Brand—Space
The impact of branding on physical space and the importance of creating an experience. Branded space, in the form of shops, museums, cafés and restaurants have an effect on us everyday. This study will look at the impact of physical space – how it can influence us and how it shapes our perceptions of brands and places. Including case studies from around the world and interviews with industry professionals.
The impact of branding on physical space and the importance of creating an experience. Branded space, in the form of shops, museums, cafés and restaurants have an effect on us everyday. This study will look at the impact of physical space – how it can influence us and how it shapes our perceptions of brands and places. Including case studies from around the world and interviews with industry professionals.
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50<br />
Journals<br />
Interviews<br />
Creative Review, June 2016, Vol.36 Issue 6<br />
Creative Review, July 2016, Vol.36 Issue 7<br />
Houliez, C. (2010) Branding places or branding<br />
spatial practices Retail spaces in the age of mixed<br />
realities. Place Branding and Public Diplomacy, 6<br />
(2), 87-96.<br />
Ledin, P. and Machin, D. (2015) The semiotics<br />
of modernist space in the branding of<br />
organisations: A multomodal critical discourse<br />
analytic approach. International Journal of<br />
Marketing Semiotics, 3 19-38.<br />
Sobchak, P. (2004) Branding the space: the new<br />
Minacs Worldwide call centre in Oshawa, Ont,<br />
reflects a corporate personality that's based on<br />
its staff. Canadian Interiors, 41 (2), 50-51.<br />
van Marrewijk, A. and Broos, M. (2012) Retail<br />
stores as brands: performances, theatre and<br />
space. Consumption Markets & Culture, 15 (4),<br />
374-391.<br />
Norwood, C. (2016) Interview with Gerry Hamill<br />
Architect, Belfast<br />
Norwood, C. (2016) Interview with Chris Killeen<br />
and John McDermott AVB Brand, Belfast<br />
Web files<br />
Dawood, S. (2016) ‘Dyson “brings engineering<br />
to life” with new London store’, Design Week.<br />
Available: https://www.designweek.co.uk/<br />
issues/4-10-july-2016/dyson-brings-engineeringlife-new-london-store/<br />
(28 September 2016)<br />
Dawood, S. (2016) ‘Apple reveals redesigned<br />
flagship London store’, Design Week. Available:<br />
https://www.designweek.co.uk/issues/10-16-<br />
october-2016/apple-reveals-redesigned-flagshiplondon-store/<br />
(18 October 2016)<br />
Dawood, S. (2016) ‘Costa Coffee trials new<br />
store design concept in London’, Design Week.<br />
Available: https://www.designweek.co.uk/<br />
issues/10-16-october-2016/costa-coffee-trials-newstore-design-concept-london/<br />
(18 October 2016)
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