Microsoft Millennials_UK_FINAL
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<strong>Millennials</strong> – Who are they?<br />
Gen X - born 1960-1979<br />
Aged 35-54<br />
Judgemental<br />
Anti-corporate<br />
Parents = authority figures<br />
Mass Media<br />
<strong>Millennials</strong> - born 1980-1999<br />
Aged 15-34<br />
Leaning Forward, Engaged<br />
Inclusive, Tolerant<br />
Conscience Commerce<br />
Parents = Biggest fans, Best friends<br />
Personal Media
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