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The term “A picture is worth a thous<strong>and</strong> words” could not be<br />
more true for <strong>Internet</strong> marketing <strong>and</strong> business applications. Use<br />
photos, slideshows <strong>and</strong> videos ALWAYS. Then optimize them<br />
<strong>and</strong> “embed” them on high quality “Google Loving” platforms<br />
like Blogger or Tumblr.<br />
However, it is highly important to make sure that they are relevant to your content <strong>and</strong><br />
that they are optimized with the right keywords. Photos on your website must have “Alternative<br />
Text” (Alt Text) descriptions meaning that when someone hovers over the<br />
photo, they will see the text that describes what they are looking at. Note that the<br />
search engines cannot see the photo but reads the title <strong>and</strong> the alt text. This will give<br />
the search engines the information they need about the photo you have placed in your<br />
content <strong>and</strong> this is where Google makes a relevance decision about it. Every webpage<br />
should have at least 3 photos placed on the page as relevant to the content. It is also a<br />
good idea to make the photo linkable to other content that may have relevant <strong>and</strong> supporting<br />
information about it.<br />
There are are well-known, Google friendly photo sites that can help your photos become<br />
well-placed in the search engine results pages (SERP’s). Here are examples of<br />
some of them:<br />
• Instagram<br />
• Facebook<br />
• Pinterest<br />
• Flickr<br />
• Imgur<br />
• Photobucket<br />
• Shutterfly<br />
• Picassa<br />
• Deviant Art<br />
After properly coding your photos, place them on these photo-sharing sites with proper<br />
descriptions <strong>and</strong> links leading back to your website <strong>and</strong> in-time watch your photos appear<br />
high in the search engine results pages.<br />
Video has become the vehicle of choice <strong>and</strong> is getting stronger <strong>and</strong><br />
stronger in the world of <strong>Internet</strong> marketing. It enables the business or<br />
professional ability to teach the public with “how-to” do something or<br />
exhibit products or services. A really good video will reach the world<br />
with information which is why YouTube (owned by Google) is the third<br />
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