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EXPORT-ORIENTED MANAGEMENT - IMC Fachhochschule Krems

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� the role of managers in the business enterprise<br />

� how to find, manage and motivate employees<br />

� financial management<br />

� and understand and critically evaluate emerging challenges and opportunities in<br />

the business environment<br />

Prerequisites / Level<br />

None<br />

Course Description<br />

A definition of business administration and its various fields of science is provided at the<br />

beginning of the semester in order to give students a feeling where to place this and<br />

future courses and how they are related to each other. Then the strategic, organizational<br />

and environmental (economic, technological, political-legal, socio-cultural) contexts<br />

within which a business operates are discussed to visualize the complex interactions<br />

between businesses and their surroundings. The next two units introduce the students<br />

first to the management process in general and then to two specialized areas of<br />

management – Human Resource and Financial Management – which are regarded<br />

essential to know from the very beginning. The lecture closes with a summary of new<br />

challenges to businesses which will cover topics that will hopefully lead to interesting<br />

discussions.<br />

Literature<br />

Lecture slides<br />

Business Administration; The Principles of Business Organization and System, and the<br />

Actual Methods von Parsons Carl Copeland, Bibliobazaa, 2009.<br />

Teaching Methods<br />

In the first part of this course the instructor will introduce students to the basic<br />

theoretical concepts of those topics announced for the respective sessions. Students<br />

should feel free to ask questions at any time.<br />

For the last regular session before the final exam students are expected to prepare their<br />

views and comments on a minor case study which will be distributed to them in the first<br />

meeting.<br />

Evaluation<br />

Group assignment (case study) and final written exam<br />

International Marketing and Sales 1<br />

Semester Hours per week Subject code ECTS<br />

Fall 2 MKTG 3<br />

Learning Outcomes / Course Objectives<br />

The aim of this course is to develop a general understanding of marketing. Why it is<br />

essential for all kind of companies and why strategic and tactical marketing are becoming<br />

more and more important these days.<br />

Prerequisites / Level<br />

None<br />

FHR-5-0008_Vers.03_Rev.00_2012 20

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