The

Meadows

-­‐5%

-­‐8%

-­‐9%

The Lakes

The Lakes

Jumeirah

Islands

Jumeirah

Park

Al Furjan

3 Bedroom 4 Bedroom 5 Bedroom

-­‐6%

-­‐11%

-­‐19%

Jumeirah

Islands

Villa Price Changes

Price Changes

Arabian

Ranches

Jumeirah

Golf Estates

-­‐3% -­‐3% -­‐3% -­‐2%

-­‐4%

-­‐4%

-­‐5% -­‐6%

-­‐9%

-­‐8%

-­‐11%

-­‐13%

Jumeirah Park Al Furjan Arabian

Ranches

Last 3 Months Last 6 Months Last 1 Year

Jumeirah Golf

Estates

Victory

Heights

0%

-­‐1%

-­‐12%

Victory

Heights

Depending on the return expectancy, it differs

between rental return and capital appreciation.

If the focus is on rental yields, then

apartments traditionally offer better returns

over villas. The smaller the unit, the better the

rental return. But in capital value appreciation,

villas offer better returns in terms of three to

five year cycles when it comes to total sales

price investments.​

20

November 2016 Issue


PROPERTYMONITOR

RENTAL MARKET

AED per sq. ft./annum

A

P

A

R

T

M

E

N

T

S

AREA STUDIO 1 BEDROOM 2 BEDROOM

Business Bay 119 97 94

Dubai Marina 128 115 103

Palm Jumeirah – Shoreline 109 104

Discovery Gardens 86 64

JBR 108 116 108

Motor City 83 70 69

The Greens 144 110 100

The Views 150 116 105

• In Q1 2016, we witnessed that apartment rents have declined up to 4%.

• The delivery of new developments has increased the options for tenants as they shift from established locations to

emerging areas such as Dubai Sports City and Dubailand.

• Prices have declined at a faster rate than rents, leading to more attractive gross rental yields in the market.

• As sale prices continue to decline, some homeowners who may have previously been looking to sell have turned to

renting their property instead as they have not been able to achieve their expected sale prices.

• Buyers, however, especially those residing in Dubai for the long-term are starting to consider buying over renting.

AED per sq. ft./annum

AREA 2 BEDROOM 3 BEDROOM 4 BEDROOM 5 BEDROOM

The Springs 74 72 69

V

I

L

L

A

S

The Meadows 62 60 66

The Lakes 74 72 85

Jumeirah Islands 59 60

Jumeirah Park 62 62 59

Al Furjan 51 46

Arabian Ranches 77 69 71 69

Jumeirah Golf Estates 69 60 60

Victory Heights 74 66

• The delivery of additional villas into the market has created a downward pressure on rents.

• As the city border continues to expand inland, developers are designing and delivering villa communities which

are self-sufficient, offering a full scale of facilities and amenities, including retail, food and beverage outlets as well

as schools.

• This shift in design trend, alongside the sale market conditions and additional villa supply, has placed pressure on

established villa communities.

November 2016 Issue 21


ExpandinG

Horizons

In 2016, Driven Properties signed its first franchise

agreement with Geraldine Peyraud, the Executive

Director of Driven Properties’ Arenco branch.

Under her guidance, the franchise office has

developed an interesting culture and operations

style based on the Driven brand. Here, Geraldine

expands on her management style, the growing

pains of a new franchise, and her strategic goals,

while Abdullah shares the benefits of the franchise

model and future plans.

The Franchisee

Geraldine Peyraud

How long have you been in the property market? When

did your professional relationship with Driven begin?

I’ve been in Dubai since 2007, but I entered the real estate

sector here in 2011. I first started as an agent, and then I moved

on to become a Director at Habtoor Properties. I joined Driven

Properties in September 2014 as the Director of the branch

office in Media City, leading a team of 15 people

What spurred the franchise agreement?

A year and a half later, I wanted to start running the office in a

different way while still maintaining the strong

Driven platform and brand. That is how the

idea of the Driven Properties franchise

was conceived.

This meant that I could utilized

the brand while further developing

the operations style, culture, and

environment that I developed with my

agents.

What are some of the benefits

and unique features of the

franchise?

unique features of the

franchise?

One of the benefits

of the franchise is

that I can maintain

the size of my

team. I prefer to keep it small in order to maintain the intimacy

while still being efficient. Having a smaller team means that

there’s less bureaucracy, which streamlines all our processes, and

making communication easier.

Our in-house Marketing, Listings, and Customer Care teams

allow for direct communication and dedicated attention that

greatly affects the quality of the marketing and customer

service. Our office has more of a boutique agency feel, and our

agents work in both leasing and sales.

As expected, our management and training styles differ slightly

from the head office, however we all have the same strategic

goals, which are to work faster, be more efficient, put clients

first, and maintain employee satisfaction and development.

What are some challenges that you’ve overcome in this

process?

Since we operate separately from the head office, our decisionmaking

power has increased tremendously, meaning a higher

level of responsibility. We’ve also had to adjust to technicalities

that come with communicating between the franchise office,

head office, and other branch offices. However, these are just

part of the growing pains that come with the agreement.

What is the general relationship between the head

office and the franchisee

There is a certain distance that formed initially when we

began to operate the business and HR separately, however we

created initiatives and social events to strengthen the bond and

understanding between all companies in the Driven Group.

One of the great things we’ve done was the Bayut Football

League, which our team made of players from both office won

1st place in. It was an incredible bonding experience for both

our players and all the Driven employees who attended to cheer

them on.

We all have the same strategic goals,

which are to work faster, be more

efficient, put clients first, and maintain

employee satisfaction and development.

22

November 2016 Issue


The Franchisor

Abdullah Al Ajaji

Tell us more about Driven’s franchise model.

As far as I’m aware, this is the first franchise agreement signed

by a Dubai-based brokerage. Since there aren’t existing agencies

in Dubai with franchises, we decided to base our agreement on

the successful models of major global players such as Century

21 and REMAX and adjust it to fit the Dubai market. For

example, Driven franchisees pay fixed monthly fees rather than

the typical percentage of revenue other franchises require. We

put this in place to allow the franchisee to grow to their full

potential.

What are some of the difficulties or obstacles you faced

during the franchising process?

During our first franchise agreement, we had a number of

issues related to the licensing process since it is a new concept

to the UAE–even local attorneys were puzzled. We had to

recruit an international firm known for licensing deals to carry

the process and build a model for future franchise deals.

Why did you choose a franchise agreement over having

multiple branch offices?

The idea of a franchise is to license our product and

infrastructure so that others can benefit from that platform

and we can leverage our brand equity, which is also developed

through brand ambassadors across different regions.

They can benefit from our

established brand guidelines, market

knowledge, resources, corporate

structure, and principles.

Are there more franchise agreements currently in the

works?

Our next step is to spread the Driven brand across the region,

however our guidelines for considering such an agreement are

strict. The experience and ability of the franchise owner is very

important, especially if they have a proven history of running

a business. Geraldine not only was the General Manager of

a major real estate agency, she also successfully ran a Driven

branch, so she’d proven her abilities well before

the franchise came to light. The rounds

of vetting and discussion

for those interested in

franchise opportunities

are very important

because to entrust our

entire brand with the

franchisee we need to know

that they won’t mishandle it.

Currently, we are planning

to operate in Saudi Arabia

through a regional player.

What do you feel Driven franchisees benefit from this

agreement?

By signing on with us, a franchisee’s risk is mitigated since

they can benefit from our established brand guidelines, market

knowledge, resources, corporate structure, and principles. Since

our brand recognition and reputation is growing exponentially, a

Driven franchisee can focus on developing their own operations

and growing their client database.

Are there any shared projects or initiatives between the

head office and the franchise?

Absolutely. We get our franchise involved in every project we

take. Our ultimate goal is the success of the projects we take on,

so the more minds working on specific mandates, the more the

chances of success. We also share marketing ideas and work on

some campaigns concurrently.

November 2016 Issue 23


03.

Listing

and

Marketing

LEASING PROCESS

01. Choosing the Agent

02. Exclusivity

The listing process of a property will always

start with getting original and professional

photos taken of the property. This

gives the best first impression

to the viewers and sets your

positioning. After, the agent

works with the Listings

and Marketing team to

determine the best

strategy to garner the

attention of potential

tenants. This could mean

putting up the property

as a featured or premium

listing to maintain top

spots on property portals

and publishing it on

digital and print mediums.

One of the most vital components of the whole leasing process

is choosing the right agent. This agent should have a good

understanding of the area and the current market prices as well

as the UAE’s real estate regulations.

There is a misconception that marketing a property with

multiple agents will deliver the fastest results, while the

contrary is in fact true. Marketing a property with more agents

lowers the value of your property and gives the impression

of oversupply in the market. Agents with exclusive rights

to the property make sure that it gets the widest exposure

through the right mediums. This will be key to leasing out the

property faster.

04. Communication

The process of looking for a prospective tenant is always very lengthy and intricate, so it

is essential that the agent keeps the owner posted on the progress. It is also important

that the owner expresses their exact expectations so that negotiations happen within their

requirements and the process runs smoothly.

24

November 2016 Issue


06. Required Documentation

The first rule of thumb in leasing properties is the tenant must have

a UAE residency visa. Other documents required include:

1. Title deed: Proof of property

ownership

2. Legal identification

documents: passport and

Emirates ID

3. Tenancy Contract:

There is only

one recognized

contract with nonchangable

terms

and conditions

4. Cheques

5. Ejari: Government

registration of

tenancy

05. Offer

Once the offers from

prospective tenants

start coming in, it’s

always advisable

to understand the

correlation between

cheques and offer

amounts. The lower

the number of

cheques, the lower

the total price will

be.

07. Move in

After the tenancy contract is

signed and the landlord

receives all the cheques,

the tenant will be able

to move in. It is crucial

that the property

owner makes sure

that all their utility

accounts have been

disconnected and

ready to transfer

to the new tenant.

It is the obligation

of an owner to also

make sure that the

property is in a

decent and livable

condition for the

tenant.

November 2016 Issue 25


CLOSER

DUBAI MARINA

Q2

425

SALES

Transactions

1,357

MEDIAN

Price

sq.ft.

7.8%

GROSS

Yield

SALES PRICES (AED PER SQ. FT.)

STUDIO 1 BEDROOM 2 BEDROOM 3 BEDROOM 4 BEDROOM

MIN 929 717.9 811.1 673.2 609

MEDIAN 1,833 1,676 1,724 1,606 1,650

MAX 4,459 3,366 4,915 4,288 4,605

23 Marina

TOP RESIDENCES

MORTGAGE VS CASH

MAG 218

Princess Tower

48%

52%

Cash Purchases

Mortgage

Most popular Dubai area of

Q2 2016, seeing the highest

number of sales most

transactions.

26 November 2016 Issue


90%

ESTIMATED

Occupancy

Rate

80K-205K

AVERAGE

Rental Prices

MEDIAN RENTAL PRICES (AED PER SQ. FT.)

Studio

12.16

1 Bedroom

9.85

2 Bedroom

8.93

3 Bedroom

7.89

4 Bedroom

6.88

5 Bedroom

7.40

ENTRY LEVEL PRICES FOR 1 BEDROOM

POPULAR BUILDINGS SALES RENTALS

MARINA QUAYS AED 1,660,000 AED 110,000

MARINA PROMENADE AED 1,891,000 AED 120,000

AL MAJARA AED 1,678,000 AED 124,000

PARK ISLANDS AED 1,625,000 AED 122,000

ORIGINAL 6 AED 2,423,000 AED 163,000

FACTS

AND

FIGURES

• Development by EMAAR Properties

• Contains man-made marina stretching over 3 kilometres

• 150,000 sq m Dubai Marina Mall complex

• 148 ready buildings and 23 under construction

• Largest freehold community in Dubai in terms of projects, number of residential units and population

• Serviced by two metro stations, a bus network, and the tram line

November 2016 Issue 27


Culture is Built,

Not Bought

Hibo Bile

Culture has become a corporate buzzword recently, with many people using it without fully understanding the concept.

Well, the general definition of culture​ is how a group of people act, feel, and interact. However, a corporate culture is

created by a company to set a system of values and behaviors that will create a desirable work and social environment

for all employees.

Culture

noun | cul·ture |

: the ideas, customs, and social behaviour of a particular people or society.

In the modern workplace, there needs to be something other than a competitive package and challenging work that

draws people in and retains them for as long as possible. After assessing our workplace, we launched Driven’s corporate

culture initiative, created a manifesto of our mission, vision, and values, and begun implementing new incentives and

development program for all employees. And many months after the initiative went into full effect, our culture has

taken on a life of its own and the values we inked down haven begun to manifest in interactions between coworkers and

departments.

28

November 2016 Issue


THE PILLARS

Firstly, an outstanding culture is

built upon the foundation of a

well-developed vision and mission

statement, which ultimately shapes

the decisions of the employees as

well as involved stakeholders. The

values of the company are the “meat

and potatoes” of a company culture

because they offer the mindset,

disciplines, and guidelines needed to

effectively accomplish the mission

statement.

Our mission, vision, and values are

built on the shared goals of each

department—Sale and Leasing

agents want to offer their clients the

best services in the city, Customer

Care are dedicated to maintaining

long-term client relationships,

and Marketing aims for Driven to

become a reliable source of market

information and creative content.

THE PEOPLE

Many global companies are lauded

for their amazing company culture,

and because most of them have

unique working spaces—slides, cereal

bars, bean bags, game rooms—people

assume that’s the core of it all. But

that’s completely untrue.

People and values

make a culture.

It is crucial that every employee

knows their value and what they

bring to the agency. Ultimate

commitment is achieved when our

people understand that they play

a central role in creating the kind

of company they want to work

for—that the company is actually

their most important product. Our

people, the Driven Family, are what

keep this company going, day in

and day out. Driven employees are

essentially unofficial spokespeople

who represent the company even

outside of work. And if they didn’t

take every single one of our values

into consideration in their daily

activities, our culture would not have

come to fruition.

THE PRACTICES

Values are obviously ineffective

unless they are implemented in the

practices of a company. Our values

are visible through our material,

promotional policy, and day-to-day

operations. The upper management

have taken steps to focus on the

progress of teams and individuals

by developing both performance

and non-performance based

rewards—including monthly and

quarterly prizes and team outings.

Studies have shown that the more

an employer invests in an employee’s

happiness, the better work they’ll do.

Happy employees

are productive

employees.

When we are positive, our brains

become more engaged, creative,

motivated, energetic, resilient,

and productive at work. This is

why culture matters—it sustains

employee enthusiasm.

One of the goals of the culture is to

foster loyalty between the company

and the employees to encourage

high staff retention. In addition

to the positive work environment

and incentives, we focus on every

individual’s professional development

and career growth as well. The

management often organizes

informational meetings and

workshops for different departments

and 360 reviews to increase feedback

and transparency. In order to reward

long-term loyalty, Driven employees

with long tenures are offered longer

annual leave, flexible working hours,

and equity options.

The second phase of implementing

our new corporate culture was to use

it as a recruitment tool. Now that

our values and practices have become

part of our brand, we know it will

attract only right type of candidates

that will fit into our environment.

And the stronger our culture grew,

the bigger the role it played in all

aspects of our brand recognition and

marketing endeavors.

DEVELOPMENT

Most people have an idea of

where they want their career to

go, but aren’t sure if that is in

line with the company’s future

plans for them. By encouraging

transparency and creating a dialogue

about expectations, it’s easier for

managers to work with employees

in crafting solid career trajectories

and advancing their professional

development. Often times, an

employee has an unknown talent

or aspiration that can be integrated

into their career plan at the company,

further advancing the success and

satisfaction of both parties.

Learning and development can be

achieved not only through training

and planning, but by reigning back

the micromanagement and allowing

people to work on projects with

minimal assistance.

November 2016 Issue 29


EXCLUSIVE

City Walk Phase 1 was lauded as one of the greatest additions to the city, but the second phase of this

development is nothing short of incredible. Located between Downtown Dubai and Jumeirah, City Walk

seamlessly integrates entertainment, dining, and luxury living into a single dynamic hub.

THE RESIDENCES

The mid-rise buildings comprise of one to four bedroom

apartments, duplexes, and penthouses. Featuring a modern,

minimalist design and unique layouts, City Walk apartments

set a new standard for urban luxury living.

The living space is flooded with natural light coming

through the large windows, offering unobstructed views of

the City Walk park, lake, and the iconic Burj Khalifa.

These apartments feature:

• High-end kitchens, including an island and built-in

appliances

• Polished, wooden floors

• Large private terrace

• Spacious maid’s room with separate entrance

• Wall to wall, floor to ceiling windows

• Ample storage space and built in closets

• Communal courtyards

30

November 2016 Issue


LIFESTYLE

With around one million square feet dedicated solely to

fashion, the project boasts a variety of global high-end

clothing stores and boutiques as well as homegrown

outlets.

One of the attractions of City Walk is the upcoming lake,

where residents and visitors can enjoy the serene surroundings,

alfresco dining, and views of Downtown Dubai.

The community also features lush landscaped spaces,

paved walkways, and an area for markets, performances,

and concerts.

HIGHLIGHTS

• Surrounding retail and commercial outlets, spanning

over 1 million square feet

• Landscaped spaces, park, and lake

• Pedestrian only zones

• Close to Downtown, Jumeirah Beach, Al Wasl, Box

Park, and major highways

• 1,800 underground parking spaces

LOCATION

City Walk can be accessed from Dubai Mall metro station,

which is located at a walkable distance, and by Sheikh

Zayed Road.

TRANSPORT

RESTAURANTS

SCHOOLS

HEALTH CARE

Burj Khalifa/Dubai Mall

Metro Station

(1 km)

9 min

Sheikh Zayed Road

(1.4 km)

3 min

Al Khail Road

(9.9 km)

12 min

Galvin Restaurants

Farzi Café

Tartufi & Friends

Serendipity3

Brass Coffee & Community

Hummingbird Bakery

Little Champions Nursery

(0.74 km)

GEMS Wellignton Primary

(1.05 km)

Jumeirah Int’l Nursery

(0.96 km)

Lady Bird Nursery

(1.3 km)

Valiant Clinic

Al Amal Hospital

(0.54 km)

Midas Touch Med Spa

(0.93 km)

Aquacare Medical Center

(0.95 km)

The residential buildings of City Walk were handed over in June 2016, and Driven Properties holds exclusive rights to City

Walk building 12. If you’re interested in buying or renting City Walk apartments, call us at +971 (0) 43624046 to connect

with one of Driven Properties’ City Walk specialists.

City Walk Phase 2 is not just a new visitors attraction, but a residential

community with an abundance of unique experiences–it’s truly incredible. Setting a new

standard for Dubai developments, City Walk exudes modern luxury, community, and

convenience. The layouts, finishes, and fixtures of the apartments are impeccable and the

sleek design will pull the heart-strings of any modernist. Its location brings a new level of

centrality, with the project balancing right between Jumeirah and Downtown Dubai. Nature,

gourmet food, entertainment, beautiful apartments: Who wouldn’t want to live here!

Marcela Herrera

City Walk Specialist

November 2016 Issue 31


THE INVISIBLE VALUE

Never underestimate the role of asset management.

A well-managed property can substantially add value to your investment. In fact, many seasoned real estate investors

will tell you that a good management company is worth their weight in gold. It usually only takes one problem with a

tenant to cause a significant legal and financial burden.

Quite often the overlooked aspects of property management are essentially the basic requirements, such as market

intelligence, inspections and detailed reports on the property’s conditions, and all tenant relations–from screening and

lease addendum to evictions.

Driven Properties’ property management team have extensive experience, holding a portfolio of over 2,000 units

and buildings under their management–units in all stages of the property lifecycle. This includes full towers located

in Jumeirah Beach Residence and Creekside tower, and most recently, City Walk by Meraas. We are fully armed

with the knowledge of landlord & tenant laws, ensuring that owners are not left vulnerable to any potential risks or

legal disputes. As property managers, our aim is to make sure an investor’s asset reach its potential, whether it is a

commercial, retail, or residential unit.

Services

Let Only*

(5% of annual rent)

Lease Management

(5% of annual rent)

Full Property

Management

(7% of annual rent)

Professional photo shoot 3 3 3

Marketing of property 3 3 3

Find a suitable tenant 3 3 3

Preparation of tenancy contract 3 3 3

Collection of rent and security deposit 3 3 3

Management of rental payments and security

deposit cheque

3 3

Registration of tenancy contract to Ejari 3 3

Pre move-in cleaning Pre move-in property

inspection / furniture inventory check

3

Key handover 3 3 3

Arranging repairs and maintenance 3

Management of petty cash account and payment

of outgoings

3

Tenant management 3

Follow-up on default payments 3 3

Bi-annual inspection of property 3

Financial reporting 3

Managing the lease renewal process 3 3

Move-out inspection and key handover 3 3

Follow up on final DEWA bill 3 3

Return of deposit to Tenant 3 3

Re-marketing of property 3 3 3

Preparing the property for a new Tenant 3 3 3

Full inventory report with pictures sent to owner 3

For more information on our property management service, don’t hesitate

to contact our team to receive a quote and find out what we can do for you.

32

November 2016 Issue


AGENT

SPOTLIGHT

Leading consultant Joy Erroja is an Arabian Ranches and Mudon specialist, and is one of Driven

Properties’ most popular agents of 2016. We sat down with her to figure out what motivates her and how

she has established herself as a top agent.

1. What are your thoughts on the Dubai

property market so far in 2016? Any

trends that you’ve picked up on? Have you

noticed any changes in the villa market?

2016 so far, has been a great year to invest

in property in Dubai. The market has

stabilized due the improved, regulated

environment.

I’ve noticed a steady growth in the demand

for villas compared to the past few years,

which I believe is due to the growing

number of expats coming to Dubai with

their families.

2. As an agent, you do your own time

management. How do you schedule your

days to stay effective and productive?

What does your typical day look like?

Honestly, real estate agents don’t have a

“typical day”, and to most agents that is the

drawing factor of this career path. I like to

manage my own time and dislike routines,

so this is my ideal job.

When you’re creating your own schedule,

it’s important to keep yourself motivated

and productive. In the beginning of the

workday, I always complete the most

important and realistic task first—this is

the golden rule of time management. By

accomplishing it, I’ve already started my

day on a successful note and I’ll have the

motivation to continue on that streak.

3. What are the small things that you do

for your clients that make them more

likely to continue working with you?

Once I close a deal and ensure a smooth

transaction, I follow up with the client to

see if they require further assistance and

send them a card congratulating them on

their new home.

My previous experience as a property

manager taught me how to work towards a

client’s full satisfaction, anticipate potential

issues, and ensure the condition and quality

of a property.

4. You’ve successfully established yourself

as an Arabian Ranches specialist—how

did you set this base?

Being an area specialist is a combination of

factors: being up-to-date on current prices,

community events, and changes within

the community as well as maintaining

a personal reputation in the area. I am so

focused on the area I work in that I will

often decline mandates in other areas, and

instead referring them to other specialists.

For an area specialist, success is not

measured by sales, volume, or profit,

but rather by maintaining a reputation

as a knowledgeable source of market

information for buyers, sellers, and tenants.

As an Arabian Ranches specialist, you must

know the market price of different types

of property in the community, understand

your client’s needs (schools, medical

facilities, amenities), be updated on further

expansions or developments in the area. It’s

also pertinent to understand the lifestyle of

the residents and know the homeowners

association rules.

5. What are some of the drawing factors of

Arabian Ranches?

Arabian Ranches features a range of units,

from townhouses to luxury villas with

golf course and lake views. Villas typically

feature Spanish architecture with Arabic

and modern design influences. Each

sub-community has its own tennis court,

community pool, children’s play area,

barbecues, and parks. Arabian Ranches is

great for the families who want to escape

the busy city, and it is not that difficult

seeing that the community contains a

shopping center, medical clinic, golf club,

several restaurants, and an equestrian polo

club. Popular attractions such as Miracle

Garden and Global Village are just a short

drive away.

Each Arabian Ranches sub-community

has its own unique feel: Saheel has

large parks and winding walkways that

are perfect for dog walking, Alvorada

exudes a friendly and relaxed charm, Al

Mahra villas feature traditional Arabian

architectural design which creates a regal

atmosphere.

6. Do you have any advice for aspiring

real estate agents?

Since this is a lead generation business,

I’d say prospecting. If you don’t have

prospects, you don’t have a client. And

what is an agent without clients? List to

live is a common mantra in this business.

There are countless ways to prospect:

through friends, your neighbors, social

events, social media, or even going door

to door.

Many agents like to work in solitude,

but teamwork is extremely important.

Successfully handling and closing major

deals require multiple specialists who

understand their skills and how to utilize

them. Also, remain professional, patient,

and kind when dealing with new agents

or consultants from other agencies in

order to maintain clients.

Think outside of the box, stay positive,

and focus.

November 2016 Issue 33


THE REPORT

Driven’s area specialists give an insight to their areas and the market trends in Q1

JUMEIRAH PARK

Jumeirah Park is a villa community by mega-developer

Nakheel. Surrounded by a lush environment and outdoor

parks, Jumeirah Park spans over 370 hectares and comprises

of over 2,000 spacious three to five bedroom villas that come

in three designs: Heritage, Regional and Legacy.

These villas are designed for family living, with spacious living

areas, back gardens, garages, guest rooms, terraces, and wellfitted

kitchens.

Zhihua Zhang

Jumeirah Park

Specialist

Ludovic Ortiz

Jumeirah Park

Specialist

An outdoor lifestyle is encouraged in this community, with

jogging and cycling tracks looping around the gardens

and sports court. Families with young children can benefit

from the children’s day care, play area, youth center, and

kindergarten.

In the beginning of 2016, we saw a very slight decrease in

price in Jumeirah Park, with the price per square foot going

from AED 1,220 to AED 1,206. Demand is steadily growing

for Jumeirah Park villas, and the number of sales transactions

in the second quarter of 2016 was 26% higher than those we

witnessed in the forth quarter of 2015.

THE MEADOWS

As a gated community in the heart of Emirates Living,

Meadows is surrounded by beautiful greenery and breathtaking

lake views. The Meadows is a matured community, which

means a higher level of stability and trust. Buyers can get the

choice of three to seven bedrooms villas with different views

of the lake and lush landscaped areas.

With its wealth of amenities and open green spaces, this

community is ideal for families of all sizes. The Meadows

community center offers residents shopping and dining

outlets as well as fitness and wellness centers. Avid golfers can

also enjoy a round of golf at the Emirates Hills Golf Club,

which is in close proximity to Meadows.

Like most areas in Dubai, prices were decreasing steadily

during the first three quarters of 2015, dropping around

7% throughout the year. However, the sale prices began to

stabilize in Q4 2015, and have even increased in Q1 2016—

0.15% on the sales prices and 1.54% in the rental prices. With

the average price hovering around AED 1,329 per sq.ft.,

current sales prices for a Meadows villa are very reasonable

and affordable for this level of luxury.

Zahra Ali Syed

Meadows Specialist

Ali Qureshi

Meadows Specialist

34

November 2016 Issue


Women at

WORKFATMA HASHIM

In modern times, the term “glass ceiling”

is often thrown around with such ease,

as if it is not the biggest reason why

women in the Middle East and across

the world are not offered the same opportunities

and professional recognition

as men. To make women a peripheral

group in the workforce barred from

progressing up the professional ranks is

not only detrimental to literally half of

the world’s population, but it holds back

innovation and economic growth.

“YOU CAN AND SHOULD SET YOUR OWN LIMITS AND

CLEARLY ARTICULATE THEM. THIS TAKES COURAGE,

BUT IT IS ALSO LIBERATING AND EMPOWERING, AND

OFTEN EARNS YOU NEW RESPECT.”

– ROSALIND BREWER

PRESIDENT AND CEO, SAM’S CLUB

Particularly in this region, women are

viewed as the primary caregivers in

families; an assumption that is neither

wrong nor untrue. However, the belief

that we cannot achieve professional

success too is unfounded, and it is unfair

that men are expected by society to

focus solely on their careers, I believe

what separates genders isn’t the types

of challenges that we face but how

we overcome them and how well we

manage to weather a storm. Working

mothers have to deal with a whole

obstacle course that men, fathers or not,

can’t even imagine.

“I NEVER APPROACHED ANY ASSIGNMENT THAT,

‘OH, I’M A WOMAN.’ MY GENDER DOESN’T REALLY

FACTOR INTO MY THINKING AS I COME INTO THE

ROOM.”

– MARY BARRA

CEO, GENERAL MOTORS

As if it wasn’t difficult enough, choosing

to balance motherhood and a career just

opens up a pandora’s box of discrimina-

tion, including viewing working mothers

in higher positions as a risky move. One

way I’ve seen many women overcome

these hindrances is to start their own

businesses. But if organizations were

able to retain these ambitious women

and set clear career paths for them, it

would have led to greater results for all

parties.

Basing a woman’s career progression on

outdated stereotypes goes against the

principle of finding a qualified person

for a role. In this day and age, it’s

evident that women are fully capable of

fulfilling and excelling in their roles and

making for great leaders for all genders.

The supposed inherent traits that are

held against us are those that can work

into our advantage in a workplace, such

as emotional intelligence and “nurturing”.

In my opinion these admirable

skills are what I see in the greatest

female leaders that I have known that

have taken initiative and gotten results.

“I THINK YOU CANNOT HAVE IT AT THE SAME TIME.

I THINK YOU CAN IN A WAY HAVE IT ALL AS LONG AS

YOU CAN AFFORD TO BE PATIENT. BUT YOU CANNOT

HAVE IT ALL AT THE SAME TIME. YOU MUST ACCEPT

THERE WILL BE FAILURES.”

– CHRISTINE LAGARDE

MD, IMF

Once I got the opportunity to manage a

big team, I understood that being a good

leader had more to do with emotional

intelligence. But I also found out that I

had to commit to constant development

and re-inventing myself to face new

challenges as nothing in life remains

constant. The most important skill I’ve

developed is listening, which has vastly

improved my work and helped me respond

to my team’s individual needs. It

is paramount that female leaders always

try to gain new skills and adapt to the

requirements of the teams.

Fortunately, I’ve landed in a work environment

that never based my progress

and positions on anything but my pure

work ethic and progress. Driven has

helped me develop in a way that other

women, especially working mothers,

do not have access to. Working in a

male-dominated industry such as real

estate, it is difficult for most to comprehend

that our ratio of female to male

directors is four to one, while all of the

departments are perfectly gender-balanced–a

feat in almost every sector. But

this is not because Driven Properties

hires mostly women or focuses more on

their development–it all goes down to

gender-blind recruitment and performance

based rewards.

“WORK HARD AND OWN IT. YOU MAKE YOUR OWN

SUCCESS AND YOUR OWN LUCK. ASK FOR WHAT YOU

DESERVE.”

– KATIA BEAUCHAMP

CEO AND CO-FOUNDER, BIRCHBOX

As the director of three departments

and a mother of four children, I

understand that small sacrifices need

to be made in both aspects of my life.

However, the flexible working hours

and splitting the childcare responsibilities

with my husband has made all the

difference. But most women in the UAE

do not have the privilege of working in a

company that has a culture of connectivity,

inspiration, and empowerment

amongst women. Women shouldn’t have

to make sacrifices, it is societal norms

and modern work places that need to

shift. Regardless of age or background,

we have the desire and perseverance to

lead and should we be encouraged to

fulfill our potential and make a mark.

November 2016 Issue 35


DRIVEN’S

AREA SPECIALISTS

Joy

Saloomeh

Xiaobin

Zahra

Manju

Hamid

Arabian Ranches

Jumeirah

Islands

Emirates

Hills

China Team

Living

Legends

Emirates

Hills

Meadows

Commercial

Downtown

Business

Bay

Sanoj

Commercial

JVT/JVC

Jane

Sports

City

Mahmoud

JVT/JVC

Jumeirah

Park

Saad

Retail & Office

Maria

Palm Jumeirah

Discovery

Garden

Assel

Al Furjan

Ludovic

Effie

Thomas

Anwar

Ahmed

Fahdy

Jumeirah

Park

IMPZ

The Villa

Silicon

Oasis

Old Town

Off Plan

Commercial

Dubai

Marina

Palm

Jumeirah

Off Plan


Uzair

Katalina

Noreen

Derick

Sheila

Shaju

Lakes

Springs

Off Plan

Lakes

Meadows

Living

Legends

China Team

Off Plan

Commercial

Daria

Nicholas

Marcela

Neena

Imran

Hajer

Dubai Marina

Downtown

City Walk

City Walk

Downtown

City Walk

Tecom

Greens

Mudon

Falcon City

Raj

Vitaly

Serghei

Thasmila

Caroline

Kia

IMPZ

Motor City

JLT

JBR

Dubai

Marina

JBR

DIFC

Old Town

Motor City Sports City

Palm

Jumeirah

Dubai

Marina

Mir

Lina

Salman

Iulian

Daniel

Kate

Sports City

Commercial

Business Bay

Property Management

Off Plan

Springs

Greens

Sharjah >>>


DRIVEN UNITED

WE ARE THE CHAMPIONS!

In March 2016, property portal Bayut.com organised an amateur football league

for Dubai real estate companies as a friendly tournament and networking event.

And as football lovers, we did not hesitate to jump at such an opportunity.

Our football team, Driven United, was composed of agents

from the entire Driven Group, including our Managing

Director Abdullah Alajaji. The matches were spread

over three weeks, and our group of professional and

amateur players proved to be a real dream team

by bringing home the cup!

Driven United presented great skill and

teamwork while the rest of the Driven

family cheered them on to their victory.

Winning is always great, but the bonding

experience between the Driven agents and

with other brokers was one of the biggest

takeaways.

38

November 2016 Issue


SOCIAL

SCENE

End of Q2

Celebration

@ Above

Social

Thursdays

@ 360

November 2016 Issue 39


FIRE SAFETY

Prevention and Initiatives

In light of the recent blaze at The Address Downtown and the major fire that gutted

the Al Shamsi Building in Deira, fires have become a major concern for UAE

residents living in high-rises. These are just two incidents in a list of fires that have

occurred across the Emirate—The Torch in Marina, Tamweel Tower in JLT, and Regal

Tower in Business Bay to name a few.

It’s not always clear what the cause of these fires are, however most incidents are

caused by overcrowding, lack of fire safety systems, and recklessness. In order to

prevent potentially destructive fires, here are some tips and procedures—along with

government initiatives—residents can follow.

Eliminate Hazards

• Store all flammable materials away from anything

that can burn

• Do not let garbage accumulate in or around your

home

• Replace frayed wires, wires with dried out

insulation, loose switches, and faulty devices that

get extremely overheated

• Do not run extension cords behind rugs or curtains

• Do not overload circuits

• Keep candles away from all flammable items and

never leave them unattended

During A Fire

• Don’t look for personal belongings

• If your clothing catches on fire: stop, drop, and roll

• In the case of dense smoke, crawl on the ground

• Under any circumstances do not go back in

Prevention

• Keep fire blankets and extinguishers accessible in the home

• Check your smoke detectors regularly and replace batteries twice a year

• Fires can be caused by the vents on dryers, so clean them out once a year

• Never dispose of cigarettes out of windows or in the rubbish

The Escape Plan

• In case of a fire, develop a quick and safe exit strategy and an outdoor

meeting point

• Assign household members responsibility of the elderly, infants, and pets

during the evacuation

• If you live in a building, always take the stairs and walk down in a brisk but

orderly fashion

• Always keep keys easily accessible

• Before opening doors, try to sense if there’s a fire on the other side

• Try to establish multiple exit ways

• If possible, keep an emergency kit with first aid material as well as an

emergency contact list and copies of all important documents in the car or in

an off-site location that can be accessed easily

Initiatives

In light of recent fire emergencies, government entities and organizations have taken

the initiative to increase awareness on fire prevention and emergency procedures:

DEWA Fire Prevention Week

Dubai Electricity and Water Authority organized a program titled ‘Fire Safety: Learn and Practice’, which entailed a week

of activities aimed to promote awareness about emergency situations and best practices in fire emergencies. DEWA sees

these kinds of programs as part of its responsibility to society and social development.

Dashboard Monitoring System

Working in line with Dubai Government’s smart city initiatives, Dubai Civil Defense has begun installing the Dubai

Life Safety Dashboard in buildings around the city—40,000 and counting. The system will give government departments,

building owners, and residents access to view the real-time safety status of their buildings on their devices.

Silicon Oasis Safety Measures

In collaboration with Dubai Civil Defense, Dubai Silicon Oasis Authority organized a fire and evacuation drill in order

to develop an emergency evacuation plan in the event of a fire in the high-tech park. The drill included a simulated fire

incident with fire-trucks and ambulance cars to enhance the scenario.

40

November 2016 Issue


MODERN DESIGN

ACCENT PIECES

CLEAN LINES

UNIQUE MATERIALS

SOFAS * SOLID WOOD FURNITURE * WHITE GLOSS FURNITURE * ART

ORNAMENTS * CARPETS * BED LINEN * ACCENT FURNITURE & ACCESSORIES

facebook.com/mobilia.dubai

Instagram.com/mobiliadubai

TIMES SQUARE CENTER, SHEIKH ZAYED ROAD, DUBAI

TEL: +971 4 338 5496 | WWW.MOBILIA.AE

November 2016 Issue 41


DHH

DRIVEN HOLIDAY HOMES

Business Trips | Holiday | Relocation

REFORMING THE INDUSTRY

Driven Holiday Homes offers a wide range of short-term luxury apartments and villas with personalized

concierge services. Founded in 2014, Driven Holiday Homes spearheaded the rising short-term rental

industry in Dubai, a sector balancing between hospitality and real estate.

Our guests enjoy the high-end services and amenities of a hotel—from concierge to round-the-clock

security—while bringing their own personal touch to the home. Our exclusive portfolio boasts handpicked

and personally inspected properties in the prime areas of Dubai.

Our team of professionals hail from all corners of the world, offering a bespoke experience to each

unique guest. Beyond providing maintenance, housekeeping, and personal assistance services, we set a

new standard of excellent service. Every aspect is arranged with exact precision to ensure a seamless and

indulgent experience to linger in our guest’s memory long after their stay.

42

November 2016 Issue


MEET THE TEAM

Khadija El Otmani

Managing Partner

Yana Belokurova

Short Term Manager

Alexandra Tatarinova

Corporate Relationships

Swati Allen

Client Relationship

Manager

Anna Frydlova

Client Relationship

Ejaz Ahmed

Finance Manager

Mae Saavedra

Administrator

Ian Binalingbing

Listing Coordinator

Indika Ahangamage

Office Assistant

Mark Bernal

Concierge

Aisa Galang

Housekeeping

Claire Rom

Housekeeping

Jenny Alupay

Housekeeping

Sam Fagbemi

Housekeeping

SOLUTION FOR PROPERTY OWNERS

Short-term lets are an easy and hassle free way for landlords to make over 40% extra income in comparison

to long-term rental. For our client’s ease of mind, we offer holiday home services with a full management

package

Comprehensive Management Service

Our award-winning property management team will take care of every aspect of the letting process. All

you need to do is inform us of the property’s availability dates and we’ll take it from there.

WE OFFER...

• Screening all occupants

• Exchanging contracts on owner’s behalf (with written consent)

• Arranging the check-in & check-out

• Deep cleaning and inventory list before and after tenancy

• Maintenance and repairs at competitive rates

• Annual safety tests

• Mid-occupancy inspections for occupancies over two months

• No occupant contact required

• Even property manager to property ratio

• Negotiated deposit claims

...AND PEACE OF MIND

Safety Regulation

As government bodies and industry regulators tighten the reins on safety requirements, our team is on

hand to advise the landlords on current safety regulations.

Qualified Tradesmen

Contractors engaging on behalf of a landlord will meet strict quality control criteria, covering everything

from trade qualifications to adequate liability insurance.

Negotiations

As managing agents, Driven Holiday Homes creates a distance between landlords and occupants

throughout negotiations, which the team conducts on the owner’s behalf. Our goal is to manage this

process in the most effective and efficient way to create a smooth synergy between all parties.

November 2016 Issue 43


DHH

DRIVEN HOLIDAY HOMES

DIFC

BURJ DAMAN 5007

__________________________________

AED 16,000 per month

AED 799 per night

This brand new one bedroom apartment

is located in the heart of the financial

center of Dubai. The floor to ceiling

windows in the beautifully decorated unit

offer views of the lush Zabeel Park and

the Burj Khalifa and allow in streams of

natural light to fill the space. Burj Daman

is one of the most exclusive mixed-use

towers in the city, offering luxurious

facilities for offices and residential suites.

Upscale dining outlets, spas, and a

health club surround the building.

• BUA: 775 sq. ft.

• Close to Sheikh Zayed

Road and metro station

• 24 hours maintenance

• Parking space

• Swimming pool

• Gymnasium

• Prayer room

Dubai Marina

BOTANICA

__________________________________

AED 25,000 per month

AED 850per night

This superb two bedroom apartment is

situated in one of the most sought after

buildings in Marina: Botanica Tower.

With incredible views of the Arabian

Gulf and the Marina, the unit is furnished

with designer pieces and is equipped

with all necessary appliances. Guests

have access to the swimming pool and

wellness centre, along with the dining

and retail outlets around the tower. One

of the drawing factors is the proximity

of the beach, which is just a short walk

away, and neighborhood favorites Sky

Dive Dubai and The Walk at JBR.

• BUA: 1,209 sq.ft.

• Closed-plan, fitted kitchen

• Large balcony

• Swimming pool and Jacuzzi

• Gymnasium

* Prices subject to seasonal rates

44

November 2016 Issue


+971 (0)4 429 7040

www.drivenproperties.ae

Old Town

AL TAJER

__________________________________

AED 28,000 per month

AED 950 per night

Located in Al Tajer Residences, this

upgraded two bedroom penthouse is

ideal for vacation stays. Featuring luxuries

such as a private Jacuzzi, the apartment

offers high-end furniture and appliances

as well as a balcony, perfect for enjoying

the dazzling views. The development

reflects architectural designs of 20th

century Arabia, setting it apart from

the modern buildings surrounding it. Al

Tajer Residences is close to Downtown

hotspots such as Dubai Mall, Souk Al

Bahar, and Dubai Fountains.

• BUA: 2,016 sq ft

• Fully fitted kitchen

• Wooden floors

• Swimming pool & Gym

• Accessible by Dubai

Metro and major highways

Palm Jumeirah

MARINA RESIDENCE

__________________________________

AED 60,000 per month

AED 4,000 per night

Newly furnished and stunning 4

bedroom penthouse is located in Marina

Residences on the Palm Jumeirah. The

penthouse features a fully-equipped

kitchen with appliances, 4 en-suite

bedrooms, a living room and a spacious

balcony. Fantastic sea views, modern

interior design, high quality furnishings

and prime location are not the only

features of this beautiful penthouse; the

rest includes the following:

• BUA: 7,000t sq ft

• Brand new

• Floor-to-ceiling windows

• Breathtaking views

• Large terrace

• Swimming pool, gym, sauna

* Prices subject to seasonal rates

November 2016 Issue 45


Before & After

Standpoint

Before

After

This is a spacious two bedroom apartment that has the perfect location in Downtown Dubai, overlooking

the Dubai Mall and the famous Fountain. The views from the balcony are truly spectacular, especially in the

evening. The challenge with this apartment was adding light to the space as it was quite dimly lit with no

spotlights. The transformation began with a fresh coat of paint on the wall to give the perception of a larger

space with an accent wall behind the sofa, breaking the monotony in the open space apartment and serving

as the backdrop for the stylish black and white prints.

The light, gauzy gray curtains paired with the intense, dark color of the wrap around sofa set perfectly

complements the delicate touch of the white arm chair and plush pink scatter cushions. Finally, we added a

pretty pendant light and a floor lamp to enhance the décor and improve the lighting at night.

The airy and luminous theme was carried through to the dining area. The large opening allows in streams

of natural light, making the area feel more spacious and relaxing. We kept it simple by just adding a retro

chandelier and large art piece for effortless elegance.

Before After

46

November 2016 Issue


Driven Interiors have had the opportunity to work on furnishing and decorating apartments that had

great potential, but needed a great deal of work. The spaces in the apartments featured here made great

canvases, with distinct layouts and large windows allowing in streams of natural light to fill the space. Despite

the very different aesthetics, these apartments ended up with very unique and fresh looks.

Palm Views West

Before

After

This 26 square meter studio apartment in Palm Jumeirah is a gem. The color palette is mainly neutral, featuring

shades of white, beige, and gray with little splashes of color through the orange crater cushions and

potted plants. The combination of these colors and the addition of mirrors makes the room appear more

spacious and inviting.

We maximized the living space by using a three seater sofa, which was complimented by the vintage linen

cushions and a cozy arm chair. To properly utilize the space, we put in a cabinet and a small cupboard for

storage.

The bedroom was kept simple and sophisticated with neutral colors. The crisp white linens against the soft

tufted headboard is neat and inviting. Finally, the round pendant light and the ceramic table lamps complete

the shabby chic look of this room.

Before

After

November 2016 Issue 47


Standpoint

Before

After

Despite the copious amount of sunlight coming through the large windows, this unit lacked light and life.

The team made it our mission to bring neutral and bright pieces and accents to the apartment in order to

liven up the space. The ceiling design, cream tiles, and carpeting made for a good base, and we played off

them when choosing the lighting fixtures and furniture.

The colors we used in the living room are all shades of grey and off-white, with a few complementary

darker pieces. We made use of the expansive, open space and added a modern dining set and adorned the

wall with contemporary artwork.

Before

The bedroom features

primarily beige pieces,

mainly the bed and

drapes, as well as a few

warm accent items to

maintain the relaxing

look.

We made sure to add

a couple mod-inspired

pieces, such as the light

cover, lamp, and bedside

table, to give the space a

unique character.

Get your apartment in tiptop

shape for short term or

long term lets and increase

your returns for as low as

AED 32,500*.

After

To receive a quotation,

please contact:

info@driveninteriors.ae

48

November 2016 Issue


LUXURY

at its finest

From Paris to New York, we aim to offer

our clients a selection of luxury properties

not only in Dubai, but across the globe.

From classic, rustic homes to modern

penthouses overlooking the city, these

homes are centrally located, making them

the perfect vacation homes.

November 2016 Issue 49


International Properties

PARIS

Located in a prestigious building facing the OECD,

this elegant apartment is a haven in the heart of Paris.

Perched on the fifth floor, the luxuriously fitted home

spans over 3,552 sq.ft and offers four bedrooms and

bathrooms, a living room, and a dining room.

Features

• Central location

• Balconies

• 2 cellars

The unit is lined with spacious balconies, perfect for

relaxing and enjoying panoramic views of the city.

Price upon request

50

November 2016 Issue


International Properties

PARIS

Just steps from the Place Victor Hugo, this south-facing

apartment is located on the top floor of a luxury building

in Paris. With enviable views of the Eiffel Tower, this

furnished apartment comprises of a spacious reception

area, kitchen, and a large master suite with balcony access.

This unit has a 1,259 sq.ft. terrace and a 215 sq.ft

veranda, ideal for lounging and entertaining.

Features

• View of Eiffel Tower

• Storage box in building

• Terrace and veranda

• Balcony

Price upon request

November 2016 Issue 51


International Properties

NEW YORK

40 East 61st Street

Penthouse

Located between Madison and Park, this Upper East Side prewar

duplex apartment is a real gem. Dubbed ‘Maison Prive’,

this unit was previously two separate 3 bedroom, 3 ½ bathroom

penthouses that were later combined and renovated to create a

palacial 4,500 sq.ft. home.

With expansive windows offering views of the North, South,

East and West of the city, the entire home features the finest

Living Space

• 5 terraces

• 9 television sets

• State of the art sound system

• Fireplace

luxury materials, bespoke interiors, and a state of the art

sound system. The three bedrooms on the main floor all have

their own private terraces and bathrooms, as does the private

office, which can be converted into a forth bedroom. The his/

her private bathrooms feature steam showers, large individual

dressing rooms, and heated floors.

The top floor has a large living room with a real fireplace, bay

windows overlooking Central Park, a media room, a formal

dining room (seating 22 people), an eat-in kitchen with

appliances, and a butler’s pantry with a wine cellar. The entire

top floor opens up to create a unique full indoor/outdoor home.

Amenities

• Private elevator

• WiFi & cable

• Alarm system & security

POA

52

November 2016 Issue


International Properties

NEW YORK

10 Sullivan, SoHo

Penthouse

Situated in the heart of SoHo, 10 Sullivan stands 16 stories tall, making it the area’s tallest residential building. This

new boutique development offers a variety of luxury homes in a unique, contemporary structure, making it the perfect

addition to the SoHo’s unique architectural character.

From apartments and duplexes to full-floor penthouses with private elevator access, these units all offer panoramic

views from the floor-to-ceiling, wraparound windows. The central location of this project gives residents easy access to

one of the best arts, culture, retail, and dining hubs in the world.

Living Space

Amenities

• 11 ft. ceilings

• Home automation system

• Heated flooring

• Oak floors & walnut cabinetry

• Motorized shades

• Terraces

• Freestanding tub & steam shower

• Marble bathroom floor & countertops

• Concierge & doorman

• Alarm system & video security

• Fitness center

• Garage

• Private storage

POA

November 2016 Issue 53


POLO

RESIDENCE

OVERVIEW

Located in the heart of Meydan City, Polo

Residences comprises of 29 contemporary

buildings. The 4 storey buildings each offer

a choice of one, two, and three bedroom

apartments, fully surrounded by over a million

square feet of bright green meadows.

INTERIORS

These homes are uniquely built with low

rise buildings and large glass windows that

are designed to allow in maximum natural

light. All the units come with the option of

furnishing and interior design that reflects the

contemporary and serene atmosphere of this

project.

THE LOCATION

Polo Residences is located just across the street from Meydan Hotel, home to one of the world’s best equestrian

facilities and global races. The first phase of the Meydan master project is scheduled for completion before the year

2020, and will feature a record-breaking 711 m tall residential tower, major mall with a retractable roof, dancing

fountain, 4 km long canal, and the world’s largest indoor ski slope.

54

November 2016 Issue


EXCLUSIVE

PROJECT

with

DRIVEN PROPERTIES

FACTS AND FIGURES

29

BUILDINGS

27%

4 OF THE TOTAL AREA

IS LANDSCAPED

STOREY

BUILDINGS

NEXT TO

SHEIKH HAMDAN’S MAJLIS &

SPINNEYS HEADQUARTERS

1,500,000 sq.ft.

GROSS LAND AREA

FACILITIES

a Parks & gardens

a Swimming pools

a Fitness & wellness centers

a Jogging & cycling tracks

a Spas

a Sporting facilities

a Business park

a Community centre

a Kindergarten

a Restaurants & cafes

THE POLO RESIDENCES - PAYMENT PLAN

For those seeking serenity, convenience, nature, and boundless comfort, the Polo Residences in Meydan is the perfect

option. It not only offers an exclusive address in a renowned community development but also a lifestyle unparalleled by

any existing project.

November 2016 Issue 55


HERA TOWER

DUBAI SPORTS CITY

Dubai Sports City is a destination of enduring passion and spirit, a place whose soul and heart is expressed in timeless

rituals, modern heroes, and rich iconography. A place where legends are made, sport is life, and champions live.

The latest addition to Hera Tower is a residential tower set to be the latest addition to Dubai Sports City. The project’s

namesake is none other than the wife of mythological Greek god Zeus, being a figure that has had many structures

created in her name throughout the centuries.

With development commencing on May 2016 and completion scheduled for July 2018, Hera Tower offers 483 units

consisting of studios, 1, and 2 bedroom apartments. The unit sizes and layouts are designed with high end finishes, with

the units also boasting balconies and terraces. The building itself offers its residents many amenities that provide the

essence of comfort and relaxation.

Hera Tower is the perfect option for those looking for an elegant lifestyle. It not only offers a variety of apartments, but

also encourages a vibrant and active lifestyle supported by the excellent amenities and services.

56

November 2016 Issue


EXCLUSIVE

PROJECT

with

DRIVEN PROPERTIES

SPORTS CITY

Hera Tower is located in the established community of Dubai Sport City. Just off Sheikh Mohammed bin Zayad Road,

Dubai Sport City spans over 50 million sq.ft. and is home to 15,000 people across a thousand villas and six thousand

apartments. Dubai Sport City boasts commercial and residential developments in addition to the sporting facilities,

world-class medical facilities, leisure opportunities, hotels, international schools, and the next Generation Club. Being

the world’s first purpose-built sports city, it features many popular Dubai residential communities such as Fortuna

Tower, Canal Residence, Victory Heights, and soon enough, Hera Tower.

COMMUNITY HIGHLIGHTS

• Multiple stadiums, with capacities ranging

10,000 to 60,000 people

• Miracle & Butterfly Gardens

• The Arena Mall in Sports City

• Victory Heights Primary School, Wonders

Year Nursery, and the upcoming Bradenton

Preparatory Academy

• Medical clinic

• 10 mins drive to Dubai International Airport

AMENITIES

a Luxury lobby

a Swimming pool

a Health club with steam & sauna

a 24 hour security

a Children’s play ground

a Allocated parking space

a A unique, high quality finishes

448-541 Sq.ft.

833-1,008 Sq.ft. 1,526-1576 Sq.ft.

AED 365,256 - AED 440,586 AED 656,228 - AED 794,576 AED 1,035,108 - AED 1,069,209

PAYMENT PLAN

November 2016 Issue 57


EXCLUSIVE

P R O P E R T I E S

Some of the best residential and commercial

units in Dubai currently up for sale.

58

November 2016 Issue


To see our full list of available exclusive properties, please visit www.drivenproperties.ae

DIFC

Index Tower

This spacious fully furnished apartment is the perfect combination of simplicity

and luxury in a modern setting. Offering sensational views of the sparkling sea

and Sheikh Zayed Road, this unit is located in one of Dubai’s most exclusive

areas. Featuring a fully fitted kitchen and carpeted floors, the expansive living

space is one of the apartment’s key features, offering 4 bedrooms, a maid’s room,

and study rooms. Residents can enjoy exclusive communal facilities, including

a swimming pool. The building is located in proximity to major malls, financial

districts, dining and retail outlets, as well as the Metro.

AED 5,500,000

• 3 bedroom apartment

• BUA: 3,100 sq. ft.

• Sea & Sheikh Zayed Road View

• Maid’s & study rooms

• Fully fitted kitchen

Ref#: DP-S-17665

November 2016 Issue 59


Exclusive PROPERTIES

DIFC

Limestone House

Situated in the heart of Dubai’s financial center, this three bedroom apartment

enjoys the views of the iconic DIFC and Downtown Dubai skyline. The unique

layout of the apartment presents an amazing use of space, which also features

clean finishes, polished hard wood flooring, and large windows throughout the

apartment. Residents have access to the building’s modern facilities, including a

health club with a sauna and Jacuzzi, fitness center, and swimming pool.

This unit’s central location ensures accessibility and convenience, being in close

proximity to major highways, Dubai Metro, and the best retail and dining

outlets the city can offer.

AED 4,300,000

• 3 Bedrooms

• BUA: 2200 sq ft

• Maid’s room

• 24-hour security and CCTV

cameras

• Front desk

Ref#: DP-S-14228

60

November 2016 Issue


To see our full list of available exclusive properties, please visit www.drivenproperties.ae

Business Bay

Clover Bay Tower

Nestled in Dubai’s business hub, this fully fitted office is located in Clover Bay

tower in Business Bay. Spreading over 2,500 sq.ft, this furnished office offers a

board room, meeting room, reception area, a pantry, and wall to wall windows.

This unit benefits from a great location and proximity to the city’s finest dining

and retail outlets in Downtown Dubai and DIFC as well as the Metro and

major highways.

AED 2,600,000

• Office Space

• BUA: 2,420 sq. ft.

• Old town and Lake View

• Prime location

• Large Reception Area

• Allocated Parkings

Ref#: DP-S-19083

November 2016 Issue 61


Exclusive PROPERTIES

Jumeirah Islands

Entertainment Foyer- Mediterranean

Set along the beautiful lake, just steps from the water’s edge, lies this upgraded

5-bedroom villa with stunning landscaped gardens. Nestled in the Mediterranean

cluster of the ever-picturesque Jumeirah Islands, this villa features amazing

interiors and finishes. The open and airy rooms are fitted with large windows,

flooding the house with natural light, and the expansive outdoor area and

private pool offer ideal space for entertaining or relaxing. The self-contained

community features lake views, quaint walkways, and verdant greenery.

AED 7,950,000

• 5 bedroom villa

• BUA: 6,000 sq. ft.

• Partial lake view

• Upgraded

• Extended Master Bedroom

• Private landscaped garden

and pool

Ref#: DP-S-15040

62

November 2016 Issue


To see our full list of available exclusive properties, please visit www.drivenproperties.ae

Dubai Marina

Marina Quay West

With minimalist design and high-end finishes, this upgraded apartment

comprises of 2 bedrooms and 3 bathrooms. With a built-up area of 1,565 sq.ft.

this property offers panoramic views of Dubai Marina and is situated close to

the beach front. Available amenities include squash courts, garden, and a pool.

Ref#: DP-S-17911

AED 3,500,000

• 2 Bedroom Apartment

• BUA: 1,565 sq. ft.

• Full Marina View

• Vacant On Transfer

• Concierge Service

• Upgraded & Lovely Fixtures

November 2016 Issue 63


Exclusive PROPERTIES

Downtown Burj Dubai

29 Boulevard Tower 1

This amazing 2 bedroom apartment is perched up high, allowing breathtaking

views of the Fountain, Burj Khalifa, and the unique Downtown skyline.

The apartment’s minimalistic finishes and furnishing gives the entire home

a modern feel while the balcony offers a space to relax and gaze upon the

vibrant Downtown area below. The ultra-convenient location gives its residents

access to Dubai Mall and the city’s most exclusive restaurants, boutiques, and

entertainment facilities.

AED 3,099,999

• 2 Bedroom Apartment

• BUA: 1,113 sq. ft.

• Full Fountain and Burj

Khalifa View

• Fully Furnished Unit

• 2 Bathrooms

Ref#: DP-S-17565

64

November 2016 Issue


To see our full list of available exclusive properties, please visit www.drivenproperties.ae

Downtown Burj Dubai

Boulevard Central Tower

Just steps away from Burj Khalifa, this studio apartment is located in one of the most sought

after residential towers, Boulevard Central. Overlooking Old Town and Dubai Fountains, this

apartment is ideal for those seeking the ritzy and exciting lifestyle of Downtown Dubai–often

referred to as the “Center of Now”. The apartment’s minimalistic finishes and furnishing gives

the entire home a modern feel while the balcony offers a space to relax and gaze upon the

vibrant Downtown area below. This well-planned apartment also has a fully equipped kitchen

and built-in wardrobes.

AED 1,099,000

• Studio apartment

• Area: 329 sq.ft.

• Podium level facilities

• Fully fitted kitchen

• Polished wood flooring

• Children’s play area

• Security and maintenance

The tower is set right on the buzzing Mohammed Bin Rashid Boulevard, which is lined with

cafes, restaurants, and boutiques.

Ref#: DP-S-15640

November 2016 Issue 65


Exclusive PROPERTIES

DIFC

Limestone House

Nestled in the vibrant and exclusive DIFC community, this 2 bedroom

apartment features immaculate design and finishing. The wooden floored unit is

located in the prestigious Limestone House and not only offers spacious rooms

but also a large balcony to relax and enjoy views of the city. Limestone House

offers high-end communal facilities, including a fully equipped gymnasium and

swimming pool.

AED 3,000,000

• 2 bedroom apartment

• BUA: 1,615 sq. ft.

• 3 bathrooms

• DIFC view

• Wooden flooring

Ref#: DP-S-18375

66

November 2016 Issue


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Dubai Marina

Botanica

This duplex apartment has a design to be reckoned with. The open bedroom is situated on

the upper floor, with a well-crafted spiral staircase leading down to the living space and

open-plan, fitted kitchen. The entire unit features neutral and grey tones in the design and

the fixtures, as well as a capacious private terrace.

Dwellers of Botanica Tower can enjoy access to a state of the art health and fitness club,

swimming pool, and Jacuzzi. One of the drawing factors is the proximity of the beach,

which is just a short walk away, and neighbourhood favorites Sky Dive Dubai and The

Walk at JBR. Both Sheikh Zayed Road and Al Sufouh Road are also close by, allowing

access to Dubai’s main neighbourhoods in just a short drive.

AED 1,700,000

• Open Bedroom

• BUA: 1,083 sq ft

• Ensuite bathroom

• Duplex apartment

• 24-hour security and front

desk

• Health & fitness club

• Swimming pool & Jacuzzi

Ref#: DP-S-17946

November 2016 Issue 67


Exclusive PROPERTIES

Dubai Marina

Bay Central

This unit is a major departure from the regular Marina apartments. Comprising

of one bedroom and an open-plan kitchen, the aesthetic of the space is warm

and comforting due to the rustic-style furnishings, wood accents, and glittering

chandeliers. The walls are covered in a heavily detailed wallpaper and large art

pieces, bringing a high level of character to the room. With views of the Marina,

this mid-floor apartment is located in Bay Central, which is ideally located close

to the Marina Promenade, Marina Mall, and the beach.

AED 1,450,000

• 1 bedroom

• BUA: 651 sq.ft.

• Fully furnished

• Health & fitness club

• Swimming pool

• Walking distance to Marina

Mall and beach

Ref#: DP-S-15748

68

November 2016 Issue


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Palm Jumeirah

Kempinski Palm Residence

Located in the Kempinski on Palm Jumeirah, this four bedroom apartment

is luxury redefined. This exquisitely furnished home features a fully upgraded

interior, private gazebo, and outdoor entertaining area. The kitchen is fully fitted

with top of the line fixtures, appliances, and cabinets. Breathtaking panoramic

views of the sea are visible from the unit’s private terrace.

AED 9,750,000

• 4 Bedroom Apartment

• BUA: 4,919 sq. ft.

• Sea View

• 2 parking spaces

• High speed elevators

The Kempinski Palm Residence is a one of a kind luxury resort, offering fine

dining spots, bars and lounges, a private beach, wellness centre, and gym, as well

as a freeform pool with a swimup bar.

Ref#: DP-S-13029

November 2016 Issue 69


Exclusive PROPERTIES

Akoya By DAMAC

Rochester

This home is located in the upcoming project of Rochester, Akoya by megadeveloper

Damac. The design of these villas in this community are ultramodern and clean, with

wall to wall windows bringing the sunlight to fill the living space. Covering over

2,000 sq.ft, this three bedroom villa is semi-detached to ensure privacy. The Akoya

development focuses heavily on green spaces, which is evident in the amount of private

and communal lush landscaped areas around this home.

AED 2,500,000

• 3 Bedroom Villa

• BUA: 2,041 sq. ft.

• Garden & Community View

The current price is the best in the market, and this unit will exponentially increase in

value upon completion, which is expected in the third quarter of 2016.

Ref#: DP-S-12496

70

November 2016 Issue


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Palm Jumeirah

Oceana Adriatic

This exquisite apartment is located in the waterfront community of Palm Jumeirah. Along

with idyllic views of the Dubai Marina skyline, the breathtaking Arabian Gulf is visible

from the floor to ceiling windows and balcony of this three bedroom unit. The layout of this

spacious apartment allows for built-in kitchen appliances, high ceilings, fitted bathrooms,

storage spaces, and an expansive living room flooded with natural light.

The facilities and amenities of this building are second to none, with residents having private

access to the beach, swimming pool, and communal areas. The Palm community features

luxury hotels, shopping, and dining outlets in very close proximity.

AED 8,200,000

• 3 Bedroom Apartment

• BUA: 2,451 sq. ft.

• Sea, Atlantis and full

skyline of Marina view

• Unfurnished Type A

• Private Beach Access

Ref#: DP-S-12671

November 2016 Issue 71


DRIVEN’S

OFF PLAN

PICKS

MARQUISE SQUARE

DOWNTOWN DUBAI

Marquise Square is the stylish new project

offering studio, 1, 2 and 3 bedroom apartments

with lavish features, great amenities and a

spectacular skyline view of Dubai’s most popular

tourist attractions. With an exciting environment

and the centre of Dubai’s growing nightlife,

Marquise Square will be the new hot property

that Downtown Dubai has to offer.

Location

Located in the heart of Downtown Dubai, Marquise Square

will have close proximity to Dubai’s major landmarks like the

Dubai Mall and the Burj Khalifa.

Developer

SRG Properties L.L.C are the developers behind the Marquise

Square project. They boast an impressive portfolio of previous

projects like the Sheraton Grand Hotel, Burj Al Salam Towers

at World Trade Centre, Marina Heights at Dubai Marina and

Chelsea Tower Hotel & Apartments at Sheikh Zayed Road.

Highlights

• Good payment plan with boooking fees

starting from only AED 50,000

• Close proximity to Dubai’s biggest tourist

attractions like the Dubai Mall, Burj Khalifa

and the Dubai Water Canal.

• Walking distance to some of the biggest

brands and world famous restaurants and

retail stores.

CASA DORA

SERENA

The Dubailand townhouse project Serena,

have launched a new phase called Casa

Dora after the success of their previous project

Bella Casa. This phase features sleek and stylish

1 to 3 bedroom townhouses for sale that are

inspired by Portuguese architecture set amongst

picturesque landscapes and amenities within

the vicinity. Casa Dora provides a comfortable

family friendly environment for all kinds of

communities.

Location

Casa Dora is situated in Serena, Dubailand between Al Qudra

road and Emirates road. A 30 minute drive to Downtown Dubai,

while 15 minutes to the Expo 2020, this location will provide easy

access to Dubai’s most popular areas.

Developer

Established since 2002, Dubai Properties have been the

developers for some of Dubai’s biggest residential, commercial,

retail and hospitality projects in areas like Business Bay, Jumeirah

Beach Residence (JBR), Culture Village and Dubailand.

Highlights

• Feasible payment plans that start with a

10% down payment.

• Beautiful and modern Portuguese style 1 to

3 bedroom townhouses.

• Family friendly amenities like gym, pools,

parks, play areas and town centres.

• Close proximity to other residential

communities like Arabian Ranches, Mudon

and Town Square.


DRIVEN’S

OFF PLAN

PICKS

DUBAI HILLS ESTATE

Nestled on the southwest side of Mohamed

Bin Rashid City, Dubai Hills Estate is a highly

anticipated project by Emaar Properties

and Meraas Holding. This stylish community

comprises villas, low to mid-rise residences,

hotels, and retail and commercial centres.

Spanning over 11 million sq.m., residents of this

community can enjoy the vast stretches of

landscaped parks and gardens and the winding

walkways.

Location

The location of this development

is unbeatable due to its close

proximity to Al Khail Road,

Mohamed bin Zayed Road, Umm

Suqeim Road, and the upcoming

Etihad Rail, bringing all of the

city’s hotspots within easy reach.

Sub-Projects

• Acacia at Park Heights

• Fairways Vistas

• The Fairways

• Maple at Dubai Hills

• The Parkway at Dubai Hills

• Mulberry at Park Heights

• Sidra Villas

• Park Point

Highlights

In addition to being in close proximity to top

shopping destinations such as The Dubai Mall

and Mall of the Emirates, the up-coming Mall

of the World will be located within MBR City.

Mohammed Bin Rashid City will also feature lush

parklands, a high-end retail & dining pavilion,

a world–class equestrian club, manmade lakes

and beaches, a championship golf course, and

four schools within the community.

Developer to watch: ELLINGTON PROPERTIES

Ellington Properties is a boutique property developer that takes pride in their artisanal design and aesthetics. It’s obvious

through Ellington’s various projects that each and every unit was created with a perfect balance between innovative design

and high-end materials.

RP HEIGHTS

3 Central location

3 World-class dining and shopping outlets

3 Incredible facilities

3 Unique architecture

It can’t get better than RP Heights.

BELGRAVIA

Comprising of one, two, and three bedroom

units, Belgravia sits on 100,000 sq.ft. of

landscaped land. Each unit is designed to make

the best use of space and natural materials

and the kitchens feature fine cabinetry, quartz

countertops, and built-in kitchen appliances.

The project creates the feel of a “community

within a community” by offering residents all

necessary amenities in very close proximity as

well as open communal spaces to encourage

residents to interact and connect. Despite this

project being sold out, there are talks of Ellington

launching more Belgravia buildings in JVC.

Located in the heart of Downtown Dubai, this 50-storey

tower offers studios, one, two and three bedroom units and

penthouses. The unique characteristics of the units and

facilities are parallel to the idiosyncratic architecture of the

tower. Located at walking distance from Dubai Mall, and

Dubai Metro, RP Heights is also accessible from Al Khail Road

and Sheikh Zayed Road. RP Heights provides a modern

facilities unlike other Dubai developments, from multiple

infinity pools to a library and cafe exclusively for residents.

Facilities

• Landscaped

spaces

• Two Infinity pools

• Outdoor lounges

• Gymnasium

• Fitness and yoga studios

• Massage, steam, and sauna

rooms

• Cafe & library for residents

November 2016 Issue 73


PROPERTIES FOR SALE

Selection of available properties for sale, to see our full list please visit www.drivenproperties.ae

BUSINESS BAY

Ref No Location Type/Bed Price

DP-S-17619 Moon Tower 2 BR Apartment AED 1,500,000

DP-S-18024 Executive K 1 BR Apartment AED 1,400,000

DP-S-16651 Waters Edge Studio Apartment AED 1,050,000

DP-S-16851 The Cosmopolitan 1 BR Apartment AED 1,250,000

DP-S-18124 Executive C 1 BR Apartment AED 1,600,000

DUBAI INTERNATIONAL FINANCIAL CENTER

Ref No Location Type/Bed Price

DP-S-13059 Index Tower 2 BR Apartment AED 5,300,000

DP-S-18185 Index Tower 3 BR Apartment AED 7,000,000

DP-S-16712 Burj Daman 3 BR Apartment AED 4,200,000

DP-S-16674

Central Park Residential

Tower

Studio Apartment AED 1,400,000

DP-S-16592 Burj Daman 2 BR Apartment AED 3,700,000

DOWNTOWN

Ref No Location Type/Bed Price

DP-S-14791 The Residences 4 3 BR Apartment AED 8,250,000

DP-S-18103 South Ridge 5 2 BR Apartment AED 2,500,000

DP-S-13164 29 Boulevard Tower 1 2 BR Apartment AED 4,000,000

DP-S-13511 29 Boulevard Tower 2 2 BR Apartment AED 2,450,000

DP-S-15345 The Residences 9 3 BR Apartment AED 6,400,000

74

November 2016 Issue


PROPERTIES FOR SALE

Selection of available properties for sale, to see our full list please visit www.drivenproperties.ae

DUBAILAND

Ref No Location Type/Bed Price

DP-S-17887 The Centro 5 BR Villa AED 3,350,000

DP-S-17956 The Aldea 5 BR Villa AED 4,500,000

DP-S-18122 The Aldea 6 BR Villa AED 5,600,000

DP-S-14291 Living Legends 4 BR Villa AED 2,850,000

DP-S-17878 Falcon City of Wonders 5 BR Villa AED 4,300,000

DUBAI MARINA

Ref No Location Type/Bed Price

DP-S-17691 Botanica 1 BR Apartment AED 1,550,000

DP-S-18156 Aurora Tower 1 BR Apartment AED 1,900,000

DP-S-17900 Al Fairooz Tower 3 BR Apartment AED 4,950,000

DP-S-14121 Marina 101 4 BR Apartment AED 18,256,000

DP-S-18172 Marina Crown 4 BR Duplex AED 4,500,000

PALM JUMEIRAH

Ref No Location Type/Bed Price

DP-S-18102 Garden Homes Frond K 4 BR Villa AED 12,500,000

DP-S-18092 Garden Homes Frond C 4 BR Villa AED 12,500,000

DP-S-17434 Dukes Oceana Studio Apartment AED 1,290,000

DP-S-17896 Tiara Tanzanite 2 BR Apartment AED 3,800,000

DP-S-17451 Fairmont Residence North 2 BR Apartment AED 3,100,000

November 2016 Issue 75


PROPERTIES FOR RENT

Selection of available properties for rent, to see our full list please visit www.drivenproperties.ae

BUSINESS BAY

Ref No Location Type/Bed Price

DP-R-20312 Damac Maison Canal Views 3 BR Apartment AED 200,000

DP-R-20163 Executive B 1 BR Apartment AED 100,000

DP-R-20071 Damac Maison Canal Views Studio Apartment AED 75,000

DP-R-19819

Capital Bay Hotel

Apartments

1 BR Apartment AED 100,000

DP-R-20188 Damac Maison Canal Views 1 BR Apartment AED 115,000

DUBAI INTERNATIONAL FINANCIAL CENTER

Ref No Location Type/Bed Price

DP-R-20279 Sky Gardens Studio Apartment AED 82,000

DP-R-20245 Index Tower 1 BR Apartment AED 135,000

DP-R-20258 Index Tower 2 BR Apartment AED 180,000

DP-R-15924

Central Park Residential

Tower

2 BR Duplex AED 230,000

DP-R-19748 Burj Daman 1 BR Apartment AED 138,000

DOWNTOWN

Ref No Location Type/Bed Price

DP-R-20263 Claren 2 2 BR Apartment AED 185,000

DP-R-18817 Lofts East 2 BR Apartment AED 160,000

DP-R-19887 Burj Khalifa Tower 2 BR Apartment AED 300,000

DP-R-19447 The Residences 9 4 BR Villa AED 390,000

DP-R-20191 Burj Views C 1 BR Apartment AED 110,000

76

November 2016 Issue


PROPERTIES FOR RENT

Selection of available properties for rent, to see our full list please visit www.drivenproperties.ae

DUBAILAND

Ref No Location Type/Bed Price

DP-R-20162 The Centro 5 BR Villa AED 190,000

DP-R-20275 Rahat 3 BR Villa AED 210,000

DP-R-17549 Falcon City Villas 5 BR Villa AED 240,000

DP-R-19536 Mazaya 5 BR Villa AED 300,000

DP-R-20262 The Aldea 5 BR Villa AED 249,999

DUBAI MARINA

Ref No Location Type/Bed Price

DP-R-19490 Zen 1 BR Apartment AED 84,000

DP-R-20200 Fairfield 1 BR Apartment AED 125,000

DP-R-20288 Botanica Studio Apartment AED 78,000

DP-R-20062 Al Dar Tower 2 BR Apartment AED 165,000

DP-R-17710 Time Place 3 BR Apartment AED 180,000

PALM JUMEIRAH

Ref No Location Type/Bed Price

DP-R-16718 Signature Villas Frond A 6 BR Villa AED 1,000,000

DP-R-20237 Al Das 4 BR Apartment AED 395,000

DP-R-15871 Marina Residence 3 2 BR Apartment AED 175,000

DP-R-20277 Al Haseer 1 BR Apartment AED 140,000

DP-R-6327 Palma Residences 5 BR Townhouse AED 450,000

November 2016 Issue 77


COMMERCIAL FOR SALE & RENT

Selection of available commercial properties, to see our full list please visit www.drivenproperties.ae

OFFICE SPACE

Ref No Location Area (BUA) Price/yr

DP-R-19977 Al Barsha 2,500 sq.ft. AED 300,000

DP-R-20039 Jumeirah Lake Towers 790 sq.ft. AED 95,000

DP-S-18127 DIFC 3,418 sq.ft. AED 7,691,288

DP-R-19538 Motor City 3,300 sq.ft. AED 212,000

DP-R-20084 Bur Dubai 6,500 sq.ft. AED 780,000

RETAIL

Ref No Location Area (BUA) Price/yr

DP-R-20044 Bur Dubai 5,100 sq.ft. AED 816,000

DP-R-19685 Dubai Investment Park 2,830 sq.ft. AED 424,500

DP-S-17616 Dubai Investment Park 1,724 sq.ft. AED 2,413,444

DP-S-16171 Dubai Investment Park 1,508 sq.ft. AED 2,789,707

DP-R-18293 Deira 6,000 sq.ft. AED 500,000

LAND

Ref No Location Area (BUA) Price/yr

DP-S-9243 Sheikh Zayed Road 37,650 sq.ft. AED 27,000,000

DP-S-17346 Al Barsha 48,000 sq.ft. AED 75,000,000

DP-S-18132 Dubai Industrial City 8,000 sq.ft. AED 1,000,000

DP-S-16121 Jumeirah Village Circle 110,000 sq.ft. AED 33,000,000

DP-S-7935 Dubai Land 200,000 sq.ft. Dubai Land

78

November 2016 Issue


COMMERCIAL FOR SALE & RENT

Selection of available commercial properties, to see our full list please visit www.drivenproperties.ae

HOTEL

Ref No Location Area (BUA) Price/yr

DP-R-19947 Deira 70,001 sq.ft. AED 12,000,000

DP-S-18010 Palm Jumeirah 1,161 sq.ft. AED 3,050,000

DP-R-20089 Sheikh Zayed Road 1,819 sq.ft. AED 295,000

DP-S-17291 Palm Jumeirah 510 sq.ft. AED 1,600,000

DP-S-18107 Business Bay 2,092 sq.ft. AED 4,800,000

WAREHOUSE

Ref No Location Area (BUA) Price/yr

DP-R-19744 Al Quoz 10,269 sq.ft. AED 475,000

DP-R-19327 Dubai Investment Park 7,500 sq.ft. AED 370,000

DP-S-17687 Dubai Investment Park 365,000 sq.ft. AED 135,000,000

DP-S-17541 Jebel Ali 27,000 sq.ft. AED 4,000,000

DP-S-13481 Jebel Ali 40,000 sq.ft. AED 14,000,000

LABOUR CAMP

Ref No Location Area (BUA) Price/yr

DP-R-19726 Dubai Investment Park 27,860 sq.ft. AED 2,520,000

DP-R-19828 Jebel Ali 84,000 sq.ft. AED 5,500,000

DP-S-17837 Dubai Investment Park 38,000 sq.ft. AED 30,000,000

DP-S-17832 Dubai Investment Park 38,000 sq.ft. AED 26,000,000

DP-S-18170 Dubai Investment Park 48,000 sq.ft. AED 32,000,000

November 2016 Issue 79


REAL ESTATE ENTHUSIASTS

AREA SPECIALISTS

Leading property experts in Dubai

RESIDENTIAL • COMMERCIAL • RETAIL • LAND

SALES • OFF PLAN • RENTALS • PROPERTY MANAGEMENT • SHORT TERM • INTERIOR DESIGN

www.drivenproperties.ae

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