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IoT, Wearable<br />

Computing - Where<br />

Everything is<br />

Addressable<br />

J. Mark MacDonald<br />

Canada151<br />

<strong>Data</strong> <strong>Center</strong>s Inc.<br />

Connecting<br />

Dark <strong>Data</strong><br />

with IoT<br />

Adrian Hinrichsen<br />

Marketing & Business<br />

Development Director<br />

Datumize<br />

IoT Business<br />

Will Boost <strong>The</strong><br />

Economy In <strong>The</strong><br />

Next Decades<br />

José Antônio Scodiero<br />

FAST COMPANY BRAZIL<br />

<strong>The</strong> <strong>10</strong><br />

<strong>Fastest</strong> <strong>Growing</strong><br />

<strong>Data</strong> Centre <strong>Solution</strong><br />

<strong>Provider</strong> Companies<br />

www.insightssuccess.com July 2016<br />

<strong>The</strong> way of business solutions<br />

EditorʼsPick<br />

Exigency of<br />

Energy Efficiency of<br />

<strong>Data</strong> <strong>Center</strong>s<br />

GRANT VAN ROOYEN<br />

President, CEO<br />

& Director<br />

IndustryOutlook<br />

Mega <strong>Data</strong> <strong>Center</strong>s:<br />

Hindrances To Face<br />

COLOGIX:<br />

<strong>Data</strong> <strong>Center</strong>s That Provide Neutral and Plentiful Choice of<br />

Network and Cloud <strong>Provider</strong>s at the Edge of the Internet


Editorial<br />

xpeditious growth in the demand for data storage has<br />

Emetamorphosed the traditional <strong>Data</strong> <strong>Center</strong>s into the Mega<br />

<strong>Data</strong> <strong>Center</strong>s. In accordance with this storage demand the<br />

enormous amount of data is being handled by the <strong>companies</strong> with<br />

the help of a number of <strong>Data</strong> <strong>Center</strong>s, which is becoming immensely<br />

difficult to handle.<br />

<strong>The</strong> giants of the field like, Google, Amazon, Microsoft, Apple,<br />

Facebook, and eBay has another way to deal with this situation and<br />

that is to capacitate Mega <strong>Data</strong> <strong>Center</strong> instead of handling many<br />

small ones. It gives the benefit of low energy prices for large-scale<br />

consumption, tax and climatic benefits.<br />

Desideratum of<br />

Energy Efficient<br />

Mega <strong>Data</strong> <strong>Center</strong>s<br />

This ‘quid pro quo’ of traditional <strong>Data</strong> <strong>Center</strong> to the Mega <strong>Data</strong><br />

<strong>Center</strong> has changed the scenario of <strong>Data</strong> <strong>Center</strong> Industry thoroughly.<br />

New giant <strong>Data</strong> <strong>Center</strong>s are soon to be built. According to the<br />

reports, the Information Technology market is expected to be ahead<br />

in the competition of building Mega <strong>Data</strong> <strong>Center</strong>s, while it will be<br />

followed by the Banking, Financial Services and Insurance (BFSI)<br />

vertical.<br />

<strong>The</strong> Cloud which once thought to be the most unsafe place has<br />

become the most banal one to save data. <strong>The</strong> demand for being faster<br />

every single year, is what transforming the <strong>Data</strong> <strong>Center</strong>s into the<br />

Mega <strong>Data</strong> <strong>Center</strong>s. Transforming itself with a mettlesome growth,<br />

the <strong>Data</strong> <strong>Center</strong> Industry is experiencing a host of new drivers, from<br />

cloud adoption to data preeminence. Enterprises are becoming more<br />

vigilant while choosing the best data and compute strategy for<br />

themselves.<br />

Amidst the humongous problem of climate change, the big brands of<br />

the industry are looking forward to improve the factor of people,<br />

planet, and profit, the triple bottom line too. When it comes to power<br />

saving, it has been observed that, the U.S. data center industry has<br />

significantly improved its electricity savings in the last few years.<br />

And it is expected that in the future too, it will continue to reduce<br />

energy use despite extreme growth, with improved cooling and<br />

powering strategies, power proportionality methods and data center<br />

microgrids.<br />

According to the study, the Global <strong>Data</strong> <strong>Center</strong> Power market is<br />

expected to grow $26.33 billion by the end of 2020 at a CAGR of<br />

9.67%. <strong>The</strong> need for a green environment has transformed the<br />

scenario with the businesses adoption of greener or eco-friendly<br />

alternatives. This growing concern over excessive power<br />

consumption is one of the dominant contributors to the growing <strong>Data</strong><br />

<strong>Center</strong>s Market.


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6<br />

,


CONTENT<br />

COVER STORY<br />

COLOGIX, INC.<br />

Grant Van Rooyen<br />

8<br />

Mega <strong>Data</strong><br />

<strong>Center</strong>s:<br />

Hindrances<br />

To Face<br />

32 26<br />

CXO Standpoint<br />

Exigency of<br />

Energy Efciency<br />

of <strong>Data</strong> <strong>Center</strong>s<br />

CANADA151<br />

DATA CENTERS<br />

INC.<br />

J. Mark MacDonald<br />

22 42<br />

FAST<br />

COMPANY<br />

BRAZIL<br />

José Antônio Scodiero<br />

DATUMIZE<br />

Adrian<br />

Hinrichsen<br />

34 24<br />

TEO<br />

TECHNOLOGIES<br />

Thomas<br />

Beck


<strong>The</strong> <strong>10</strong><br />

<strong>Fastest</strong> <strong>Growing</strong><br />

<strong>Data</strong> Centre <strong>Solution</strong><br />

<strong>Provider</strong> Companies<br />

ARTMOTION<br />

LTD.<br />

Mateo<br />

Meier<br />

18<br />

DUPONT<br />

FABROS<br />

TECHNOLOGY,<br />

INC.<br />

Christopher P.<br />

Eldredge,<br />

N<br />

RACK<br />

Rob<br />

Hirschfeld<br />

20 28<br />

RIGHTITNOW<br />

Marc<br />

Ferrie<br />

30<br />

TRANSITIONAL<br />

DATA SERVICES<br />

Michael<br />

Bullock<br />

38<br />

XERAFY<br />

LTD.<br />

Dennis<br />

Khoo<br />

40


C MERIT<br />

LEADERSHIP<br />

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GRANT VAN ROOYEN<br />

President, CEO<br />

& Director


Cover Story<br />

<strong>Data</strong> <strong>Center</strong>s that Provide<br />

Neutral and Plentiful Choice of<br />

Network and Cloud <strong>Provider</strong>s<br />

at the Edge of the Internet<br />

Enabling Businesses to stay ahead of rapid change, technology and growth<br />

T<br />

he data center industry continues to see explosive growth, driven by an increase in overall Internet<br />

traffic and businesses that are increasingly migrating their internal IT systems to third party data<br />

center providers. One key reason for this shift toward outsourcing is that businesses are adapting<br />

their IT strategies to take advantage of new technologies (the Cloud) while protecting maximum<br />

flexibility to adjust vendors or technologies over time. This concept of IT future-proofing has<br />

become a hot topic amongst CIOs, many of whom agree that flexibility, scalability, choice of<br />

network providers, choice of cloud providers and geographic reach are keys to success in today’s environment.<br />

Cologix, Inc. is one of the world’s preeminent network neutral interconnection and data center <strong>companies</strong> that onramps<br />

enterprises, financial services providers and media <strong>companies</strong> to an expansive neutral choice of more than<br />

450 network carriers and more than 200 cloud service providers to ultimately enable future-proofed IT deployments.<br />

<strong>The</strong>ir data centers enable providers to bring content closer to the consumers who have a seemingly insatiable<br />

appetite for content and applications. Providing infrastructure and connectivity choice in key strategic markets<br />

enables optimized network performance resulting in greater quality, reliability and speed; often at a significant cost<br />

savings.


Cover Story<br />

Cologix provides massively scalable interconnection<br />

services and secure, reliable colocation services to over<br />

1,600 Customers from 24 densely connected, strategically<br />

located data centers in Columbus, Dallas, Jacksonville,<br />

Lakeland, Minneapolis, Montreal, Northern New Jersey,<br />

Toronto and Vancouver. <strong>The</strong> company’s experienced team<br />

of communications infrastructure professionals supports a<br />

Customer ecosystem consisting of carriers, managed<br />

services, cloud, media, content, financial services and<br />

enterprises ensuring the highest standard of local customer<br />

support.<br />

Strategic Locations & Unparalleled, Neutral Choice of<br />

Service <strong>Provider</strong>s<br />

Since inception, Cologix has focused on operating data<br />

centers at the interconnection hubs in strategic edge markets<br />

where Internet and Cloud traffic intersect and connect.<br />

<strong>The</strong>se data centers are not only ideally located but they also<br />

provide access to more choice of networks and cloud<br />

providers than any other provider across its markets. Why<br />

does that matter? Robust choice and low switching costs<br />

are the core elements for Enterprises to find the right<br />

vendors, reduce costs and find the flexibility to adapt to<br />

their ever-changing requirements.<br />

Customers have far more leverage to negotiate rates when<br />

in a competitive, neutral environment. Many businesses<br />

moving to neutral data centers have gained over 30%<br />

savings on their overall network costs by forcing providers<br />

to compete for their business. Neutral data centers result in<br />

fair pricing and innovation for customers of all sizes. In<br />

fact, smaller businesses often leverage the same buying<br />

power traditionally reserved for the biggest customers.<br />

Choice also enables businesses to use the best providers for<br />

their specific applications within the same facility negating<br />

the need for a multiple data center solution. Leveraging<br />

multiple networks within the same data center also<br />

increases redundancy and ensures <strong>10</strong>0% uptime as it<br />

prevents having a single point of failure.<br />

With all of this talk about cost savings for businesses


Cover Story<br />

connecting to network and cloud<br />

providers you might wonder why they<br />

want to have a presence in densely<br />

connected (competitive) data centers.<br />

By extending networks to Cologix data<br />

centers, service providers can reach a<br />

large and growing embedded base of<br />

potential customers in target segments.<br />

Cologix enables access to hundreds of<br />

relevant customers who buy network<br />

and cloud services by accessing their<br />

Meet Me Rooms and Cloud Connect<br />

platform.<br />

Excerpt from Stratecast Colo Brief:<br />

Whereas some co-lo providers are<br />

focused on the largest US markets,<br />

Cologix is building a dominant<br />

presence within the next tier of<br />

strategic US and Canadian cities, such<br />

as Vancouver, Jacksonville,<br />

Minneapolis, and Dallas. As a leading<br />

data center and interconnect provider<br />

in those cities, Cologix has attracted<br />

nearly every major carrier and cloud<br />

service provider to its data centers -<br />

including 450 carriers and more than<br />

200 cloud service providers.<br />

For customers, the result is choice -<br />

choice of network provider, choice of<br />

the cloud provider, and choice of other<br />

service and technology providers in the<br />

cloud ecosystem. <strong>The</strong> message of<br />

choice and flexibility is one way<br />

Cologix attracts customers and<br />

differentiates itself from other data<br />

center providers and deployment<br />

options. Because it is so difficult to<br />

migrate applications and re-architect<br />

infrastructure - whether in a hosted<br />

cloud or a customer-managed facility -<br />

businesses can mitigate risk by<br />

utilizing a center that provides the<br />

greatest number of options for<br />

deploying IT environments. Cologix<br />

expanded its support for hybrid IT<br />

environments when it launched the<br />

Cologix Cloud Connect platform<br />

offering direct access to private, public<br />

& hybrid providers.<br />

Cologix stands firm in its strategic<br />

focus on “next tier” cities. <strong>The</strong><br />

company believes that such markets<br />

are underserved, as larger data center<br />

<strong>companies</strong> - including Equinix and<br />

Telx - exclusively focus on the top<br />

markets. Yet many mid-tier cities have<br />

high growth rates, and enterprise<br />

customers, carriers, and services are<br />

looking for a gateway into those<br />

markets. In developing its data center<br />

buildout plans, Cologix anticipates<br />

which cities will experience the next<br />

burst of traffic growth.<br />

Supporting the Cloud<br />

<strong>The</strong> massive growth and acceleration<br />

in cloud adoption and advancement has<br />

required businesses to redefine their<br />

cloud strategies. <strong>Data</strong> centers play a<br />

critical role in supporting cloud<br />

environments as the physical servers<br />

that host the cloud sit within the data<br />

center. Businesses must assess critical


Cover Story<br />

“<br />

Cologix has a reputation for best in<br />

class colocation and interconnection<br />

services exceeding the infrastructure<br />

demands of <strong>companies</strong> seeking<br />

network and cloud solutions<br />

“<br />

infrastructure (power and cooling),<br />

redundancy, security, uptime service<br />

level agreements (SLAs), flexibility,<br />

scalability, and choice of network &<br />

cloud providers.<br />

Cologix has a reputation for best in<br />

class colocation and interconnection<br />

solutions exceeding the infrastructure<br />

demands of <strong>companies</strong> seeking a cloud<br />

solution. <strong>The</strong>y also address cloud<br />

requirements through their Cloud<br />

Connect <strong>Solution</strong> which facilitates a<br />

direct gateway for private, secure,<br />

physical connections to the top public<br />

cloud providers (AWS, Softlayer,<br />

Microsoft Azure, and Google Cloud) as<br />

well as more than 200 additional “bestin-breed”<br />

cloud service providers<br />

across the platform. By enabling access<br />

to public, private and hybrid cloud<br />

providers businesses can customize a<br />

solution for their specific needs all<br />

within a data center environment that<br />

will scale with their growing needs.<br />

What’s Ahead?<br />

Cologix has always been committed to<br />

heavily investing in their markets in<br />

order to successfully grow and scale<br />

with customer demand. Management<br />

expects to continue their aggressive<br />

construction schedule to bring new<br />

capacity online. Meanwhile the<br />

organization will focus on bringing in<br />

more networks and more cloud<br />

providers into their Meet-Me-Rooms.<br />

Operationally, they will continue to<br />

invest in infrastructure, preventative<br />

maintenance programs, systems,<br />

monitoring and live Customer Support.<br />

<strong>The</strong>ir unique Customer Support model<br />

provides 24/7 local support in each of<br />

their data centers by trained experts<br />

who have intimate knowledge of the<br />

facilities. Cologix also has several<br />

enterprise grade data centers under<br />

construction that will introduce new<br />

capacity to meet growing demand in<br />

multiple markets. Cologix is also<br />

committed to staying ahead of industry<br />

trends that impact customer’s network<br />

and IT decisions and to enhance its<br />

platform accordingly.<br />

Grant van Rooyen, Founder of<br />

Cologix<br />

Grant van Rooyen, President, CEO<br />

& Director of Cologix, has over 15<br />

years of experience in the<br />

communications industry. Prior to<br />

forming Cologix, Grant was CEO of<br />

IX Investments which was acquired by<br />

Cologix in late 20<strong>10</strong>. He was with<br />

Level 3 Communications for <strong>10</strong> years<br />

from 1999 until 2009 where he held a<br />

number of leadership positions,<br />

including President of the Content<br />

Markets Group, with responsibility for<br />

over $1.5 billion of customer and<br />

product revenue.<br />

In addition to his Cologix<br />

responsibilities, Grant is a Partner in<br />

vR Equity - a private investment firm.<br />

Grant has lived and worked around the<br />

world and holds a bachelor’s degree in<br />

Economics and Finance.


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<strong>The</strong> <strong>10</strong><br />

<strong>Fastest</strong> <strong>Growing</strong><br />

<strong>Data</strong> Centre <strong>Solution</strong><br />

<strong>Provider</strong> Companies<br />

<strong>Data</strong> <strong>Center</strong>s Becoming<br />

“Must Haves”<br />

or the last 40 years, every new business requirement has been fulfilled with the technological advancement.<br />

FWith the money and deployment of the new hardware and software has resulted in an Information Technology<br />

(IT) infrastructure that gave an enterprise a competitive advantage in the race. Enterprises today can only be<br />

successful if they are able to juice out the advantages of new innovations at one and the same time, reducing cost,<br />

complexity, and overcapacity.<br />

<strong>The</strong> space and time efficiency of <strong>Data</strong> <strong>Center</strong>s is getting distinguished amplifying its importance. Usually run by large<br />

<strong>companies</strong> or government agencies to accommodate computer systems and associated components, like storage<br />

systems and telecommunications, <strong>Data</strong> <strong>Center</strong>s are providing fast-growing cloud solution services to private and<br />

business applications.<br />

<strong>The</strong> race to cut down the prices of the services, scale, and the rapid releases of new features by the cloud giants has<br />

increased the expenses to operate a global data center fleet. For our readers, we have shortlisted such courageous <strong>Data</strong><br />

<strong>Center</strong> service providers to make the job easy.<br />

To help in the hunt for the best of all <strong>Data</strong> <strong>Center</strong> services, we are introducing this new issue of our Magazine, “<strong>The</strong> <strong>10</strong><br />

<strong>Fastest</strong> <strong>Growing</strong> <strong>Data</strong> <strong>Center</strong> <strong>Solution</strong> <strong>Provider</strong> Companies”. This listing of <strong>companies</strong> will be a great help for the<br />

enterprises who needs highly connected Colocation <strong>Data</strong> <strong>Center</strong>s to access cloud services privately, over direct network<br />

links.<br />

Here in this issue, our cover story Cologix, Inc. is one of the best <strong>Data</strong> <strong>Center</strong> <strong>Solution</strong>s available out there. A network<br />

neutral interconnection and data center company headquartered in Denver, Colorado, Cologix provides massively<br />

scalable interconnection services and secure, reliable colocation services in densely connected, strategically located<br />

facilities in Columbus, Dallas, Jacksonville, Lakeland, Minneapolis, Montreal, Northern New Jersey, Toronto and<br />

Vancouver.<br />

With more than 450 unique network choices and 24 prime interconnection locations, Cologix currently serves over<br />

1,600 carriers, managed services, cloud, media, content, financial services and enterprise customers. <strong>The</strong> company’s<br />

experienced team of communications infrastructure professionals is committed to provide its customers the highest<br />

standard of local customer support.<br />

This issue, “<strong>The</strong> <strong>10</strong> <strong>Fastest</strong> <strong>Growing</strong> <strong>Data</strong> <strong>Center</strong> <strong>Solution</strong> <strong>Provider</strong> Companies” gives the best insights of <strong>Data</strong> <strong>Center</strong><br />

industry with the Articles and the shortlisted <strong>companies</strong> highlighted in the magazine.


<strong>The</strong> <strong>10</strong><br />

<strong>Fastest</strong> <strong>Growing</strong><br />

<strong>Data</strong> Centre <strong>Solution</strong><br />

<strong>Provider</strong> Companies<br />

Company Name<br />

Management<br />

Brief<br />

Artmotion Ltd<br />

artmotion.eu<br />

Mateo Meier<br />

Founder<br />

Security and data privacy are at the heart of Artmotion’s<br />

business, offering state of the art, highly secure server<br />

solutions for businesses of all sizes.<br />

Cologix<br />

cologix.com<br />

Grant van Rooyen<br />

President, CEO<br />

& Director<br />

Cologix provides colocation, connectivity, recovery and<br />

managed infrastructure services to create a neutral marketplace<br />

for buyers and sellers of IT services.<br />

Digital Realty<br />

digitalrealty.com<br />

A. William Stein<br />

Chief Executive Officer<br />

Digital Realty focuses on delivering client-driven data center<br />

and colocation solutions by providing secure, reliable and cost<br />

effective facilities that meet each client’s unique<br />

data center needs.<br />

DuPont Fabros<br />

Technology<br />

www.dft.com<br />

Christopher P. Eldredge<br />

President, CEO<br />

& Director<br />

DFT is a leading owner, developer, operator and manager of<br />

enterprise-class, carrier-neutral, large multi-tenant wholesale<br />

data centers.<br />

Global Switch<br />

globalswitch.com<br />

John Corcoran<br />

Executive Chairman<br />

& CEO<br />

Global Switch data centres are operated provide resilient and<br />

secure solutions to customers who include global system<br />

integrators, telecommunication providers, enterprises, financial<br />

institutions, government organizations, managed service<br />

providers and other hosting businesses.<br />

Interxion<br />

interxion.com<br />

David Ruberg<br />

Chief Executive Officer<br />

Interxion is a leading provider of carrier - and cloud-neutral<br />

colocation data centre services in Europe.<br />

N<br />

Rack<br />

rackn.com<br />

Rob Hirschfeld<br />

Founder & CEO<br />

N<br />

Rack is an Automated, Composable, Software-as-a-Service<br />

Platform for Hybrid Cloud and <strong>Data</strong> <strong>Center</strong> Infrastructure.<br />

RightITnow<br />

rightitnow.com<br />

Marc Ferrie<br />

Founder & CEO<br />

RightITnow ECM software aggregates, filters and correlates<br />

infrastructure and application events into actionable alerts.<br />

Transitional <strong>Data</strong><br />

Services<br />

transitionaldata.com<br />

Michael E. Bullock<br />

President & Co-Founder<br />

TDS provides consulting, implementation and operational<br />

services for IT and <strong>Data</strong> <strong>Center</strong> Transformations. TDS also<br />

created the TransitionManager software used by TDS<br />

consultants, end customers and global strategic partners.<br />

Xerafy<br />

xerafy.com<br />

Dennis Khoo<br />

CEO & founder<br />

Xerafy provides high performance, reliable RFID solutions for<br />

on-metal applications in challenging environments.


<strong>The</strong> <strong>10</strong><br />

<strong>Fastest</strong> <strong>Growing</strong><br />

<strong>Data</strong> Centre <strong>Solution</strong><br />

<strong>Provider</strong> Companies<br />

Artmotion: <strong>Data</strong> Security<br />

Is On High Priority<br />

<strong>Data</strong>centers are on top of the<br />

chart when it comes to IT<br />

infrastructure requirements.<br />

Being a key business parameter,<br />

<strong>Data</strong>centers are no more counted as<br />

only an external facility for storage of<br />

information and business operation<br />

models. <strong>The</strong>y are becoming a key<br />

component of all large enterprises.<br />

Artmotion’s high security datacenters<br />

enable businesses to regain control<br />

over their data security. Rather than<br />

relying on traditional datacentres,<br />

shared hosting plans or the whim of<br />

government privacy laws Artmotion<br />

enables organizations to specifically<br />

choose to host their data in a location<br />

where individual privacy is taken<br />

seriously.<br />

Artmotion is a leading solution for all<br />

<strong>Data</strong>center related services. With<br />

private clouds hosted entirely in<br />

Switzerland, <strong>companies</strong> can rest<br />

assured that their data is secure and<br />

accessible only by them. Artmotion’s<br />

solutions are underpinned by the latest<br />

technology, secure, high performance<br />

dedicated servers and military-grade<br />

encryption to safeguard data and<br />

reduce the risk of third parties<br />

infiltrating private data.<br />

Serving businesses in around 30<br />

countries, Artmotion serves medium to<br />

large international clients, including<br />

several Fortune 500 <strong>companies</strong>.<br />

Artmotion’s commitment to privacy is<br />

Our <strong>Data</strong>centers offer<br />

businesses the ultimate in<br />

“data privacy<br />

18<br />

“<br />

a key part of their relationship with<br />

those customers, which means that<br />

while it is not possible to publicize<br />

who they work with, it also ensures a<br />

high level of trust with customers -<br />

most customers have worked with<br />

Artmotion for over five years.<br />

Artmotion, Offering Bespoke Secure<br />

<strong>Data</strong> Outsourcing <strong>Solution</strong>s<br />

Security and data privacy are at the<br />

heart of Artmotion’s business, offering<br />

state of the art, highly secure server<br />

solutions for businesses of all sizes.<br />

Artmotion has a commitment to<br />

individual privacy and has worked<br />

hard to ensure that all of its customers’<br />

data is secure. Its location in<br />

independent Switzerland means that,<br />

unlike many European datacenters,<br />

Artmotion does not compromise the<br />

security of its data by including any<br />

backdoors or “master keys”.<br />

By refusing to compromise on data<br />

security, Artmotion has developed a<br />

hosting service that can provide<br />

businesses with genuine peace of mind<br />

- keeping their data away from the<br />

prying eyes of competitors, hackers<br />

and even governments.<br />

According to research published by the<br />

Ponemon Institute, 83% of businesses<br />

don’t know where their sensitive data<br />

is being stored, with many not even<br />

knowing which continent their private<br />

information is currently hosted in. As<br />

cloud computing grows increasingly<br />

ubiquitous this confusion is only going<br />

to get worse, with many cloud<br />

providers distributing backups across<br />

multiple sites in various locations. As a<br />

result, while a business may be under<br />

the impression that their data is secured<br />

under one country’s jurisdiction, there<br />

is nothing to say that it won’t be<br />

backed-up in an entirely separate - and<br />

less privacy-conscious - location.<br />

To help organisations understand these<br />

risks, Artmotion has recently published<br />

<strong>Data</strong> Danger Zones, a comprehensive<br />

| JULY 2016 |


<strong>The</strong> <strong>10</strong><br />

<strong>Fastest</strong> <strong>Growing</strong><br />

<strong>Data</strong> Centre <strong>Solution</strong><br />

<strong>Provider</strong> Companies<br />

Mateo Meier<br />

Founder<br />

benchmark of the world’s safest - and<br />

riskiest - data locations. This analysis<br />

found that over a third of the world's IP<br />

addresses are registered in unsafe<br />

countries, while the fifty safest nations<br />

account for less than 3% of public<br />

computing - emphasizing the<br />

advantages that Artmotion’s enhanced<br />

security can provide.<br />

Mateo Meier, the man behind<br />

Artmotion<br />

Mateo Meier, the founder of Artmotion<br />

is a Bachelor of Miami International<br />

University, Miami, and CAS -<br />

Marketing & Corporate<br />

Communications from School of<br />

Management & Law - Zürich<br />

University of Applied Science.<br />

Mateo spent the early stages of his<br />

career over in the US where he became<br />

an astute marketing director before<br />

returning home to Switzerland to setup<br />

Artmotion. Artmotion was started in<br />

early 2000 and provides highly<br />

bespoke server solutions to an<br />

international set of clients. Mateo<br />

continues to provide his insights to a<br />

range of leading publications and has<br />

gone on to open a full service<br />

marketing agency.<br />

Mateo was only 18 years old when he<br />

founded Artmotion and fifteen years<br />

later the business has grown under his<br />

leadership to become one of the largest<br />

privately owned datacenters in<br />

Switzerland.<br />

While speaking about his <strong>Data</strong>center,<br />

Mateo says, “<strong>The</strong> past year has<br />

shocked many large enterprises into<br />

rethinking their approaches to both<br />

cyber security and data privacy.<br />

Following numerous hacking scandals,<br />

corporate spying, and the complicity of<br />

several large tech firms in government<br />

snooping, businesses are finally<br />

beginning to realize that defending<br />

privacy is not only good for their<br />

customers, but also good for business.”<br />

He adds, “Despite increasing<br />

complexity, data security is now firmly<br />

on the corporate agenda as businesses<br />

lose faith in the ability of many<br />

providers to protect their data. Having<br />

focused on security since the inception<br />

of Artmotion, it is extremely<br />

encouraging to see that the market is<br />

increasingly coming round to our view<br />

on the importance of data security and<br />

privacy.”<br />

Further Mateo desists, “Many<br />

businesses are now being far more<br />

proactive in their approach to data<br />

security - and as far as I am concerned<br />

that can only be a positive trend.”<br />

| JULY 2016 | 19


<strong>The</strong> <strong>10</strong><br />

<strong>Fastest</strong> <strong>Growing</strong><br />

<strong>Data</strong> Centre <strong>Solution</strong><br />

<strong>Provider</strong> Companies<br />

DuPont Fabros Technology:<br />

“Enabler of the Cloud”<br />

“<br />

Adata center is a facility that<br />

centralizes an organization’s<br />

IT operations and equipment,<br />

also where it stores, manages and<br />

disseminates its data. <strong>Data</strong> centers<br />

house their network’s most critical<br />

systems and are vital to the continuity<br />

of daily operations.<br />

Organizations are demanding more<br />

effective and efficient data centers for<br />

their real-time compute and storage of<br />

enterprise-class, carrier-neutral, large<br />

multi-tenant wholesale data centers.<br />

<strong>The</strong> facilities are designed to offer<br />

highly specialized, efficient and safe<br />

computing environments in a low-cost<br />

operating model. DFT has 11 data<br />

centers located in three major U.S.<br />

markets: Santa Clara, CA; Chicago, IL;<br />

and Northern Virginia. <strong>The</strong> portfolio<br />

currently includes 3.2 million gross<br />

square feet and 278 megawatts of<br />

available critical load capacity. DFT is<br />

actively expanding in each of its<br />

We keep your computing environment<br />

running at optimal performance so you<br />

can stay focused on running your business<br />

and less time worrying about data center<br />

uptime, network migrations, reliability, etc.<br />

data. This has pressurized the<br />

traditional data center vendors to<br />

upgrade facilities and also provides an<br />

opportunity for new organizations to<br />

develop and build productive data<br />

centers. DuPont Fabros Technology<br />

Inc. (DFT), founded in 1997, delivers<br />

the highest of expectations to clients as<br />

a wholesale data center provider.<br />

Using the Most Advanced<br />

Technologies<br />

DuPont Fabros Technology is an<br />

American public company owning,<br />

developing, operating and managing<br />

current markets and is also entering<br />

new markets, including Toronto and<br />

Portland.<br />

DFT’s premium, wholesale data<br />

centers are designed to Tier 3<br />

standards. Built for performance, the<br />

data centers are engineered to be<br />

concurrently maintainable while<br />

offering customers the ultimate in<br />

reliability, availability, scalability,<br />

efficiency and flexibility.<br />

Salient Features of DFT’s Latest<br />

<strong>Data</strong> <strong>Center</strong> Design:<br />

“<br />

• Flexible to support unique customer<br />

equipment layouts<br />

• A new water side economization plant<br />

with chiller assist allowing outside air<br />

to cool water using a plate and frame<br />

heat exchanger<br />

• An industry-leading design Power<br />

Usage Effectiveness (PUE) of 1.15 at<br />

full capacity annualized by use of a<br />

containment strategy<br />

• <strong>The</strong> use of medium voltage (MV)<br />

4160V technology for power<br />

distribution within the data center<br />

• <strong>The</strong> utilization of reclaimed water<br />

• Slab floor for increased weight<br />

capacity<br />

• Power Distribution Units (PDUs)<br />

housed off the computer room floor for<br />

added usable square footage<br />

<strong>Center</strong> of the <strong>Data</strong> <strong>Center</strong>s<br />

Christopher P. Eldredge, President,<br />

Chief Executive Officer and Director<br />

of DFT, is responsible for developing<br />

and defining the company’s vision and<br />

expansion strategy.<br />

Eldredge has worked in the IT<br />

infrastructure and telecommunications<br />

industry for nearly two decades and<br />

has a strong background in executive<br />

management, strategic business<br />

development, mergers and acquisitions,<br />

20<br />

| JULY 2016 |


<strong>The</strong> <strong>10</strong><br />

<strong>Fastest</strong> <strong>Growing</strong><br />

<strong>Data</strong> Centre <strong>Solution</strong><br />

<strong>Provider</strong> Companies<br />

Worthy Partner to Work With<br />

DFT’s customers claim that the<br />

partnership approach is one of the most<br />

highly regarded aspects of the DFT<br />

experience. Nothing makes DFT<br />

happier than to hear customers provide<br />

feedback about the quick response<br />

times to answer questions and solve<br />

problems. <strong>The</strong>y also continually hear<br />

from customers about the proactive<br />

communication, flexibility and<br />

openness to changes, as well as their<br />

expertise in data center design.<br />

Most importantly, customer feedback<br />

is what drives DFT’s strategic<br />

initiatives. Customers explained to<br />

DFT what they want from their data<br />

center partners, and DFT built it. <strong>The</strong>ir<br />

customers told them what markets they<br />

want to be in, and the company is<br />

entering those geographies.<br />

Christopher P. Eldredge<br />

President, Chief Executive<br />

Ofcer and Director<br />

operations and sales.<br />

Eldredge received a Master of<br />

Business Administration from Dowling<br />

College; a Master of Communication<br />

Arts from New York Institute of<br />

Technology; and a Bachelor of<br />

Business Administration in marketing<br />

from Hofstra University. Eldredge also<br />

serves as a board member of the<br />

Northern Virginia Technology Council.<br />

<strong>Data</strong> <strong>Center</strong>s Powered By Trust<br />

DFT offers a multitude of services to<br />

help its customers achieve their<br />

infrastructure objectives, including<br />

consulting, construction, project<br />

management and managed services.<br />

Upon engagement, DFT can provide<br />

customers with room design and<br />

installation. Once a customer is<br />

operational, DFT can assist with<br />

additional services, adding<br />

supplimentary layers of security and<br />

compliance audit support.<br />

With all of the support and services<br />

provided, a relationship built on trust<br />

is an important parameter for the<br />

customer who chooses DFT among all<br />

the data center providers.<br />

DFT knows that clients need reliable,<br />

available, cost-efficient and safe homes<br />

for critical IT assets. Enterprises of all<br />

sizes bring their unique data center<br />

challenges to the company, and DFT<br />

tailors a proven solution on a<br />

foundation of stability.<br />

Referring to the future goals, Eldredge<br />

stated, “<strong>The</strong> use of technology is not<br />

slowing down. From the Internet of<br />

Things to mobile applications and big<br />

data, we are all consuming more and<br />

more technology and bandwidth. Much<br />

of this growth is being fueled by “the<br />

cloud.” At DFT, one of our stated goals<br />

is to be the largest enabler of the cloud.<br />

<strong>The</strong> industry is only at the beginning<br />

stages of this massive migration, and<br />

I’m most excited about the role DFT<br />

will play in this ever-changing<br />

landscape.”<br />

| JULY 2016 | 21


CXO Standpoint<br />

IoT, Wearable Computing -<br />

Where Everything<br />

is Addressable<br />

t Canada151 <strong>Data</strong> <strong>Center</strong>s we<br />

Atry to keep a finger on the<br />

pulse of all changes in the IT<br />

landscape and we are keen observers<br />

and participants in the ongoing debate<br />

between cloud, private cloud (and all<br />

other variations), and dedicated<br />

infrastructure.<br />

From a financial perspective I liken<br />

that debate to a comparison of renting<br />

a car, from any of the national rental<br />

<strong>companies</strong>, versus buying a car - which<br />

comes down to how frequently you<br />

need it and whether the daily rental<br />

meets your particular needs.<br />

That debate is further clouded by data<br />

residency issues (no pun intended),<br />

which may dictate against public cloud<br />

for sensitive data.<br />

And as we all should know, not all<br />

clouds are the same. AWS and Azure is<br />

one shape and size; the private and<br />

public cloud providers in our data<br />

center is another shape and size, with<br />

multiple variations in between. IT<br />

applications can be generic but many<br />

are specialized / customized and don’t<br />

work on a generic AWS / Azure<br />

platform.<br />

Next up in the evolution is the IoT -<br />

internet of things - wearable computing<br />

- where everything is addressable - and<br />

including very time sensitive apps. In a<br />

nutshell, cloud is / can be relatively<br />

slow; and for any applications<br />

employing vast amounts of data<br />

(Netflix, Film and TV Production<br />

Industry etc) and speed, latency<br />

matters; therefore location matters (as<br />

well as direct connectivity). This<br />

demand is / will be huge. As one<br />

pundit exclaimed: what happens when<br />

all of our refrigerators order milk at the<br />

same time!<br />

22<br />

| JULY 2016 |


CXO Standpoint<br />

numerous <strong>companies</strong>, public and private, small and large; I<br />

can count on one hand the number of board room<br />

discussions concerning back-up and DR, or risk mitigation<br />

of any type regarding critical data loss.<br />

<strong>The</strong> happy news is that from my perspective, the options<br />

available to most <strong>companies</strong> of all sizes has never been<br />

better. Connectivity, processing and storage costs will<br />

continue to drop. <strong>The</strong>re is no one set solution for <strong>companies</strong><br />

but current and future technology is such that demands of<br />

all types can be met. Big public cloud, small public cloud,<br />

private cloud, dedicated, on premise, off premise, etc., high<br />

speed, big connectivity can all be accessed and utilized to<br />

minimize IT costs. But all solutions must be business based,<br />

working from the business need to the IT solution. And all<br />

IT solutions should be benchmarked to minimize cost.<br />

J. Mark MacDonald<br />

Founder / CEO,<br />

Canada 151 <strong>Data</strong> <strong>Center</strong>s Inc.<br />

As a relative newcomer to the industry with a background<br />

in finance, I would also perceive a huge knowledge and<br />

understanding gap between IT and the rest of most<br />

<strong>companies</strong>. IT can appear to the un-initiated to be the<br />

world's largest, most complicated and expensive black box.<br />

I would perceive that this may be a significant contributor<br />

to calls for complete IT outsourcing or at least cost<br />

reduction.<br />

Lastly, all solutions must be based on rock solid and highly<br />

secure and redundant power, connectivity and cooling<br />

infrastructure. Grids will go down, not if but when.<br />

Mechanical devices, generators, UPS, HVAC will cease to<br />

function, not if but when (if maintained properly and<br />

replaced appropriately, very rarely). Loss of data is another<br />

when, not if. <strong>The</strong> problem is that it happens infrequently, so<br />

consequences are difficult to understand and inertia sets in.<br />

People didn’t stop smoking when presented with proof that<br />

it would kill them in 50 years – the consequence was too far<br />

off and hence of low practical probability.<br />

<strong>Data</strong> loss and outages have low frequency but are hugely<br />

impactful; Again, not if but when. Regret is huge – ever lost<br />

your laptop, without having a backup?<br />

<strong>The</strong>se events, while infrequent but catastrophic, can be<br />

mitigated by best businesses practices which means<br />

frequent backup to a highly redundant infrastructure. But<br />

risk mitigation culture starts at the top.<br />

As a solution provider to end clients, this overall confusion<br />

can create significant impediments to adoption of best<br />

practices – including what should be simple but is not:<br />

back-up and disaster recovery. Over the past 25 years (most<br />

of the history of the internet), I have served on the Board of<br />

| JULY 2016 | 23


CXO Standpoint<br />

<strong>The</strong> Power of<br />

Converged <strong>Solution</strong>s<br />

For years experts and analysts<br />

have predicted, pushed, and<br />

prodded businesses to a future<br />

of unified communications. <strong>The</strong>ir claim<br />

was that in a world where all of our<br />

technologies and tools to communicate<br />

were truly integrated, there would be a<br />

transformative improvement in<br />

efficiency and work life balance.<br />

However, our world today feels less<br />

unified than ever before. It seems as if<br />

every day (or even every hour) brings a<br />

new stand-alone business application<br />

designed to supercharge productivity.<br />

<strong>The</strong> problem is that very few of these<br />

apps truly work together, and very few<br />

business users derive the same benefit<br />

from each. Thus, we have actually<br />

created a new world of “disunification.”<br />

Where there is pain, there is<br />

promise.<br />

Within our current situation there does<br />

lie the potential that inter application<br />

APIs can be leveraged so that different<br />

apps can work together, each user can<br />

choose the app of their choice, and in<br />

the end everything will be unified<br />

again. This IS a technical possibility.<br />

However, in reality the competing<br />

business interests of different<br />

application developers stands in the<br />

way of seamless and reliable<br />

integrations. Often times even apps<br />

that could be integrated have their<br />

interface capabilities turned off or<br />

removed for business reasons. Further<br />

adding to this complexity, many<br />

company acquisitions can lead to<br />

capabilities being disabled in the best<br />

business interests of the new owners.<br />

Where to Turn?<br />

<strong>The</strong>re are many paths businesses can<br />

take in light of these realities. Some<br />

choose to grin and bear the current<br />

situation. Some choose to build<br />

solutions of their own. Some attempt to<br />

select a handful of key suppliers to<br />

partner with, and build a tightly<br />

coupled ecosystem they hope will<br />

stand the test of time. And still others<br />

keep looking for the perfect solution<br />

that might not exist yet, that could be<br />

just around the corner, not realizing<br />

that by choosing inaction they run the<br />

very real risk of falling behind.<br />

<strong>The</strong> Application Monopoly Game via<br />

M&A<br />

Through aggressive merger and<br />

acquisition (M&A) activities, many<br />

organizations are looking to rope<br />

together impressive collections of<br />

complementary applications. <strong>The</strong>se<br />

apps are intended to attract businesses<br />

looking to garner a wide assortment of<br />

functionality from a single vender, or<br />

at least from a smaller collection of<br />

vendors. A troubling component of this<br />

approach though, is that many of the<br />

vendors with the largest application<br />

collections also have the least business<br />

interest in allowing competing<br />

applications to integrate well.<br />

What about Telco?<br />

Most business application developers<br />

are lacking the capabilities (and the<br />

understanding) to integrate complex<br />

PSTN services into more advanced<br />

applications. Even traditional phone<br />

service <strong>companies</strong> struggle here, and<br />

appear to have little or no path to the<br />

future for deploying more advanced<br />

Thomas Beck<br />

Director of Marketing &<br />

Business Development Teo Technologies<br />

capabilities via their dated and bloated<br />

infrastructures. <strong>The</strong>y rely on two<br />

primary vendors, Metaswitch and<br />

Broadsoft, who both have critical<br />

billing system integration capabilities<br />

with the legacy carriers, but lack more<br />

advanced applications. So, where are<br />

businesses to turn for truly integrated<br />

unified communications solutions?<br />

Never Give Up<br />

While the needs are complex, and the<br />

more well-known vendors to choose<br />

from are lacking in key ways, all hope<br />

is not lost. <strong>The</strong>re is a new breed of<br />

solution provider, one that possesses<br />

the pedigree of PSTN service<br />

integration, and also the next gen<br />

application integration capabilities that<br />

traditional providers lack. <strong>The</strong>se new<br />

solution providers are able to deliver<br />

truly integrated unified<br />

communications, call center, contact<br />

center, and analytics solutions in a<br />

single platform, providing not only a<br />

huge array of capabilities, readily<br />

customizable for each customer, but<br />

also built to integrate with other<br />

vendors’ solutions.<strong>The</strong>se solution<br />

providers have engineered and<br />

designed for the demands of the<br />

modern business, and they are the ones<br />

to watch. While they may not be<br />

household names today, they are the<br />

forward-thinking partners that<br />

innovative organizations turn to when<br />

taking their next strategic leap in their<br />

business success.<br />

24<br />

| JULY 2016 |


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you reach new heights<br />

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Editor’s Pick<br />

Exigency of Energy Efciency<br />

of <strong>Data</strong> <strong>Center</strong>s<br />

<strong>Data</strong> <strong>Center</strong>s are the powerhouses, whose engines<br />

are pumping blood through the arteries of global<br />

economy, while in the interim consuming a huge<br />

amount of energy. As much as we are depending on the data<br />

centers they are becoming convalescent towards energy<br />

efficiency as its scale is extraordinary.<br />

<strong>The</strong> demand for data center capacity in the US grew<br />

enormously over the last five years, on the other hand, total<br />

data center energy consumption grew only inappreciably.<br />

As per the study, these energy efficiency improvements will<br />

have saved 620 billion kWh between 20<strong>10</strong> and 2020.<br />

But the question is will efficiency be the final answer?<br />

When at one end, data centers have cut out their energy<br />

consumption, on the other end, there are still software<br />

running in the highly inefficient data centers, small and<br />

mid-size enterprise IT facilities built a decade ago or even<br />

prior to the support applications for hospitals, banks,<br />

insurance <strong>companies</strong>, etc. <strong>The</strong>re are energy problems the<br />

data center industry will have to face in the near future.<br />

Well, the situation explains the need of improvement in the<br />

data center energy efficiency. Rather, it is the utmost need<br />

of the time. <strong>The</strong> function and objectives of a data center<br />

revolves around providing a secure physical space, ensuring<br />

the availability of power and environmental operating<br />

conditions best fit for the reliable operation of the IT<br />

equipment. Furthermore, there is a range of complex<br />

business and technical issues which interact that can affect<br />

the design, on the same time, the present and future<br />

operating conditions over the operating life of the data<br />

center. Ergo, to fulfill the IT<br />

equipment environmental<br />

requirements as they continue to<br />

broaden in the future will remain<br />

an important factor for data<br />

centers to be efficient.<br />

Ways to Lessen the Use of<br />

Energy<br />

What organizations can do is they<br />

can follow the ASHRAE thermal<br />

guidelines best fit for their<br />

business requirements. <strong>The</strong><br />

hyperscale Internet and cloud<br />

service providers have different<br />

requirements and so they can use<br />

custom hardware made<br />

specifications. Obviously, the<br />

environmental specifications of<br />

26<br />

| JULY 2016 |


Editor’s Pick<br />

that equipment may even be greater<br />

than the current A4 and so how to cool<br />

them will be a big decision. This is the<br />

reason that no particular recommended<br />

way can be helpful, as it will vary<br />

according to the data center’s cooling<br />

system’s energy efficiency.<br />

‘Regulation’…Real Answer?<br />

Some of us will say that the<br />

governmental regulation is the best fit<br />

when it comes to improve energy<br />

efficiency, let it affect the cost of<br />

building or operating cost of any type<br />

of building, counting data centers.<br />

Some of the others will say and agree<br />

that the inherent supporters of energy<br />

efficiency yet recognize that overpassionate<br />

and prescriptive mandatory<br />

measures are not the best one among<br />

all the methods, just because it can<br />

hamper this process.<br />

Going totally other way, the traditional<br />

enterprise data centers colocation and<br />

cloud service providers are highly<br />

competitive businesses. Just because<br />

the TCO model they are following,<br />

congenitally drives them to improve<br />

their energy efficiency wherever<br />

possible. <strong>The</strong> cost of energy or local<br />

tax incentives and customer’s market<br />

demands, and their own strategic<br />

technical and business objectives, are<br />

some of the other factors organizations<br />

can look after while making the<br />

decision. Forasmuch as, organizations<br />

should have the liberty and ability to<br />

build their facilities as per the<br />

customers need, and use whatever<br />

designs that will enable them to adapt<br />

to the best and most cost effective use<br />

of local conditions and resources.<br />

<strong>The</strong> Future of the Industry<br />

When it comes to the future aspect, the<br />

data center industry has to look<br />

forward to the looming 4th edition of<br />

the TC9.9 <strong>The</strong>rmal Guidelines and the<br />

culmination of the 90.4 and 90.1<br />

standards. Nevertheless, it is changing<br />

when it comes to historic industry<br />

practices that have inhibited many<br />

enterprise data centers from increasing<br />

their operating temperatures, due to<br />

perceived risk.<br />

<strong>The</strong> greater understanding and<br />

interaction of facilities and IT<br />

operational management domains will<br />

prove to be beneficial to everyone. In<br />

this way, they can permit more power<br />

to be used for IT hardware, at the same<br />

time less for cooling the facility. In this<br />

way, the data centers can achieve the<br />

ultimate energy efficiency target by<br />

allowing the data center to install more<br />

IT equipment and computing capacity,<br />

without augmenting the total power<br />

used by the site.<br />

Thus and so, data centers can improve<br />

the energy efficiency by incorporating<br />

the best fit guidelines for them.<br />

| JULY 2016 | 27


<strong>The</strong> <strong>10</strong><br />

<strong>Fastest</strong> <strong>Growing</strong><br />

<strong>Data</strong> Centre <strong>Solution</strong><br />

<strong>Provider</strong> Companies<br />

N<br />

Rack : Bringing the Cloud to the<br />

<strong>Data</strong> <strong>Center</strong> and the <strong>Data</strong> <strong>Center</strong><br />

to the Cloud<br />

Being the center of modern<br />

software technology, <strong>Data</strong><br />

<strong>Center</strong>s are playing a critical<br />

role in expanding capabilities for<br />

enterprises. No more do enterprises<br />

have to dwell upon the error-prone<br />

paper-and-pencil documentation<br />

methods, as data centers have vastly<br />

improved the usability of data as a<br />

whole. When it comes to the physical<br />

place or time required, data centers<br />

have reduced both. <strong>Data</strong> centers are<br />

playing a very important role when it<br />

comes to the advancement of<br />

technology with new concepts entering<br />

the landscape that represent a dramatic<br />

shift in the way data centers are<br />

conceived, configured and utilized.<br />

One such Software-as-a-Service<br />

platform for Hybrid Cloud and <strong>Data</strong><br />

N<br />

<strong>Center</strong> Infrastructure is Rack . Based<br />

on the Digital Rebar open source<br />

N<br />

project, Rack provides a UI & APIbased,<br />

template-driven platform which<br />

automates and composes an easy way<br />

to orchestrate the provisioning,<br />

upgrade and scale of independent<br />

technologies and services so hybrid<br />

cloud and data center infrastructure can<br />

be operated in the same fashion. For<br />

example, if your usage model called<br />

for the deployment of containers, SDN,<br />

microservices conducting <strong>10</strong>00s of<br />

configuration steps across multiple<br />

clouds and data centers in the process,<br />

N<br />

Rack does this automatically within<br />

N<br />

hours. Rack completes what<br />

traditional DevOps tools, converged<br />

infrastructure and cloud managers did<br />

not, which is to provide a flexible,<br />

easy-to-use, vendor-neutral technology<br />

that composes and orchestrates how<br />

independent technologies, multiple<br />

platforms and micro services are<br />

N<br />

Our purpose of the Rack software<br />

is to be adaptive and complementary<br />

to ANY existing infrastructure,<br />

provisioning tooling and platforms<br />

and provide a continuous, automated, “mistake-proof deployment experience<br />

installed, function and upgrade<br />

together as a complete system within<br />

any operational framework.<br />

N<br />

Rack Bringing <strong>Solution</strong>s to<br />

“<br />

Production<br />

N<br />

<strong>The</strong> Rack Unified Hybrid Cloud &<br />

Infrastructure software platform solves<br />

the problem of how traditional IT,<br />

cloud and DevOps technologies and<br />

teams work together to bring solutions<br />

N<br />

to production. Rack ensures CIOs,<br />

CTOs, data center and cloud managers<br />

reduce cost and risk while accelerating<br />

innovation and automating<br />

operationally efficient deployments of<br />

complex technologies across the hybrid<br />

infrastructure.<br />

N<br />

Rack has incorporated DevOps<br />

principals and concepts such as<br />

continuous integration/deployment,<br />

testing, and feedback loops into the<br />

software architecture. By adding a<br />

layer of intelligent composability<br />

which analyzes the configuration steps<br />

and dependencies of the provisioning<br />

N<br />

workflow, Rack breaks up the build<br />

runbook into independent units. Once<br />

these configuration steps and units are<br />

inventoried, they are then composed<br />

into a single-click template and can be<br />

copied, modified and used repeatedly<br />

across multiple platforms and<br />

N<br />

technology stacks. Rack makes it<br />

super-simple to build, test, deploy and<br />

upgrade complete functional systems<br />

on new and existing multi-cloud and<br />

hybrid infrastructures repeatedly.<br />

Composable Hybrid Operations<br />

By assigning roles to these<br />

N<br />

independent units, Rack can<br />

determine how they operate<br />

independently and behave as part of a<br />

single or multiple systems. This<br />

architecture is required for<br />

environments that are dynamic and<br />

require iterative re-provisioning,<br />

constant upgrades and are prone to<br />

miss-configuration due to constant<br />

N<br />

change. Rack integrates with leading<br />

cloud management and CMDB tools<br />

such as Chef and Puppet so current<br />

operations and development can be<br />

optimized.<br />

N<br />

Rack believes CIOs, developers,<br />

cloud and IT operators should focus on<br />

28<br />

| JULY 2016 |


<strong>The</strong> <strong>10</strong><br />

<strong>Fastest</strong> <strong>Growing</strong><br />

<strong>Data</strong> Centre <strong>Solution</strong><br />

<strong>Provider</strong> Companies<br />

Rob Hirschfeld<br />

Founder & CEO<br />

developing and operating and not focus<br />

on deployment and provisioning issues<br />

around networking, server, storage,<br />

platform misconfigurations or API<br />

N<br />

compatibility issues. Rack is<br />

architected to abstract away the<br />

proprietary and technical differences of<br />

the multi-cloud hybrid infrastructure<br />

environment.<br />

Customer Satisfaction on Top<br />

Priority<br />

N<br />

<strong>The</strong> customers of Rack demands<br />

solutions that are cost-effective,<br />

vendor-neutral, technically flexible and<br />

do not add operational complexity.<br />

N<br />

Rack provides “easy button”<br />

automation around lifecycle<br />

management for any technology<br />

intended to be part of an innovative,<br />

evolving production-scale system. It is<br />

N<br />

important to Rack not to increase the<br />

operational burden and complexity for<br />

cloud and data center managers but<br />

rather empower them to deliver<br />

solutions more repeatedly in a shorter<br />

amount of time.<br />

Taking example of one customer in<br />

particular, their mission is to provide a<br />

self-service model to which allows for<br />

the customers to have the choice of<br />

using any DevOps tool, softwaredefined-networking,<br />

cloud or physical<br />

infrastructure to build, test and deploy<br />

N<br />

an application. Because Rack has the<br />

ability to intelligently provision,<br />

compose and orchestrate workflows for<br />

any platform or technology, they<br />

automate and remove the guesswork<br />

and risk from how hybrid<br />

infrastructure needs to function as a<br />

singular system to deliver value to the<br />

provider and consumer.<br />

Rob Hirschfeld, Founder & CEO,<br />

N<br />

Visionary behind Rack<br />

Graduate of Duke University and<br />

Louisiana State University, Rob has<br />

been building and leading innovative<br />

software <strong>companies</strong> and organizations<br />

for over 20 years, that have changed<br />

the way developers and <strong>companies</strong><br />

build and deploy software in<br />

N<br />

production. Prior to founding Rack ,<br />

Rob was Director and Distinguished<br />

Engineer at Dell where he drove the<br />

company’s strategy and development<br />

of OpenStack and Crowbar. Prior to<br />

Dell, Rob founded software<br />

automation company, Surgient which<br />

was later acquired by Quest Software<br />

in 20<strong>10</strong>.<br />

N<br />

While talking about the future of Rack<br />

Rob says, “We are truly in the golden<br />

age of technology. <strong>The</strong> innovation and<br />

choices around cloud, software<br />

delivery platforms and data center<br />

technologies to solve business<br />

problems have never been higher. With<br />

these advances comes the challenge of<br />

production-scale adoption, ongoing<br />

management, maintaining expertise,<br />

risk reduction and launching new<br />

products and services to market in a<br />

cost-effective manner.”<br />

As a software technology company in<br />

N<br />

this space, Rack makes the end-to-end<br />

lifecycle management of hybrid<br />

N<br />

technology simple. Rack is well<br />

positioned to be incredibly influential<br />

and bring a tremendous amount of<br />

value in this area.<br />

| JULY 2016 | 29


<strong>The</strong> <strong>10</strong><br />

<strong>Fastest</strong> <strong>Growing</strong><br />

<strong>Data</strong> Centre <strong>Solution</strong><br />

<strong>Provider</strong> Companies<br />

RightITnow: Blue-Ribbon IT<br />

Operations Management <strong>Solution</strong><br />

Aforetime, SME organizations<br />

had mostly bypassed legacy<br />

event and fault management<br />

tools because of the cost and<br />

configuration complexities. Now, with<br />

the new technologies like virtualization<br />

and a dynamic infrastructure, a<br />

consolidated, automated IT operations<br />

management platform becomes a<br />

necessity. <strong>The</strong> right platform equipped<br />

with powerful Event Correlation and<br />

Management (ECM) built for today’s<br />

dynamic infrastructures at price levels<br />

affordable for small and medium<br />

enterprises is RightITnow.<br />

When it comes to event management,<br />

change is long overdue. Existing<br />

solutions are tired, inflexible and<br />

simply not compatible with today’s<br />

complex, dynamic and virtualized<br />

environments. RightITnow delivers a<br />

new class of groundbreaking event<br />

management solutions that addresses<br />

IT operations’ unmet need to support<br />

and enable their service delivery<br />

infrastructure. RightITnow solutions<br />

sets a new industry benchmark - in<br />

terms of efficiency, simplicity, agility<br />

and total cost of ownership - a<br />

dramatic breakaway from current<br />

market offerings.<br />

RightITnow’s ECM solution includes<br />

out-of-the-box integration with popular<br />

management systems; a flexible Web<br />

2.0 operations console that enables<br />

drag and drop configuration; intuitive<br />

and accessible dashboards; and<br />

“<br />

We dramatically simplify the<br />

management of IT operations<br />

“<br />

dynamic charting with no<br />

programming requirements.<br />

Top-notch Products of RightITnow<br />

IT environment of an organization<br />

consists of complex, multi-tiered<br />

infrastructure and application assets<br />

that need to work together perfectly to<br />

support the delivery of business<br />

services. All of these IT assets generate<br />

event notifications that track their<br />

status and ongoing changes. It’s likely<br />

that your organization has deployed<br />

multiple active monitoring and<br />

management systems to track the<br />

performance and availability of<br />

individual infrastructure components<br />

and end-to-end services. <strong>The</strong>se<br />

monitoring systems also generate their<br />

own events sending notifications for<br />

everything from unreachable instances,<br />

to performance anomalies to service<br />

interruptions.<br />

Taken together, your IT infrastructure<br />

components and monitoring systems<br />

can generate tens of thousands to<br />

millions of events each day. Many of<br />

these events are informational, while<br />

some hold meaningful and critical<br />

information on potential or ongoing<br />

failures.<br />

However, given the high volume of<br />

raw events, IT operations teams cannot<br />

put the knowledge of real-time events<br />

to direct use. <strong>The</strong>y necessarily need<br />

some level of intelligent event<br />

correlation and reduction into relevant<br />

alerts to feasibly and economically<br />

manage the IT operations process.<br />

RightITnow ECM (Event Correlation<br />

Manager) fills this gap, by making<br />

your IT Operations and Service Desk<br />

teams more effective and productive. It<br />

aggregates, filters and correlates your<br />

high-volume of infrastructure and<br />

application events into a streamlined<br />

number of actionable alerts. With<br />

RightITnow ECM, your IT operations<br />

staff can proactively detect, isolate and<br />

30<br />

| JULY 2016 |


<strong>The</strong> <strong>10</strong><br />

<strong>Fastest</strong> <strong>Growing</strong><br />

<strong>Data</strong> Centre <strong>Solution</strong><br />

<strong>Provider</strong> Companies<br />

Marc Ferrie<br />

Founder & CEO<br />

respond to infrastructure issues before<br />

they impact customers.<br />

Additionally, it facilitates IT operations<br />

process automation by enabling the<br />

creation and execution of automated<br />

workflows, including one to efficiently<br />

connect the flow of alerts from the<br />

Operations <strong>Center</strong> to the Service Desk.<br />

It is a perfect fit for organizations,<br />

which need high-volume event<br />

collection, filtering and correlation<br />

across their different monitoring tools.<br />

Also, for them who are ready to<br />

replace their legacy Event<br />

Management Systems with<br />

RightITnow ECM’s cost-effective<br />

enterprise-class capabilities, simplicity<br />

and usability.<br />

<strong>The</strong> RightITnow Partner Program<br />

has changed the shape of the event<br />

management market place. It is ideal<br />

for any organization wanting to<br />

increase revenue within their market,<br />

deliver a real alternative solution to<br />

today’s event management challenges<br />

and work with a trustworthy vendor.<br />

Marc Ferrie, Founder and CEO,<br />

Visionary behind RightITnow<br />

Marc Ferrie, Founder and CEO of<br />

RightITnow, holds a Master’s degree<br />

in Computer Science and Artificial<br />

Intelligence from the University<br />

Descartes, Paris, and a Master’s degree<br />

in Sociology from the University La<br />

Sorbonne, Paris. He was a CEO and<br />

Chairman at RiverMuse. Marc brings<br />

two decades of executive experience in<br />

delivering enterprise software<br />

solutions.<br />

Previously, Marc was the Senior Vice<br />

President of Engineering at<br />

GuardianEdge, a leader in endpoint<br />

data protection. Prior to GuardianEdge,<br />

he was the Vice President of<br />

Engineering at Elemental Security, a<br />

leader in enterprise policy and risk<br />

management. Marc has also led<br />

engineering and technical operations<br />

(Customer Support, IT, hosted ops) at<br />

<strong>companies</strong> such as Ventaso, a provider<br />

of sales effectiveness solutions, and<br />

Evolve Software (now Oracle), a<br />

leading provider of IT operations<br />

management and professional services<br />

automation. Prior to this, Marc held<br />

numerous executive management<br />

positions at Computer Associates and<br />

Ingres in France and the U.S., in both<br />

Engineering and Customer Service.<br />

While talking about the company,<br />

Marc says, “RightITnow ECM has<br />

changed the way IT operations are<br />

being managed across industry<br />

verticals; Once you have evaluated our<br />

solution and you are ready to bring<br />

your IT ops to the next level.”<br />

| JULY 2016 | 31


Industry Outlook<br />

C<br />

MEGA DATA<br />

ENTERS:<br />

HINDRANCES<br />

TO FACE<br />

To simplify day to day operations organizations and<br />

businesses are banking on the advanced<br />

technologies. <strong>The</strong> need of high speed internet smart<br />

devices and advancement of technology has elevated the<br />

demand for anytime and anywhere data access. This<br />

ascending growth of data is creating tremendous demand<br />

for data storage, boosting the emergence of Mega <strong>Data</strong><br />

<strong>Center</strong>s.<br />

Associated cost benefits, increasing cloud and colocation<br />

services and better economies of scale are some of the<br />

important factors which affect the Mega <strong>Data</strong> <strong>Center</strong>s. <strong>The</strong><br />

large scale infrastructure equipment and facilities needed<br />

for the Mega <strong>Data</strong> <strong>Center</strong>s facilitates the significant<br />

reduction in the operational cost. But on the other hand, low<br />

availability of resources, huge initial investments and high<br />

probability of error multiplication are some obstacles in the<br />

way of Mega <strong>Data</strong> <strong>Center</strong>s. But these obstacles cannot deny<br />

the need of it.<br />

<strong>The</strong>re are some challenges before <strong>Data</strong> <strong>Center</strong>s like,<br />

Application maintenance, Application development, Server<br />

infrastructure operations, Network infrastructure operations,<br />

Storage infrastructure operations, High operational costs<br />

leading to slow transition, and Expensive and difficult to<br />

enable real-time analytics. All these challenges are fueling<br />

to the bigger challenge and that is growing need for Mega<br />

<strong>Data</strong> <strong>Center</strong>s.<br />

Running a business smoothly and systematically has<br />

become an arduous task because of increased business<br />

evolution and acute competition in the field. In this<br />

32<br />

scenario, Mega <strong>Data</strong> <strong>Center</strong>s help <strong>companies</strong> handle their<br />

increased business needs efficiently. Additionally, the cost<br />

of communicating and cloud services can be cut with the<br />

help of a Mega <strong>Data</strong> <strong>Center</strong>. <strong>The</strong>re will be a kind of<br />

standardization it will give to the racks, servers, storage,<br />

and networking equipment by leveraging a standard layout.<br />

<strong>The</strong> bulk purchasing of setup and equipment costs will<br />

automatically help reduce costs.<br />

Mega <strong>Data</strong> <strong>Center</strong> Revolutionizing the IT Market<br />

<strong>The</strong> global IT landscape and computing business is<br />

changing with the introduction of Mega <strong>Data</strong> <strong>Center</strong>s. To be<br />

ahead in the competition and to fulfill the businesses need<br />

of increased storage, data transfers, computing, and<br />

bandwidth, enterprises are relying on Mega <strong>Data</strong> <strong>Center</strong>s.<br />

With the increasing demand, the Mega <strong>Data</strong> <strong>Center</strong>s are<br />

expected to record significant growth, but for as of now, the<br />

demand is just blossoming. <strong>The</strong> absorption of heavy loads<br />

in the capacity that is being transferred to the Mega <strong>Data</strong><br />

<strong>Center</strong>s are the reason of their big size which can be over<br />

hundreds and thousands of square meters. Nowadays,<br />

organizations and businesses are looking forward to<br />

instrument the Cloud Model supported by Mega <strong>Data</strong><br />

<strong>Center</strong>s.<br />

Hyperscale Configurations Becoming Instrumental<br />

With the advancement of Mega <strong>Data</strong> <strong>Center</strong>s, Hyperscale<br />

configurations are becoming run-of-the-mill as cloud and<br />

colocation services are rising up. But, on the contrary, these<br />

large-scale configurations which are data-dense are also<br />

creating new network challenges. <strong>The</strong>se Mega <strong>Data</strong> <strong>Center</strong>s<br />

| JULY 2016 |


Industry Outlook<br />

are also being able to freely mix and<br />

match variety of cabling formats,<br />

particularly between fiber-optic and<br />

copper infrastructure.<br />

<strong>The</strong> Dynamics of the Mega <strong>Data</strong><br />

<strong>Center</strong> Movement<br />

When it comes to <strong>Data</strong> <strong>Center</strong>, swift<br />

movement in the cloud, using server<br />

virtualization to reduce the hardware<br />

footprint of facilities and reinforcing<br />

the infrastructure was the focal point of<br />

the organizations. It is because of this<br />

approach Big <strong>Data</strong> has got immense<br />

importance and cloud became the<br />

important tool for organizations and<br />

businesses to expand in the market.<br />

This favor of Big <strong>Data</strong> and Cloud has<br />

changed the dynamics, nowadays,<br />

businesses and organizations are<br />

emphasizing on shrinking their internal<br />

data centers to least levels and<br />

establishing hosted private clouds or<br />

public cloud subscriptions for a<br />

number of their other needs. This<br />

situation has created the need of Mega<br />

<strong>Data</strong> <strong>Center</strong>s, to fulfill the clients need.<br />

Definitely, Mega <strong>Data</strong> <strong>Center</strong> will<br />

fulfill the need of businesses and<br />

organizations like, power demands will<br />

skyrocket, data will move at large scale<br />

both between systems in the facility<br />

and to users too, system density will be<br />

extremely high as creating value from<br />

every square-foot of facility space will<br />

be huge, Virtualization across the<br />

entire configuration and not just<br />

servers will lead to higher data<br />

densities, all these things will add up to<br />

an incredibly powerful data center<br />

where data will move in diverse<br />

directions at breakneck pace.<br />

Things to be Taken Care of<br />

<strong>The</strong>re are three network considerations<br />

Mega <strong>Data</strong> <strong>Center</strong>s will have to take<br />

care of, Aggregate networks, Flattened<br />

architectures and Physical space<br />

challenges. Businesses, many a time,<br />

has to face situation where they have<br />

high-performance network links<br />

interconnecting various parts of their<br />

facility or enabling a channel for data<br />

to move to external locations. <strong>The</strong><br />

confusion is whether to choose the<br />

fiber-optic cabling or copper. <strong>The</strong><br />

underlying cabling configuration<br />

provides enough bandwidth, only when<br />

flattened networks will able to create<br />

flexibility.<br />

<strong>The</strong>re are new challenges created by<br />

Hyperscale data center configurations,<br />

like the way data moves through<br />

facilities and out to users. This<br />

demands the blend fiber and copper<br />

into an adaptable architecture to fulfill<br />

the demand of flexibility by the client.<br />

No doubt there are hindrances the<br />

Mega <strong>Data</strong> <strong>Center</strong> has to face, but it<br />

will not going to lessen the demand of<br />

the clients for it.<br />

| JULY 2016 | 33


CXO Standpoint<br />

Connecting Dark<br />

<strong>Data</strong> with IoT<br />

-By Adrian Hinrichsen, Marketing & Business Development Director of Datumize<br />

<strong>The</strong> above infographic is astonishing when you<br />

really delve into the numbers. <strong>The</strong> last few years<br />

have been quite interesting when it comes to the<br />

IoT space.<br />

I have personally taken a back seat and watched how the<br />

industry has sprouted, from an embryonic platform to an<br />

early catalyst for possibly becoming the next “Skynet” (no<br />

pun intended). For some time now pundits have been<br />

predicting great things for the Internet of Things (IoT),<br />

34<br />

| JULY 2016 |


CXO Standpoint<br />

from smart cities and smart homes to smart energy grids,<br />

driverless cars and autonomous robots. What is in no doubt<br />

are the number of “things” that now have “connected<br />

capability”, and it is rising fast; according to one leading<br />

analyst, 6.4billion connected things will be in use by the<br />

end of this year, an increase of 30% from last year, meaning<br />

5million new things are being connected up to the internet<br />

every single day. <strong>The</strong> term internet of things (IoT) was<br />

coined round about the turn of the millennium and is<br />

widely held to mean the connection of “things”.<br />

<strong>The</strong>re are a number of factors driving IoT. First,<br />

consumers are demanding greater convenience,<br />

speed of delivery and personalisation of the goods<br />

and services they consume. <strong>The</strong>re are also other<br />

drivers for the IoT explosion we are witnessing.<br />

<strong>The</strong> costs of infrastructure are on a downward<br />

trajectory. Sensors are becoming smaller,<br />

cheaper and more energy efficient and<br />

battery life is improving. <strong>The</strong> further<br />

innovation of cloud computing platforms<br />

and the emergence of specialised IoT<br />

services on them mean that the data<br />

collection and analysis necessary for<br />

wide scale deployment are more<br />

accessible.<br />

Here you can see one infographic<br />

from Deloitte in 2014 that shows the<br />

value they analysed for smart homes<br />

and smart cars. Interestingly enough<br />

these percentages have not differed too<br />

much till now.<br />

Is IoT Fact or Future?<br />

IoT is right at the top of the “hype” cycle<br />

and firmly perched to what everyone is<br />

talking about. Mckinsey & Co predict that the<br />

economic impact of the IoT could be between<br />

$3.9tn and $11.1tn per year by 2025. That is a<br />

huge industry considering it was only born 16<br />

years ago.<br />

One of the main question I get asked a lot is<br />

“where do you see IoT making the most<br />

advantage”? Currently the top industries are<br />

Adrian Hinrichsen<br />

Marketing & Business<br />

Development Director, Datumize<br />

| JULY 2016 | 35


CXO Standpoint<br />

domestic/leisure, utilities/energy and transport/automotive.<br />

At Datumize we are seeing traction in all these sectors with<br />

each project very much different to the next. Our everyday<br />

environment is changing, sometimes without us even<br />

noticing, however our lives are being made easier for it.<br />

Although we are moving quickly to an IoT environment, we<br />

are also facing “Barriers to connection”, where businesses<br />

and consumers do not share the same vision of IoT. One<br />

suspicion is the concern for security and how IoT<br />

technology could be hijacked and manipulated by those for<br />

ill intent. Other factors are more technical in nature, and<br />

seem to be around operating systems, pricing and current<br />

offerings. All of these factors will have to be overcome if<br />

we are to achieve the holy grail of “smart Cities” and<br />

connection of things.<br />

In Conclusion<br />

IoT is a concept which is no longer discussed only by<br />

technical scientists, it has very much moved into the<br />

mainstream. Certain industries have embraced IoT more<br />

than others, for example domestic/leisure, utilities and<br />

transport are leading the way. We are all consumers and<br />

citizens, and a great deal of education needs to occur before<br />

the reality of IoT is understood and accepted by us at large.<br />

<strong>Data</strong> is the key to IoT and organisations seems to want to<br />

get their hands on that “Dark data”, but do not know what<br />

to do with it once they have it, or how to turn it into a value<br />

for their business. It is here that obstacles occur in our<br />

everyday business environment as the resources needed<br />

have currently not been implemented into the infrastructure<br />

and this will not happen until businesses understand the<br />

value that is passing them by on a daily basis within their<br />

organisation.<br />

IoT is potentially the most exciting technical revolution to<br />

have happened in a long time, and if we are able to help<br />

businesses and consumers connect in a smarter way, help<br />

build the resources and infrastructure to support this new<br />

environment, then the way we live and work will change<br />

forever, in a very positive way.<br />

36<br />

| JULY 2016 |


<strong>The</strong> <strong>10</strong><br />

<strong>Fastest</strong> <strong>Growing</strong><br />

<strong>Data</strong> Centre <strong>Solution</strong><br />

<strong>Provider</strong> Companies<br />

Transitional <strong>Data</strong> Services:<br />

Leveraging Field Proven <strong>Success</strong><br />

Acknowledged as a “Cool<br />

Vendor” by Gartner in 2015<br />

for their innovative approach<br />

to orchestrate the execution of hybrid<br />

data center migrations, Transitional<br />

<strong>Data</strong> Services (TDS) is the leading<br />

service provider for planning and<br />

executing complex data center<br />

transitions and transformations. It is<br />

TDS’ experience, approach,<br />

methodology and tools which set the<br />

company apart from others.<br />

Since its establishment, TDS is helping<br />

clients minimize risk, improve project<br />

alignment with more strategic business<br />

issues such as digital transformation,<br />

business resiliency, agility and<br />

flexibility.<br />

TDS has built TransitionManager<br />

Software, specifically to break through<br />

the conventional challenges inherent to<br />

silo-based approaches.<br />

TransitionManager increases velocity<br />

of transitions and transformations by<br />

breaking down barriers between<br />

operating silos, and allowing change to<br />

be implemented efficiently across the<br />

organization. This allows the IT<br />

organization to better accept and<br />

“<br />

Our transformation services and TransitionManager<br />

SaaS have established a unique place in the market<br />

that aligns with digital business transformation,<br />

increased business resiliency and the embracement<br />

of perpetual change as necessary, vital and valuable<br />

to ongoing success of our clients.<br />

“<br />

implementation, applications<br />

development, enterprise systems,<br />

leading-edge data center design, and<br />

operations. As an example, TDS has<br />

been managing the server operations<br />

for Kayak.com from early startup<br />

while they’ve become a top travel<br />

portal on the planet.<br />

<strong>The</strong>y Take Time to Understand<br />

Clients Business Needs, risk factors<br />

and financial ramifications of every<br />

decision so that clients can make<br />

recommendations that best align with<br />

your short and long term goals.<br />

TDS invented the software<br />

TransitionManager, a tool for clients<br />

and partners. TransitionManager is<br />

their industry-proven, cloud-based IT<br />

migration platform that puts their<br />

decade of transformation experience<br />

into the hands of each of their<br />

consultants, and clients project team.<br />

This turns chaotic and complicated<br />

migration events into a wellorchestrated,<br />

methodical solution.<br />

efficiency, and increase migration<br />

speed while facilitating more<br />

predictable, forward-thinking technical<br />

operations for years to come.<br />

Leading Service <strong>Provider</strong> for IT and<br />

<strong>Data</strong> <strong>Center</strong> Transformation<br />

TDS established this leadership<br />

position by tackling the more<br />

challenging aspects of IT<br />

transformation. While others have<br />

more narrowly tactically on device<br />

relocations, virtual migrations and<br />

cloud enablement, TDS recognizes that<br />

successful transformation requires<br />

greater attention to the application<br />

dependencies, end-to-end<br />

infrastructure interdependencies and<br />

embrace the perpetual change which is<br />

inherent to IT.<br />

<strong>The</strong> change to infrastructure and<br />

operations should not be considered<br />

isolated to IT. Change must be<br />

managed in a way that aligns with the<br />

business needs and controls. From a<br />

business perspective, digital business<br />

transformation is undertaken to support<br />

one or more key themes, Increase<br />

revenue, Reduce cost or Risk<br />

mitigation. IT transitions are secondary<br />

to these higher level business goals.<br />

Three Key Factors of TDS<br />

TDS is having Deep Technical<br />

Experience in all facets of IT. This<br />

includes strategy, architecture,<br />

<strong>The</strong> Process<br />

You cannot understand the full impact<br />

of changing anything in IT or the data<br />

center with a full understanding of the<br />

interdependencies among other<br />

applications and infrastructure -<br />

servers, database, storage and network.<br />

<strong>The</strong> accurate inventory and cross-silo<br />

dependency mapping go hand in hand.<br />

TDS can leverage available sources of<br />

information to accelerate the<br />

generation of inventory and<br />

dependency views. TDS typically<br />

validates the inventory using short<br />

interviews with the various<br />

infrastructure and application owners.<br />

According to TDS, as recognized<br />

38<br />

| JULY 2016 |


<strong>The</strong> <strong>10</strong><br />

<strong>Fastest</strong> <strong>Growing</strong><br />

<strong>Data</strong> Centre <strong>Solution</strong><br />

<strong>Provider</strong> Companies<br />

Michael Bullock<br />

CEO<br />

by Gartner and others, transition<br />

planning must be broken down into<br />

realistic waves or groupings. As you go<br />

through this process, you will need to<br />

address all interdependencies that will<br />

be broken or interrupted in order to<br />

avoid unplanned disruption to the<br />

business.<br />

TDS can then automatically<br />

generate a detailed step by step<br />

execution plan to move from clients<br />

current to future state. <strong>The</strong>y call this<br />

the Runbook. <strong>The</strong> runbook is<br />

generated automatically by applying<br />

transition recipes to the inventory<br />

migration groups result in an integrated<br />

plan to execute the complete migration<br />

effort. Unlike more conventional /<br />

static approaches, this plan can be<br />

incrementally refined and improved<br />

along the way until it is time for<br />

execution. This agile and adaptive<br />

approach is critical to transformation<br />

success when taking into account the<br />

complexity and constant change<br />

inherent to modern IT.<br />

All this leads up to an execution<br />

process that is refined, adaptive and<br />

orchestrated in real time. <strong>The</strong><br />

migration team manages their discrete<br />

activities in the proper sequence.<br />

Command and control functions can<br />

operate at a higher level while the<br />

detailed task execution is controlled<br />

directly with those responsible for each<br />

step and in the proper execution<br />

sequence. Full visibility and<br />

transparency is available to the team so<br />

everyone can see the collective<br />

progress though dashboards and<br />

detailed drill - down if necessary.<br />

Michael Bullock, Professional<br />

behind TDS<br />

Michael Bullock is the CEO of TDS,<br />

which he founded in 2002. Mike’s<br />

vision was to create a new type of<br />

professional services company that<br />

would focus on delivering efficiency,<br />

value and results to TDS clients. Prior<br />

to creating TDS, Mike held technology<br />

leadership positions with internet<br />

startups Student Advantage and<br />

iCAST, and previously was Vice<br />

President of Technology for<br />

Renaissance Worldwide where he<br />

managed the technology convergence<br />

from 26 portfolio <strong>companies</strong> as<br />

Renaissance grew to become a $1B,<br />

public company.<br />

Future Panorama<br />

TDS’ annual service bookings have<br />

been growing at an annual<br />

compounded rate of 25% per year over<br />

the last 7 years. Furthermore, since<br />

TransitionManager was publicly<br />

introduced in 2014, the company sales<br />

growth has accelerated to over 50%<br />

annually - and securing its place as one<br />

of the top <strong>10</strong> fastest growing data<br />

center solution providers profiled by<br />

Insight <strong>Success</strong>. Michael says, “<strong>The</strong>re<br />

are two key parts of TDS’ business that<br />

feed each other. First, we provide<br />

turnkey services to help <strong>companies</strong><br />

transform their infrastructure and<br />

operations (I&O), which includes;<br />

Comprehensive Analysis and Planning<br />

Services and Physical, Virtual and<br />

Cloud Migrations.” Bullock continued,<br />

“<strong>The</strong> other is TransitionManager and<br />

the reach through our partner network<br />

which has allowed us to sustain our<br />

leadership position in the market.”<br />

| JULY 2016 | 39


<strong>The</strong> <strong>10</strong><br />

<strong>Fastest</strong> <strong>Growing</strong><br />

<strong>Data</strong> Centre <strong>Solution</strong><br />

<strong>Provider</strong> Companies<br />

Xerafy: A Global <strong>Provider</strong> of<br />

Passive RFID Metal Tags<br />

First to introduce several gamechanging<br />

technologies such as<br />

Embeddable Tags, Printable<br />

On-Metal Labels, and the world’s<br />

smallest tags that today are used for<br />

tracking assets, Xerafy Ltd. is<br />

continuously investing heavily in R&D<br />

to evolve with the changing landscape<br />

of technology and customer needs.<br />

Xerafy is working closely with the<br />

clients and the hardware, software, and<br />

integration partners to create solutions<br />

“<br />

tailored to the customers’ industries<br />

and unique needs.<br />

Xerafy RFID tags have been the top<br />

choice for many organizations for IT<br />

asset tracking and they have<br />

successfully deployed RFID for data<br />

centers across Intel, CISCO, Huawei,<br />

and many others. RFID has enabled<br />

them to achieve real-time asset<br />

visibility quickly and easily, improve<br />

inventory management efficiency,<br />

increase regulatory<br />

compliance/adherence, and better<br />

management asset service agreements<br />

through improved maintenance and<br />

lifecycle tracking.<br />

Overall, data centers have seen<br />

approximately 15-times increase in<br />

inventory productivity and have<br />

reduced the labor as well as reducing<br />

time from entire inventory process by<br />

80% to 90% by automating with RFID.<br />

This also includes goods ordering and<br />

receiving to goods removal and<br />

destruction. Server disk hard drives<br />

Our wide selection of RFID tags<br />

make it possible for organizations<br />

to automate the process and be<br />

able to track all types of assets in<br />

the data center cost effectively<br />

“<br />

when decommissioned are assigned<br />

RFID tags for identification throughout<br />

the process, providing real time<br />

visibility to ensure drives have gone<br />

through all processes of<br />

decommissioning and do not pose a<br />

threat of accidentally leaving the<br />

facility and causing a security breach.<br />

Offering High Performance, Reliable<br />

<strong>Solution</strong>s<br />

Xerafy provides high performance,<br />

reliable RFID solutions for on-metal<br />

applications in challenging<br />

environments. <strong>The</strong>ir data center<br />

solutions are an extension of their<br />

mission to provide highly accurate<br />

automatic identification solutions for<br />

industries where manual tracking<br />

creates inefficiencies, and where<br />

traditional RFID applications struggle<br />

to manage assets using traditional<br />

identification systems such as barcode<br />

and manual processes.<br />

<strong>The</strong> metallic-rich nature of a data<br />

center (metal server racks and cases)<br />

poses a challenge to the physics of<br />

RFID. Metal has a tendency to<br />

interfere with the RF signal. Xerafy<br />

solves the challenge by offering RFID<br />

tags that are not only rugged enough to<br />

survive the day-in-day-out shuffle of<br />

servers from one location to another,<br />

but also provide performance that is<br />

not hindered by the presence of metal.<br />

Additionally, the small form factor of<br />

Xerafy’s RFID tags has allowed it to<br />

be able to tag all types of servers and<br />

small IT assets, which have a limited<br />

amount of tag real-estate on an already<br />

crowded, sever faceplate and chassis.<br />

Xerafy’s popular RFID tags for data<br />

center applications and deployments<br />

include:<br />

Slim Trak - A versatile, low profile,<br />

global frequency RFID metal tag ideal<br />

for asset management for both indoor<br />

and outdoor use.<br />

Dash XXS - <strong>The</strong> world's smallest<br />

40<br />

| JULY 2016 |


<strong>The</strong> <strong>10</strong><br />

<strong>Fastest</strong> <strong>Growing</strong><br />

<strong>Data</strong> Centre <strong>Solution</strong><br />

<strong>Provider</strong> Companies<br />

Dennis Khoo<br />

Founder & CEO<br />

RFID metal tag - the size of a grain of<br />

rice - for tracking very small metal<br />

assets with superior read performances.<br />

<strong>Data</strong> Trak II - Cost-effective RFID<br />

tag specifically designed for data<br />

center solutions that can be read both<br />

on- and off-metal.<br />

Metal Skin smart-labels - <strong>The</strong> world’s<br />

first, thin, flexible and printable family<br />

of patented metal labels that work on<br />

metallic and non-metallic assets.<br />

Pico-on Plus - This flagship product is<br />

one of the most popular RFID tags in<br />

the IT asset management market due to<br />

its outstanding size-to-performance<br />

ratio.<br />

Dennis Khoo, Brain behind Xerafy<br />

Dennis Khoo founded Xerafy Ltd. in<br />

20<strong>10</strong>, and serves as the company’s<br />

CEO. A veteran in the smartcard and<br />

RFID space, he brings with him more<br />

than 20 years of senior management,<br />

regional sales and business operation<br />

experience to help steer the company<br />

toward its mission of being the<br />

industry leader in read-on-metal tags<br />

and providing its global customers<br />

with affordable, high performance tags<br />

with the smallest form factor yet.<br />

Mr. Khoo, a Singaporean, graduated<br />

from the Electrical and Electronics<br />

Engineering program at the National<br />

University of Singapore, and has lived<br />

and worked for more than 20 years in<br />

Hong Kong and China. He was<br />

responsible for the success of many<br />

new businesses’ set up and growth<br />

including Motorola, Schlumberger and<br />

Inside Contactless throughout his<br />

career. He served as Vice President of<br />

Sales and General Manager of<br />

Asia/Pacific for INSIDE Secure (also<br />

known as Inside Technologies).<br />

Previously, he worked as Sales<br />

Director for Motorola’s Worldwide<br />

Smart Card <strong>Solution</strong>s Division for Asia<br />

Pacific, based out of Singapore, and as<br />

Sales Director, North Asia, for<br />

Schlumberger Smart Cards &<br />

Terminals, based in Hong Kong.<br />

Future in the Offing<br />

At Xerafy, they believe in<br />

technological innovation which allows<br />

them to challenge the boundaries of<br />

what is available and viable for<br />

providing greater safety, traceability<br />

and efficiencies to the industries.<br />

Mr. Khoo says, “We are excited about<br />

the unlimited potential of RFID to<br />

expand the ways to capture data and to<br />

strengthen its role in the world of<br />

Internet of Things (IoT) initiatives, as<br />

our technology provides the foundation<br />

for connecting all type of assets to the<br />

network, regardless of the environment<br />

in which those assets reside.”<br />

| JULY 2016 | 41


CXO Standpoint<br />

IoT Business<br />

Will Boost <strong>The</strong><br />

Economy In <strong>The</strong><br />

Next Decades<br />

-By José Antônio Scodiero, Director & Founding Partner of FAST COMPANY BRAZIL<br />

<strong>The</strong> world of the Internet of Things promises to be<br />

the main engine of the global economy in the next<br />

years. In developing countries, such as Brazil, the<br />

opportunities will be even bigger. Considering the size of<br />

the local market and the pressing need that Brazil has in<br />

increasing the innovation rhythm, technology usage and<br />

development, the country can already be seen as a big<br />

global player by <strong>companies</strong> from this sector. In this<br />

moment, the more accurate motto for <strong>companies</strong> that want<br />

to act or are acting in Brazil is “Innovate or Die.”<br />

After a cycle of more than <strong>10</strong> years of continuous growth,<br />

that put the country in evidence on the global landscape as<br />

part of the select group of so-called BRICs (Brasil, Russia,<br />

India and China) and that stressed even more its leadership<br />

in Latin America, Brazil is now entering, in the past two<br />

years, a moment of political tension that has reflected<br />

directly in the economy. <strong>The</strong> moment now is of reviewing<br />

and restructuring. But in spite of the perception of some<br />

foreign executives and entrepreneurs that this is not a good<br />

time to invest in the country, it is clear that Brazil had a<br />

virtuous cycle of many years and reached a higher level. All<br />

this indicates that, for sure, not all is lost. Far from it. <strong>The</strong><br />

time is for opportunities.<br />

With the stabilization of the smartphone market, there’s a<br />

great potential for the technology industry - especially in<br />

the semiconductors area - in business involving connected<br />

cars, agriculture, livestock, smart cities, among others. To<br />

fully use this opportunities, it is necessary to understand in<br />

which ways it is possible to develop the best technological<br />

solutions to different regions. And the solutions to problems<br />

from different countries can only be found locally.<br />

Investing in the right time and in the right moment<br />

Despite the low participation of Brazil in the<br />

semiconductors industry, the country has a great potential to<br />

use the Internet of Things and to develop in this sector. It is<br />

a field in which no one has the advantage yet: we are,<br />

theoretically, in the same level as United States and China.<br />

Besides that, a chip to a sensor for IoT is cheaper and easier<br />

to develop than one made for smartphones. <strong>The</strong>refore, it is<br />

42<br />

| JULY 2016 |


CXO Standpoint<br />

José Antônio Scodiero<br />

Director - Founding Partner of FAST<br />

COMPANY BRAZIL<br />

With over 30 years of experience in areas<br />

like information technology, personal<br />

computing, semiconductors,<br />

entrepreneurship and startups, José<br />

Antônio Scodiero has already acted as a<br />

high level executive in several big and<br />

successful international corporations like:<br />

IBM; Apple Computer; Oki<strong>Data</strong>, where he<br />

was president of the Brazilian subsidiary,<br />

and more recently; AMD, leader in the<br />

semiconductors segment, where he held<br />

the position of Vice-President for the Latin<br />

America region. José Antônio Scodiero is<br />

graduated in Electronics Engineering with<br />

specialization in hardware and<br />

microelectronics and has an MBA in<br />

Corporate Administrations by Fundação<br />

Armando Álvares Penteado (FAAP).<br />

As an entrepreneur, he founded lots of<br />

startup <strong>companies</strong> since the 90’s, having<br />

created his first company when he was<br />

only 24 years old. In 2009 he founded Fast<br />

Company Brazil, with the objective of<br />

catapulting multinational organizations,<br />

from sectors like digital technology,<br />

semiconductors and software that are<br />

seeking to install subsidiaries in the<br />

Brazilian and Latin American markets. In<br />

20<strong>10</strong> he obtained the certification of Corporate Governance from the Brazilian Institute of Corporate Governance (IBGC)<br />

and started acting as a consulting advisor in <strong>companies</strong> in 2011. In 2012, he became president of the task force of<br />

semiconductors of AMCHAM - American Chamber for Brazil and USA. Still in 2012, Scodiero was also elected Director<br />

of SBMICRO - Brazilian Society of Microelectronics, where he remains until the end of 2016.<br />

less costly to invest in IoT.<br />

In the technology world, the innovation<br />

chain has inverted itself recently, with<br />

the large domain of big multinational<br />

<strong>companies</strong> giving space to startups and<br />

new entrepreneurs. This movement<br />

creates a pulverization of<br />

opportunities. It is no longer something<br />

concentrated, in the domain of few big<br />

players like it used to be. <strong>The</strong>re is<br />

space for <strong>companies</strong> from outside the<br />

country and also for the appearance of<br />

new local players that can learn and<br />

develop their own systems and foment<br />

the industry.<br />

<strong>The</strong> technology giants, that lost a wave<br />

of opportunities that emerged with the<br />

mobile business (smartphones, tablets<br />

and M2M), now are moving rapidly so<br />

they don’t miss out on the<br />

opportunities that the IoT segment will<br />

bring. <strong>The</strong>re are several examples in<br />

this direction and IBM is one of them,<br />

since its announcement, in December<br />

of 2015, to return to the consumer<br />

electronics market, ten years after<br />

selling its computer division to the<br />

Chinese Lenovo. <strong>The</strong> problem is that<br />

there are a lot of <strong>companies</strong>, big and<br />

small, repeating the same strategies in<br />

the search of its own space in the<br />

technology market. This needs to<br />

| JULY 2016 | 43


CXO Standpoint<br />

change. <strong>The</strong> motto “Innovate or Die” also needs to be<br />

applied in the planning.<br />

IoT as a transforming agent of an economy<br />

As well as in great transformations of the past, the<br />

revolution caused by IoT will change the entire landscape<br />

of the career scenario. It is estimated that in time, it will be<br />

possible to see 20 to 30 million jobs migrate, and some<br />

functions might disappear, thanks to robotics, intelligent<br />

machines and artificial intelligence (AI), that will infiltrate<br />

in new corporate areas and automate the positions that are<br />

repetitive and transitional.<br />

But what it seems like bad news is in fact a readaptation,<br />

from work stations focused on operational to opportunities<br />

in areas that demands data analysis, ability to solve<br />

problems, think creatively, innovate and work within a<br />

team. Nothing too distant from the profile that today is<br />

comprehended as a good professional. It is an evolutionary<br />

movement, driven by technology.<br />

If the job openings in operational work stations tend to<br />

drop, the opportunities to professionals that seek<br />

qualification and even reinvention will grow a lot. It is a<br />

market that, according to IDC, will grow about US$1, 7<br />

trillion until 2020. This amount needs, and will be, shared<br />

among the professionals that manage to keep up with the<br />

demands of the market.<br />

44<br />

| JULY 2016 |

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