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Business Internet Marketing Best Practices and Strategies-2 copy 2

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Furthermore, there many more citation sites than listed above <strong>and</strong> many are more<br />

specific sites for different areas of business. In other words, there will be several citation<br />

sites that are different for real estate companies than several citation sites for<br />

attorneys. Find the right citations that fit your specific area of business. Try this URL<br />

for your area of business; https://moz.com/learn/local/citations-by-category.\<br />

Websites gain <strong>and</strong> lose ranking based on reviews of a business. It is important<br />

that your business has its citations in place with the EXACT SAME INFORMA-<br />

TION as the NAP (Name, Address <strong>and</strong> Phone Number) for every citation. It is<br />

also critical to have as many positive reviews as possible.<br />

There are effective techniques <strong>and</strong> processes to get positive reviews for your business,<br />

though it does take strategy, persistence <strong>and</strong> most importantly, a good business<br />

that properly serves the needs of the public. For more information on the<br />

process to obtain positive reviews, refer to: http://www.advancedwebsitestrategies.-<br />

com/the-google-map/online-reviews-for-business/.<br />

Dominate Your Competition<br />

Underst<strong>and</strong>ing your competition is not only a website <strong>and</strong> on-line<br />

presence concern, it is a cornerstone of building any business.<br />

This is one reason that creating a focused <strong>and</strong> strategic website<br />

presence is such a powerful process. It helps the business owner to<br />

rethink, recreate <strong>and</strong> build stronger a more focused business model that directly leads<br />

to higher profitability. Knowing where you st<strong>and</strong> against competition within your niche<br />

or industry;-locally, nationally or internationally is extremely important <strong>and</strong> an online<br />

strategy is extremely effective.<br />

Learning a lot about your business’ competition through their website<br />

can be key to building your own business. It is completely legal<br />

<strong>and</strong> prudent to do. You are using all public information. You<br />

can uncover all of their product, administration, social media <strong>and</strong><br />

online strategies. Utilize all of their strong points for your own<br />

business <strong>and</strong> strategically uncover where they are weak. The<br />

savvy business owners are doing this to you.<br />

Online marketing puts every business no matter what size they are on the same<br />

level playing ground. Yes, it is true that your business has the same opportunity as<br />

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