Insights Success The 10 Most Valuable Cloud Service Provider Companies

The way of business solutions
THE
10
Most Valuable
Cloud
Service
Provider Companies
Industry
Outlook
Startups Should
Migrate to the
Cloud
DAMIAN CROTTY
Founder & CEO
Futurista
Cloud Computing
in 2020
CloudFX:
Transforming IT via Cloud Management
Platforms & B2B Service Innovation
Enterprise Concern
Hybrid BI
Solutions Help in Tackling
Data Gravity
www.insightssuccess.com
SEPTEMBER 2016
Leader's
Thought
Emerging Technologies
from Microsoft:
Remove the Limits
on Your Business
Chalk
Talk
A Peep into the
Era of Cloud
Computing
Entrepreneur
Speak
Connecting Dark
Data with IoT
Highlights
BITCOIN is
Acquiring Market in One
Fell Swoop

Editorial
loud Computing buzz has slowed down and by now, people
Care seeing it for what it is, simply compute, put and store in
a different location. Although there are discrete flavors of
Cloud in the market, it is predominantly accepted that the Cloud
aims to proffer more superfluous environments which are simply
scalable. The actuality is that there is an enormous range of offerings
that all were the same name tag of Cloud. Eventually, these kind of
offerings range from boxes in a warehouse to fully managed industry
leading technology in truly prodigious buildings built only to protect
the data.
A Different
Shade of Blue
The budding benefits of working applications as well as data into the
cloud are widely known, but still there is an elephant in the room:
when we move to the cloud, we enter a legal gray area and there
minefield of privacy and legal implications are not fully understood
by anyone. Although, Cloud Computing solves many dilemmas, at
the same time generates other dilemmas as well.
Today, Cloud Computing is the biggest game changer within the
enterprise since the inception of the Internet and PC. The rate at
which technology is changing, coupled with the economic climate, is
propelling organizations to scale back IT outlay, increasing
productivity, and building a lot of amalgamate solutions as opposed
to build everything internally.
Cloud Computing is permitting companies to outsource functions
that are not coring to their businesses. A lot of the technology driving
cloud computing services is open source software. The hype and
novelty surrounding Cloud Computing can be an interruption. So
working with any Cloud-focused company is so rewarding for
marketers.
Moreover, as cloud computing is in vogue, several new inventions
are guiding IT professionals in making strategic decisions in their
everyday tactics as they are moving to this IT architecture. As
organizations are shifting to IT as a Service for better resource use,
this issue of Insights Success Magazine explores how IT companies
use the cloud today and provides a roadmap for the future.
Charlie Gupta

Editor-in-Chief Pooja M. Bansal
Managing Editor
Charlie Gupta
Co-Editors
Musna Mony
Sugandha Sharma
Abhijeet Parade
Sonal Burghate
Art & Design Director
Co-designer
Picture Editor
Art Editor
Visualiser
Rashmi Borkar
Harmeet Singh
Alex Noel
Amol Kamble
Shweta Shinde
Business Development Manager Manisha Priya
Marketing Manager Karishma Joshi
Business Development Executive
Savitri, Pooja, Ketan,
Gopi, Akansha, Ankush
Research Analyst David
Circulation Manager Swapnil
Database Management Sharad
Technology Consultant Vishal More
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September, 2016
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6
,

Content
8
Cover Story
CloudFX:
Transforming IT via
Cloud Management Platforms &
B2B Service Innovation
18
Connecting Dark
Data with IoT
28
32
Chalk Talk
A Peep into the Era of
Cloud Computing
Highlights
BITCOIN is Acquiring Market
in One Fell Swoop
42
Emerging Technologies from
Microsoft: Remove the Limits
on Your Business
14
7Nodes:
Leaders in
Innovation
36
40
22
Futurista
Cloud Computing in
2020
Enterprise Concern
Hybrid BI Solutions Help in
Tackling Data Gravity
Industry Outlook
Startups Should
Migrate to the Cloud

The 10 Most Valuable
Cloud Service
Provider Companies
16
Digital Transformation
Entering the Business
World with Perpetuuiti
26
Umbrella Infocare:
Provide Razor Edge
Technology Solutions
34
24
Hanu:
Accelerate Your
Ascent to the Cloud
30
M-Power:
Experts in Performance
Management and Business
Intelligence Solutions
Cavalry:
Paving Your Way
to the Cloud
38
Cnetric:
Leveraging Cloud to Deliver
Cost-Optimized Commerce
and Interactive Solutions

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Cover Story
CloudFX:
Transforming IT via Cloud
Management
Platforms &
B2B Service
Innovation
Damian Crotty
Founder and CEO

Cover Story
CloudFX is a strategic technology advisory firm,
delivering on the promise of technology as the core
driver of business today. Gaining a world-class
reputation for their advisory and execution services, they
transform customers by re-architecting their entire IT
infrastructure, streamlining business intelligence and
providing application modernization and migration
services.
Originally Headquartered in Singapore but now
transitioning their Global operations to California, CloudFX
is completely vendor neutral, and they work with customers
to take the complexity out of IT-delivering a customized,
low-risk and cost-effective solution-positioning technology
as the central driving force of business. They believe
technology transformation is a journey, and CloudFX is the
gateway to its promise. CloudFX has local offices in the
United States, Australia, Canada, Singapore, Hong Kong,
India and Indonesia and works with organizations worldwide.
Since inception, CloudFX’s primary goal has been to lead
and enable customers that are wishing to prosper in the
Digital Age through the adoption of industry-leading Cloud
platforms, disruptive technology innovation, world class
solution quality and proven advanced services, as the
primary business model and success differentiators.
CloudFX’s Raison D’etre
The cornerstones of the CloudFX’s value creation strategy
are 4 inter-related divisions - Enterprise ITaaS Solutions,
Digital Cloud Solutions, CloudFX Labs and CloudFX
Managed Services. Common to all of these divisions is a
deep experience, platform solution expertise, product
development innovation, and solution delivery quality.
Together, these attributes create an unparalleled value chain
for CloudFX’s clients to leverage and scale both today and
in the future.
Adroit behind CloudFX
CloudFX was founded in Singapore in 2009 by Damian
Crotty, Founder and CEO, a seasoned veteran executive
of the IT industry; with a clear understanding that cloud
computing is disrupting business as usual and a clear vision
of setting the global standard of excellence for delivering
upon the promise of technology by simplifying the process
of IT transformation.
Damian is a highly experienced entrepreneur with deep
global experience in Sales, Consulting, Operations and
Marketing leadership in the Enterprise Solutions, Cloud
and Data Centre Computing industries. He has led Sales,
Consulting and Operations organizations responsible for
P&L, Strategy, Innovation and the overall growth agenda
for Global technology leaders in Asia Pacific and EMEA.
“
Our goal is to be the only vendor neutral,
open and completely automated Digital services management
platform in the world that supports any language,
any currency, any deployment,
any preferred consumption model and any nally,
any use case desired by our partners and their customers
“

Cover Story
Damian has a diverse, global background and a proven
track record in leading high-growth, mature and start-up
technology businesses. He has vast experience in managing
large, complex organizations in demanding, result
orientated business environments and over the last 7 years
has built one of the fastest growing Cloud Platform
Solution Companies in the world.
All About CloudFX
Over the past 7 years, CloudFX has dedicated themselves to
defining and delivering transformative change for their
clients via professional services, but since 2013, post Intel
Capital’s investment, they’ve been executing on this change
agenda in a more profound way through the CloudSelect
platform. CloudFX’s ability to deliver transformation
underpinned by measurable and innovative change for their
partners and customers to realize their greatest potential is
exponentially greater than it was when they started and
their commitment to remain focused on a path which aligns
to a philosophy of ensuring their partners prosper in the
Digital Revolution through the use of CloudSelect is
maniacal and unwavering.
Peerless Services Propounded
CloudFX is described largely as a Digital, Cloud and IoT
platform focused company. Their platform, CloudSelect is
the connective tissue that intelligently connects all
capabilities required by their partners to perform, succeed,
disrupt and innovate in a digital based world.
CloudSelect is an open, scalable and integrated approach
for managing the hybrid cloud landscape from a single
point, smartly connecting intelligent infrastructure, data,
applications and business processes.
This platform services is either a multi-tenant cloud service
automation, management and billing platform or an
Enterprise IT as a Service platform, capable of supporting,
integrating, normalizing and optimizing all deployed IT
assets to simply the operational complexity associated with
sourcing, consuming, designing, managing, quantifying and
ultimately, optimizing the set of services which are most
likely to deliver the business outcomes which their clients
are seeking.
CloudSelect provides Platform partners with an OEM
(white label) multi-cloud, multi-vendor management
platform supporting more than 25,000 API’s, Adaptors and
Connectors. It also delivers automated service provisioning
across all digital and cloud services and provides seamless
portability between private and public clouds. Its
Enterprise-grade management capabilities ensure that the
proper security procedures and standards are applied
consistently across all cloud resources, and making sure
that the cloud solutions are fully auditable and finally, it
offers an analytics-based, policy-driven approach that
places the right workloads in the right places-delivering an
optimal price/performance and automatic, pays on-demand
business service scalability.
CloudSelect enables “anything as a service” from core
business services to globally supported, on demand multiprovider
services at unprecedented scale and they believe
these capabilities set them apart as a technology and
business partner not just in Asia but around the world.
Distinctive Feature of CloudFX’s
Strategically, CloudFX believes that they have the pulse of
the market and there are some clear trends developing
which organisation’s wasting money on Hardware and
Perpetual software licenses need to understand or ignore at
their peril. Digital and Cloud enabled services will impact
two broad activity areas of a business or the economy, each
of which CloudFX enable both strategically and tactically
include:
· The increasing digitalization of existing markets and
creation of new digital markets with platforms like
CloudSelect will be the single most profound change in
businesses use of technology over the next 3-5-10 years.
· Businesses’ use of digital technologies and activities to
execute key business functions will be based on Cloud and
Digital services via platforms like CloudSelect and the use
of digital technologies to source and/or use factors of
production “as a service” key to the enablement of change
will be significant.
Understanding this market, intimately allows CloudFX to
develop a set of capabilities around CloudSelect that meet
the requirements of their partners and customers both now
and in the future. These capabilities focus on certain
fundamental principles including Cloud Services
Integration, Automation and Management that are the
foundation of their business capabilities, irrespective of the
source, the vendor or their type.
Finally, CloudFX has deep expertise with API’s both from
an integration, development and provisioning perspective.
API's are fundamental to Digital, Cloud and IoT. They
believe in Open Systems, Open Source, Mobility,
Consuming, Measuring the impact of “as a service”
capability and also they believe in Portability through the
use of containerization enabling the world of many
clouds’s, client choice, flexibility, and real-time innovation.
CloudFX’s Technology Roadmap
In terms of CloudFX’s technology roadmap, it’s about
broadening support for emerging technologies and

Cover Story
“
CloudFX is committed to delivering technology services
capabilities that will bring measurable and innovative change
to its clients by pursuing pathways which create value,
enable nancial growth, support change and
drive business services agility for
businesses and partnerships
with which the company is engaged
“
simplifying the integration, automation and management of
these, independently or together. The four categories they
will remain heavily invested in are Digital, Cloud, IoT and
going forward AI. CloudFX is shaping the market vs.
responding to new technologies and rationalizing how they
impact them. Every year CloudFX spend millions of dollars
on R&D, somewhere between 30% - 50% of Revenue's to
be exact, so they lead and rarely follow others.
CloudFX’s Team Strength
CloudFX team is their company. They’ve hired great people
and also bad people but eventually one learns what works
and Damian couldn’t be prouder of the talent he had
assembled across the company today. He is very fortunate
to work with people who care about the company and their
customers as much as he does. As his team inspires him to
work harder, think more strategically, lead them proactively
and invest in their development, so they become better
students of this industry and are better placed to grow
within their company and contribute more significantly to
their customers and partners.
Crossing the Hurdles
In terms of challenges, talent and timing are critical.
Picking the right people, investing in the right markets,
learning on the fly and failing fast are all keys to staying
relevant and moving forward. CloudFX has hired wonderful
leaders and imposters, they’ve invested in markets which
looked attractive but delivered little in return because one
need to become comfortable with failing and at the same
time, remaining committed to creating change and wishing
for a better set of outcomes for their clients.
Building Right Strategy
In terms of CloudFX’s strategy, they’ve been on this
broader transformation agenda since 2009 and with regards
to platform technology, since 2013. The critical components
that are seemingly simple but at times difficult to
harmonize, these include innovation, investment, I.P
creation, thought leadership, the right human capital and the
right customers who test them and make them better at what
they do.
As CloudFX has hired wonderful leaders, they have even
invested in the largest homogeneous markets and in return,
they have created a global client base. CloudFX has proven
them in an industry where there is a lot of immaturity and
noise but not a lot of practical solutions to enable customers
in the Digital and Cloud era. With these fundamentals in
place, all that’s now required is remaining committed to
creating change, working towards a better set of outcomes
for their clients and staying maniacal about pragmatic
innovation.
Future Perspective
Throughout the history of the IT industry, CloudFX has
seen consistent themes of innovation, evolution and
revolution and particularly when the revolution is upon
them. As it is with the emergence of Digital and Cloud,
specialization always trump’s generalization, at least in the
first quartile of the market’s development, so with that in
mind, CloudFX recognize that large technology vendors
would lack the agility, expertise, specialized capabilities,
execution discipline and perspective on how these trends
will impact the market and more specifically customers
looking for advantage through the use of Virtualization,
Digital and Cloud services. The opportunity to turn
capitalizes on the evolutionary nature and the speed of
technological innovation inspires his team.
In consideration of these dynamics, CloudFX built a
business manically focused on advising, enabling and
maximizing their client’s success through the use of
disruptive technologies via agnostic and vendor neutral
capabilities and that’s what excites leader of the company,
the opportunity to transform their customer’s businesses for
the long term whilst building one of the great company’s in
their industry within this new era of technology.

The 10 Most Valuable
Cloud Service
Provider Companies
One Sky,
Many Clouds
loud adoption can no longer be ignored with many company resources already deployed in the Cloud,
Ccurrently moving their data centers and preparing towards the unavoidable requirement. Assessing when to
deploy in a hybrid, private or public environment and which IaaS to select is a critical step in any move to the
cloud.
With this emergence of Cloud computing, today’s IT organizations are playing an increasingly important role in driving
business strategy. While the top priority for many remains cost reduction, scalability and business agility have stepped
to the forefront for IT decision makers.
In Insights Success Magazine, be sure to check out the cover story where ‘CloudFX’ takes a pragmatic yet
sophisticated approach to transforming your IT. It is a dynamic and progressive IT Transformation and Cloud Services
Enablement firm that offer advisory services, cloud platforms and a partner ecosystem that together deliver on the
promise of cloud computing technologies.
Furthermore, while the flipping pages of Insights Success Magazine look at the development space and the cloud
platform where companies contributing to the emergence of IT landscape are making a name for themselves right next
to behemoths. 7 NODES Technologies, Cavalry IT, Cnetric Enterprise Solutions, Hanu Software Solutions, Manjrasoft,
M-Power Solutions, Perpetuuiti Technosoft Services, TO THE NEW Umbrella Infocare are the companies which have
been catalogued in Insights Success Magazine honour the best of the best in cloud computing in several categories
including infrastructure, platform development, security, storage and software.
Insights Success Magazine has collated the above list of cloud service providers in the cloud market certainly has
brought offerings, now coming in a multitude of shapes, sizes and flavours. And navigating this space is more
important than ever because the transitions from on-premise traditional model to a recurring revenue model is turning
in a do or die proposition for many solution providers.
Insights Success Magazine has covered and presents you ‘The 10 Most Valuable Cloud Service Provider Companies
2016’, after shortlisting a long list of Cloud Service providers that look at the startups in the space satisfying a niche
need where the true innovation is happening.

Company Name
7 NODES Technologies
7nodes.com
Cavalry IT
cavalry.com.au
Management
Nebu K Abraham
CEO
Peter Low,
Sturt Maclennan &
Barry Silic
Directors
Brief
The 10 Most Valuable
Cloud Service
Provider Companies
7Nodes is a Ruby on Rails Development Firm holds a wideranging
portfolio of innovative internet-based products in web
and mobile purview that help businesses small, medium and
large alike to meet their customer expectations without fail and
on time, every time.
Cavalry is a Global leader in providing managed cloud
solutions that help businesses innovate and grow.
CloudFX Pte. Ltd
cloudfx.com
Damian Crotty
Founder & CEO
CloudFX is the world’s first Unified Cloud Management
platform designed to enable your Enterprise Cloud Services
and Digital Business services goals, simultaneously.
Cnetric Enterprise
Solutions Private Ltd.
cnetric.com
Manohar Durai
Founder & CEO
Cnetric is a global Systems Integrator, with its head office
located in the technology hub which is Bangalore, India.
Hanu Software
Solutions Inc.
hanusoftware.com
Amit Kataria
Global Head of HR
Hanu Software is dedicated to developing effective outsourcing
partnerships with clients in order to accelerate time to market,
reduce operational cost, and empower them to devote more time
to their core business.
Manjrasoft Pty Ltd
manjrasoft.com
Dr. Rajkumar Buyya
Founder & CEO
Manjrasoft Pty Ltd is an innovative provider of choice for
application acceleration services and solutions over Cloud.
M-Power Solutions
mpowersolutions.com.au
Perpetuuiti Technosoft
Services (P) Ltd.
ptechnosoft.com
TO THE NEW
tothenew.com
Umbrella
Infocare Pvt. Ltd.
umbrellainfocare.com
Mark Simpson
Director & Owner
Rohil Sharma
Founder & CEO
Raman Mittal
Lead (Inside Sales
& Marketing)
Sanjay Agarwal & Gurprit Singh
Co-Founders
Sujay Kanjilal
VP(Sales)
Vivek Kumar-Head(Technical)
Anoop Prasad-Tech Lead (AWS)
M-Power Solutions is a specialist consulting firm delivering the
world’s #1 Performance Management and Business
Intelligence Solution, Hyperion, to commercial and public
sector organizations across Australia and internationally.
Perpetuuiti Technosoft is a global Enterprise Software Products Company
focused on building products that help Organizations increase Productivity
and Efficiency deploying emerging technologies of Artificial Intelligence,
Cognitive Computing, Machine Learning, Intelligent Process Automation
(IPA) and Robotic Software Automation (RSA).
TO THE NEW is a digital technology company that builds
disruptive products and transforms businesses. We leverage the
power of experience design, cutting-edge engineering, cloud
and analytics led marketing to enable digital transformation.
Umbrella Infocare is a premium technology company
providing solutions in the areas of Cloud, Mobility and
Business Intelligence.

The 10 Most Valuable
Cloud Service
Provider Companies
7Nodes:
Leaders in Innovation
Nebu K Abraham
CEO
7Nodes - A Ruby on Rails App Development House
avails a wide-ranging portfolio of innovative internet
based products in web and mobile purview that help
small, medium and large businesses alike to meet their
customer expectations without fail and on time, every time.
It is their always functioning perspiratory glands and
intellectual brains behind the initiative that keeps on
fuelling 7Nodes in the pursuit of perfection.
The Transformation Artist
Nebu K Abraham, CEO of 7Nodes is a serial entrepreneur
and tech enthusiast. He has been very curious about
technology since his school days and this drove him straight
away to Birla Institute of Technology International Centre -
Kingdom of Bahrain to do Computer Science Engineering
and thereafter to Middlesex University - United Kingdom to
acquire (Hons) in Information Technology and Business
Information Systems.
Soon after his studies, Nebu started working for IT
companies to gain experience, while in the process, his
entrepreneurial dreams were rekindled. This is when he
began focus to open an IT company that eventually led him
to establish 7Nodes Technology Solutions. At present, he is
also the Founder, and Director of AEN Information
Technology LLC a similar IT firm based in the UAE.
Spearheading and managing two companies operating in
two very different economies India and UAE has taught
Nebu a lot in his founding years. One of the greatest assets
14
|September 2016|

The 10 Most Valuable
Cloud Service
Provider Companies
Nebu have gained through the years is
the wealth of knowledge and insight
into business dimensions. This has
helped him in steering the companies
through market fluctuations and brace
for uncertainties.
Nebu has learned to take advantage of
the luxury of the opportunity
presented, and use it wisely. From here
he also ventured to establish Cocoon
Venture, a venture capitalist firm,
dedicated to supporting startups with
growth funding.
Services Propounded by 7Nodes
7Nodes is a Ruby on Rails Specialized
development firm which also offers a
wide range of services including
Design & Development of the Web,
Mobile Applications and Various Other
Underlying Services like
Developmental & Functional Testing,
Design Review & Implementation, UI
and UX features completed with SEO
optimization. 7Nodes proffers a hybrid
Cloud Hosting and consulting services
and 24/7 maintenance services for their
clients even on could platforms.
Recently, 7nodes have introduced a
merchant chat application -
HashMyBag, a versatile
communication platform that allows
physical stores to connect with their
customers and share updates. This
application also hosts a distinctive Buy
In Chat facility that let users make
purchases from their stores through
chat. AirMeLive, is their another
versatile talent platform that allows
registered user to advertise, post
videos, pictures, gifs or articles, tech
inventions and showcase their unique
abilities in the field of technology.
One of the latest initiatives of 7Nodes
is the World Startup Expo- A 3-day
conference that brings
together Indian startups and
world-class investors and
globally establishes
businessmen and corporate,
all under one roof.
“
Uniqueness of 7Nodes
7Nodes follows a customer
centric approach. For
delivering a great product
they make sure to fully
assess their clients’ business
needs, aspirations and the
functional goal to be
achieved by the solution.
Once 7Nodes make a
thorough analysis, they then
move on further to design
solutions that are backed by
meticulous research event on
the side of consumers. This enables
them to design and develop products
and solutions that would eventually
turn out to be better than the originally
proposed design.
When a client approaches 7Nodes for
solutions, it’s important that they give
them a solid product as anything below
a great product will not sell. Moreover,
client expectations are different and
each has different issues to tackle. And
as it is said, the true excellence of a
company lies in its performance. So,
7Nodes’ team constantly works for
delivering services with efficiency to
their clients.
7Nodes’ Strength
The fast-paced evolution of technology
and the reason why so many new
solutions are being introduced in the
market is the resultant of the evolving
demands of customers and the ever
changing needs that rise like the waves
of an ocean. To tackle this, 7Nodes
constantly train and evolve themselves
We follow a
systematic and
user centric
approach to
ensure our clients
receive robust
solutions that
best addresses
their needs
“
to watch out and listen to their
customers and community for a wider
perspective. Changing technology is
not a threat but in fact, it enables
7Nodes to customize and create
disruptive solutions with higher
potential. They adopt a responsive
approach that enables them to use the
changes for their advantage.
Future Outlook of 7Nodes
7Nodes hope to work on mobile
applications, IoT and wearable
technology in the near future. Probably
even they want to develop their own
devices. Another interesting
technology that they are looking
forward to experiment with is called
Ambient User Experience. Moreover,
7Nodes company is also looking
forward to expand their presence in
India and other international markets in
the segment of delivering prolific
custom made technology solutions.
Currently, they are having international
presence in the UAE, Saudi Arabia,
Europe and Japan.
|September 2016| 15

The 10 Most Valuable
Cloud Service
Provider Companies
Digital Transformation Entering the
Business World with Perpetuuiti
Rohil Sharma,
Founder & CEO
Cloud computing is the hottest and biggest trend in
IT for the past few years, and it will also continue
to grow stronger in the upcoming years. Since most
of the online businesses today need high accessibility,
scalability, and resiliency, within quick time, it’s not
possible to achieve all these by your own, and cloud
computing becomes the best alternative solution here.
Perpetuuiti Technosoft (P) Ltd., a cloud service provider
has helped several firms to remain focused on their
business, without worrying about IT and infrastructure too
much; this has yielded a big result for them.
Founded in 2011, the company has taken long strides and
has come a very long way in such a short span of time.
Over the period, Perpetuuiti has helped leading global
players with their Intelligent Business Automation and
Organizational Resiliency challenges; and has established
itself as a Thought Leader in the Business Automation
space. Perpetuuiti has a significant global presence with
their offices in the USA, UAE, India, and Singapore.
Transformation Artist behind Perpetuuiti
Rohil Sharma, Founder & CEO of Perpetuuiti possesses
a rare combination of proven business knowledge, forwardlooking
technical knowledge and market vision. As a leader
of the company, Rohil brings to bear more than 20 years of
entrepreneurial experience building, advising and investing
in successful companies across the US, Middle East and
India. He has Investments in Real Estate, Bio Fuel, Data
Centre, Venture Capital, Media Business and IT companies.
He has successfully raised Angel and VC Investments.
Rohil’s strategic priorities towards his company include
accelerating the growth of new innovative products,
delivering exceptional service and value to customers, and
maintaining a focus on the financial health and growth of
overall business.
Services Proffered by Perpetuuiti
Perpetuuiti believes in staying committed to delivering the
best services to their clients. Their services include-
16
|September 2016|

The 10 Most Valuable
Cloud Service
Provider Companies
iBaaS (iNTELLIGENT Bot as a
Service) - iBaaS (iBot-as-a-Service)
platform provides you with the
Intelligent Automation capabilities and
implements ‘Intelligent Digital
Workforce’ to automate a wide range
of industry-specific operational and
functional processes Effectively,
Efficiently and Spontaneously. iBots
are Intelligent Digital Workforce that
would Observe, Understand, Think,
Decide and Interact as a human would
with empathy. The platform is based on
Intelligent Process Automation (IPA)
technology that converges Robotic
Process Automation (RPA) into Active
Intelligence (AI).
iRaaS (iNTELLIGENT Recovery as a
Service) - Enables every organisation
with Quick, Affordable & intelligent
recovery from any small & large
disasters
Perpetuuiti’s Products
Perpetuuiti is ready with products and
solutions that are internationally
scalable. The company’s offerings
include following Enterprise Software
Products-
Av3ar - Av3ar is the next generation
Cognitive Computing and Machine
Learning system from Perpetuuiti. It is
aimed to deliver end-to-end Interactive
solutions that dramatically improve the
operational efficiencies of customers in
the global marketplace.
Ops-Central - Ops-Central provides
a comprehensive Ops-Platform using
Robotic Process Automation (RPA).
With Ops-Central RPA, you can easily
and rapidly automate the Processes and
day-to-day IT workload related jobs.
Ops-Central RPA does not require the
prior knowledge of clients’ processes
and can automate these processes on
the fly, which makes the product
unique in the Business Process
Automation market.
Continuity Patrol - An intelligent,
agentless, script-less and automated
end-to-end Business
Service Continuity and
Availability Management
Suite which enables
Real-Time Enterprise
Visibility in a singleclick
for Business
Service Availability
Assurance, Orchestration
and Automation.
DDE (Dependency
Discovery Engine) -
Provides for real-time
agentless auto
Application
interdependency
mapping and discovery
of Application IT
Infrastructure supporting
those Applications.
eBDR - Enabling
Anywhere, Anytime
Consistent Copies for hassle free
Technology Refresh or Quick Rollback
in less than a second is eBDR, the
Data Replication and Cloud Migration
solution of Perpetuuiti. eBDR
supports any-to-any platform
(physical/virtual/cloud) data migration
that is accomplished with Perpetuuiti’s
unique technology that uses a
proprietary content format, known as
NeutralStore.
Continuity Vault - Enabling user a
comprehensive platform that integrates
People, Process and Technology,
Perpetuuiti Continuity Vault
supports creation and maintenance of
effective Business Continuity Plan.
The Continuity Vault system
automates organisational BCM
practices, response and resolution
identification through mobility while
performing risk assessment and risk
impact analysis using results of
Business Impact Analysis (BIA).
Future Outlook
The company aims to continue
expanding and accelerating the growth
based on its core experience and
“
Perpetuuiti believes in staying
committed to delivering the best.
We thus have recently
set up a new R&D centre in
Chennai to develop solutions in the
capacities of Articial Intelligence,
Cognitive Computing,
Machine Learning,
Intelligent Process Automation and
Robotic Software Automation
“
success with their global partners and
customers. Harbouring satisfied clients
from Fortune 500 diverse set of
industry verticals such as Telecom,
Banking, Manufacturing, Insurance
and Consumer Products, the company
continues to integrate new technology
applications and best practices into its
solutions.
The company continuously adapts
itself to changing business needs and
evolving technologies. The company
is also gearing to expand further into
other industry verticals and regions
including the US, APAC, EMEA and
Europe.
Leading the way with a positive
outlook, Perpetuuiti aims to scale up
and emerge as a true market leader in
the area of Artificial Intelligence,
Cognitive Computing, Machine
Learning, Intelligent Process
Automation and Robotic Process
Automation by leveraging on cuttingedge
technologies. Perpetuuiti is also
partnering with other cloud providers
for iRaaS and iBaaS offerings using
the latest technologies to bring more
value to businesses.
|September 2016| 17

CXO Standpoint
Connecting Dark
Data with IoT
-By Adrian Hinrichsen, Marketing & Business Development Director of Datumize
The above infographic is astonishing when you
really delve into the numbers. The last few years
have been quite interesting when it comes to the
IoT space.
I have personally taken a back seat and watched how the
industry has sprouted, from an embryonic platform to an
early catalyst for possibly becoming the next “Skynet” (no
pun intended). For some time now pundits have been
predicting great things for the Internet of Things (IoT),
18
|September 2016|

CXO Standpoint
from smart cities and smart homes to smart energy grids,
driverless cars and autonomous robots. What is in no doubt
are the number of “things” that now have “connected
capability”, and it is rising fast; according to one leading
analyst, 6.4billion connected things will be in use by the
end of this year, an increase of 30% from last year, meaning
5million new things are being connected up to the internet
every single day. The term internet of things (IoT) was
coined round about the turn of the millennium and is
widely held to mean the connection of “things”.
There are a number of factors driving IoT. First,
consumers are demanding greater convenience,
speed of delivery and personalisation of the goods
and services they consume. There are also other
drivers for the IoT explosion we are witnessing.
The costs of infrastructure are on a downward
trajectory. Sensors are becoming smaller,
cheaper and more energy efficient and
battery life is improving. The further
innovation of cloud computing platforms
and the emergence of specialised IoT
services on them mean that the data
collection and analysis necessary for
wide scale deployment are more
accessible.
Here you can see one infographic
from Deloitte in 2014 that shows the
value they analysed for smart homes
and smart cars. Interestingly enough
these percentages have not differed too
much till now.
Is IoT Fact or Future?
IoT is right at the top of the “hype” cycle
and firmly perched to what everyone is
talking about. Mckinsey & Co predict that the
economic impact of the IoT could be between
$3.9tn and $11.1tn per year by 2025. That is a
huge industry considering it was only born 16
years ago.
One of the main question I get asked a lot is
“where do you see IoT making the most
advantage”? Currently the top industries are
Adrian Hinrichsen
Marketing & Business
Development Director Datumize
|September 2016| 19

CXO Standpoint
domestic/leisure, utilities/energy and transport/automotive.
At Datumize we are seeing traction in all these sectors with
each project very much different to the next. Our everyday
environment is changing, sometimes without us even
noticing, however our lives are being made easier for it.
Although we are moving quickly to an IoT environment, we
are also facing “Barriers to connection”, where businesses
and consumers do not share the same vision of IoT. One
suspicion is the concern for security and how IoT
technology could be hijacked and manipulated by those for
ill intent. Other factors are more technical in nature, and
seem to be around operating systems, pricing and current
offerings. All of these factors will have to be overcome if
we are to achieve the holy grail of “smart Cities” and
connection of things.
In Conclusion
IoT is a concept which is no longer discussed only by
technical scientists, it has very much moved into the
mainstream. Certain industries have embraced IoT more
than others, for example domestic/leisure, utilities and
transport are leading the way. We are all consumers and
citizens, and a great deal of education needs to occur before
the reality of IoT is understood and accepted by us at large.
Data is the key to IoT and organisations seems to want to
get their hands on that “Dark data”, but do not know what
to do with it once they have it, or how to turn it into a value
for their business. It is here that obstacles occur in our
everyday business environment as the resources needed
have currently not been implemented into the infrastructure
and this will not happen until businesses understand the
value that is passing them by on a daily basis within their
organisation.
IoT is potentially the most exciting technical revolution to
have happened in a long time, and if we are able to help
businesses and consumers connect in a smarter way, help
build the resources and infrastructure to support this new
environment, then the way we live and work will change
forever, in a very positive way.
20
|September 2016|

Industry Outlook
Startups Should
Migrate to the Cloud
Cloud computing provides several competitive
benefits to today’s startups. It provides the
distributive IT computer software and hardware,
that saves the prices of the business’s IT infrastructure. This
feature is especially helpful for startups as they easily adopt
emerging software without making numerous purchases.
Business managers ought not to invest a lot in highperformance
computers because cloud computing permits
access to centralized applications, that don’t need to be
installed locally. Businesses that migrate to the Cloud are
more agile and effective, particularly when they can scale
their IT infrastructure.
For Startups, Cloud is Cheaper
One of the unsophisticated ideas from the initial days of
Cloud computing is that the cloud is cheaper; thus it saves
startups considerable amount of cash. Through the Cloud,
Startups gain access to great computing power at incredibly
low cost and as far as IT infrastructure is concerned, it also
allows them to own something. Startups will do nice things
with less physical server hardware through virtualization.
By 2018, cloud computing market will surpass $200 billion
and behind such anticipations one of the major reason is its
affordability as 80% of cloud adopters believe that it helps
their organization scale back IT prices.
Scalability and Virtualization
Cloud resources may be scaled up or down automatically;
whereas human intervention is often needed to feature
hardware and software in customary environments. The
cloud environments are generally virtualized, whereas old
settings comprise physical as well as virtualized
infrastructure. With scalability and virtualization, you have
to simply provision or de-provision resource for your
convenience. For example, you can effortlessly add a
minimum of 2 servers during a matter of minutes while not
essentially reckoning on emails and phone calls. Cloud
computing supports the unpredictable cycles of expansions
that businesses are going through due to its scalable nature.
Businesses Open Up New Channels
Through esteemed providers of Cloud computing such as
Microsoft, ShowMax and Apple, you’re given the chance of
restructuring your business. You can actually reconstitute it
to a service-centric business from a product-centric
business.
22
|September 2016|

Industry Outlook
For example, a business that has completed new channels
through the Cloud services is Netflix. Netflix had to mass
immense capacities of collections within the Cloud once
Netflix started streaming services. By storing the large
volumes of files in the Cloud, Netflix has time to figure out
how the multitudes might systematically access them. Thus,
Netflix has been able to reinvent HR through the Cloud.
Improved Collaboration Within the Cloud
Cloud computing is improving collaboration and increasing
user productivity too. The Cloud permits users to access
services despite their location or device. Additionally, they
are collaborating booms within the Cloud and can also
share information with colleagues. Actually, collaboration is
quite easy as the Cloud requires no effort in maintaining
and managing it.
Reliability & Continuity is Improved
The Cloud service providers have less period of time than
most organizations with internal data centers. Cloud
computing will affordably give redundancy sites,
facilitating business continuity together with disaster
recovery situations. The consequently managed and
virtualized setting of the Cloud infrastructure permits
higher and improved compliance with data management
and privacy rules. In fact, it provides safer remote access to
company data and quicker and reliable recovery of data
systems and backup.
Quality is Improved with the Cloud
Moving towards cloud computing means improved quality
of IT provision as well as manageability. By using cloud
computing, a business will simply be secured into its
internal IT department and can effectively reduce
dependence on internal IT. As a result, the requirement to
give management attention and resources to IT
infrastructure will be reduced. And the competitive
dynamics of the Cloud to get IT infrastructure which is both
efficient and effective will be used by the business. The
capability to provision and setting up resources
automatically means that substantially cloud services have
better manageability.
Moreover, despite all the above-mentioned reasons for
adopting cloud computing; one among the foremost reasons
for migrating to the cloud is that it is exceptionally
powerful. Apart from better analytics, cloud computing
helps business in accessing data and applications from
anywhere, regardless of the device being used. Also, one
must avoid storing confidential business data in mobile and
PCs, since from there that can easily be stolen. Although
cloud computing brings lots of benefits that are too real to
ignore, but that doesn’t mean there are no risks at all.
However, the biggest risk is being surpassed in a
competitive situation by rivals who are quickly adopting the
cloud.
|September 2016| 23

The 10 Most Valuable
Cloud Service
Provider Companies
Hanu: Accelerate Your
Ascent to the Cloud
Amit Kataria
Global Head of HR
The business IT landscape is increasingly getting
disrupted due to the onslaught of cloud, data
science, AI, and IoT adoptions on both consumer
and enterprise side. Hence, the talent community is keen on
securing their career by moving to Cloud and other latest
techs to ensure their employability for a decade or even
more. While most of the IT service providers are still in a
dilemma to push cloud or push legacy or how much on
which cloud, Hanu Software is painlessly attracting top
talents in the industry with its sheer focus on Azure Cloud.
Debuted in 2004 with few fresh graduates to drive some
small-sized projects in the U.S., Hanu Software initiated to
solve the talent scarcity problem to achieve the leading
service provider position for Microsoft Azure ever since
Microsoft announced it around 2007.
The Enablers of Hanu
Amit Kataria, Global Head of HR and Manoj Srivastava,
Managing Director are the leaders of Hanu Software
Solution. Having 15+ years of IT project experience, Manoj
orchestrates Hanu’s quality professional services and
project deliveries from offshore software development
centre in India. He has a strong SDLC background and
excellent flair for creating the high-level view from details.
Hanu’s Modus Operandi
‘Any workload, anywhere to Azure’ is its single-point
solution for everyone globally. Hanu enables everyone on
Azure adoptions-be it ‘Do It Myself’ CxOs or get it
Outsourced CxOs by helping some of the selected IT
implementers and also by loaning Azure talents on
contracts.
24
|September 2016|

The 10 Most Valuable
Cloud Service
Provider Companies
By making the right bet on a
technology that is growing at a 120-
150 % rate, Hanu is witnessing the
unprecedented speed of growth that
every rock star (R.O.C.K indicates
Respect, Open, Client Obsession &
Kaizen-Hanu’s core values) stands to
benefit.
International movements and
assignments are yet another talent
attraction factor, since, in Hanu’s
model, an onshore-offshore effort ratio
is lot more skewed in favour of
onshore. A 24x7 global recruiting team
of Hanu is building the capacity to
ensure that it can meet the growing
demand of Azure talent from all
corners of Hanu as well as other
companies sometimes. It also runs a
talent helpline, where anyone can make
a call.
Tremendous Growth
‘Grow within’ being its talent
development mantra, this 300+ people
strong Cloud IT service company has
not only added several Fortune 1000
clients, but foresees ending up with
350+ people (500+ by the end of 2017)
and a revenue of $10-12 million by this
year end, and envisions growing tenfold
by 2020.
At this exceptionally dynamic
organization, every rock star is given
vast opportunities to pursue his/her
career in the desired domains via Hanu
IJP and Job rotation programmers,
which enables them to up-skill and
perform more with enthusiasm. Hanu’s
ROCK’U (Rock Star University)
program is an industry first program to
produce finest Azure talent in the
world.
Enriched with over 100+ certified
Azure professionals with vast cloud
implementation
experiences, the
company has
accomplished 250+ small
or big Azure adoptions
and POCs. With such a
huge consolidated
experience in specific
technology-a unique trait
only a handful of
companies can boast ofrock
stars can deepen
their cloud talent and
also grow in positions
and hierarchies as per its
fast-paced growth
program.
A Culture of
Appreciation
While Hanu’s
Recognition Screens
installed at varied locations throughout
the global offices continuously runs the
photos and summary of all the monthly
collected achievements of its staff
globally, its private social network
powered by Yammer broadcasts all the
praises and appreciations as a natural
course of life there. Moreover, it has
formal hierarchical monthly monetary
reward practices akin to leader/team
scout of the month and the likes.
“In my past seven years, I haven’t come
across an organization with such a
positive environment and have a
supportive and collaborative culture
that encourages both professional and
personal growth. The leadership team
here is full of visionaries, who make a
consistent effort to recognize and
reward the achievements of teams and
individuals. Hanu cultivates its rock
stars for internal growth and career
progression with a great work/life
balance,” quotes Sumegha Chaudhary,
Manager-Client Services, Hanu.
“
We truly believe in our
rock stars that have
consistently proved
that in the world of
cloud technology,
Hanu remains the
No.1 player and brand is
synonym to innovation and the
sharpest of minds
“
Industries’ Finest Benefit Structure
Apart from statutory benefits, Hanu’s
dizzying array of benefits include
Health plans for self and family, free
weekly medical OPD services at office,
flexible work hours & leave policy,
cost-free company transport fleet, 24x7
café with subsidized food, nap rooms
to rest when needed, dedicated sports
facility (full-sized sized volleyball &
badminton courts) on campus, fully
equipped gymnasium and pretty much
everything that eases their lives and
channels their unwavering focus
towards clients.
Furthermore, its monthly celebration
bashes including goodies to the
birthday rock stars and the recognized
rock stars, team dinners at the places of
the team’s choice, occasional team
outings to movies, adventure & theme
parks are a few of the many perks of
being in Hanu family. Well, being a
rock star is never boring!
|September 2016| 25

The 10 Most Valuable
Cloud Service
Provider Companies
Umbrella Infocare: Provide Razor
Edge Technology Solutions
Gurprit Singh
Co-founder
Sanjay Agarwal
Co-founder
Delhi NCR-based Umbrella Infocare (UIC) with its
regional office at Mumbai is a leader in Cloud
computing, Mobility, Enterprise Virtualization and
Managed Services. The company has come a long way in a
relatively short span of time. Since its inception in 2013,
UIC has grown to serve customers of all sizes and segments
by leveraging the power of Cloud and Mobility to
accelerate their businesses.
UIC’s Head Honcho
The secret of success in life is to be ready for the
opportunity when it comes, believes Sanjay Agarwal and
Gurprit Singh Co-Founders of Umbrella Infocare. As the
leaders of the Umbrella Infocare (UIC), they have realized
that a successful entrepreneur always searches for change,
responds to it, and exploits it as an opportunity.
As the Co-Founder of Umbrella Infocare, Sanjay oversees
the operations and assists his team in rolling out key
practices that unlock the value of UIC solutions and
services. He is also responsible for driving the go-to-market
strategy for consulting and partner solutions.
Sanjay brings with him more than 20 years of experience in
IT and aviation. Throughout his career, he has held senior
management positions in wide-ranging areas like
Operations, Sales, Finance, and HR. He has vast experience
in driving operational excellence and overall customer and
partner satisfaction across various industries. He was also
founder Director of Momentum Infocare. Preceding his IT
experience, he held a finance leadership role in a North
India based Airline.
In his personal time, Sanjay enjoys spending time with his
family and friends. He likes sports, Bollywood movies and
travels. In life, he is a firm advocate of karma or actions.
“Karma is like the boomerang,” he advocates. “Whatever
you give out, will come back to you.”
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|September 2016|

The 10 Most Valuable
Cloud Service
Provider Companies
Originally, from Shahjahanpur (UP),
he holds a degree in Chartered
Accountancy (ICAI) from Delhi.
Gurprit is the Co-Founder of Umbrella
Infocare (UIC). His role provides
leadership and direction to UIC’s sales,
technology and customer relations,
driving continuous productivity
improvements and greatly contributing
to the realization of revenue and
profitability goals.
He has more than 20 years of
experience in sales, strategy, business
development in Information
Technology Industry. Gurprit was
Director of Momentum Infocare. Prior
to Momentum Infocare, he has held
senior leadership roles in Tata
Consultancy Services and IBM India.
In his leisure hours, Gurprit is heavily
into reading books. His interest
includes wide-ranging subjects like
management, life, mythology, and
keeping himself up to date with
technology trends. He likes travelling,
and keeps himself fit by walking and
jogging regularly.
A resident of Delhi, he holds an MBA
Degree from IMT Ghaziabad and
Masters in Operational Research from
Delhi University.
Crossing the Hurdles
It was, however, not an overnight
success for Umbrella Infocare. The
company went through many
roadblocks and challenges during their
journey so far. According to Sanjay,
adopting a new technology has been a
big challenge for the company.
“Initially, adoption of Public cloud
and Mobility(EMM) was slow. It was
also difficult for us to acquire the first
few customers for these new offering in
2013”
But the company managed to deal with
this challenge by persistence and doing
POC(proof of concept) as per
customers requirement and also
tied up with industry leaders AWS
for Cloud services and Citrix for
Enterprise Mobility Management
(EMM).
Team Strength of UIC
It’s actually the people who work
here makes UIC the company it is
today. UIC engage folks who are
smart and determined, and value
capability over experience. UIC’s
work environment is conducive to
open culture often related to
startups, in which everyone is at
ease sharing ideas and opinions.
Although UIC employees share
common goals and visions for the
company, they come from
different paths of life. And, when not at
work, UIC members pursue interests
ranging from playing cricket to
watching movies.
The Clientele
UIC provide solutions and services to
help businesses of all size and kinds to
accelerate their performance. These
offerings form the backbone of their
business.
Our industry expertise helps us to
create focused solutions tailored to
each client. We leverage our deep
understanding of domain knowledge to
show how technology can be
effectively applied to transform your
enterprise, and set their business apart.
UIC offerings, which range from
Cloud Solutions and Enterprise
Virtualization, Managed Services and
Business Intelligence bring down costs
and help organizations to be more
productive and competitive.
UIC’s Value Proposition
Totally customer focused
•Listen to customers
•Partner to solve business challenges
“
Our mission is to help
our clients
overcome complexity
with simple and
easy to use
Cloud solutions
“
•Attention to details
•Assessment and consulting
•Improving system efficiency
•125+ Cloud migrations and
deployments
•50+ Managed Cloud Customers
•50+ Citrix customers
•Trained, certified and experienced
AWS, Citrix and Qlik team
•Customer Centric Engagement Model
•Managed Services for
enterprises ensure uninterrupted
business operations with lower costs
and better uptime. Backed by Service
Level Agreements (SLAs), proactive
24×7 support can help lower capital
expenditures, accelerate business
processes.
•Awards:
1.“AWS Regional Rising Star-North
India” for 2016
2.Winners of “Citrix Best Mobility
Partner 2013” Award
3.Citrix Specialist Gold Partner
|September 2016| 27

Chalk Talk
A Peep into the Era of
Cloud Computing
Today, much like electricity, one can easily access
any kind of information through internet whenever
they need. All this became possible just because of
cloud computing. This new cost-effective as well as an
environment friendly methodology for both users as well as
service providers is a win-win solution.
Irrespective of the core competency of one’s business,
Information Technology (IT) is becoming ubiquitous. But,
queries on the acquisition and management of IT systems
still baffle several business owners. This newest
methodology Cloud Computing has made their lives more
comfortable and easier by enabling the user to access IT
solutions remotely whenever required.
Clearance of the Cloud
Being an Internet-based computing solution, Cloud, on
demand denotes a set of shared resources, software and
information provided to computer devices. Over the
network, information tasks are assigned through a
combination of connections, service and software in the
cloud.
This on-demand approach to IT resources can be laid down
for use with infrastructure, applications or platforms. Also,
customers can avail fixed plans, by which there is a flat fee
and their data center is managed by the company or they
can go for a variable plan where on virtual machines they
can access the solutions online and pay per use. Reducing
the energy costs for running and cooling hardware, there is
a need for reduction in hardware components as an
incidental benefit in various companies. Furthermore, as
this process reduces carbon dioxide emissions, it is more
eco-friendly.
Universal Acceptance
Over the next five years, International Data Corporation
(IDC) is expecting global spending on IT cloud services to
grow almost threefold. And the pace with which
expenditure is done on cloud computing will be accelerated,
capturing 25% of the growth than in the earlier years. The
cloud market is estimated to grow up to 1 billion dollars in
India.
Especially, concept of cloud is favorable for the small as
well as medium enterprises as tremendous cost cutting in IT
is enabled through this. Today, it has seen demand from the
Small and Medium Enterprises (SME) segment, from
online media companies, trading companies and
manufacturing companies. This estimates that SaaS
28
|September 2016|

Chalk Talk
(software-as-a-service) market to grow by 35% from the
current million dollars. The IaaS (Infrastructure-as-a-
Service) market is at 3-4 million dollars currently and is
expected to grow with 50-60% growth rate. Although
different studies give different estimates, but this will be the
upcoming market trend.
Also, it is believed that this concept will spread across
segments. As this shared computing resource is percolating
to healthcare industries, banking, BPO and finance
segments while startups and SMEs are becoming aggressive
about it.
Accruing Benefits
Cloud computing provides various advantages to its users.
Firstly, it helps in conserving energy so it is eco-friendly. It
minimizes the expenditure on IT infrastructure and also it
benefits cost economy and resources. Additionally, pooling
of resources is leading to load balancing, superior
performance and entire use of server capacity.
Accessing solutions remotely indicate that the user can be
found anywhere. These processes of remote access help in
strengthening the security and monitoring systems. Since,
virtual memory systems are running simultaneously,
breakdown does not affect operations as service providers
stack multiple virtual machines. Also, it enables the IT head
to keep focus on strategies that are aligning IT usage to
company requirements.
Way Forward
Over the years, cloud computing has given a paradigm shift
from the way IT has been used till now. Its nascent stages
are still prevailing, but, the service providers are optimistic
based on their own experience. For example, in May 2008,
NetMagic within 8 to 9 months of launching Cloud 1.0
acquired 100 customers. And in next year by September
2009, the company experienced 400% growth by launching
their Cloud 2.0 virtual machine model. According to the
resources, cloud computing contributes 10% of NetMagic’s
revenues to the tune of about 4 to 5 million dollars.
In addition to building its own products, CA Technologies
formerly known as Computer Associates International has
also acquired several companies including NetQoS,
Oblicore and 3Tera to enter into new and adjacent markets,
substantially upgrading existing offerings to its clients. This
segment is not only generating substantial interest amongst
users and service providers but also these are the examples
of IT companies wanting to come on board the cloud
wagon. Alike as this presents each with a viable solution to
their business needs. Indeed, cloud computing promises to
be the next big thing in IT.
|September 2016| 29

The 10 Most Valuable
Cloud Service
Provider Companies
M-Power: Experts in Performance
Management and Business
Intelligence Solutions
Mark Simpson
Director & Owner
Incorporated in 2003, M-Power Solutions is at the
forefront of the Cloud revolution. As the largest Oracle
Business Analytics Cloud partner in APAC they
provide a complete suite of pre-built, Cloud based Planning,
Budgeting, Forecasting, Reporting, and Analytic solutions.
In a world awash with data, but limited insight, M-Power
provides business focused solutions to unlock the power of
your greatest asset, information.
The Creator
Mark Simpson, Director & Owner along with Rick
Cooper and Steve Hitchman is managing M-Power
Solutions since its inception. Mark Simpson has had a
distinguished IT Services career working in senior
leadership and director roles building and growing a
number of successful Business Intelligence and
Performance Management consultancy firms. His role in M-
Power focuses on business growth strategies, the adoption
of new delivery approaches and solutions and the
development of the organization to support the business
growth.
While Rick and Steve come from the business/functional
side working in high profile finance roles before they
decided to move into the consultancy side and start M-
Power. They focus on project delivery and ensuring
successful business outcomes for their customers. Their
experience, leadership and strategic focus are unrivalled in
the APAC market and have been a cornerstone of the
success of the business.
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|September 2016|

The 10 Most Valuable
Cloud Service
Provider Companies
Services Propounded
M-Power has the been able to
harmonise many years of experience
successfully delivering traditional, on
premise Budgeting, Forecasting,
Reporting, Analytic and Big Data
solutions with the technological
advances enabled by the Cloud, which
has put M-Power at the forefront of the
Cloud revolution.
M-Power delivers the most advanced
Business Analytics Cloud solutions in
the market today and is the perfect
business partner to help organisations
navigate the Cloud Revolution. This is
underscored by their position as the
leading Oracle Business Analytics
Cloud Partner in Asia Pacific, a title
earned by their consistent success in
helping customers harness the
business-tangible power of Oracle
Analytics and Hyperion software
solutions.
Crossing the Hurdles
As founders, Mark, Rick and Steve
wanted to own, run and be part of a
company that focused on business
outcomes for their customers rather
than consultant utilization for them.
They decided that building long term;
trust based partnerships with customers
would be good for their company’s
growth and for their customers
businesses.
They agreed that they would only ever
take on projects that they could deliver
and wouldn’t chase things they
couldn’t do. They decided it was
important to surround themselves with
likeminded, highly skilled people not
just technical experts and finally and
most importantly, they agreed that their
customers should be the focus of
everything they do. They have done
quite well so far and are proud to stand
with the team they have built and
the customers they work with.
Strategy that Keeps M-Power
Unique
After a detailed review of their
business, customers’ requirements
and the infrastructure revolution,
the Cloud was enabling and they
decided to make a strategic
decision to move their focus from
traditional on premise Oracle
solutions to delivering Oracle
Cloud Services. Many
consultancy firms providing
Business Intelligence and
Planning and Budgeting solutions
continue to look backwards
towards the “old” world where they
install, manage and upgrade traditional
on premise solutions for their
customers’ which safeguards their
revenue stream. M-Power’s focus is on
reducing costs and improving outputs
for modern, forward thinking
organizations using Cloud solutions.
The Client Base
M-Power believes building long-term,
trust-based partnerships with their
clients and only ever taking on projects
that they can deliver provides an
unrivalled outcome for their customers.
More specifically, Team M-Power has
worked hard to build their industry and
functional expertise into their pre-built
Xcelerate Application Templates for
the Oracle Analytics Cloud Service. M-
Power’s Xcelerate solutions are easy to
implement, accelerate project delivery
timescales, reduce overall costs and
most importantly reduce project risks.
Future Perspective
M-Power’s growth opportunities excite
them about the future. They think of
themselves as if they are a 13-year-old
start up as their organization has
“
Our vision was, and
still is, to build long
and trusting
partnerships with our
clients by being great
at what we do and
easy to deal with
“
completely transitioned to a Cloud
solution provider. They are excited to
be at the forefront of the Cloud
explosion which has driven the
fantastic growth of their business over
the last 2 years and allowed them to
deliver exciting new solutions to
customers of all sizes.
In the past, M-Power’s customers were
predominantly large complex
organizations but now they are able to
provide the same powerful solutions at
a fraction of the price to small and
medium size businesses as well. It is
also an exciting time for existing
Oracle customers who are working
with them on their journey to the
Cloud which is helping them to reduce
costs, drive innovation and improve
user engagement through the new
Cloud interfaces.
With new functionality being delivered
through the Oracle Cloud every month
they have changed the cadence of their
implementations as customers can
access new software immediately
allowing them to truly change the
software paradigm, they look forward
to the ongoing Cloud revolution!
|September 2016| 31

Highlights
BITCOIN
is Acquiring Market in
One Fell Swoop
Giving a surprise to the world
with a bang on, Microsoft
announced that they have
become an active member of the
Chamber of Digital Commerce which
is a trade association that focuses in
promoting distributed ledger
technology known as blockchain.
Enthusiasts of crypto currency will
have an idea about this name as they
are the major trading organization
focusing on how it can be used, and
which possibilities are on the horizon.
By offering a secure and transparent
way for completing financial
transactions and digitally tracking the
assets of ownership, blockchain is
modernizing legacy financial
processes. Before being verified
through cryptography, every recorded
online transaction is tied with the
previous one. This helps in enabling
stocks and bonds trade to be finalized
within minutes as well as eliminating
the need for clearing houses, cutting
costs and also reducing the risk of
fraud. At present, Bitcoin a virtual
currency is one the famous example of
blockchain technology.
Microsoft joins Digital Chamber with
the aim to develop the necessary
regulatory frameworks of blockchain
and distributed ledger technologies that
can be widely used. Various software
giants also approve its efforts in
establishing training and selfregulatory
schemes for assisting new
entrants and grow innovation across
the industry.
Marley Gray, Microsoft’s director of
BizDev & Strategy - Cloud and
Enterprise stated that Virtual currency
is already the focus of regulatory
interest at both the state and Federal
level in the US, as well as in other
markets around the world.
All over the world these days,
blockchain technology is acquiring
focus in identifying critical use cases.
Although every business model will
not have the same need for specific
blockchain platforms, yet its flexibility
allows developers and engineers to
scale the solution according to their
needs. On the Azure platform,
Microsoft with their blockchain-as-aservice
business model has ventured
into the world of distributed ledgers.
This doesn’t only provide fast and easy
access to blockchain technology for
developers, but they can also get
benefited from other tools like multifactor
authentication offered by Azure.
Last year in November, Microsoft
32
|September 2016|

Highlights
C H A M B E R O F
D I G I T A L
C O M M E R C E
launched Blockchain-as-a-Service
(BaaS) initiative and since then has
added over 40 partners. Recently, the
R3 consortium of over 40 major banks
chose Microsoft’s BaaS as their
favorite platform for experimenting
and developing new offerings that are
related with blockchain. In the last few
months, when the blockchain was
undergone through scrutiny by
politicians, various questions were
raised related to the need of specific
regulatory requirements.
Explaining the situation, Marley Gray
said that Microsoft is thrilled to join
the Chamber of Digital Commerce. We
firmly believe, industry collaborations
are critical to bringing distributed
ledger technology to market. The work
of the Chamber will advance
distributed ledger technology in a
thoughtful, pragmatic way.
However, the difference between
embracing blockchain innovation and
hindering growth in the sector is like
walking in a fine line. Recently in
Europe, during meeting at the
European Parliament, it was declared
that no further action will be taken in
the blockchain regulatory space.
Instead of that the same lenient
approach will be taken in the rest of the
world for making the involvement of
Microsoft more valuable in the
Chamber of Digital Commerce.
When companies like Microsoft that
are involved in blockchain technology
come together then the Chamber of
Digital Commerce is a significant
player for distributed ledger
enthusiasts. It also focuses on training
and educating newcomers in the world
of this technology.
According to recent scenario,
companies that are leading today’s
market are entering into an ecosystem
of blockchain with an unprecedented
pace. They are further underlining the
potential and importance of blockchain
technology which is transformative in
nature and are quickly realizing that
efforts of education and advocacy are
proving as critical mission for the
success of this industry's future.
Moreover, Microsoft is also welcoming
several new BaaS partners, including
Jumbucks, Bitswift, Storj, Vcash,
Shadow, Blocknet, Blitz, Gamecredits
and Okcash. In addition to this, for
developing Solidity contracts,
“Ether.Camp Ethereum Studio IDE”, a
web-based integrated development
environment (IDE) for Ethereum
developers, on Azure is also available
as well. The IDE permits developers to
write and compile Solidity smart
contracts, play with them in Sandbox,
and then send the contracts to the real
net.
|September 2016| 33

The 10 Most Valuable
Cloud Service
Provider Companies
Cavalry:
Paving Your Way to
the Cloud
Sturt Maclennan(L),
Barry Silic(C) &
Peter Low(R)
Directors
In 2016, spending on public cloud Infrastructure as a
Service hardware and software is forecast to reach
US$38B, growing to a staggering $173B in 2026.
Technology companies that have developed their expertise
in the cloud are well positioned to ride this wave and
capitalise on this extraordinary opportunity. One such
company is Cavalry. Headquartered in Sydney and with
presence across Asia Pacific and Australia / New Zealand
they are recognised as a global leader in managed cloud
solutions.
Cavalry has made their mark across the region and clients
and competitors are sitting up to take notice. One of the
differentiators of Cavalry is that they help their clients see
beyond the utility of IT and work with them to see how they
can use technology as a key driver for growth and
innovation. Cavalry were the first company in Asia Pacific
to build a secure, multi-tenant, hosted desktop solution on
Microsoft Azure. They consult, migrate and manage cloud
resources for many recognized global brands across Asia
Pacific. As Cavalry help their clients deliver on growth and
innovation they become a profit centre for their clients
which in turn, creates further business growth opportunities.
The Enablers
It was in the year 2000 that the terrific trio of Peter Low,
Sturt Maclennan and Barry Silic incorporated Cavalry
with the vision to transform managed cloud solutions across
the globe. It was an ambitious vision but with their
commitment to succeed, a complimentary skill set and a
world class team they have exceeded even their own
expectations. A brief on each of the Directors shows a
glimpse of this:
• Peter is passionate about developing Business Leaders to
leave a lasting legacy. He is driven by building an
extraordinary company culture powered by a motivated
team. Well versed in best-in-class practices he has
undergraduate and post graduate qualifications in business
(with an MBA from the AGSM).
34
|September 2016|

The 10 Most Valuable
Cloud Service
Provider Companies
• Sturt is a fervent leader who enjoys
creating businesses with the true
customer in mind. He is motivated by
customer ‘happiness’ and sets the Sales
and Marketing direction for Cavalry.
Sturt has deep experience with the IT
industry having held senior roles with
many global based vendors.
• Barry Silic is the IT Strategist with an
uncanny ability to make the complex
simple and knows how to lead highly
skilled technical teams. He has driven
the technical direction of the business
to create the unique skillset and
offering that Cavalry provide to their
clients. He is also a huge football
fan...the real football!
United, the Directorship is bound
together to settle for nothing less than
ultimate success.
Happiness is the Core value of
Cavalry
Cavalry is motivated by their core
value of Happiness. It is what drives
their organization and is the “why”
behind the “what”. As part of their
quest to deliver client happiness and
consistent with their commitment to
continuous improvement, Cavalry has
developed industry leading software
that measures client’s happiness on a
per interaction basis. This software and
approach is unique to the industry and
is a key driver for how Cavalry
continues to outpace their competitors
across all key metrics including:
revenue growth, profit, staff
engagement etc. Key benefits of this
system fall into the following
categories:
User Experience: This agile and realtime
feedback is used to continually
assess how well Cavalry is delivering
on its’ promise of client happiness
across all areas of the business.
Understanding the client’ experience
across the entire user base is unique
and help promotes client satisfaction
across all levels.
Optimize Operations: At Cavalry,
client feedback is seen as a
conduit to gold. If their core value
is to deliver happiness then they
must actively and measurably
seek feedback (You can’t improve
what you can’t measure.) All
feedback is assessed and
improvement opportunities
identified so the company can
continue to optimize operations
and further differentiate its client
value proposition. This process
coupled with their commitment to
continuous improvement helps
increase Cavalry’s relevancy to
their clients.
A Motivated Team: At Cavalry,
they operate with the belief that people
don’t want to “work”, rather they want
to be a contribution. People want to
know that the results of their endeavors
mattered to someone and helped create
a better world. When Cavalry assists
their clients, they enable them to
deliver on their brand purpose which
helps propel society forward. Cavalry
acknowledges and incentivizes their
team on their ability to create these
happy interactions. At Cavalry, they
goal and reward their team based on
the number of happy experiences they
create rather than the traditional
metrics of each respective department.
They can objectively see that as they
focus on delivering happiness, that the
traditional KPI’s are also delivered.
Meaningful Client Engagement:
Clients rightfully expect that their
technology requirements are delivered
“As a Service” much like a standard
utility such as electricity or water. By
engaging in an agile manner, Cavalry
can address client’s needs as they
happen rather than when they are
raised for discussion in retrospect. By
ensuring the BAU (Business As Usual)
operations are delivered, they have
increased opportunities to engage in
more meaningful discussions around
“
We work on the
mantra that:
Apparently money
doesn't make you
happy, but we've
found that happiness
makes us money
“
how technology can help drive their
organization forward. This could be in
areas such as reporting, workflow,
management dashboards etc.
Cavalry’s Happy Customers
Every company is equated with
something. At Cavalry, they want to be
associated with ‘happiness’. They
strive to build a customer obsessed
team that delivers what they promise
and take ownership at all times.
Cavalry measures every engagement
by a staff member and by the client.
They have gamified this system that
helps create
Awards and Recognitions
Cavalry has won numerous awards
including:
• MSP 501 - Top 200 Managed Service
Firm Globally (Multiple Winner).
• APAC CIO -Top 15 Cloud Company
in Asia Pacific.
• EY - Shortlist for Entrepreneur of the
Year.
• CRN Fast 50 - Top 50 fastest growing
IT firm in Australia (Multiple
Winner).
• ARN - Shortlist for Australian IT
Partner of the year
(Multiple nominee).
|September 2016| 35

Futurista
Cloud Computing
In
2020
he future has a great promise when it comes to the
Tcloud. No doubt, cloud computing has taken off in
the recent years with business applications and new
innovations. But knowing where will be the cloud
computing by the end of the decade can be little difficult for
those who don’t know what cloud computing is.
So, what is cloud computing and how will it help my
business? Cloud computing is a kind of computer hard
drive with a difference of storing and accessing data over
the internet. When the data is stored on the hard drive, it is
called local storage and computing.
How will cloud computing evolve? And how will it affect
the future? Are the questions organizations aims to find out.
Here are some predictions for the companies that look
cloud computing as a cost-effective in a long-term.
Application Availability On The Cloud Will Be More
It’s estimated that by the end of 2020, more than a quarter
of all applications will be available on the cloud. More than
58 percent of companies spend about 10 percent of their
annual budgets on the cloud, while about 56 percent of
companies think cloud to be a strategic differentiator. As
researchers predicted, there will be about 8.2 billion active
mobile devices by 2020 with more and more applications to
follow. Applications will be made available on the cloud to
build and deploy applications that would lead to better
technology and faster response time.
Migration To Private Clouds With More Education
Companies are starting to know the differences between
public, private, and hybrid cloud computing. Companies
opting to stay with the shared clouds will have the risk of
slower performance and more security threats, which would
result in migration to private clouds in the future.
More Hybrid Cloud Computing
Some industry leaders predict that about 50 percent of
companies will have hybrid clouds by 2017. Hybrid cloud
computing would provide a combination of strengths like
on-premise solutions and management convenience.
Increased Cloud Development
An 85 percent of the new applications are being built with
the cloud in mind, which expects to see more and more
resources going towards cloud development. Companies
can expect an increase in the third party, commercial and
enterprise developers and API exchanges.
End Of Traditional Infrastructure
Due to the evolving features of the cloud, software can be
expected to almost completely stay away from hardware,
since many companies are starting to search many
applications available online by eliminating the need to
keep buying new servers. Companies can expect software
applications to get more complex and larger for scalability.
The emphasis will be mostly on modular software since
applications tend to get larger. The modular software will
require a novel approach to the technology by saying
goodbye to the traditional infrastructure.
36
|September 2016|

The 10 Most Valuable
Cloud Service
Provider Companies
Cnetric: Leveraging Cloud to
Deliver Cost-Optimized Commerce
and Interactive Solutions
Manohar Durai
Founder & CEO
In today’s dynamic digital era, the need for speed,
flexibility and innovation is increasing at an
unprecedented rate. In this swift-moving world, where
everything is reachable with a single click, Digital
Commerce is an unavoidable fragment of technology. Many
leaders evolve, but some catch our minds…..Cnetric
Enterprise Solutions is such a pioneer in delivering Digital
Commerce and Interactive solutions on Cloud that has
changed the way the consumers research, interact, purchase
and engage with brands. As mobility and pervasive
connectivity continue to transform buying habits, Cnetric is
focused on helping businesses discover and maximise new
opportunities-be it direct to consumers (B2C), or via
distribution channels and resellers (B2B), or by other
innovative business models.
Cnetric is a boutique Systems Integrator, delivering Omni-
Channel Commerce solutions and Interactive solutions for
mid-market and enterprise customers. With over a decade
of experience in Digital Commerce and several
implementations worldwide, Cnetric team utilises a range
of partner solutions across order capture, order
management, supply chain management, international
logistics, search optimization, analytics and marketing
automation to optimise the demand and supply chain.
Cnetric ensures adaptability in utilizing the technology
appropriately for a client’s business size, operational
complexity, and roadmap.
Exclusive Cloud Solutions by Cnetric
Cnetric provides Small and Medium Business (SMB)
retailers with a cost-effective, scalable e-commerce
platform on cloud to create and maintain online stores to
address their specific business needs and expand their
market reach.. The solution is provided as an OPEX-based
service targeted to the mid-market segment.
The increasing demand for a comprehensive and flexible e-
commerce solution to support dynamic online business
models at an optimized cost combined with the use of
38
|September 2016|

The 10 Most Valuable
Cloud Service
Provider Companies
business analytics to capture valuable
customer insights and effectively
influence buying decisions led to the
development of the Cnetric
Commerce-as-a-Service on Cloud
solution.
Cnetric also recognises that a
successful eCommerce strategy is not
only centred around the eCommerce
platform, and has therefore developed
an interactive practice to help
organisations drive adoption of their
digital channels by providing an
exceptional experience across any
touchpoint that a customer might
choose to interact through. Cnetric
helps create engaging UX/CX Design,
responsive web applications &
native/hybrid mobility solutions and
leverages analytics and marketing
automation platforms to continuously
improve the customer experience,
leading to increased revenues and loyal
customers.
Cnetric’s IBM Partnership
Cnetric has been an IBM Premier
partner since 2004 and have several
joint cusrtomer references in Asia-
Paciifc in the Telecom and Retail
domain. IBM Softlayer was an obvious
choice as the cloud infrastructure
provider to deliver Cnetric Softwareas-a-Service
solutions to customers.
“Customers are very particular about
data centres being in their own country.
IBM has its data centres in India,
Singapore and Australia which are
preferred by our customers,” Mr.
Manohar propounded. He added, “IBM
is also better in terms of hardware
specifications on which it supports
cloud. IBM cloud is more secure and
comes with an end-to-end solution,
which is advantageous for our
customers.”
With their experienced Cloud services
team, Cnetric doesn’t just provide the
ability to operate applications on the
Cloud, they also help
organisations modernise
their applications and
migrate them to the
Cloud and provide
ongoing DevOps support
of the entire application
and cloud infrastructure.
“
The Exuberant Leader
Manohar Durai, the
founder & CEO of
Cnetric Enterprise
Solutions, is responsible
for business growth,
brand building,
product/service ideation
and go-to-market
strategies. At Cnetric, he
has pioneered several
innovative managed
service offerings for the
mid-market leveraging IBM Cloud and
AWS Cloud.
Mr. Manohar has over three decades of
experience in enterprise consulting and
implementation of emerging
technologies across Telecom, Retail &
Distribution and Manufacturing
industries in Americas, EMEA and
Asia-Pacific region. Mr. Manohar has a
background in enterprise middleware
and integration, e-business / e-
commerce, sales force automation and
CRM, product data configuration &
management, document imaging and
management / workflow.
Prior to Cnetric, Mr. Manohar has
played technical sales and consulting
roles at CrossWorlds software and IBM
in North & Latin America, EMEA and
in IBM in Asia-Pacific.
Cnetric’s Strength
Cnetric’s quest to reach the pinnacle
of success intensifies every day and the
company work culture fosters
creativity and innovation. Cnetric’s
commitment to client success has been
We knew that
a Commerce on Cloud
service built around
enterprise and content
commerce platforms
would help us to free
customers from a Capex
model and benet from
our pay-as-you-grow
Opex model to drive
their online business
“
the strength of the company wellevidenced
by the several awards and
customer case studies.
Clientele in the Foreground
Cnetric has worked with global
clientele including Canon, Telstra,
David Jones, Hobby Hall, King Power,
DKSH, Kmart, OfficeWorks and Just
Group, and the company envisions
expanding its sales and delivery teams
globally to launch new Commerce and
Interactive solutions for Retail,
Distribution and Manufacturing. From
Cnetric's global headquarters in India,
the company has expanded to empower
clients across four continents, with
offices located in Singapore, USA,
Australia and the UK.
Cnetric seeks to empower customers
with digital solutions and innovations
that will accelerate digital
transformation and drive their
customer acquisition, engagement and
retention strategy in this digital age
where a seamless brand experience
across all channels including social
media is imperative to the success of
the brand.
|September 2016| 39

Enterprise Concern
Hybrid BI
Solutions Help in Tackling
Data Gravity
As the industry is inclining towards apps and then to
the Cloud with less downtime, BI is also heading
towards Cloud, Data Warehouses and various other
data sources that might still live on-premises for a longer
time. Hence, the need for BI apps to query across both
realms will increase too. Data gravity proposes compelling
industry challenges while BI has initially lived on-premises
only with a small percentage of BI applications living in the
cloud.
Data gravity is an undeniable market force that can be seen
in mid-life crisis of BI industry. Compared to on premises,
more data is generated in Cloud for the mobile and cloud’s
first world of bazillion apps. The center of data gravity is
shifting day by day as more apps are being delivered via
Software as a Service (SaaS), Cloud and Mobile.
It’s Impacting on BI
The value of data in Cloud cannot be ignored by BI and
analytics pros. Typically, the gorgeous dashboards created
by them are not at the dead end of a one way street. Many
projects of analytics are very iterative in nature. These
dashboards send action items for adjustment which further
enlightens a decision maker. At various points from various
data sources, business process is monitored by dashboard
which is simultaneously tuned for optimal performance.
Regardless of where they live, for delivering iterative
intelligence effectively, added context and data is flowing
back to forth between the analytical assets, data sources and
apps rapidly.
Nowadays, more and more business apps in Cloud such as
Marketo, Dynamics and Workday are lining. Because of
growing volume of cloud data, copying and moving cloud
data for analytical purposes is getting a bit more
challenging. Today in a variety of use cases, specifically if
data center managers are migrating workloads to Cloud,
copying or moving data from the cloud to on-premises
database servers make no sense. It matters how much value
you get from your data and not the place its lives. That is
why capabilities of hybrid BI is becoming essential for BI
pros.
Hybrid BI Data Source Patterns
Since so many years, Salesforce that has been in the cloud
game and BI pros are struggling in downloading Salesforce
history of each company into a local data warehouse.
Pulling excess amount of data with the default Salesforce
bulk, APIs turned into a nightmare. Initially it seems as if it
would work but surely will run into timeout issues. DBAmp
proved to be the best solution for this issue as it created a
SQL Server linked server connection with richer
capabilities to the Salesforce bulk API. It helped Salesforce
tables look like local SQL Server tables to make easier
40
|September 2016|

Enterprise Concern
A z u r e B l o b
s t o r a g e
Query
Power BI
Results
query with BI apps. As hybrid BI technologies and Cloud
develops gradually, linked server pattern is seen
intrinsically in few places ranging from data virtualization
to remote distributed queries.
Another potent technology, Elastic queries allow users to
query multiple databases with T-SQL and perform crossdatabase
queries too for scaling out queries residing in the
cloud to BI apps on-premises. Another hybrid BI Microsoft
technology, Azure Data Factory is wrapped in the Cortana
Analytics Suite that coordinates bigger data movement
activities between cloud-to-cloud data sources. It connects
wide variety of data sources. Next pattern is Power BI Data
Management Gateway which is fairly unique to Microsoft.
It enables centralized registration of on-premises data
sources. Today, most Cloud BI solutions don’t require
Power BI instead they copy data to cloud. Power BI helps
in copying data from the cloud.
Future of Hybrid BI
The upcoming highlighted area of hybrid BI seems to be
iterative and actionable as it includes R, Azure ML, new
Power Apps integration with Power BI and Office.
Embedding of predictive analytics capabilities in cloud
applications will be enabled by Azure, ML and R.
Regardless of deployment location choice, rapid
deployment of intelligent analytics will be enabled by a
catalog of predefined analytics solution templates.
Moreover, with millions of users already using Office 365
in the cloud, still Office is the world’s most popular
productivity tool. Between Office apps and Power BI, there
are many synergies like group collaboration and awesome
data storytelling with Sway. New Power Apps will allow
business users in designing, building and deploying
business process apps from templates. And for making
Power BI an iterative and actionable decision making
solution, no code should be used, technical users should not
create forms instead of applying business logic and add
workflows too.
|September 2016| 41

CXO Standpoint
Emerging Technologies from
Microsoft: Remove the Limits
on Your Business
Remaining on top of
technology trends is a critical
concern for entrepreneurs
and professionals. Skill sets come and
work at a breakneck tempo, and it’s
important to remain in front of the
curve in an effort to predict the next
hot spots of technology to keep
ourselves relevant in our alwaysshifting
universe.
IoT is about devices that are connected
to the internet to perform the processes
and services that support our basic
needs, economics, health and
environment. Cloud computing acts as
a front end to access IoTs. Cloud
computing has now been a more
popular service that arrives with more
characteristics and advantages. In
reality, cloud computing is based on
users who perform the computer tasks
using services delivered entirely
through the Internet.
Microsoft’s mission is to empower
every person and organization to
achieve more. For businesses today, It
is believed that the Internet of Things
(IoT) represents not only the next
major wave of computing, but also the
next competitive advantage.
Harnessing signals and untapped data
from existing and new devices unlocks
powerful insights.
Explore The Possibilities of
Microsoft Cloud Platform
IT today is under more pressure than
ever before to deliver resources faster,
support new business initiatives, and
maintain pace with the challenger. To
handle these demands, commercial
enterprises need a pliant and resilient
infrastructure that is easy to handle and
easy to scale.
With Windows Server, Microsoft
System Center, and Microsoft Azure,
you can transform the datacenter. You
can get advantage of innovation across
the datacenter and the cloud to simplify
your infrastructure and rapid delivery
of services to the business. Enterpriseclass
virtualization and unified
management give you a foundation in
your data center, while hybrid options
provide you admission to the
boundless capacity of the swarm. Hold
open your business competitive with
the Microsoft cloud platform.
Microsoft Data Warehousing and
Big Data
The traditional data warehouse is under
pressure from the growing weight of
increasing volumes of data, the
expansive variety of data types, and the
real-time processing velocity of how
information is being used to develop
and operate the line. Data warehousing
has made the most important tipping
point since its origin. The biggest,
possibly most elaborate information
management system in IT is shifting.
The traditional data warehouse was
designed specifically to be a central
repository for all data in a troupe.
Disparate data from transactional
systems, ERP, CRM, and LOB
applications could be cleansed-that is,
extracted, transformed, and loaded
(ETL) -into the warehouse inside an
overall relational schema. The
predictable data structure and quality
optimized processing and reporting.
Nevertheless, preparing queries was
largely IT-supported and based on
schedule batch processing.
The Microsoft data warehouse is built
on symmetric multi-processing (SMP)
technology. With SMP, adding more
capacity involved more powerful
hardware and then fork lifting the prior
data warehouse into it. This was
necessary because as the warehouse
approached capacity, its architecture
experienced performance issues along
with a scale where there was no room
to add incremental processor power or
enable synchronization of the cache
between processors.
Nevertheless, data volume is
expanding tenfold every five years. A
lot of this new information is driven by
devices from the more than 1.2 billion
people who are linked to the Internet
worldwide, with an average of 4.3
42
|September 2016|

CXO Standpoint
connected devices per person. Devices
including smart phone also offer
documentation for remote monitoring
sensors, RFID, location-based data,
transactions and more.
Microsoft Upgrades a New Standard
for Wearables
Only lately, Microsoft filed a patent for
a wearable smart bracelet, but it’s
unlikely the patent was lodged for this
updated device. In the patent, the
company explains the device is
comprised of “interactive smart beads”
attached to a connecting element, and
spreads out the possibility for
interaction with toys-to-life franchises.
Microsoft Band offers an impressive
set of characteristics, including built-in
GPS, call-screening, the ability to scan
incoming e-mails and texts, a fullysynced
calendar, a heart rate monitor,
and more. But the key to getting the
most of Microsoft Band is Microsoft,
Health, an ambitious and superbly
organized wellness app, which
provides a full selection of wellness
and fitness tools.
The Microsoft Band has been designed
to function with all smart phones.
Whether you’re a disciple of the
Windows Phone or not, the Band will
sync with Android and IOS devices as
well, then no need to worry if you’re
not a Microsoft dedicated. Tracking
your heart rate, your steps taken, your
calories burned and sleep patterns, the
Microsoft Band tracks your daily
physical activity and allows you to go
over your stats with a bare glimpse at
your wrist.
With a GPS Run Mapping system, you
can map all of the paths that you've
run, cycled or hiked and save your
most challenging or your preferred
roads. Including email previews,
calendar alerts, incoming call
notifications and text messages, the
tracker carry a 48 hour battery.
Kris Nanda
President
V.L.S Systems Inc.
Microsoft: 2016 Will Be the Year Of
AI
Microsoft is applying artificial
intelligence to create detailed maps
illustrating population density and the
access to the internet across the world.
This should help Microsoft bring
internet to parts of the globe that are
without access. Microsoft has analyzed
20 countries and 21.6 million square
kilometers amounting to 350TB of
data.
Microsoft is also reported to be
creating deep learning AI which aims
to recover out what matters to
Microsoft users. Microsoft is definitely
not new to the AI game. In 2010, it
introduced facial recognition
technology that could distinguish
people in photos, and in 2013,
Microsoft dedicated a lab to AI
research and also recruited deep
learning experts to set up the AI
headquarters. Microsoft says its design
for AI is to personalize what matters to
each user, populating timelines with
things they genuinely care about rather
than people and places they’d opt not
to look.
Microsoft has determined to leverage
Artificial Intelligence in order to
enable better offline translation for the
Translator app to be changing the way
we communicate with the machines
and also the way machines learn from
our slipway. Cortana has been a fine
piece of example when it comes to
artificial intelligence, making things
more comfortable for us and now
Microsoft has leveraged the technology
to bring about some worthwhile
improvements in the Translator App.
The best piece of the new AI inclusion
is the very fact that it will bring in a
much more potent and reliable offline
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CXO Standpoint
translation, the caliber of which can be
compared with the online translation.
The new AI feature will be the world’s
first Deep Neural Network powered
offline engine for Android. All you
need to do is download language packs
and get near online quality of
interpretation.
A Microsoft Perspective: To Be
Successful, Organizations Must Be
Strategically Aware
Today’s organizations have to deal
with dynamic and uncertain
environments. To be successful,
organizations must be strategically
aware. They must see how alterations
in their competitive environments are
opening. They should actively look for
chances to exploit their strategic
abilities, adapt and seek improvements
in every area of the business, building
on awareness and understanding of
current strategies and successes.
Directors who made long-range plans
generally assumed that better times put
down in front. Future plans were
simply extensions of where the
organization had been in the
yesteryear. But a bit of environmental
shocks undermined this approach to
strategic planning: rapid technological
developments, the maturing or
stagnation of certain grocery stores,
increased international competition.
By now, you will see that Microsoft
was making a rather unique resource.
Its approach to software
“componentization” allowed the firm
to leverage intellectual property across
multiple product lines. And it likewise
made it attractive for third-party firms
to leverage Microsoft’s platform,
equally opposed to others.
But how did this allow the firm to
react effectively to technical change?
Foremost, it received an established
foundation of knowledge that could be
brought to bear on new emerging
opportunities. Second, it possessed a
well-defined process through which
new intellectual property could be
codified and integrated into this
knowledge base in a manner that
ensured compatibility with its living
elements. And third, its established
processes evolve this knowledge home
to ensure it reflected changes in the
broader technological context.
All in all, Microsoft believes that the
pursuit of an effective entrepreneurial
strategy is mainly through information.
Keying out the competitive advantages
has to be represented through the
aggregation and analysis of data from
existing experiences.
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