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DRAFT TRANSIT GEAR CHANGE BOOK 10 Feb

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We’ve always said<br />

Transit works the<br />

HARDEST<br />

FOR BRANDS


Our unique Transit portfolio offers brands…<br />

UBIQUITY + RECEPTIVITY + LONGIEVITY


…so it’s no wonder<br />

Transit continues to top the list<br />

for ad recall & exposure


for ad recall<br />

when compared to all<br />

Outdoor formats


61% of people see<br />

<strong>TRANSIT</strong> ADS AT LEAST<br />

once a week


40% of people see<br />

<strong>TRANSIT</strong> ADS MULTIPLE<br />

times a day


If you’re searching for<br />

BROADCAST +<br />

IMPACT +<br />

ENGAGEMENT<br />

ACHIEVE IT WITH…<br />

<strong>TRANSIT</strong>


<strong>TRANSIT</strong><br />

MEET THE FORMATS


IMPACT<br />

IMPACT FORMATS<br />

The biggest and boldest of our attention seekers. These<br />

formats generate brand visibility and cut through at scale.<br />

Maxi<br />

Showcase<br />

Megaside<br />

Full back


BROADCAST<br />

BROADCAST FORMATS<br />

These formats provide cost effective longevity at scale -<br />

reaching drivers, pedestrians and commuters frequently.<br />

Portrait Side Portrait Back Superside Sky breaker<br />

City Square<br />

Metro Back


ENGAGEMENT<br />

ENGAGEMENT FORMATS<br />

These transit formats reach a captive passenger audience<br />

with the propensity to engage with and absorb messages.<br />

Interiors<br />

CATCH


IMPACT<br />

Maxitram<br />

MaxiTrams are an iconic part of Melbourne’s and Adelaide’s streetscape.<br />

They signify market dominance, ownership of the streets and an elevated<br />

perception of your brand.<br />

With APN Outdoor’s Maxitrams,<br />

you can pinpoint your coverage<br />

area, and ensure exposure in key<br />

retail and business precincts.<br />

Maxitrams can be used as stand<br />

alone or as a tactical component<br />

of a multi layered campaign, but<br />

one things for sure, it will get<br />

noticed!


IMPACT<br />

Supertram<br />

Supertram convey dominance, ownership and an elevated perception of<br />

your brand. Like any wrapped vehicle, they own the streets and demand<br />

attention from all angles.<br />

The Supertram allows advertisers to<br />

focus on a key coverage area,<br />

whilst ensuring ensure exposure in<br />

key retail and business precincts.<br />

Like other wrapped vehicles, the<br />

Supertram can be used as stand<br />

alone feature or as a tactical<br />

component of a multi layered<br />

campaign.


IMPACT<br />

Maxibus<br />

The Maxibus format dominates the streetscape, and is able to command<br />

attention everywhere it travels. Maxibuses ensure noticeability and facilitate<br />

an elevated perception of your brand.<br />

The Maxibus allows advertisers be<br />

active across a large coverage<br />

area, ensuring exposure in key<br />

retail, business and residential<br />

precincts. Like other wrapped<br />

vehicles, the Maxibus can be used<br />

as stand alone feature or as a<br />

tactical component of a multi<br />

layered campaign.


IMPACT<br />

Megaside<br />

The Megaside provides the ultimate creative canvas, combining high impact<br />

premium panels with frequency and proximity to city and key suburban<br />

locations. The true ‘King of the CBD’<br />

The Megaside acts as a Large<br />

Format billboard on the move. This<br />

format generates mass impact<br />

and its size and scale signify<br />

premium quality. This format is<br />

generally focussed in and around<br />

the CBD ensuring business and<br />

retail exposure, but also travels into<br />

residential areas.


IMPACT<br />

Showcase<br />

The Showcase format allows brands to Showcase their advertising boldly on<br />

the bus side, speaking directly to a large audience. The format delivers<br />

impact that is likened to that of a large format billboard, amplified by being<br />

on the move.<br />

The Showcase format performs<br />

particularly well delivering impact<br />

at scale, reaching large<br />

audiences, frequently throughout<br />

the week. Their position on the<br />

vehicle enables facilitates a string<br />

brand moment, reaching<br />

pedestrian, cycling and vehicular<br />

traffic.


IMPACT<br />

Fullback<br />

Fullbacks allow advertisers to share their brand with the transit audience,<br />

impacting driving, cycling and pedestrian traffic. Fullbacks offer the impact<br />

and presence of a billboard on the move.<br />

Fullbacks are one of the best<br />

formats when it comes to<br />

delivering impact at scale. They<br />

offer a lengthened viewing<br />

opportunity due to their position<br />

on the vehicle and achieve high<br />

impact because of their size and<br />

dominance of the space.


BROADCAST<br />

Portrait Side<br />

The combination of kerbside and roadside exposure impacts commuters,<br />

pedestrians and vehicles simultaneously. A third bigger than alternative<br />

outdoor portrait formats, Portrait Sides ensure your brand gets noticed.<br />

Portrait Sides have unrivalled<br />

ability to provide campaign<br />

visibility. The combination of<br />

impact and broad geographical<br />

coverage make Portraits Sides the<br />

ideal way to maintain top of mind<br />

when it comes to brand<br />

awareness and consideration.


BROADCAST<br />

Portrait Back<br />

Portrait Backs are an ideal way to impact motorists. This formats allows for<br />

flexible campaign weights, facilitates broad distribution and provides an<br />

opportunity to create brand ubiquity with tactical applications.<br />

Portraits are one of the most cost<br />

effective formats, providing strong<br />

reach and frequency across all<br />

major markets. The portrait back<br />

predominantly impacts the<br />

vehicular audience, speaking<br />

directly to drivers.


BROADCAST<br />

Superside<br />

The Superside format offers eye level exposure to hundreds of thousands of<br />

bus commuters daily, as well as impacting business districts and built up<br />

shopping precincts day in and out.<br />

The unique design of the Superside<br />

format ensures all commuters<br />

boarding the tram are exposed to<br />

the advertising, amplifying the<br />

power of a call to action as<br />

audiences begin their journey. This<br />

format can also be effectively<br />

used for multiple message<br />

sequencing.


BROADCAST<br />

Tram Sky Breaker<br />

Sky breakers are unique to trams and provide a powerful street level bulletin,<br />

and penetrate CBD and suburban areas effectively. Providing an alternate<br />

transit format<br />

Sky breakers can be used for<br />

both broadcast and tactical<br />

applications, and are ideal for URL<br />

or headline style executions.<br />

Positioned above the traffic, they<br />

elevate the message above the<br />

streetscape and speak to large<br />

audiences.


BROADCAST<br />

City Square<br />

City Squares provide a powerful format to build frequency, and penetrate<br />

CBD and suburban areas effectively. Featured on trams only there are four<br />

dedicated panels per tram with two on each side.<br />

A square format ideal for both<br />

simple headlines as well as brand<br />

and retail messages, the City<br />

Square panels are 50% larger than<br />

street furniture and are positioned<br />

on central city routes.


BROADCAST<br />

Metroback<br />

MetroBacks are a cost effective way to position your brand in front of a large<br />

audience, with exceptional, eye level exposure to motorists.<br />

MetroBacks are available from<br />

most depots and can be bought<br />

line-by-line, or in the<br />

recommended light, medium and<br />

heavyweight packs. Panels can<br />

also be bought by market and<br />

skewed to different locations<br />

depending on the needs of the<br />

advertiser.


ENGAGEMENT<br />

Interiors<br />

Interiors are the unique formats that speaks to a receptive passenger<br />

audience who have ample time to read and absorb advertising messages.<br />

The average bus trip is 37 minutes so interiors have plenty of time to impact.<br />

Interiors speak to a captive<br />

audience provides an opportunity<br />

to inform or entertain the<br />

audience and generate a high<br />

level of engagement


I SEE <strong>TRANSIT</strong><br />

NEAR HOME<br />

IN THE CBD<br />

AUDIENCES SEE<br />

ALL OF THESE<br />

<strong>TRANSIT</strong> FORMATS<br />

right across their city<br />

42% 40%


39%<br />

Like seeing<br />

transit<br />

See transit<br />

3X<br />

a week<br />

AUDIENCES LOVE<br />

SEEING <strong>TRANSIT</strong> +<br />

Notice it often…


So next time you need a format that delivers….<br />

BROADCAST + IMPACT +<br />

ENGAGEMENT<br />

Look no further than<br />

<strong>TRANSIT</strong>

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