NEW: BasmatiOrganicBrownRiceDrinkbySoyana Fragrant Basmati from the foot of Himalaya Basmati rice, called “the Queen of Rice“, is said to combine all flavours of the earth. Connoisseurs agree that Basmati, with its sweet fragrance and slightly nutty taste, is one of the world’s best varieties of rice. Organic whole grain Basmati rice, used by SOYANA for its delicious SOYANA Whole RiceDrinks, only grows on the foothills of the Himalaya, cultivated with the clear waters from mountain springs. Protected Designation of Origin and Organic Fair Trade Project Today, „Basmati“ is an internationally protected designation of origin. Only 15 Basmati varieties are licensed by Indian and Pakistani authorities to be called true Basmati. Traditional Basmati plants grow tall and are exposed to strong winds. Their yield is comparatively low, but grains are of high quality, being able to absorb more cosmic and less earthly influences due to their bigger distance from earth. Soyana introduces 4 World Firsts: 3 Basmati Whole Rice-Drinks Fragrant Basmati rice is one of the most popular and most expensive rice varieties in the world. The major part of the crop is exported, fetching high prices. Seven years ago, a U.S. company tried to register the name S“Basmati“ as a trademark and to get several varieties patented. Dr. Vandana Shiva and the Navdanya foundation established by her fought successfully to prevent this from happening. It was a great victory for India, since farmers Dr. Vandana Shiva, Indian environmental and human rights activist, book author, advisor to the U.N. Food and Agricultural Organisation(FAO), numerous awards, e.g. Alternative Nobel Prize were threatened by huge financial losses, Basmati rice being an important source of income for them. For over 10 years the independant organisation of Navdanya has been fighting to protect organic cultivation and preserve biodiversity. Rice has been gathered in India as far back as the mesolith age. Disco veries of cultivated rice are dated between 6.000 to 5000 B.C. There are more than 120.000 varieties worldwide, many of which, however, are threatened by extinction due to modern industrialised agriculture. Today Navdanya has preserved some 2.000 rice varieties in seed banks, among them 30 Basmati varieties that are more disease resistent than others.