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Alliance Magazine_Winter 2016

LETTER FROM THE

LETTER FROM THE PRESIDENT AND CEO Dear Friends, Editor: Pam Townsend Cruelty/Neglect Reports: 202-723-5730, press 1 Cruelty reports accepted 24 hours a day. Animal-Related Emergencies: 202-576-6664, press 1 Main Number: 202-723-5730 Adoptions (New York Ave.): 202-727-5494 Adoptions (Oglethorpe): Ext. 503 Behavior and Training: Ext. 236 Development: Ext. 315 Finance: Ext. 326 Media Inquiries: Ext. 267 Special Events: Ext 325 HOURS AND LOCATIONS 71 Oglethorpe Street, NW Washington, DC 20011 Adoption Hours 12 p.m. – 7 p.m. daily Closed for adoptions on Mondays 1201 New York Avenue, NE Washington, DC 20002 Adoption Hours 12 p.m. – 7 p.m. daily Closed for adoptions on Mondays Stray animals are accepted 24 hours a day at New York Ave. National Capital Area Spay and Neuter Center 1001 L Street, SE Washington, DC 20003 Surgeries by appointment only Call 202-88-ALTER (202-608-1356) Walk-in Vaccination Clinic Tuesday, Thursday, and Saturday 10 a.m. – 2 p.m. BOARD OF DIRECTORS Roger Marmet...................Chair Jay Timmons......................First Vice President Lisa LaFontaine................President and CEO Amy Meadows..................Second Vice President Gwyn Whittaker..............Secretary Hon. Mary Schapiro......Treasurer Theresa Fariello...............Vice President William Herman..............Vice President Gregory Riegle.................Vice President On a cool and crisp October morning, with bright sunshine and a slight autumn breeze in the air, I announced the new name of our organization and presented our new logo at a press event outside of our Oglethorpe Street Adoption Center. We unveiled a newly rewrapped animal control truck as well as a mobile adoption vehicle, took the covers off of our new building signs, and raised the flag of the Humane Rescue Alliance. When the new logo was introduced, a group of staff members and volunteers, along with adoptable dogs (wearing new Humane Rescue Alliance shirts and bandanas respectively), came out from the building to greet the assembled media and dignitaries. At the same time, just a few miles away, staff members at our New York Avenue Adoption Center removed the covers from that facility’s signs and put on their new shirts as well. While we have operated as one organization since we merged in February, it now feels like we are truly one. For those of you who were not there that day, I wanted to share with you the very thoughtful and methodical process we went through to develop our new name and logo. Before the merger was finalized, members of the board of directors for both the Washington Humane Society and the Washington Animal Rescue League determined that our newly merged organization would have a new name—one that reflected the united programs and services and expanded capabilities of the new entity. At that time, a process was put in place to identify a new name and to rebrand the organization. A small naming committee of board members was convened to develop a name for recommendation to the executive committee of the board, which would vote on the final choice. The committee worked with Catchword, a nationally recognized firm specializing in organizational naming, which offered its services pro bono. Catchword took us through an extensive process that included three rounds of analysis. First, considering 775 names, which we narrowed to 15. A second round followed, with 748 names developed, narrowed to 77, and then again narrowed to 15. Ultimately, this process led to a short list of half a dozen names for consideration. During the process, we had significant discussion about whether or not to use a descriptive place, recognizing that both legacy organizations had the word “Washington” in their names. Although we will always be based in the nation’s capital, and the District’s residents will always be our priority constituents, we knew that our services had already expanded to touch the entire metro region. The committee also wanted to have a name that could allow for other animal-related organizations to join the fold in the future. There was also discussion about whether to use the word “Animal.” We ultimately decided that because we serve animals as well as people, the word “Humane” would reflect our animal welfare work—and the first five letters of the word spell “human.” At the same time the naming process was unfolding, we began work with the Washington office of Ogilvy Public Relations, who also provided its services pro bono. Together, we spent several months developing our brand. After multiple thoughtful and challenging discussions, we developed the following brand values for our organization: • We believe in protection: We are dedicated to ensuring the safety and welfare of all animals. • We believe in building connections: We bring people and animals together and work with all communities to support these relationships. • We believe in innovation: We excel at bringing new ideas forward that improve the lives of the animals and communities we work with. • We believe in creating joy: We help people experience happiness, comfort, and companionship through the love and care of animals. While the name was being discussed and tested, Ogilvy began to design our new logo. After months of focused effort, which included public surveys and testing through focus groups, the committee settled on a name: Humane Rescue Alliance. The name was approved unanimously by the executive committee of the board of directors, and Ogilvy developed the logo that you see here on these pages. Our logo represents our values and graphically brings our new tagline to life: Animals. People. Community. We believe that the name Humane Rescue Alliance honors the legacy of both the Washington Animal Rescue League and the Washington Humane Society with the strongest word from each legacy name featured prominently. Both the logo and our name represent the strength and energy of our new organization—a bridge from our past toward a brighter future. Our staff and volunteers are ready to start this journey—and we invite you to join us to make that future a reality! 2 ALLIANCE

CUTTING EXPENSES, NOT SERVICES Spay and Neuter Operations Relocate By Claudia Roll Senior Director of Operations (New York Avenue) For almost 10 years, the Washington Humane Society and more recently the Humane Rescue Alliance has provided affordable spay and neuter services for companion animals at our National Capital Area Spay and Neuter Center. Located at 1001 L Street, SE, this high-quality, high-volume spay and neuter center has averaged 40 surgeries a day for pets of the public, our adoption center animals, community cats, and animals in the care of other animal rescue groups. Our 10-year lease on the building that houses this vital program ends in February 2017 and the strategic decision has been made to relocate L Street operations to a new expansion of the Medical Center at our Oglethorpe Street, NW, location. To accommodate this relocation, we are embarking on the build-out of a surgical suite in what is currently the community room. Staff working groups are collaborating on various details of the relocation project, such as staffing transitions and volunteer assignments. A key consideration in the planning process is our commitment to the community in Southeast DC. We currently host three low-cost vaccine clinics every week at L Street, SE, and the demand is high, with lines of companion animal owners often extending around the corner. We are working full force on a transition plan that enables us to continue serving these valued clients—a plan that includes vaccine clinics in Southeast and transportation assistance for DC residents as needed. As our plans come together, we are proud to be saving more than $150,000 each year on rent at L Street. Medical equipment will be moved to the new surgical suite so purchasing is minimal. As we consolidate our staff, inventory, IT, and other operational details, the cost savings will continue to rise. We look forward to sharing more details and successes as we cut the ribbon on our new surgical suite in early 2017. Donate Now to Double Your Impact As this year quickly comes to a close, the animals at Humane Rescue Alliance need your help. Your generosity literally saves lives. Right now, through December 31, you can double your lifesaving impact. A generous group of donors has committed to matching all gifts made prior to December 31, 2016. When you support us today, your contribution will be doubled, helping us touch even more lives. Working behind the scenes, staff and volunteers turn your generosity into loving and lifesaving care for each and every animal who comes through our doors. Not a penny goes to waste. Every gift makes a difference. Together, step by step, gift by gift, we offer second chances to thousands of animals each year. We can’t do it without you. Please send your gift before December 31 to double your impact. Your donation to Humane Rescue Alliance is tax deductible, so a year-end gift is both incredibly kind AND smart. Please give now at www.humanerescuealliance.org/YearEndDouble ALLIANCE 3

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