Business Internet Marketing Best Practices and Strategies-2 copy 2

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READ THIS GUIDE AND KNOW MORE THAN 97% OF YOUR COMPETITION

10 Critical Steps To Bring Your Business To The Top of Google

With An Action Checklist To Succeed


Learn How You Can Get More Customers and

Dominate Your Competition With Your Local Business

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Business Internet Marketing Best Practices

The right keywords, design, social media, optimization and traffic creation strategy

will literally change a business, no matter what size it is, to higher levels of

success.

10 Powerful Strategies That Bring Your

Business To The Top of Google

Your business is getting called daily by SEO (Search Engine Optimization) companies

giving you warnings that your business website is not optimized and will not be

seen by potential customers.

Their threat is worrisome so maybe you should buy their service, right?

WRONG!

You want to hire a company that will create more sales and make that phone ring

but you need to know exactly what you are talking about before you commit any money

to it.

This guide will give you enough information to ask the right questions and know

what you are talking about without having to become an expert.

Here are the 10 areas of information you should know about

1. Your Business Website & SEO

2. Correct Keywords/Keyword Phrases

3. Citations (Local Review Sites)

4. Competition

5. Website Traffic Creation-Sales and New Customers

6. E-mail Marketing

7. Social Media

8. Video/Photos

9. Calls To Action

10. Website Analytics (Reports on Progress)

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The internet is an incredibly powerful and efficient marketing tool that when used correctly,

enables a business to build a massive and loyal clientele and attract many more

targeted customers.

Your Business Website

The business website gives an important impression and perception of your business

to every potential customer and business associates. It must make the statement that

you are the trusted authority and the business solve the consumer’s problem or a

need.

When you go to the bookstore and looking for a book, you do “judge the book by its

cover.” You also read an article if it has an appealing headline. This is the same reason

that very good looking people are often accepted more quickly by others or considered

more popular. It is the so called “packaging” that engages other people, at least in the

beginning. The packaging is often the door opener or closer. Remember the saying

about the “first impression.”

Your business website must tell the story of competence, confidence and quality. It delivers

an important message to everyone. Thus, proper design for your particular industry

is an important aspect and should be done professionally.

Unfortunately, many business people still believe that website design is the same as

having the proper content and SEO (Search Engine Optimization). This is a huge

cause for problems that arise after a design company is hired. Excellent design is critical

but it is not the same as SEO.

DESIGN and WEBSITE OPTIMIZATION are completely two different specializations.

Before using any company, make sure they have the experience and expertise

in that specific area.

Google Recognizes Websites With Proper On-Page SEO.

Correct On-Page SEO is having the an organized format with:

• Proper Keyword or keyword phrase placement

• Page descriptions

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• Relevant pictures (with Alternative Text; the text explaining the photo)

• Fresh and original content with at least 500-1,000 words about the topic of that page.

Be sure to use the right amount of keywords (keyword density) in the right positions

(see the next section on keywords).

There should also be links within the website (interlinking from one page to another)

enabling the visitor to easily see other information within the same site.

On-Page SEO counts for about 30% of search engine optimization importance. (See

checklist for On-Page SEO in back of booklet).

On-Page Formatting Structure For SEO


Many business owners and even many web designers do not

realize that the website content has to be written for both the

public and for the search engines. This is why understanding of

HTML (Hypertext Markup Language) , CSS (Cascading Style

Sheets) and implementation of micro data (Schema) can be extremely

advantageous for Webmasters (Website developers).

Without this knowledge, there will often be poorly designed and non-functional

website formatting causing program line errors which directly affect search engine results.

Properly designed and optimized websites attract website traffic and potential

clients as well as gain the opportunity to build a reputation of business excellence.

When a website is coded correctly, the speed of the site is faster and more efficient.

Clicking from one page to another, how fast the website appears after typing in the

name into the browser or how quickly photos appear affects the Google ranking. This is

because Google ranks correctly coded websites higher due to their efficiency. It would

be a good idea to refer to an experienced webmaster to review your business site to

make sure the coding is correct.

Off-Page SEO

Off-Page SEO counts for about 70% of optimization importance. This is linking

from other websites to your site. It shows Google that other sites see

your site as important in your niche (area of business). Google thinks that if

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other high quality websites are linking to your site, your website must have relevance

and importance. This is the whole idea behind creating internet traffic to your website

with your keyword focus. This is why most of the SEO professionals must place a large

amount of emphasis on “link-building.” Having your company website extremely visible

to the public, reviewed and talked about is exactly what every company needs and is

seeking to increase clientele, sales and ultimately profit.

The following is an example of Google’s perception and logical usage of ranking with

Off-page SEO.


If a person walks into an important business event with another

unknown business colleague, the people at the gathering may

glance and generally not think anything further. However, if this

same person walked into the same gathering with Warren Buffett,

heads would turn and people will take full notice, believing

immediately that since this person is with Warren Buffett, he or

she must be extremely important and worth knowing in business.

Google uses the same concept meaning that if your business

site is linked to higher authority and relevant websites

(high ranking sites), your site must be important. Google

considers government and education sites as higher quality

and thus links, from them are highly and positively recognized.

Likewise, low quality links or links to “bad neighborhoods”

can be detrimental to the ranking of your website in the search engines.

Most businesses do not implement this highly important website ranking strategy and

just have off page links with low ranking, non-quality or distasteful websites.

Keywords and Keyword Phrases

The purpose of your business website is to communicate your product or service to potential

customers so they buy from you. Since Google is the dominant search engine

and is used by almost everyone to search, it is important to have your company positioned

at the top of Google search results when someone searches for your product or

service. The top positions (first page) in Google are ABSOLUTELY where you want to

be. (Your competitors want these positions also and for good reason). It would be even

better to have many positions on that first page, pushing your competitors lower. There

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are perfectly ethical (stealth ways) of occupying more than the top positions on the

front page of Google that are perfectly ethical.

The term is called Keyword or Keyword Phrase. When a person types in that

keyword or phrase (search query) in your area of business, it means that they may be

a potential buyer of your product or service. You want your business to show high up in

the search results (SERP; Search Engine Results Page) when the keywords of your

business industry is typed into the search box.

A SERP is the list of results that a search engine returns in response

to a specific word or phrase query. Each listing includes the

linked web page title, the linked page URL (Uniform Resource Locator),

a brief description of the page content and in many cases, links

that point to areas of interest within that specific website.

Google ranks website pages based on the relevance of that

page based on how the keyword or keyword phrase that is used. Thus, if a business

understands what the consumer is thinking in terms of finding their specific keywords,

there is a much higher opportunity to attract that person or people to buy their goods or

services. The keyword must be used properly in terms of positioning and enough times

on that webpage (2% to 4% o the total words) to be considered important and relevant

on that page. This is called keyword density.

Keywords should be placed properly on every page. and positioned on each

page as follows:

• in the beginning of the page title

• in the header tags

• in the beginning sentence of the first paragraph

• in the last sentence

• in the page description

• in each photos alt tags

• synonyms and related words throughout the page

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Action Points and Questions To Consider To Identify The Keywords

Or Keyword Phrases To Attract Customers To Your Business:

• What exactly is the customer looking for?

• What are the words they will use to find your business?

• What are similar words (synonyms) or word phrases they would use to find your

business?

• What successful keywords are your competitors using that attracts business?

• What words of action would the consumer use for commercial intent (ie. Buy,

Purchase)

Finding The Right Keywords

As you will see, creating a really strong keyword list is a task and

takes some research and practice. When it is done correctly, the list

will have breadth and relevancy in a framework that will encompass

the necessary words to find all of your specific products and services.

• Make a list of the keywords you would look for within your specific target.

• Go to other competitor websites with those keywords and find what keywords or

key phrases they are using. (You can find other sites by going to Google and using

those keywords for searches. Look in Google under “Related Searches” as

well. You can also go to a website called “Similar Sites” and see other websites in

that related business (http://www.similarsites.com).

• Ask other people you know what words they may use when searching for your

business.

• Use keyword tools (software) to uncover words and synonyms that target your

business. (See booklet appendix for list of tools)

• Use modifiers that give more information about your business and service area.

For example, “Hilton Head” Real Estate.

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• Add your city or area to your keyword (your keyword in “city”).

• Create “Long Tailed Keywords.” These are words that are phrases that are more

than just one word. They create more targeting. For example, the word “Drums”

could be a keyword but the words “Play jazz drums” is a Long Tail keyword. The

more words you add, the more targeted the keyword would be. Searching for

“Playing Ludwig drums for jazz” is an even longer and much more focused long

tail keyword. There would be less traffic to this keyword but it would be highly

targeted to those who exactly seek this word phrase.

• Add two kinds of Long-tail keywords to the list; Derivative Long tail keywords and

LSI (Latent Semantic Index) Keywords.

Derivative words are words that are simply words added to the original keyword

(ie. Toyota to Red Two door Toyota).

LSI words are simply synonyms that are different words but have the same

meaning (ie. The word “picture” or the word “photo”). Using these kinds of words

tells the search engines that your page is extremely relevant to your keyword

since it has similar words so the content must be about your specific keyword.

• Create Categories and list your keywords in an order that you can use to follow

on your webpages.

• There are tools such as Google Planner (https://adwords.google.com/Keyword-

Planner) or KeywordTools.io that will list different words to use as well as similar

words that Google believes are relevant to your keyword or keyword phrase.

(You must open a Google account to use this). Look at Merge Words to help you

with ideas about modifiers (http://www.mergewords.com).

Use the keywords that you have created and place them on your website pages.

Using specific page topics, place the relevant keywords on those pages knowing

exactly what specific topic you are seeking to gain web traffic and search engine

exposure. By having a full framework of words of which to choose, you can reach

all of the areas of importance that you need to attract customers

through a full website presence.

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What are citations?

Citations Create Placement on Google Maps

Citations are directory listings for local businesses. A citation is the mention

of a business (Name, Address and Phone Number; known as

NAP) on websites that the public views to make a decision on the use of

a local business for a consumer need.

There are many websites that are used for this purpose, some being more popular

than others including Yelp, Foursquare, Localeze, Super Pages, YP (Yellow Pages)

and Merchant Circle. Some of the super well-known names that are used for local

business ratings are Facebook, Google+, Bing and Yahoo Local.

Having citations that have the proper consistency with the Name, Address and

Phone number directly contributes to placement on the Google Map which is extremely

important for online exposure. The Google Maps are located directly above the “organic”

results and below the “paid ads” on the SERP.

To see a detailed explanation of Map listings, go to http://www.advancedwebsitestrategies.com/the-google-map/google-places-optimzation-tip-establish-nap/.

Placement on the map is done through “Google My Business” using NAP information.

This is the same information that must go on the local citations for your business.

The following Citation sites (at a minimum) should be filled out properly with your

NAP information, descriptions and photos:


*Facebook

*Factual

*Google + *Citysearch

*Foursquare

*Bing

*Yelp

*Yahoo Local

*Superpages

*Hotfrog

*Infogroup

*Acxiom

*Localeze

*Best of The Web

*YP

These are the sites where consumers can leave comments about your business. Citation

websites have become a focus of the Google and is now more important than

ever before.


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Furthermore, there many more citation sites than listed above and many are more

specific sites for different areas of business. In other words, there will be several citation

sites that are different for real estate companies than several citation sites for

attorneys. Find the right citations that fit your specific area of business. Try this URL

for your area of business; https://moz.com/learn/local/citations-by-category.\

Websites gain and lose ranking based on reviews of a business. It is important

that your business has its citations in place with the EXACT SAME INFORMA-

TION as the NAP (Name, Address and Phone Number) for every citation. It is

also critical to have as many positive reviews as possible.

There are effective techniques and processes to get positive reviews for your business,

though it does take strategy, persistence and most importantly, a good business

that properly serves the needs of the public. For more information on the

process to obtain positive reviews, refer to: http://www.advancedwebsitestrategies.-

com/the-google-map/online-reviews-for-business/.

Dominate Your Competition

Understanding your competition is not only a website and on-line

presence concern, it is a cornerstone of building any business.

This is one reason that creating a focused and strategic website

presence is such a powerful process. It helps the business owner to

rethink, recreate and build stronger a more focused business model that directly leads

to higher profitability. Knowing where you stand against competition within your niche

or industry;-locally, nationally or internationally is extremely important and an online

strategy is extremely effective.

Learning a lot about your business’ competition through their website

can be key to building your own business. It is completely legal

and prudent to do. You are using all public information. You

can uncover all of their product, administration, social media and

online strategies. Utilize all of their strong points for your own

business and strategically uncover where they are weak. The

savvy business owners are doing this to you.

Online marketing puts every business no matter what size they are on the same

level playing ground. Yes, it is true that your business has the same opportunity as

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any Fortune 500 company when it comes to internet. The only difference may be the

size of the budget to put into marketing.

The following is a list of information you can find when it reviewing your competitors’

online information:

• Review their website including Navigation menus

• Products/services Sold

• Keywords used (Try http://www.spyfu.com and Adwords Keyword Planner using their

URL)

• Analyze content on their Social Media Sites, Citations and Bookmarking Sites

• Blog Review and Frequency

• See their YouTube Channel and Playlists

(Even if they do not have a channel or playlists, you should)

It is very exhilarating for you and your business knowing that most businesses

DO NOT have a cohesive internet strategy. In other words, RIGHT NOW, it is highly

likely that your competition, does not have the proper Onpage or Offpage SEO. Thus,

it is highly probable you can surpass them in Search Engine rankings by taking the

right steps for your business presence.

It also means that you would most likely steer customers away from competitors

to you (steering customers).

Therefore, not only can you learn all about their business and their marketing

processes, you can outperform them while their existing and new customers move to

your business.

Researching The Competition

How Do You Research The Competition? It would be prudent to know as

much detail about your competitor as possible and use their strengths for

your site without directly copying their information. You would also know

their weaknesses and build on this using this as a strength in your business.

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1. Go To Google Search and type in the keywords that identify your

business sector.

2. Identify at least 5 top ranking websites in the business that you are research

ing.

3. Review their websites in detail. Here are some effective areas to analyze

about your competition.

a. Review the topics in their Navigation Tabs?

b. Note their keywords (Review- http://www.spyfu.com)

c. Understand the content they using on their site

d. Read and analyze the descriptions for each page on their site

e. Understand their forms of media and make yours better (photos, Powerpoint

presentation or video)?

f. Are they blogging and if so how and where.

What is their content?

g. Do they have a lot of web traffic. From what source is it derived?

h. What kinds of On-page and Off-page linking do they have?

I. What social media are they using?

J. How are they projecting authority and trust?

K. What is their linking strategy and to where with what Anchor Text (Words

used in the link).

You can identify exactly how many links

your competition has and from where they

come through certain kinds of software. It

is then possible to see if those same links

would suit your well for your website. Use the same higher quality links they are using,

if possible (absolutely legal and ethical; it is public knowledge and not private).

Your Goal, Should Be To Become Number One

in The Search Engines For Your Specific Keywords.

Though it is against best practices to guarantee first position for any search Engine,

it is perfectly ethical to say that first position in Google or any search en-

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gine is highly achievable with the right strategies and processes put in place.


Generally, if your competition has 25 links, all you need are 26 links, keeping in mind

the quality of the link, combined with the right balance of social media with positive citation

reviews and now most importantly high quality, original content.

The key is to outperform your competition with links (actually, in every part of SEO).

Sometimes but not often, many of the larger companies with big budgets have used

experienced SEO firms for years or have developed a powerful internet strategy, making

it very difficult to overtake their high position in Google. (This will vary from keyword

to keyword but can usually be overcome (to your advantage) using different kinds of

keywords and a highly effective marketing strategy).

You should identify exactly where your competition is positioned in Google, Bing or Yahoo

on any given date which enables you to identify your position and analyze what

it takes to overtake them or maintain your position ahead of them. This is one important

reason that website marketing is an on-going process.

Search engine positioning and ranking is a battlefield and it is your right to study, overcome

and surpass your competition. It is a fact that your competitors are trying to defeat

you by taking your clientele, your income and your profit. In fact, If they are correctly

marketing on the internet, they are trying to overtake your business right now.

Your Business Can Surpass Your Competitors With Prudent

Business Strategies Combined With Powerful Internet Marketing.

Though it is a task and takes time, the effort with Internet Marketing is well worth the

result because it creates a dramatic business exposure to your target customers and

thus, your profitability.

Creating Website Traffic

There are many methods used to create website traffic. Many

website owners employ methods of internet traffic and unfortunately

for them, often, it is not done correctly, followed

through or maintained. Many businesses pay web design

businesses and either believe that they perform search engine

optimization or they find another unsuitable company to

try to create website traffic for the business.

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It is often not coordinated correctly resulting in disjointed pieces of information leading

the website to end up lost and directionless in the cyberspace with no productivity.

This happens often when the business owner is trying to save money, not realizing the

power of a focused, well optimized website, and a powerful, effective traffic creation

strategy.

In reality this causes lost money and lost potential money because the company is

missing out on powerful online marketing. Having the right online marketing pieces in

place is a “Web Asset” and will change cash flow and create more business value.

The business owner that understands that the cost to create web assets is an investment,

not an expense, realizes much greater profitability and financial success.

Traffic and Traffic Creation Platforms

Create That Call To Action With Your Visitors!

“If you do not have customers you do not have sales. No sales means no business.”

Since the most prevalent and powerful form of advertising today is on the internet, it is

critically important to have a highly focused, optimized website that will hold the targeted

consumers attention and draw him or her to perform an action on that business

website. Whether it is setting up an appointment or buying a product or service, the

website must convert the visitor to perform a “call to action” (CTA).

Bringing people to that website (internet traffic) is crucial once the

well-designed website is completed. It is then the Website’s structure

that should “Funnel” people through to create the Call To Action

(CTA). Focus Your Visitors!

Highly Effective Website + Traffic = Sales

This simple formula is the basis of Internet Marketing success

If you want traffic to your site, you must have presence and links by using many of the

following platforms (shown below). A program that implements these highly effective

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platforms (websites with a specific action creating link generating function) are important

to achieving your high position in the Search Engines and outperforming your

competition.


Please note that most of your competition does NOT do this and most companies do

not understand that Online Marketing makes money for their business by creating exposure

to their highly targeted potential customers.

When you create a strategy that not only links to your site from

these sites but by also creating links to your existing links is overwhelmingly

potent. Many SEO firms don’t do this for their clients

but it is powerful. Advanced Website Strategies does multi-level

linking for its clientele which is why we outperform most other SEO

firms.

“Some” of The Better Known and Effective Platforms

That Create Organic Traffic Include:

• Building Social Media (Facebook, Twitter, LinkedIn, Pinterest, YouTube)

• Building Local Presence (Google+, Yelp, FourSquare, Yahoo Local, Bing

Local, Google Places and many more citations)

• Photo Galleries and Social Media presence (Flickr, Pinterest, Photobucket,

Imgur, SlideShare)

• Writing articles for Article Directories (Ezine Articles, Article Dashboard,

Articlesbase)

• Placement on Directories (DMOZ, BOTW)

• On-line Advertising (Facebook, Google, Bing, Craigslist and Classifieds

like US FreeAds)

• Video Creation and Distribution (YouTube, Vimeo, Daily Motion)

• Writing Press Releases (PR Web, Webnewswire, I-Newswire)

• Creating other Web 2.0 sites (Hubpages,Wordpress.com, Blogger, Tumblr)

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• Social Bookmarking sites (Digg, StumbleUpon, Delicious, Reddit)

• RSS Feeds (Create reader for your company updates and events; Feedburner,

Feedly)

• Email Marketing (MailChimp, Get Response, AWeber)

As discussed above, to get a website high in the rankings of the search engines, it

is important to have excellent On-page SEO and Off-Page SEO. Creating links from

different venues is what creates traffic to your website and what will make it popular

with the search engines and ultimately the public. When it is done correctly, it brings

floods of traffic to your website and ultimately raise the site higher up in the search engine

results pages (SERP’s). This is what leads to much higher exposure, creating a

dramatic effect on sales or new customer creation (or supercharging your existing

clientele) for your business. It is this reason that every business owner should

have a better website and better SEO than his or her competitor. It works more effectively

than any other marketing medium.

E-Mail Marketing

All of the marketing gurus say “The Money is in The List.” Yes! It is

powerful to have a functional list that you can contact at any time

with updates on special sales and discounts! E-mail marketing is

a powerful and inexpensive form of marketing. There are some

statistics that show that the Return on Investment (ROI) with E-

mail marketing is somewhere around $1 spent to $43 returned.

So Why is E-mail Marketing So Powerful?

With a list, you can communicate to highly targeted consumers who want to hear

about certain information from you as a trusted source. You are able to share new information

about your product or service, new ideas, or something you want to sell.

E-mail campaigns generally are done in 2 ways;

Autoresponder: A series of letters or messages that lead up to a request of some

form of Call To Action (CTA)

E-mail Blasts: Generally, a one time “blast” of information. Often , it is a new occurrence

(news event), or a change of some form of status (maybe a price of a service or

product).

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Both forms of email communication can be very powerful when it is done correctly.

There are many well-known companies that offer Email responder services like A-Weber,

Get Response, Mail Chimp (Free to 12,000 names), Infusionsoft, Constant Contact

and many more.

Social Media

! ! ! ! ! !


Social media is now a top priority in Internet Marketing because it is the way that digital

marketing can assimilate relationships (to build trust and familiarity) and at the same

time, communicate content. The top Social Media platforms are critical for every business

to have a well-formatted, fully developed profile. The Social media platforms you

must be on are Facebook (Business Page), Twitter, Google +, Pinterest, LinkedIn

and YouTube.

When you have these social media sites in place, be sure to have a proper keyword

rich description, photos, videos and lots of relevant information including store hours,

Name, Address and Phone Numbers (NAP) and products and services sold. The more

relevant information, the better for your exposure. Remember that Google wants to

trust you are a real legitimate business and will give you better placement if you have

excellent content and that the public needs and can use.

All of The Information And Posts Should Be Up To Date And Consistent

Have your business name and your keywords in every piece of content that you can

and link the sites together. Place photos and videos on every platform and have them

properly coded with your keywords. Every post should have a link back to the right

page on your main website. All of these social media platforms can get placement in

Google so not only will your website pages get exposure but so will your social media

sites when they are optimized correctly.

Photos and Video

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The term “A picture is worth a thousand words” could not be

more true for Internet marketing and business applications. Use

photos, slideshows and videos ALWAYS. Then optimize them

and “embed” them on high quality “Google Loving” platforms

like Blogger or Tumblr.

However, it is highly important to make sure that they are relevant to your content and

that they are optimized with the right keywords. Photos on your website must have “Alternative

Text” (Alt Text) descriptions meaning that when someone hovers over the

photo, they will see the text that describes what they are looking at. Note that the

search engines cannot see the photo but reads the title and the alt text. This will give

the search engines the information they need about the photo you have placed in your

content and this is where Google makes a relevance decision about it. Every webpage

should have at least 3 photos placed on the page as relevant to the content. It is also a

good idea to make the photo linkable to other content that may have relevant and supporting

information about it.

There are are well-known, Google friendly photo sites that can help your photos become

well-placed in the search engine results pages (SERP’s). Here are examples of

some of them:

• Instagram

• Facebook

• Pinterest

• Flickr

• Imgur

• Photobucket

• Shutterfly

• Picassa

• Deviant Art

After properly coding your photos, place them on these photo-sharing sites with proper

descriptions and links leading back to your website and in-time watch your photos appear

high in the search engine results pages.

Video has become the vehicle of choice and is getting stronger and

stronger in the world of Internet marketing. It enables the business or

professional ability to teach the public with “how-to” do something or

exhibit products or services. A really good video will reach the world

with information which is why YouTube (owned by Google) is the third

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most viewed platform in the world under Facebook and Google itself. Video just plain

works and is an incredibly powerful marketing tool which has the potential to reach

tens of millions of people on a global scale.

It is highly recommended to have well-optimized videos on your website (all of your key

pages) which corresponds to your content. Video is always seen in the search engine

results pages and can give your business a major boost in popularity and positioning

which directly leads to bottom-line profitability. Every video should be optimized by

having a highly keyword rich description, a link back to the main website and a list of

“tags” or keywords that will appear when someone types that word into the search bar

when seeking information.

You can place your video on many highly Google recognized sites like:

• YouTube

• Vimeo

• Daily Motion

• Veoh

• Social Media Platforms

• Social Bookmarking Platforms

• Citation Platforms (Google Plus)


Calls To Action

People generally need to be told (or reminded) what to do. Tell your visitors to “like”

you on Facebook or comment on your videos and often, they will do it for you. Tell

them to give you a good review! Give them the directions they need to be a fan of

yours and to get engaged with your content and information. (Engagement is at the top

of the list of over 200 Google indicators of authority for high ranking).

A clear call to action is very important for your website especially if you want some form

of action from them whether it is just being a fan or having them purchase a product

from you.

A banner such as this should be placed on strategic sites (multiple Social Media sites)

to increase the LIKES and visibility of your company. The banner should be designed

based on your content and goal of where to drive the customer traffic( This is Powerful).

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!

!


Not only will this create LIKEs but link (funnel the visitor) to information that you

want them to see!

Website Analytics

Internet marketing is able to perform a critical function that is absent

in traditional marketing. Internet marketing has the functionality

to track the response to its information, webpages, blogs

and advertising.


When an ad is placed in a magazine, how would any advertiser be able to see how

many people have looked at the ad or how has the ad created a call to action response.

It is simply out there on a page of a magazine, newspaper, brochure or pamphlet.

The internet offers tools called “analytics” which enables website owners or digital marketer

to see how many people have viewed any page or advertisement. This offers

tremendous benefits in marketing. Now, the business owner (marketer) is able to calculate

the effectiveness of any advertisement, or digital information

and its return on investment (ROI) . They are able to see the details

of what Internet “traffic” is taking place and from where it is coming.

They can view the source of the traffic and if it is creating a “conversion”

which is the creation of an action they are seeking from

their target audience. Google offers an incredibly effective tool for

free called Google Analytics which is available at http://www.-

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google.com/analytics.

Another analytics tool through Google is called Google Webmaster Tools (https://

www.google.com/webmasters/tools/) which can also connect to Google Analytics and

offers a variety of useful information sources like:

• Webpage Speed

• Website Coding Errors

• Keyword Usage

• Webpages Indexed

• Googlebot Crawl Status

• Web Pages Indexed

• Sitemap Status

and more

Implement these powerful tools and learn the effectiveness of almost every aspect

of your website. If you are seeking to increase the exposure of your business on

the internet and your business profitabilty, measurement tells you what your strengths

and weaknesses are. The marketer or website owner can learn what pages are working

well, which are not and why. You can analyze tremendous amounts of detail which

enables you to adjust the marketing strategy toward strength and what works better. It

has been wisely said that “anything measured, improves.”

Based on the information provided in this guide, Advanced Website Strategies

provides the all of these services for its clientele. Services have been proven to be

highly effective, bringing new customers to your business. Advanced Website Strategies

has successfully turned businesses around from struggling to profitable with powerful

online marketing strategies and techniques. Advanced Website Strategies will

only work with one specific business of its kind in a city or area so there will not be a

conflict of interest in reaching the tops positions in Google.

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Call CEO of SEO Today And Become

The Celebrity Business

in Your Specialty in

Town or City!

Edward Gelb

Edward Gelb, ALM is the President and CEO of CEO of SEO. He has over 20 years of business and

management experience. Mr. Gelb has a Bachelors degree in Communications from the University of

Vermont and a Masters degree in Business Psychology from Harvard University. He has specialized

in Marketing for Businesses utilizing the Internet and can help any business become more profitable

through Website development and Internet traffic building techniques.

Checklist for On-Page Search Engine Optimization

Setup Your Company Website:

___ Build out a page on your site for each of the services that you offer combined

with your primary city and the sub cities that you operate

___ Optimize the website from an SEO perspective

___ Update the Title Tag on each page (Your City + your business sector) sub-pages (Your City + services),

etc.

___ Update the H1 Tag on each page to re-emphasize the keyword for that specific page

___ Validate your HTML code so it is “spider” compliant (http://validator.w3.org/)

___ Text link navigation at the bottom of the page. Use your keywords as anchor text.

___ Your description tag needs to work hand-in-hand with the Title to get the searcher to “click” on the listing

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___ Every page should have a unique (60% of the words completely original) Title & Description

___ Add ALT tags to your main graphics and do not attempt to fool the Search Engines here Place your keyword

phrase in the following areas:

___ Title Tag

___ Meta Description

___ H1 tag to begin the content

___ First paragraph of content

___ Appearing in Bold or Italic in the first three paragraphs of content (if possible, not that big of a deal)

___ Appearing in the filename (or directory name)

___ Used in anchor text to either an internal page or relevant external site.

___ Fix bad links and create XML Sitemap and submit to Google and Bing

___ Install Google Analytics for Tracking

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