Mobile social networks or mobile social networking is a social network of individuals with similar interests and a platform for having conversations virtually. Individuals connect or add other individuals through their mobile devices such as smartphones and/or tablets. This is known as a virtual community of people which is web-based. The most popular social network currently is Facebook. Social networking websites such as Facebook have their own applications available on mobile devices of smartphones, iPhones, iPads and tablets. This provides the mobile social networking users an instant as well as real-time access to other individuals from the mobile devices. Social networking which began in the online space, rapidly spread to mobile device platforms after 2002.
Mobile Social Networks Market: Global Industry Analysis
& Opportunity Assessment 2016-2026
January 2017
Report Id : REP-GB-2306
Status : Ongoing
Category : Electronics, Semiconductors, and ICT
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Mobile Social Networks Market
Mobile social networks or mobile social networking is a social network of individuals with similar interests
and a platform for having conversations virtually. Individuals connect or add other individuals through their
mobile devices such as smartphones and/or tablets. This is known as a virtual community of people which is
web-based. The most popular social network currently is Facebook. Social networking websites such as
Facebook have their own applications available on mobile devices of smartphones, iPhones, iPads and
tablets. This provides the mobile social networking users an instant as well as real-time access to other
individuals from the mobile devices. Social networking which began in the online space, rapidly spread to
mobile device platforms after 2002.
Mobile Social Networks Market: Drivers & Restraints
iPhones have played a major role in the transformation of the global mobile social network market, and
currently significant growth has been witnessed through the launch of mobile social networking applications
on iOS devices. Currently, consumption of mobile internet usage is being driven prominently by mobile social
networking. Safety issues such as security, privacy, and trust in mobile social networks are major concerns
regarding the protection against different types of failure, damage, error, accidents, harm or any other nondesirable
events, while mobile carriers are contacting each other in social mobile environments or networks.
However, the lack of a protective infrastructure and soaring prices of internet data in mobile social networks
are factors which could hamper the growth of the global mobile social networks market.
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Mobile Social Networks Market
Mobile Social Networks Market: Overview
In the global mobile social networks market, the top mobile social networking applications are Facebook,
YouTube, Twitter, LinkedIn, Pinterest, Google Plus+, Tumblr, Instagram, Reddit and VK. The difference
between mobile-based and web-based social networks is soon getting blurred as mobile applications are
using existing social network websites to design native communities, taking advantage of mobile features
and accessibility. As mobile devices got advanced and received full mobile access to the Internet, two types
of distinct mobile social networks were formed namely web based social networks and native mobile social
networks. Web based social networks are the one’s which are available for mobile access through mobile
browsers and smartphone applications. The native mobile social networks have dedicated focus on mobile
use like mobile communication, location-based services, and augmented reality, requiring mobile devices
and technology. However, both native mobile social networks and web-based social networks have to often
work symbiotically to spread content, increase accessibility and connect users from around the globe.
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Mobile Social Networks Market: Region wise Overview
Geographically, global mobile social networks market is classified into regions viz. North America, Latin
America, Western Europe, Eastern Europe, Asia Pacific Excluding Japan (APEJ), Japan, Middle East and Africa
(MEA). The countries of Japan, North Korea, South Korea and China in Asia Pacific have a very high mobile
social network usage rate as compared to other Western Europe and North America countries and hence
account for a major share in the global market
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Mobile Social Networks Market
In the early 2000s, the introduction of the iPhone had increased the market revenues and users for mobile
social networks mainly in the developed countries. In the U.S., the mobile data market is at a developed
stage of growth phases and non-messaging mobile internet data revenues account for around 20% to 40% of
the total U.S. mobile operator data revenues. Currently, the U.S. has around 75% internet users of the total
population and as a result, U.S. is another revenue generating market globally.
Mobile Social Networks Market: Key Players
The key players in global mobile social networks market are Facebook, Inc., YouTube, Twitter Inc., LinkedIn
Corporation, Snapchat Inc., Pinterest, Google, Tumblr, Inc., Reddit, Yahoo Inc., ASKfm to name a few.
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