EXPORT-ORIENTED MANAGEMENT - IMC Fachhochschule Krems

Course Description
The course will cover the following topics:
� Principles of marketing (definition, development, marketing areas, environmental,
and consumer buying behaviour)
� Introduction to strategic marketing (market segmentation, targeting, positioning
strategies, strategic marketing management)
� Operational marketing (product and services marketing policy, distribution policy,
communication policy, pricing policy)
� Corporate communication, especially internal and external PR
� Marketing plan
Literature
The lecture is supported by MS-PowerPoint presentations. Most of the slides of the
presentations are available for download. On demand there will be further advice
regarding additional literature.
Marketing Management von Philip Kotler und Kevin Lane Keller von Prentice Hall
International, 2009
Teaching Methods
The content will be presented primarily in lectures and analysis of short case studies.
Discussions about practical examples/issues brought up by students are welcome.
Evaluation
Final written exam
Private Law
Semester Hours per week Subject code ECTS
Fall 2 LAW 3
Learning Outcomes / Course Objectives
Upon completion of this course students will be able to:
� understand the terminology of law and distinguish and identify different fields of
law, court system and procedure,
� understand and apply basic concepts of private law, particularly:
o negotiation,
o structuring and conclusion of contracts,
o organizations,
o application of laws and determination of applicable laws,
o legal decisions,
o legal reasoning under civil and common law,
o identification of basic legal issues,
o answering of simple legal problems, torts,
o tangible and intangible property.
Prerequisites / Level
None
FHR-5-0008_Vers.03_Rev.00_2012 21