DRIVEN

03.
Listing
and
Marketing
LEASING PROCESS
01. Choosing the Agent
02. Exclusivity
The listing process of a property will always
start with getting original and professional
photos taken of the property. This
gives the best first impression
to the viewers and sets your
positioning. After, the agent
works with the Listings
and Marketing team to
determine the best
strategy to garner the
attention of potential
tenants. This could mean
putting up the property
as a featured or premium
listing to maintain top
spots on property portals
and publishing it on
digital and print mediums.
One of the most vital components of the whole leasing process
is choosing the right agent. This agent should have a good
understanding of the area and the current market prices as well
as the UAE’s real estate regulations.
There is a misconception that marketing a property with
multiple agents will deliver the fastest results, while the
contrary is in fact true. Marketing a property with more agents
lowers the value of your property and gives the impression
of oversupply in the market. Agents with exclusive rights
to the property make sure that it gets the widest exposure
through the right mediums. This will be key to leasing out the
property faster.
04. Communication
The process of looking for a prospective tenant is always very lengthy and intricate, so it
is essential that the agent keeps the owner posted on the progress. It is also important
that the owner expresses their exact expectations so that negotiations happen within their
requirements and the process runs smoothly.
24
November 2016 Issue