Buyer's guide 2014

& Buyer’s 

Guide 2014 

Full Spectrum

& 

Dianne Vernon 

Bob Pennypacker 

Because Confidence is Earned 

Speaking the Language of Luxury Real Estate—Fluently 

Full Spectrum 

338 Healdsburg Ave. 

HEALDSBURG , CA 95448 707.433.2000 

2 

DianneVernon@sbcglobal.net 

tel: 877.630.7732 

Bob@BobPennypacker.com 

tel: 707.799.6032 

Dianne 

Bob

W 

ith backgrounds in architecture, corporate sales, marketing, and home building, 

Bob and Dianne bring a unique perspective to their work as real estate 

professionals...and they love every minute of it. When you meet them, you can just 

feel their passion for homes and for helping people with their real estate vision. They 

feel it is a privilege to be invited into your life to help with such an important decision. 

Ready to turn your ideas into reality? Contact Bob or Dianne, and they’ll help guide 

you on your real estate journey. 

3

Welcome to Healdsburg 

H ealdsburg is a small and wonderfully 

diverse real estate market where 

home ownership spreads over a wide 

financial realm. In other words, there 

is something for everyone! 

Although our beautiful town has 

grown to be a sought after 

“destination” it is simply not true that 

home ownership in Healdsburg is 

restricted to the wealthy. 

Bob and Dianne have taken on the 

Healdsburg statistics – as well as 

surrounding environs- to help bring to 

light an accurate homebuyer’s price 

scenario. We have stratified the 

homes into segments depending on 

your neighborhood preferences. 

Healdsburg and Vicinity 2009 2010 2011 2012 2013 2013 deviance 

from max/ 

min 

Average Home Area (SF) 1,842 1,884 1,948 1,878 1,881 

Sales Volume (units) 149 167 176 233 215 44% 

DOM 164 161 143 139 113 -31% 

$/sf 376.07 441.88 347.86 362.50 437.52 16% 

AverageSales Price 739,102 837,389 711,731 785,030 883,156 24% 

Highest 5,750,000 6,750,000 9,200,000 8,400,000 7,200,000 

Lowest 105,700 55,000 121,000 148,000 165,000 

Sales Volume ($) 110,126,261 139,843,908 125,264,680 182,912,088 189,878,476 72% 

4

Very few conclusions can be drawn from the 

statistics illustrated below other than we have 

a strong real estate market in Healdsburg and 

we are recovering nicely from the mortgage 

crisis in 2007. Prices have risen 24% as 

compared to five years ago, the relative 

number of homes sold has gone up accordingly 

and the time a property is on the market (days 

on market-DOM) is down. This tells us that 

buyers are anxious to purchase and move into 

their homes without delay! It is important to 

note that the "word on the street" is that there 

is no inventory so why 

bother even looking for a home. The truth is, 

there are plenty of homes to choose from and 

with a creative real estate professional leading 

the way, you will find the property that you 

desire. 

In reviewing recent past years’ real estate sales 

statistics, Bob and Dianne noticed a significant 

spread between the minimum and maximum 

price of homes sold in the Healdsburg real estate 

market. Our goal is to de-mystify these statistics 

and find you a home in a desirable neighborhood 

at a price point that works for your budget. 

5

The Healdsburg Real Estate Market 

Starter Homes 

 

 

 

 

It is important to note that the 

number of homes being sold in 

this category has continued to 

rise. 

There are more starter homes being 

built in Healdsburg due to the 

increase of buyers 

The prices have climbed in the last 

couple of years but have not gone 

out of reach 

Of the 51 starter homes that were 

sold in 2013, 42 of those were under 

$500,000! 

Starter Homes (up to 

1,500 sf on lots smaller 

than 8,000 sf) 

2009 2010 2011 2012 2013 

2013 deviance 

from max/min 


Average Lot Area (SF) 5,019 5,422 5,316 5,112 4,906 

Sales Volume 

(units) 39 58 57 65 51 31% 

DOM 139 149 108 87 60 -60% 

$/sf 317.70 284.26 274.39 287.38 341.47 24% 


Highest 525,000 799,000 730,000 590,000 900,000 

Lowest 170,000 113,000 121,000 148,000 225,000 

Sales Volume ($) 13,986,000 20,462,623 18,832,985 22,087,190 21,187,290 51% 

6

Mezzo Market 

 

 

 

The mid-range or Mezzo Level 

homes have sold steadily, 

increasing in volume since 2010. 

This level of home was least 

impacted by the mortgage crisis 

as the buyers that would normally 

be “moving up” stayed in their 

starter homes as did the Mezzo 

range homeowners until the crisis 

abated. Therefore the activity in 

these two categories of homes 

was much lower until 2010 and 

beyond. 

This category serves a very large 

group in Healdsburg as do the 

starter homes belying the notion 

of “restricted to the wealthy” 

Mezzo Market Homes 

(1,500-2,100 sf on up to 5 

acres) 

2009 2010 2011 2012 2013 


Average Lot Area (acres) 0.50 0.72 0.50 0.62 0.52 

2013 deviance 

from max/ 

min 

Sales Volume (units) 58 37 55 80 54 -7% 

DOM 180 151 121 139 105 -14% 

$/sf 314.15 316.18 271.11 306.56 351.51 16% 

Sales Price 566,617 551,559 494,494 550,943 645,857 24% 

Highest 1,325,000 1,050,000 1,225,000 1,600,000 2,000,000 

Lowest 160,000 280,000 175,000 178,000 221,921 

Sales Volume ($) 32,863,780 20,407,685 27,197,158 44,075,409 34,876,271 71% 

7


Downtown 

T housands of 

years ago, this 

beautiful, lush 

area called 

Healdsburg was 

home to the 

Pomo Indians. These early 

residents built their village in the 

open, fertile valleys along the 

Russian River. They hunted the elk, 

bears, and mountain lions that 

roamed the dense oak and 

madrone forests along the 

meandering river. Occasional visits 

of European sailing vessels on the 

California Coast from the 1500's to 

early 1800's had little impact on 

the area. The mid-1800's, however, 

brought new settlers. 

The Russians built Fort Ross on the 

coast, and the Mexican 

government established the vast 

48,000-acre Rancho Sotoyome. 

This enormous land grant was 

awarded to sea captain Henry 

Delano Fitch in 1841 ( Fitch 

Mountain was named in his 

honor). 

Fitch promptly hired trapper Cyrus 

Alexander to manage his bountiful 

Fitch rancho (the magnificent 

Alexander 

Valley is named for 

this early tenant). 

The California gold 

rush of 1849 

brought itinerants, 

squatters, and 

failed miners to the 

more generous 

farming land here. 

Over the years, these squatters 

settled on the verdant land owned 

by the family. In 1857, a fight 

named the "Westside Road Wars" 

commenced among the squatters. 

One of the winners of this colorful 

conflict was Harmon Heald, an 

Ohio entrepreneur. In a stroke of 

inspiration, Harmon Heald mapped 

out a large, Spanish style plaza* 

for the center of the town in 1857. 

Today that plaza is still the hub of 

all activity in the area, 152 years 

later! 

Downtown Sales 2009 2010 2011 2012 2013 

2013 deviance 

from max/ 

min 


Average Lot Area (SF) 6,583 8,367 10,575 9,958 8,517 


DOM 133 115 127 111 49 -58% 

$/sf 368.68 418.67 383.79 424.45 472.12 28% 


Highest 1,325,000 1,850,000 1,265,000 2,500,000 2,100,000 

Lowest 335,000 210,000 210,000 290,000 400,000 

Sales Volume ($) 21,093,500 13,822,000 18,393,500 21,315,700 25,821,500 87% 

8

Just about every day a visitor 

comes in to our offices at the corner 

of North and Healdsburg Avenue. 

They are enchanted by the 

"Spanish Style Plaza*", bandstand, 

charming shops, tasting rooms, 

and restaurants. They predictably 

declare: "I would like a home that 

is walking distance to downtown!" 

This is a common goal and somewhat 

challenging to achieve. However, 

with a bit of patience, a 

ready bank account statement, 

pre-authorization from your lender, 

and ability to move quickly 

when the time comes, a "walk to 

the Plaza home" could be yours! 

In reflecting on the statistics below 

you will find that the volume 

of sales is steady and the prices 

continue to rise. This is all the 

more reason to act quickly when a 

home that works for you comes 

available! In addition many of the 

homes purchased near the Plaza 

are considered "Land Value" 

meaning they will be torn down 

and replaced with a larger home. 

Bob and Dianne have been very 

successful in securing these properties 

for their clients. Experience, 

creativity and long standing trusted 

relationships are the keys. 

9


The River and Fitch Mountain 

A nother neighborhood that 

is very eclectic and charming is the 

Fitch Mountain/Russian River 

community. 

In the 1920’s a road was extended 

from Healdsburg’s plaza eastward 

several miles, opening up a 

roadway that allowed people to 

drive all the way to the river, to 

the spot where a physician named 

Rose established a resort he 

named, “Camp Rose”, and this 

region’s Russian River Resort era 

began, bringing tourists and locals 

alike to the beach resort for 

summer swimming and boating, 

meals and lodging. 

The road from Healdsburg, which 

dead ended at Camp Rose, was 

eventually extended by 1935 to 

reach all the way around the 

impassable “wilds” of Fitch 

Mountain, opening up riverfront 

lots for the building of summer 

cabins, most frequently by 

residents of San Francisco, and 

thereabouts, wanting a restful 

vacation home away from the 

city. 

The River and Fitch Mountain 

2009 2010 2011 2012 2013 

2013 deviance 

from max/min 

Average Home Area (SF) 952 1,260 1,263 1,087 1,309 

Average Lot Area (acres) 0.78 0.19 0.34 0.19 0.20 


DOM 101 162 83 106 64 -36% 

$/sf 354.21 334.35 360.22 389.81 370.93 11% 

Sales Price 342,600 413,129 422,397 401,788 489,000 43% 

Highest 659,000 680,000 885,000 765,000 900,000 

Lowest 170,000 213,000 121,000 148,000 165,000 

Sales Volume ($) 2,189,000 2,891,900 4,223,967 5,223,250 4,401,000 101% 

10

Fitch Mountain 

11

The Healdsburg Luxury Real Estate Market 

$1,000,000-$2,000,000 

T 

his market is among the most diverse in 

Healdsburg. Properties range from elegant 

in-town villas to country properties on a 

few acres. 

The entry level luxury market continues its 

strong comeback from the housing crisis. 

Sales volumes have doubled from their 

lows in 2009 and 2011; on average, prices 

are up 22% from their low point, and 

homes are selling faster. 

Properties valued between 

$1,000,000 and 

$2,000,000 

2009 2010 2011 2012 2013 

2013 deviance 

from max/ 

min 

Average Home Area (SF) 2,759 2,922 2,533 2,724 2,454 -11% 

Average Lot Area (SF) 7.87 3.74 10.12 6.69 6.62 -35% 


DOM 173 211 168 164 125 -26% 

$/sf 550.15 482.47 563.17 608.63 613.35 27% 

AverageSales 

Price 1,360,722 1,396,042 1,168,944 1,448,800 1,427,294 22% 

Sales Volume ($) 24,493,000 33,505,000 21,041,000 36,220,000 48,528,000 131% 

12

T 

his market segment consists of big land, 

grand homes and exclusivity. 

Estates $2,000,000 and over 

These properties’ values are on the ascent. 

In this distinctive sector each property is 

unique. Therefore direct comparisons are 

generally not realistic. 

The relevant statistics to review are the 

sales volumes which have doubled since 

2009. 

Properties valued above 

$2,000,000 

2009 2010 2011 2012 2013 

2013 deviance 

from max/min 

House area (SF) 3,631 4,311 5,491 4,222 3,251 

Lot (Acres) 33.01 74.12 20.70 36.71 15.23 


DOM 188 149 232 189 176 

$/sf 946.03 1,138.64 836.18 1,046.54 840.95 

Sales Price 3,245,785 4,076,818 3,788,889 3,824,038 2,888,174 

Highest 5,750,000 6,750,000 9,200,000 8,400,000 7,200,000 

Sales Volume ($) 25,966,281 44,845,000 34,100,000 57,360,574 51,987,000 100% 

13

Healdsburg Land Market 

Land up to 5 acres 

T he land market experienced a sharp dip 

during the financial crisis. During the years 

of 2007-2010 homes in this area were 

selling for less than it would cost to build 

them. Therefore investing, building, or 

lending on land was greatly reduced. 

Fast forward! Land is now very much in 

demand. New homes are appearing where 

old homes exhibiting deferred 

maintenance once stood. 

Thanks to the planning and architectural 

review departments in the town of 

Healdsburg the new homes continue to 

maintain the charm of our historic town. 

Building parcels up to 

5 acres 

2009 2010 2011 2012 2013 

2013 deviance 

from max/min 

Land Area (acres) 0.69 1.12 0.73 0.71 1.01 

Sales Volume (units) 7 4 12 7 11 

DOM 166 298 490 668 216 

$/acre 329,670 288,135 385,718 362,481 661,407 101% 

Sales Price 188,500 374,781 191,258 188,407 320,555 70% 

Highest 265,000 260,000 425,000 330,000 725,000 

Lowest 112,500 61,904 100,000 72,500 27,100 

Sales Volume ($) 1,319,500 554,404 2,295,100 1,318,850 3,526,100 167% 

14

T his segment of the market has been 

relative stable—prices are slightly on the 

rise and volume is fairly consistent. These 

properties tend to have more of 

commercial base and blah blah blah. 

Land more than 5 acres 

Building parcels more than 

5 acres 

2009 2010 2011 2012 2013 

2013 deviance 

from max/min 

Land Area (acres) 59.38 69.416 105.93 93.26 31.44 

Sales Volume (units) 9 10 9 16 13 

DOM 265 321 322 349 318 

$/acre 57,885 39,750 62,462 53,977 66,595 15% 

Highest 171,429 148,000 217,725 106,082 150,330 

Lowest 1,275 3,281 2,632 1,525 7,813 

Sales Price 1,767,111 776,500 2,105,556 1,147,384 1,234,231 

Highest 4,600,000 1,850,000 8,365,000 3,060,000 1,950,000 

Lowest 204,000 275,000 210,000 192,500 430,000 

Sales Volume ($) 15,904,000 7,765,000 18,950,000 18,358,150 16,045,000 

15

Wine Country Market 

B 

ased in centrally located 

Healdsburg, Bob and Dianne are 

well-versed in the real estate 

markets in both Napa and Sonoma 

counties. 

As you consider searching for 

property in these areas, we hope 

our Buyers’ Guide will help you 

understand the nuances and 

variation in values from locale to 

locale. 

Healdsburg Sonoma Kenwood Glen Ellen Sebastopol Cloverdale 

Average Home Area (SF) 1,881 1,772 2,023 1,965 1,591 1,349 

Sales Volume (units) 215 446 24 38 325 179 

DOM 113 71 89 122 85 96 

$/sf 437.52 399.70 465.83 529.61 311.77 201.65 

AverageSales Price 883,156 777,714 975,592 1,026,155 475,645 383,547 

Highest 7,200,000 15,435,000 3,800,000 3,589,000 4,275,000 2,350,000 

Lowest 165,000 140,000 355,000 212,000 25,000 99,500 

Sales Volume ($) 189,878,476 346,860,494 23,414,200 38,993,890 220,165,653 68,854,828 

Market Share ($) 9% 16% 1% 2% 10% 3% 

Market Share (units) 6% 13% 1% 1% 9% 5% 

16

Windsor St. Helena Calistoga 

Santa Rosa 

Northeast Northwest Southeast Southwest 

1,830 1,984 1,975 2,052 1,599 1,891 1,477 

338 109 74 710 508 358 217 

76 208 160 74 61 68 67 

242.78 509.23 478.53 281.91 241.39 286.18 225.72 

449,354 1,331,865 928,081 578,461 365,237 540,044 316,438 

3,300,000 7,175,000 5,200,000 8,200,000 1,493,000 4,250,000 660,000 

127,000 295,000 199,000 128,000 104,000 150,000 110,400 

151,881,496 145,173,250 68,677,969 410,707,641 185,540,394 193,335,890 68,667,076 

7% 7% 3% 19% 9% 9% 3% 

10% 3% 2% 20% 14% 10% 6% 

17

Wine Country Starter Homes 

Healdsburg 

Cloverdale 

Healdsburg 

St. Helena 

Healdsburg 

Sold for $415,000 

1,249 Sf 

3 BR, 2BA 

4,956 sf lot 

DOM 23 

Starter Homes (up to Healdsburg Sonoma Kenwood Glen Ellen Sebastopol Cloverdale 


than 8,000 sf) 


Average Lot Area (SF) 4,906 5,663 10,890 14,375 4,792 5,750 


DOM 60 54 39 52 93 70 

$/sf 341.47 335.86 389.51 378.45 245.99 212.47 

AverageSales Price 415,437 365,099 474,775 463,182 268,496 248,281 

Highest 900,000 825,000 535,000 765,000 617,000 360,000 

Lowest 225,000 140,000 355,000 212,000 40,000 99,500 

Sales Volume ($) 21,187,290 43,811,861 3,798,200 5,095,000 6,712,399 13,903,725 

Market Share ($) 6% 13% 1% 2% 2% 4% 


18

Most Affordable Market 

Most Expensive Market 

Cloverdale 

Sold for $240,000 

900 Sf 

3 BR, 1BA 

6,098 sf lot 

DOM 32 

Saint Helena 

Sold for $640,000 

745 Sf 

2 BR, 1BA 

3,920 sf lot 

DOM 37 


Santa Rosa 


1,201 1,129 1,170 1,176 1,231 1,208 1,215 

4,356 6,098 6,098 5,663 5,227 5,663 5,227 

72 17 10 196 236 118 91 

74 153 39 60 56 58 56 

251.37 616.13 362.29 305.61 252.51 273.34 239.53 

302,547 680,618 414,950 350,700 308,867 321,910 288,325 

427,000 1,040,000 549,500 704,000 410,000 510,000 371,500 

127,000 400,000 285,000 128,000 108,000 150,000 167,000 

21,783,400 11,570,500 4,149,500 68,737,237 72,892,537 37,985,346 26,237,595 

6% 3% 1% 20% 22% 11% 8% 

7% 2% 1% 19% 23% 12% 9% 

19

Wine Country Mezzo Market 

Healdsburg 

Cloverdale 

Healdsburg 

St. Helena 

Healdsburg 

Sold for $659,000 

2,100 sf 

3BR, 2BA 

10,018 sf lot 

DOM 20 

Mezzo Market (1,500- 


than 5 acres) 



Average Lot Area (SF) 0.52 0.57 2.39 1.98 1.35 0.14 


DOM 105 99 23 249 73 79 

$/sf 351.51 402.10 466.82 438.45 327.79 211.29 


Highest 2,000,000 1,800,000 1,240,000 1,395,000 985,000 730,000 

Lowest 221,921 310,000 465,000 525,000 25,000 206,000 

Sales Volume ($) 32,863,780 70,593,196 2,605,000 7,983,000 61,939,746 19,810,630 

Market Share ($) 6% 13% 0% 1% 11% 4% 


20



1 Cloverdale 

Sold for $365,000 

1821 Sf 

2BR, 2BA 

6,035 sf lot 

DOM 67 

Saint Helena 

Sold for $1,025,000 

1,633 Sf 

2 BR, 2BA 

8,712 sf lot 

DOM 66 


Santa Rosa 


1,797 1,772 1,786 1,793 1,758 1,781 1,965 

0.18 0.56 0.64 0.78 0.26 0.36 0.37 

143 38 18 193 163 103 82 

71 165 76 60 59 51 79 

234.70 590.32 369.76 262.81 224.67 264.00 187.78 

420,703 1,031,412 653,333 470,929 393,882 470,664 361,625 

685,000 1,970,000 1,100,000 1,195,000 760,000 732,000 660,000 

230,000 565,000 335,000 190,000 222,600 275,000 215,000 

60,160,565 39,193,656 11,759,994 90,889,297 64,202,766 48,478,392 29,653,250 

11% 7% 2% 17% 12% 9% 5% 

14% 4% 2% 19% 16% 10% 8% 

21

Wine Country Market $1,000,000-$2,000,000 

Healdsburg 

Healdsburg 

Windsor 

Glen Ellen 

Healdsburg 

Sold for $1,450,000 

3474, Sf 

4BR, 4BA 

2.11 acre 

DOM 40 

Properties From 

$1,000,000 to $2,000,000 



Average Lot Area (SF) 6.62 2.57 6.74 4.75 9.68 4.50 


DOM 125 90 100 200 120 90 

$/sf 613.35 569.77 545.72 623.01 501.49 359.58 

AverageSales Price 1,427,294 1,321,655 1,396,250 1,522,927 1,304,280 1,265,000 

Highest 2,000,000 1,995,000 1,890,000 1,950,000 1,900,000 1,380,000 

Lowest 1,000,000 1,000,000 1,120,000 1,035,000 1,000,000 1,150,000 

Sales Volume ($) 48,527,996 93,837,505 11,170,000 15,229,270 31,302,720 2,530,000 

Market Share ($) 14% 27% 3% 4% 9% 1% 


22



Windsor 

Sold for $1,196,000 

3475, Sf 

5BR, 4BA 

0.48 acre 

DOM 18 

Glen Ellen 

Sold for $1,495,000 

2.472 Sf 

3BR, 2.5BA 

6.03 sf lot 

DOM 22 


Santa Rosa 


3,622 2,330 2,797 3,647 4,205 3,794 - 

4.67 2.97 6.98 6.24 2.61 8.92 - 

6 38 9 36 2 19 - 

129 172 352 138 232 144 - 

342.78 599.51 514.05 380.38 300.80 360.05 - 

1,200,185 1,355,500 1,340,278 1,234,814 1,271,500 1,315,605 - 

1,680,000 2,000,000 1,937,500 1,900,000 1,493,000 1,850,000 - 

1,000,000 1,000,000 1,100,000 1,000,000 1,050,000 1,050,000 - 

7,201,110 51,509,000 12,062,502 44,453,304 2,543,000 24,996,495 - 

2% 15% 3% 13% 1% 7% 

2% 15% 3% 14% 1% 7% 

23

Wine Country Market above $2,000,000 

Cloverdale 

Healdsburg 

Healdsburg 

Sonoma 

Healdsburg 

Sold for $2,700,000 

2,750, Sf 

3 BR, 4BA 

1.94 acres 

DOM 25 

Properties valued above 

$2,000,000 


House area 

(SF) 3,251 4,260 4,878 3,520 3,963 3,300 

Lot (Acres) 15.23 56.02 5.22 30.93 42.30 27.17 


DOM 176 202 85 67 470 318 

$/sf 840.95 1,137.96 779.01 873.34 844.36 712.16 

Sales Price 2,888,174 4,615,533 3,800,000 2,996,333 2,903,504 2,350,000 

Highest 7,200,000 15,435,000 3,589,000 4,275,000 

Median 2,406,000 3,000,000 2,900,000 2,678,000 

Sales Volume ($) 51,987,000 69,233,000 3,800,000 8,989,000 23,288,035 2,350,000 

Market Share ($) 18% 23% 1% 3% 8% 1% 


24



Cloverdale 

Sold for $2,350,000 

Sonoma 

Sold for $4,050,000 

3300, Sf 

4 BR, 5BA 

27.17 acres 

DOM 318 

3,906Sf 

5BR, 5BA 

7.46 acres 

DOM 30 


Santa Rosa 


2,525 3,092 3,073 5,780 - 3,221 - 

124.65 16.05 19.46 57.94 - 55.71 - 

2 14 8 9 - 5 - 

417 341 200 268 - 88 - 

1,306.93 1,485.59 1,137.10 731.25 - 1,496.78 - 

3,061,313 3,773,357 2,981,527 3,975,397 - 3,210,826 - 

3,300,000 7,175,000 5,200,000 8,200,000 - 4,250,000 - 

3,061,313 3,275,000 2,800,000 2,295,000 - 2,040,000 - 

6,122,625 52,827,000 23,852,219 37,778,575 - 16,054,130 - 

2% 18% 8% 13% 5% 

2% 17% 10% 11% 6% 

25

Wine Country Market— 5 acres or less 

Cloverdale 

Healdsburg 

Healdsburg 

St. Helena 

Healdsburg 

Sold for $310,000 

Downtown Lot 

6,067 sf 

DOM 81 

Building parcels up to 5 

acres 


Land Area (acres) 1.01 1.64 1.97 1.04 0.57 1.24 


DOM 216 258 398 36 196 215 

$/acre 661,407 322,515 168,782 459,135 124,931 233,943 


Highest 725,000 1,423,125 20,000 240,713 

Lowest 27,000 25,000 20,000 100,000 

Sales Volume ($) 3,526,100 7,505,625 332,500 477,500 2,373,369 798,715 

Market Share ($) 11% 24% 1% 2% 8% 3% 


26



Cloverdale 

Sold for $160,000 

10 minutes from town 

2.38 acres 

DOM 407 

St. Helena 

Sold for $965,000 

In town 

1.02 acre 

DOM 239 


Santa Rosa 


1.44 1.11 1.47 1.14 0.58 2.00 1.50 

8 8 4 10 7 8 4 

480 257 208 227 108 82 139 

191,286 353,774 598,912 348,980 349,688 159,703 141,875 

253,000 859,625 639,634 225,450 126,714 167,788 75,500 

700,000 1,900,000 1,375,000 825,000 168,000 420,000 120,000 

35,000 90,000 180,000 42,000 60,000 63,000 50,000 

2,024,000 6,877,700 2,558,535 2,254,500 886,998 1,342,304 302,000 

6% 22% 8% 7% 3% 4% 1% 

8% 8% 4% 10% 7% 8% 4% 

27

Wine Country Market— more than 5 acres 

Healdsburg 

Healdsburg 

Sebastopol 

Glen Ellen 

Healdsburg 

Sold for $995,000 

5 minutes to town 

10.95 acres 

DOM 626 

Land more than 5 acres 


Land Area (acres) 31.44 25.10 - 57.83 7.05 28.87 

Sales Volume (units) 13 4 - 3 7 3 

DOM 318 228 - 759 275 201 

$/acre 66,595 72,152 - 60,208 68,205 31,790 

Highest 150,330 149,187 - 80,000 120,909 46,819 

Lowest 7,813 45,486 - 40,974 42,188 12,134 

Sales Price 1,234,231 1,374,000 - 2,783,333 473,714 885,000 

Highest 1,950,000 1,850,000 - 5,500,000 875,000 1,575,000 

Lowest 430,000 650,000 - 850,000 225,000 425,000 

Sales Volume ($) 16,045,000 5,496,000 - 8,350,000 3,316,000 2,655,000 

Market Share ($) 29% 10% 15% 6% 5% 

Market Share (units) 25% 8% 6% 13% 6% 

*single sale 

of 1900 acre 

property not 

counted 

28



Sebastopol 

Sold for $459,000 

10 minutes to town 

10.8 acres 

DOM 38 

Glen Ellen 

Sold for $2,000,000 

Sonoma Valley Floor 

25 acre 

DOM 606 


Santa Rosa 


14.08 26.22 28.96 36.38 - 25.45 - 

1 5 4 6 - 7 - 

215 279 250 348 - 214 - 

51,491 66,142 43,385 36,421 - 52,111 - 

- 141,243 122,895 78,990 - 83,432 - 

- 6,268 10,471 6,472 - 17,500 - 

725,000 863,800 1,182,000 513,333 - 947,714 - 

2,500,000 2,700,000 800,000 - 2,400,000 - 

220,000 420,000 270,000 - 175,000 - 

725,000 4,319,000 4,730,000 3,080,000 - 6,634,000 - 

1% 8% 9% 6% 12% 

2% 9% 8% 11% 13% 

29

Meet Dianne and Bob 

W hen a client chooses to 

work with Agents Bob Pennypacker 

and Dianne Vernon they’re truly 

getting a two-for-one that is not 

only special, but extremely unique 

in the Real Estate world: 

Pennypacker is that rare real estate 

professional who is both an 

accomplished sales and marketing 

professional and a world-class 

architect, providing his clients with 

property insight on not only the skin 

and bones of a potential purchase, 

but its DNA as well. 

Pennypacker, a SF Bay Area native, 

traces his interest in architecture to 

the mid-1960’s, when his mother 

briefly threw her hat into the homeselling 

arena. “Everything was 

on paper then, of course. I used to 

pore through the binders filled with 

her listings. I think that’s really where 

my love for structures began, 

particularly residential homes.” 

Later, while studying architecture at 

UC Berkeley, Bob embarked on a 

student exchange program that 

took him to Sweden, where he was 

given his first exposure to—and 

discovered his passion for— 

architectural history. “It was 

absolutely a life-changing 

experience, he recalls. 

In Sweden, I learned to look at a 

house in a completely different 

way, to see where its design roots 

originate. That epiphany continues 

to inform my work today.” That 

school year in Sweden was 

followed by a summer in Norway 

and a spontaneous bout of 

employment. “I was walking along 

a village in a remote fjord, saw an 

architect’s office, and went in and 

asked if they were hiring,” 

Pennypacker laughs. That first year 

in Scandinavia was the beginning 

of a successful, nearly 30-year long 

career in architecture. 

After returning to the states to 

complete his undergraduate 

studies at UC Berkeley, he moved 

to New York to obtain his graduate 

degree at Columbia University. His 

architecture career took off 

immediately, and Pennypacker 

spent the next thirty years indulging 

his passion for architecture and 

design. Contracted by several 

prominent corporations that 

included Bechtel and NBC 

Universal, he traveled the globe to 

service clients in locales that 

included France, the Middle East 

and Japan. 

In 2000 Pennypacker returned to 

California and settled in historic 

Healdsburg, a charming, wine 

country destination located in 

Sonoma County. His first order of 

business was to design and build a 

home for himself. Upon completion 

of his own home, he designed and 

built another, this time to sell. He 

obtained his Real Estate License, 

sold the home, found the business 

compelling and got hooked. 

Enter his business partner Dianne 

Vernon. Prior to becoming a 

REALTOR®, for twenty years Dianne 

directed an international team of 

sales and marketing professionals 

addressing the Fortune 500 

software market. 

30

For the last 10 years she had successfully 

sold Real 

Estate in the Silicon Valley. Over 

these last ten years, Dianne also 

studied architecture, building, and 

design; no surprise her meeting and 

teaming with Bob. 

Relocated to Healdsburg she now 

combines her passion for real estate 

and as an EcoBroker, is a 

pioneer of the eco-friendly real estate 

and prefab home ethos. 

Dianne and Bob are certified by 

the International Real Estate Society 

acknowledging their hard work to 

receive that designation and their 

acumen for the international real 

estate market. 

Bob and Dianne provide a unique 

combination of skills. Their clients 

are provided with an incomparable 

level of service, while their ability to 

function as a REALTOR®, Architect, 

Designer, Builder, and accomplished 

“real world” business executive 

are benefits few competitors 

offer. “There are times when the 

client isn’t able to see the potential 

of a home,” say Bob and Dianne. 

Noting that few 

home buyers have the opportunity 

to consult an architect or designer 

during the buying process, Dianne 

and Bob’s clients are provided with 

an extra tier of service that would 

normally set the client back thousands 

of dollars. “As an architect, I 

can help them visualize what is possible.” 

states Pennypacker. “With a 

little guidance and vision, the true 

potential of a home can be revealed,” 

adds Dianne. 

Today both Dianne and Bob are a 

world away from the jet-setting corporate 

culture of high tech companies 

and professional design firms. 

They are very happy with the kind 

of human connections forged in 

real estate. “Designing airports and 

theme parks and endless hours incorporate 

meetings are no match 

for the real connection we enjoy 

meeting new people, selling real 

estate and building homes in 

Healdsburg,” say Bob and Dianne. 

31

& 

Dianne Vernon 

Bob Pennypacker 

Because Confidence is Earned 

Dianne Vernon 877.630.7732 DianneVernon@sbcglobal.net 

DRE # 01428234 

Bob Pennypacker 707.799.6032 Bob@BobPennypacker.com 

DRE # 01867425 

RE/MAX Full Spectrum 338 Healdsburg Ave., HEALDSBURG, CA 95448 USA 

Full Spectrum 

32

Buyer's guide 2014

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