Brand—Space

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VIII List of Illustrations Figure Page 2.1 2.2 2.3 3.1 3.2 4.1 4.2 5.1 5.2 6.1 6.2 Brandbrew S.A. (1876). Bass Logo Trademark. Available at: https://www.ipo.gov.uk/tmcase/Results/1/UK00000000001?legacySearch=False Saatchi & Saatchi. (2004). Lovemarks. Available at: http://www.lovemarks. com/learn/about/ [Redrawn by Norwood, C. 2016] Shannon, C. (1948). Mathematical Theory of Communication. In Graphic Design Theory. Davis, M.(.J.). (2012) . London: Thames & Hudson. Pp.16 [Redrawn by Norwood, C. 2016] Williams, A. (2015). Whitworth Museum Outside. In Creative Review, July 2016, Vol.36 Issue 7 pp.62-67 Williams, A. (2015). Whitworth Museum Inside. In Creative Review, July 2016, Vol.36 Issue 7 pp.62-67 Dawood, S. (2016) Dyson Concept Store. Available at: https://www. designweek.co.uk/issues/4-10-july-2016/dyson-brings-engineering-life-newlondon-store/ Starbucks (2016) Available at: https://news.starbucks.com/multimedia/ file/11088 Norwood, C. (2016) Starbucks Headlines. Available at: https://www. designweek.co.uk/?s=starbucks Checkland Kindleysides (2016) Levi's London Flagship Store. Available at: http://checklandkindleysides.com/work/levis Checkland Kindleysides (2016) Levi's Changing Rooms. Available at: http:// checklandkindleysides.com/work/levis 5 7 9 13 13 16 17 20 21 24 25
IX Figure Page 6.3 6.4 6.5 6.6 6.7 6.8 6.9 6.10 6.11 6.12 Checkland Kindleysides (2016) Levi's Shop Floor. Available at: http:// checklandkindleysides.com/work/levis Checkland Kindleysides (2016) Hunter Regent Street, London. Available at: http://checklandkindleysides.com/work/hunter Checkland Kindleysides (2016) Hunter ‘Soundscapes’. Available at: http:// checklandkindleysides.com/work/hunter Checkland Kindleysides (2016) Hunter Regent Street, London. Available at: http://checklandkindleysides.com/work/hunter Checkland Kindleysides (2016) Hunter Ginza, Japan. Available at: http:// checklandkindleysides.com/work/hunter Checkland Kindleysides (2016) Sony PlayStation Event. Available at: http:// checklandkindleysides.com/work/sony-playstation Checkland Kindleysides (2016) Sony PlayStation Event. Available at: http:// checklandkindleysides.com/work/sony-playstation Checkland Kindleysides (2016) Gran Turismo Driving Pod. Available at: http://checklandkindleysides.com/work/sony-playstation BAS (2015) Systembolaget Store. Available at: http://basid.se/case/ systembolaget/ BAS (2015) Systembolaget Display. Available at: http://basid.se/case/ systembolaget/ 25 26 26 27 27 28 28 29 31 32
Page 1 and 2: Brand I Space
Page 3 and 4: I
Page 5 and 6: III Brand—Space The impact of bra
Page 7 and 8: V Abstract Branded space, in the fo
Page 9: VII Contents 00— 01— 02— List
Page 13 and 14: 01— 1 Introductio n
Page 15 and 16: Humans are social beings, and so by
Page 17 and 18: 5 SECTION TWO Branding What is bran
Page 19 and 20: 7 Brands Lovemarks Love Axis Fig. 2
Page 21 and 22: Fig. 2.3 Mathematical Theory of Com
Page 23 and 24: 11 SECTION THREE Perceptions of Pla
Page 25 and 26: 13 Fig. 3.1 Whitworth Gallery Outsi
Page 27 and 28: 15 SECTION FOUR Branded Place Brand
Page 29 and 30: 17 Fig. 4.2 Dyson Store London ‘
Page 31 and 32: 19 SECTION FIVE Experience of Place
Page 33 and 34: Starbucks unveils new interiors as
Page 35 and 36: 23 SECTION SIX Case Studies Example
Page 37 and 38: 25 Fig. 6.1 Levi's London Flagship
Page 39 and 40: 27 Fig. 6.6 Hunter Regent Street, L
Page 41 and 42: Fig. 6.10 Gran Turismo Driving Pod
Page 43 and 44: Fig. 6.11 Systembolaget Store 31
Page 45 and 46: ‘ It should be easy to search and
Page 47 and 48: 35 Fig. 5.17 Kasthall Store Fig. 5.
Page 49 and 50: 37 Fig. 5.21 The MAC Interior Fig.
Page 51 and 52: 39 A big part of this project, and
Page 53 and 54: 41 SECTION SEVEN Conclusion Brands,
Page 55 and 56: 43 APPENDIX Interviews Gerry Hamill
Page 57 and 58: 45 6. Have you worked with design/b
Page 59 and 60: 47 6. How important is physical, an
Page 61 and 62:
49 Bibliography Books Anon. (2013)
Page 63 and 64:
51 McLaughlin, A. (2016) ‘Ikea op
Page 65 and 66:
53
Page 67 and 68:
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Brand—Space

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