Nature Conservancy of Canada: Corporate Partnerships & Giving

Corporate
Partnerships
& Giving
Invest in nature with Canada’s
leading conservation charity.

Invest in Nature
The Nature Conservancy of Canada (NCC) is Canada’s leading land conservation
organization, and has protected 2.8 million acres (more than 1.1 million hectares) of
natural habitat for the benefit of our children and those after them.
Investing in nature protects important species and habitats, sustains our economy,
and benefits the well-being of Canadians. Everyone, including the private sector, has
a role to play in addressing the environmental issues we face today.
By working together with corporate partners, the Nature Conservancy of Canada
achieves tangible results through our collaborative, science-based programs.
Join us in our Canadian conservation initiatives that are delivering global impact.

Partnership and
Giving Options
There are many ways to get involved with and
to support the Nature Conservancy of Canada’s
mission.

1
Corporate Sustainability:
Achieve your corporate
sustainability goals with NCC’s
carbon, paper, water, or habitat
offset programs.
2 3
Employee Engagement:
Provide your employees with
meaningful ways to give back
by donating or volunteering.
Cause Marketing
Partnerships:
Develop a consumer-facing
campaign that will drive sales
and engage customers in the
issue of conservation.
4
Sponsorship of Nature
Programs:
Sponsor one of our four signature
programs that connect people
to nature, including interns,
volunteers, youth groups, and
nature destinations.
5
Strategic Philanthropy:
Make a general donation, or
give to a particular program,
geographic area or priority
aligned with your business.

Corporate Sustainability
As the owner and manager of more than 1,100 properties across
Canada, the Nature Conservancy of Canada is in a unique
position to help companies achieve carbon, water, paper, and
habitat protection goals.
Carbon:
We sell carbon credits
generated from our 136,000-
acre (55,000-hectare)
Darkwoods Conservation
Area that may be used to offset
corporate greenhouse gas
emissions.
Water:
We replenish the amount of
water that your business uses
by protecting and restoring
critical freshwater habitats.
Paper:
We conserve critical forest
habitats based on the amount
of paper that your business
uses.
Habitat:
We can help balance your
company’s ecological footprint
and provide voluntary and
regulatory offsets by protecting
habitat.

Benefits of Corporate Sustainability:
• Results in co-benefits to biodiversity, communities, and
the economy, such as habitat for rare species, clean air,
water filtration, and more;
• Conserves natural capital;
• Tangible impact metrics for CSR reporting;
• Paper and water programs, as well as internationally
certified carbon credits, are auditable.
Partnership in action: TD Bank
As a statement in environmental leadership, TD has
made responsible paper use a priority. As part of this
commitment, the bank uses responsibly produced
forest products and monitors its paper use. For the
last five years, TD has worked with NCC to protect
critical forest habitat equivalent to the amount of
paper it uses. The forest properties TD has conserved
with NCC in Canada through this initiative have a
tremendous natural capital value (e.g., through the
capture of carbon, absorption of groundwater and
filtering of the air).

Benefits of Employee Engagement:
• Promotes team-building;
• Increases employee satisfaction through
personal impact;
• Strengthens retention;
• Improves recruitment; and
• Contributes to health and
well-being.
Partnership in action:
Audi Canada
In an effort to improve employee
engagement, Audi Canada implemented
an annual volunteer day for its staff. At
the inaugural event, 54 employees planted
9,900 plugs of native tallgrass, as a part of
NCC’s efforts to restore an agricultural field
back into a native tallgrass prairie habitat.

Employee Engagement
Providing employees with engagement opportunities
through volunteering, education and fundraising activities
delivers a meaningful and personal connection to
conservation.
Volunteer:
Invite staff to participate in hands-on conservation work at
NCC properties.
Learn:
Hear from NCC experts at volunteer events in-office or on
an NCC property.
Donate:
Promote an employee gift-matching program that
allows employees to leverage their impact and support
conservation.

Cause Marketing
Partnerships
Visibly promoting a partnership with the Nature
Conservancy of Canada is a meaningful way to
showcase your corporation’s support of conservation
in Canada. We work with brands to develop public
campaigns that drive sales and engage customers.
These partnerships take a variety of forms, including
the donation of product sales, social media campaigns,
contests and more.

Benefits of Cause Marketing
Partnerships:
• Drive sales;
• Increase brand awareness and
loyalty;
• Engage with customers and
employees; and
• Reach new audiences.
Partnership in action: TELUS
Building on its brand affiliation with
“critters” and a commitment to the
creation of sustainable communities,
TELUS runs annual social media
campaigns that invite followers to take
action on behalf of nature’s creatures.
Most recently, Shop Wildly invited
nature enthusiasts to use TELUS’
money for an online shopping spree to
benefit NCC.

Benefits of Sponsoring Nature
Programming:
• Demonstrates corporate responsibility
towards the environment, youth and
families, skills training, and recreation;
• Naming rights available for presenting
partners;
• Opportunity for brand presence at
events and on property signage.
Partnership in action:
Great-West Life, London Life
and Canada Life
As sponsors of NCC’s Conservation
Volunteers program, support from Great-
West Life, London Life and Canada
Life allows volunteers to help NCC get
important conservation work done. In
2015 alone, this support resulted in 220
volunteer events, 3,000 volunteers, and
13,300 volunteer hours for conservation.

Sponsorship of Nature Programs
Sponsor one of NCC’s four signature public engagement programs and help
connect youth, families, and all Canadians to nature.
Conservation Interns:
Provides summer internships to postsecondary
students in disciplines
related to conservation, building
the next generation of conservation
leaders for Canada.
Conservation Volunteers:
Invites individuals and families to
work alongside NCC experts at
hands-on events at our properties
across the country. This program
helps connect Canadians to nature
and care for Canada’s most important
natural places.
Nature Destinations:
In celebration of Canada’s
sesquicentennial in 2017, NCC will
open a select set of natural sites to the
public, including trails, interpretive
centres and virtual tours. We are
currently seeking partners for this
exciting new project.
Nature Days:
Brings elementary school students
to NCC properties to hike, play and
learn in nature, fostering important
connections to the natural world.

Strategic
Philanthropy
Your corporate giving should align with your corporate
values. The Nature Conservancy of Canada works
closely with companies to identify their areas of
interest and to direct giving based on those interests.
Giving can be directed generally to NCC, or focused
on specific geographic areas, local communities or
on topics that relate to your corporate responsibility
priorities.

Benefits of Strategic
Philanthropy:
• Demonstrate support for conservation
and the environment;
• Showcase a connection to a specific
topic or region; and
• Receive a charitable income tax receipt.
Partnership in action:
Mountain Equipment Co-op
To illustrate a passion for outdoor
adventure and to help conserve the
landscapes in which its customers
recreate, Mountain Equipment
Co-op donates funds to protect various
sites across Canada. Over the past 20
years, Mountain Equipment Co-op has
contributed nearly $1 million to NCC
conservation projects in every province
across Canada.

“Grand & Toy’s partnership
with the Nature Conservancy
of Canada has helped us fulfill
our commitment to corporate
social responsibility, while
at the same time providing
engagement opportunities for
our employees across Canada.”
Serguei Tchertok
Sustainability Manager, Grand & Toy

Partner with the Nature
Conservancy of Canada
We look forward to developing a tailored partnership
program with you.
For more information and to start the conversation,
please contact us today.
Phone: 1.416.932.3202
Toll.free: 1.800.465.0029
corporate.giving@natureconservancy.ca
www.natureconservancy.ca/partners

1.800.465.0029 corporate.giving@natureconservancy.ca www.natureconservancy.ca/partners