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Sell Your Home - with The Wemert Group

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SELL YOUR HOME WITH THE LOCAL EXPERTS<br />

EXPERIENCE. DEDICATION. RESULTS.


HELLO.<br />

IT’S VERY NICE<br />

TO MEET YOU!<br />

We’d like to take just a few minutes<br />

to tell you ABOUT US, so our appointment<br />

can be all about YOU and YOUR NEEDS!<br />

With over 16+ years in the business,<br />

rest assured both I, and my team, are<br />

true local market experts. It would<br />

truly be a privilege for my team to<br />

serve your family!<br />

Choosing the best Realtor to market<br />

and sell your home can make all the<br />

difference, turning an otherwise<br />

difficult, stressful process into a<br />

comfortable, informed experience in<br />

which you are in control of.<br />

As top real estate experts in the<br />

Orlando market and beyond, we can<br />

help you determine exactly what<br />

your home is worth in the current<br />

market’s conditions. <strong>The</strong>n, as experienced<br />

professionals, we’ll invest in<br />

your home and negotiate on your<br />

behalf to sell your home at the best<br />

price possible.<br />

At our listing appointment, we will<br />

tour your property, discuss the<br />

pricing for your home, our marketing<br />

strategy and help you understand<br />

our process from start to<br />

finish, introduce you to our system<br />

for showings- which puts you in the<br />

driver’s seat, and can even offer<br />

staging advice or help you find the<br />

resources needed to make any<br />

repairs needed!<br />

It is our aim to keep you in control<br />

and be expert council as needed<br />

throughout this process from<br />

pre-list to the closing table. We will<br />

protect your best interest throughout<br />

the entire process. You can<br />

leverage our years of experience as a<br />

top real estate professional to<br />

answer all of your questions about<br />

every aspect of the selling and<br />

closing process. You will be<br />

informed and in control, every step<br />

of the way. It’s our job to make sure<br />

your home selling experience is as<br />

comfortable and painless as possible!<br />

Warm Regards!<br />

Jenny <strong>Wemert</strong> | Team Leader<br />

407-412-8844<br />

jen@thewemertgroup.com<br />

IT’S ABOUT<br />

YOU.<br />

IT’S ALWAYS BEEN ABOUT YOU.<br />

AND IT ALWAYS WILL BE.<br />

CONTENTS<br />

3<br />

5 MEET OUR TEAM<br />

Last year our team helped over 500+<br />

families. Let our dedicated family serve<br />

yours.<br />

9<br />

WHY CHOOSE A TEAM?<br />

Scared you’ll just be another number? Find<br />

out why working <strong>with</strong> a team actually<br />

means more personal attention!<br />

7 HIRE THE EXPERTS.<br />

See what sets us a part from other Central<br />

Florida real estate agents.<br />

PRICING YOUR HOME<br />

What determines the price of your home<br />

in today’s market?<br />

11 OUR MARKETING PLAN<br />

Designed for the most luxurious listing,<br />

every home marketed by <strong>The</strong> <strong>Wemert</strong><br />

<strong>Group</strong> receives a strategic plan <strong>with</strong> a<br />

personal touch.<br />

Mike & Jenny <strong>Wemert</strong><br />

Owners of <strong>The</strong> <strong>Wemert</strong> <strong>Group</strong>


“<br />

Teamwork<br />

divides the task<br />

and multiplies<br />

the success.<br />

”<br />

-unknown


WHY SHOULD YOU HIRE OUR<br />

REAL ESTATE TEAM?<br />

We are 110 % committed to serving YOU in this process. We will work to<br />

make the process of selling your home as positive and enjoyable as we are able,<br />

moving towards our common goal of your complete satisfaction. .<br />

A typical Realtor wears a LOT of hats – sellers, buyers,<br />

marketing, paperwork, and more! What we know at<br />

<strong>The</strong> <strong>Wemert</strong> <strong>Group</strong> is that we work best as a team <strong>with</strong><br />

specialists in each role who can focus on each part of<br />

the process.<br />

An individual agent works alone, and may use automated<br />

systems, to meet all of their client's needs,<br />

including managing the marketing of their home,<br />

fielding questions about the home, helping to negotiate<br />

any contracts and coordinating the various parties<br />

involved in a transaction to work towards a closing.<br />

A real estate team unites clients, agents, administrative<br />

staff and automated systems together to provide a vast<br />

array of services rapidly and <strong>with</strong> great attention to<br />

detail. A tight-knit, experienced team can provide you<br />

<strong>with</strong> high-quality, beneficial services that can bring real<br />

value to a transaction. <strong>The</strong> team will align its resources to<br />

work <strong>with</strong> you towards a common goal.<br />

At <strong>The</strong> <strong>Wemert</strong> <strong>Group</strong>, we will listen to your needs and<br />

then tailor our services to meet them. We then endeavor<br />

to sell your home at a price and terms acceptable to you.<br />

Along the way, we work to make the process of selling<br />

your home as positive and enjoyable as we are able,<br />

moving towards our common goal of your complete<br />

satisfaction.<br />

When you choose <strong>The</strong> <strong>Wemert</strong> <strong>Group</strong> to market and sell<br />

your home, you are engaging not just a team of skilled<br />

real estate agents and capable administrative staff, you<br />

are hiring caring people who want you to have a positive,<br />

beneficial experience selling your home.<br />

We offer excellent customer service, professional marketing,<br />

an incredible network and the helping hand and<br />

personal touch to help assure you of every last detail<br />

during this time.<br />

At <strong>The</strong> <strong>Wemert</strong> <strong>Group</strong>, we look forward to connecting<br />

<strong>with</strong> you throughout this process. We pledge to you<br />

excellent communication at every step in the home<br />

selling process. Our reputation rests on our steadfast<br />

pursuit and focus on maximizing your results for a truly<br />

rewarding experience.<br />

THEWEMERTGROUP.COM 4


LISTING SPECIALISTS<br />

Our years of real estate sales have helped countless families achieve the<br />

successful sale of their home. Last year our team helped over 500+ families.<br />

Let our dedicated family serve yours.<br />

COREY WELCH<br />

LISTING AGENT | REALTOR<br />

MICHELE MOON<br />

LISTING AGENT | REALTOR<br />

407-462-9915 321-689-8339<br />

corey@thewemertgroup.com michele@thewemertgroup.com<br />

TONY GALARZA<br />

LISTING AGENT | REALTOR<br />

407-497-7688<br />

tony@thewemertgroup.com<br />

JUDY FRISBY<br />

LISTING AGENT | REALTOR<br />

407-484-3258<br />

judy@thewemertgroup.com<br />

Corey utilizes his superior<br />

local market knowledge and<br />

expertise to deliver each<br />

client a highly customized,<br />

stress-free experience.<br />

Corey is consistently regarded<br />

as one of the best Realtors<br />

in the Central Florida real<br />

estate market. His clients<br />

would tell you it is because of<br />

his contagious passion and<br />

laser focus on customer<br />

service and communication.<br />

He would tell you it’s<br />

because he is lucky enough<br />

to have amazing clients.<br />

In his spare time, Corey<br />

enjoys time <strong>with</strong> his beautiful<br />

wife Jenn and their four<br />

children and keeps busy<br />

attending their soccer and<br />

cheerleading events.<br />

With over a decade in the real<br />

estate industry as a listing<br />

agent, coach and trainer,<br />

Michele is dedicated to her<br />

craft and passionate about<br />

her clients. In addition to<br />

being a top Central Florida<br />

listing agent, Michele spent<br />

hundreds of hours consulting<br />

<strong>with</strong> senior adults and their<br />

families, and coaching and<br />

training senior housing<br />

professionals.<br />

In her free time you will find<br />

Michele off on an adventure<br />

involving flying, riding horses<br />

or Harleys <strong>with</strong> her husband<br />

and 3 amazing boys and two<br />

darling daughter in laws.<br />

Priding himself in his<br />

passionate and heartfelt<br />

drive to serve his clients'<br />

best interests, Tony is a<br />

dedicated, knowledgeable,<br />

and truly committed listing<br />

agent. His devotion and<br />

unparalleled customer<br />

service has resulted in a<br />

continuously expanding<br />

network of loyal clients and<br />

referrals.<br />

Tony is the president of<br />

Oviedo Babe Ruth Baseball<br />

League and enjoys playing<br />

softball. Tony is a family man<br />

through and through and<br />

adores his beautiful wife and<br />

two boys.<br />

Born and raised in Miami,<br />

Judy is a proud native Floridian.<br />

A graduate from the<br />

University of Central Florida<br />

and has been a licensed real<br />

estate agent for nearly 10<br />

years, Judy has applied her<br />

talents to developing a<br />

strong skill set in customer<br />

service and contract negotiations.<br />

Judy is a natural<br />

extrovert who has never met<br />

a stranger, and has an intrinsic<br />

passion for her clients<br />

and her business.<br />

In her free time, Judy enjoys<br />

traveling, reading, and<br />

taking advantage of all<br />

Central Florida has to offer<br />

<strong>with</strong> her husband and two<br />

young children.<br />

*Bilingual<br />

5 TRUSTED REAL ESTATE EXPERTS


THE POWER OF THE TEAM AT WORK FOR YOU .<br />

YOUR LISTING<br />

SPECIALIST<br />

DANI HILL+<br />

JENNIFER SAMBOLIN<br />

CLIENT CARE COORDINATORS<br />

<strong>Your</strong> listing specialist remains<br />

your main point of contact<br />

from start to finish!<br />

LISTING APPOINTMENT<br />

+ Understand <strong>Your</strong> Needs<br />

+ Determine Price<br />

+ Expert Staging Advice<br />

PREPARING FOR THE MARKET<br />

+ Oversees the Listing Process. If you have a<br />

question, they have the answer!<br />

LACEY LAIRD+<br />

LEEANN MOORIN<br />

LISTING COORDINATORS<br />

+ STAGING EXPERTS<br />

PROFESSIONAL PHOTOGRAPHY APPOINTMENT<br />

MARKETING<br />

+ Experts in digital marketing,<br />

placement and telling your home’s<br />

story.<br />

BUILD THE HYPE + MAXIMIZE EXPOSURE<br />

CLIENT SERVICES<br />

+ Pro actively searching for a buyer<br />

for your property on a daily basis.<br />

EMILY SMITH<br />

MARKETING<br />

DIRECTOR<br />

MICHAEL RESNICK<br />

MARKETING<br />

COORDINATOR<br />

BUYER SPECIALISTS<br />

+ Full time buyer specialists: manning our buyer hot line,<br />

and dedicated to selling your home.<br />

MIKE + JENNY WEMERT<br />

TEAM LEADERS<br />

YOUR LISTING<br />

SPECIALIST<br />

WEEKLY STRATEGY MEETINGS<br />

+ Analyze your home’s data as it interacts <strong>with</strong> the Central Florida Market.<br />

NEGOTIATE OFFERS<br />

CLOSING COORDINATION


EXPERIENCE<br />

Our reputation, community connections and allied<br />

resources help make us a perfect partner to getting your<br />

home sold. Our easy out clause, flexible<br />

commission, quick response time and concierge service<br />

make us the easy and expert choice.<br />

We are proud to say we are:<br />

Skilled Negotiators + Proven Problem Solvers<br />

Knowledgeable + Resourceful<br />

A Top 20 REALTOR.COM Agent in <strong>The</strong> Nation<br />

A top 50 ZILLOW Agent in the Nation<br />

Wall Street Journal Top 75 Real Estate Team<br />

Top Realtor By Orlando Magazine Since 2004<br />

WHAT SETS<br />

OUR TEAM<br />

A PART?<br />

EXPERIENCE.<br />

DEDICATION.<br />

RESULTS.<br />

DEDICATION<br />

Our dedication to our clients, to our craft, and to our<br />

team is unmatched in our industry. We aim to always<br />

go above and beyond and will do whatever it takes to<br />

get your home sold.<br />

When you list <strong>with</strong> us you can rely on...<br />

<strong>The</strong> support of a trusted company, and Top Real<br />

Estate Team, <strong>Wemert</strong> <strong>Group</strong> Realty - Dedicated Staff<br />

and Specialists<br />

A knowledgeable and professional REALTOR®<br />

A committed ally to negotiate on your behalf<br />

RESULTS<br />

We like to think our results speak for themselves. Our<br />

clients recommend us to their family and friends <strong>with</strong> real<br />

estate needs because our win-win strategies, passion and<br />

integrity for what we do and the ability to get a home<br />

sold.<br />

You should know...<br />

Our List to Sales Price Ratio is 99%<br />

(Local Industry average is 93.88%)<br />

Our Average Days on Market is 26<br />

(Local Industry average is 70 days)<br />

We grew our <strong>Wemert</strong> Family by serving<br />

over 500 families last year alone<br />

7 TRUSTED REAL ESTATE EXPERTS


PEOPLE SAY<br />

THE NICEST THINGS<br />

With over 500+ five star reviews to date, consistently we<br />

read words from our clients which speak of our dedication,<br />

experience and results.<br />

I would highly recommend <strong>The</strong> <strong>Wemert</strong> <strong>Group</strong>. <strong>The</strong> staff is knowledgeable<br />

and very friendly. <strong>The</strong>y are quick to reply to any questions or concerns. I'm<br />

very happy <strong>with</strong> my decision to use them as my realtor.<br />

My husband and I are very pleased<br />

<strong>with</strong> the professional yet personal<br />

service we received from the team at<br />

the <strong>Wemert</strong> <strong>Group</strong>. We were very<br />

impressed <strong>with</strong> the amount of time,<br />

energy, contact and expertise devoted<br />

to getting our house sold. <strong>The</strong><br />

process brought some challenges<br />

but through a lot of persistence and<br />

tenacity they got the job done and in<br />

a timely manner. Many Many<br />

Thanks!<br />

<strong>The</strong>y were <strong>with</strong> us every step of the way in the sales process<br />

answering questions promptly and handling all of the details.<br />

<strong>The</strong>y exceeded my expectations.<br />

<strong>The</strong> entire <strong>Wemert</strong> staff were awesome! <strong>The</strong>re were a lot of unplanned<br />

hurdles, and they did everything in their power to solve every problem<br />

that arose.<br />

<strong>The</strong> <strong>Wemert</strong> group is very<br />

professional and a pleasure to work<br />

<strong>with</strong>. <strong>The</strong>y understand the industry<br />

and work tirelessly for their clients.<br />

<strong>The</strong>y are upfront, honest and kept<br />

me informed every step of the<br />

way...<strong>The</strong> expertise in real estate<br />

matters, attention to detail and<br />

dependability to get the job done<br />

are what was most impressive to<br />

me.<br />

TO READ MORE<br />

of our five star reviews,<br />

we invite you to visit<br />

our website:<br />

<strong>The</strong><strong>Wemert</strong><strong>Group</strong>.com/<br />

Client-Testimonials<br />

GIVING BACK<br />

Undoubtedly one of the very best things about our team is the commitment to<br />

giving back. In 2016, our office raised over $10,000 through a charity kickball event<br />

for <strong>The</strong> Covenant House - a ministry in downtown Orlando which helps provide<br />

safe shelter, job training, education and the promise of a brighter future for all<br />

those who grace its doors. We count it as a privilege to partner <strong>with</strong> the Central<br />

Florida community to bring about positive change and support such great causes!<br />

THEWEMERTGROUP.COM 8


WE<br />

KNOW<br />

WHAT<br />

SELLS.<br />

5 Factors Affect the Value of <strong>Your</strong> Property<br />

Agents must be part mathematician, psychologist and artist to price a home to sell. Pricing is crucial since it<br />

makes or breaks deals: too high and you risk a smaller buyer pool - too low and buyers might suspect there’s<br />

something wrong <strong>with</strong> a property and offer a lower bid.<br />

1<br />

PRICE<br />

A well-priced home creates interest, attracts buyers, generates showings, and<br />

produces offers, usually very quickly. An under priced home will attract buyers and<br />

may sell quickly, yet may detract buyers who wonder “what’s wrong <strong>with</strong> it?” as well<br />

as be overlooked by the buyers looking in a slightly higher price range. An overpriced<br />

home will be evidenced by lack of interest, few showings, no offers, a longer<br />

time on the market, and possibly price cuts - which can look bad from the buyer’s<br />

prospective.<br />

2<br />

CONDITION<br />

You don’t get a second chance to make a first impression. Most buyers make a<br />

decision about the property they see <strong>with</strong>in the first 15 seconds of entering the<br />

home. <strong>Home</strong>s in great condition will attract more interest and offers and will tend<br />

to sell for more than homes in less than great condition. Staging can make a difference<br />

- decluttering and improving the general cleanliness and condition of the<br />

home is what we call ‘staging.’ Staged homes become more valuable than other<br />

comparable properties in a similar price range.<br />

9 TRUSTED REAL ESTATE EXPERTS


3<br />

4<br />

COMPETITION<br />

5<br />

To<br />

LOCATION<br />

You've probably heard it said before: Location,<br />

Location, Location! Well it's true.<br />

Location is one of the most important<br />

factors in determining the value of your<br />

property. We will do all we can to maximize<br />

your home’s location and proximities.<br />

Prospective buyers are going to compare<br />

your property - both the condition and the<br />

price - to other active listings in and around<br />

your neighborhood. In order to get buyers’<br />

attention away from your competition and<br />

focused on your home, we will be competitive<br />

by properly pricing and staging your<br />

home.<br />

TIMING<br />

Property values are affected by the current<br />

real estate market. Because we can’t manipulate<br />

the market, we’ll collaborate on a<br />

pricing and marketing strategy that will take<br />

advantage of the first 30 days your property<br />

is listed. It’s the window of opportunity<br />

when buyers and their agents discover your<br />

property and are most likely to visit and<br />

make offers.<br />

Our award-winning<br />

marketing gets<br />

homes SOLD!<br />

PRICING<br />

YOUR HOME<br />

get a home sold for the most money<br />

in the least amount of time, it must be<br />

priced “in the market.”<br />

IS MY ZESTIMATE FROM ZILLOW ACCURATE?<br />

Even the CEO of Zillow thinks you should ask a real-estate agent what your home is worth!<br />

“<br />

We are often asked if Zillow’s home valuations are accurate. Did you know<br />

the founders of the site always viewed the Zestimate as a starting point, a<br />

figure that would give a general sense of a home’s worth? Zillow’s CEO even<br />

said himself Zillow was never meant to replace real-estate agents, but to<br />

give consumers access to home-value information. He added,<br />

We call it a Zestimate and not a zeppraisal and not a zeprice. It’s meant to<br />

be a starting point,” “To determine a more accurate opinion of a home’s<br />

value, you should hire a real-estate agent, or more to the point, you should<br />

sell the house and then you will know how much it’s worth.<br />

”<br />

THEWEMERTGROUP.COM 10


HIGH TECH, HIGH TOUCH<br />

MARKETING<br />

A STANDARD ABOVE THE REST.<br />

We invest in both you and your property by hiring a<br />

professional photographer, offering staging advice, and<br />

paying attention to every detail to ensure your property<br />

will be showcased in the absolute best light possible.<br />

We believe the technology used to sell your home<br />

includes syndication of your home’s listing to dozens of<br />

websites, so every buyer searching the Orlando market is<br />

introduced to your home. We are diligent in investigating<br />

which avenues current buyers are utilizing to find homes<br />

and invest heavily in making sure your property will have<br />

top billing and top placement on each and every site.<br />

Equally, if not more important, is our relationship-driven<br />

campaign <strong>with</strong> other local real estate professionals. For<br />

those buyers working <strong>with</strong> another real estate agent, we<br />

are in constant communication and roll out a weekly<br />

update to over 13,000+ agents, which will broadcast your<br />

home. Our Relocation Network is vast and we utilize both<br />

national and international leverage to bring attention to<br />

your property for those buyers who may be interested in<br />

a move to Central Florida. We truly leave no stone<br />

unturned searching for the perfect buyer for your home.<br />

+ Professional Photos<br />

+ Staging Advice<br />

+ Syndication to Web<br />

+ Top Billing on Syndicated Sites<br />

+ Priority Placement<br />

+ Grassroots Campaigns<br />

+ Database of 22,000+ buyers<br />

+ Agent Network of 13,000+<br />

+ Vast Relocation Network<br />

We invest in the sale<br />

of your home. Our S<br />

is on you!<br />

11 TRUSTED REAL ESTATE EXPERTS


+ Our List to Sales Price Ratio is 99%<br />

(Local Industry average is 93.88%)<br />

+ Our Average Days on Market is 26<br />

(Local Industry average is 70 days)<br />

We beat the market!<br />

BUYER<br />

ACTIVITY<br />

LEVEL<br />

WHEN<br />

MOST<br />

OFFERS<br />

ARE<br />

RECEIVED<br />

1 2 3 4 5 6 7 8 9 10 11 12<br />

WEEKS ON MARKET<br />

POWER POSITIONING.<br />

OUR ON PURPOSE PLAN<br />

MAXIMIZES YOUR HOME’S VALUE.<br />

THEWEMERTGROUP.COM 12


AN OVERVIEW<br />

OF OUR POWER POSITIONING PLAN<br />

WEEK ONE<br />

WEEK TWO<br />

WEEK THREE<br />

BUILD THE<br />

HYPE. CREATE<br />

DEMAND.<br />

+ MAXIMIZE<br />

EXPOSURE.<br />

3, 2, 1... LAUNCH!<br />

PREPARE FOR SHOWINGS.<br />

ENGAGEMENT + IMPRESSIONS.<br />

REVIEW DATA,<br />

NETWORK +<br />

PROSPECT.<br />

FOLLOW UP.<br />

Staging Consultation<br />

Professional Photography<br />

Photos of <strong>Home</strong><br />

Community Ammenity Photos<br />

Aerial View Photo<br />

Map Location Photo<br />

Build Virtual Tour<br />

Prepare Video Slideshow<br />

Market Research<br />

Identify Target Buyer<br />

Defining <strong>Sell</strong>ing Features<br />

Develop Listing Description<br />

Coming Soon (CS) Launch<br />

CS Listing on Zillow<br />

(Only available to Premiere Agents)<br />

CS Post on Facebook<br />

Targeted CS Facebook Boosts<br />

Facebook Pre-List <strong>Group</strong>s<br />

CS Post on Twitter<br />

CS Post on Instagram<br />

Targeted Instagram Boost<br />

Craigslist Ad<br />

Multiple Listing Service (MLS)<br />

Maximizing Search Fields<br />

Attachment of <strong>Sell</strong>ing Aides<br />

Global Property Search<br />

Proxio + List Hub Global<br />

Custom Property Page on<br />

<strong>Wemert</strong><strong>Group</strong>Realty.com<br />

Search Engine Optimization<br />

Meta Tag Data for Searches<br />

TOP Exposure + Placement<br />

Top Rated Website Exposure<br />

Syndication to 350+ Websites<br />

Top 20 team - Access to<br />

Top 100 Agents in the Nation<br />

Top Relocation Network<br />

Zillow/Trulia - Premiere Agent<br />

Special Offers<br />

Open House Advertising<br />

Lead Inquiry Protection<br />

Realtor.com<br />

Preferred Placement<br />

Neighborhood Campaign<br />

Strategic Targeted Email Blasts<br />

To <strong>Your</strong> Neighbors<br />

(We have a software which<br />

allows us direct access<br />

to these email addresses)<br />

Direct Facebook Boosting<br />

To Neighbors<br />

Strategic Sign Placement<br />

(If allowed)<br />

Open House System<br />

Extensive Invitation Plan-<br />

Facebook Ads <strong>with</strong> Boosting<br />

to a broad audience,<br />

special interest groups<br />

& to your neighbors directly<br />

Facebook Local <strong>Group</strong>s<br />

as appropriate<br />

<strong>Your</strong> property website,<br />

MLS, Zillow, Realtor.com,<br />

and Craigslist<br />

Excellent Signage +<br />

Directionals<br />

A follow-up plan for those<br />

who attend the open house<br />

Reviewing MLS Data<br />

Review Buyer Matches<br />

Analyzing Favorites<br />

Communicating <strong>with</strong><br />

Agents who Showed<br />

Following up on Feedback<br />

Adjusting Listing As Needed<br />

Weekly Communication<br />

WEEK FOUR + BEYOND<br />

DATA DRIVEN<br />

STRATEGY<br />

ADJUSTMENTS<br />

Expert-Level Guidance<br />

Proven Problem Solving<br />

Superior Knowledge + Skills<br />

Allied Resources<br />

Lead Generation<br />

Video + Additional Photos<br />

Prospecting through our<br />

Database of 22,000+<br />

Presentation of Property<br />

to Our Team<br />

Agent Hot-line<br />

8:30AM - 10:00PM<br />

Email to Top Orlando Agents<br />

of “Secret Inventory” +<br />

Virtual Open Houses<br />

Cross Platform Social Media<br />

Just Listed Launch<br />

<strong>Home</strong> Highlight on Facebook<br />

Targeted Facebook Boosts<br />

Facebook Just Listed <strong>Group</strong>s<br />

<strong>Home</strong> Highlight on Twitter<br />

<strong>Home</strong> Highlight on Instagram<br />

Targeted Instagram Boost<br />

YouTube Slideshow Video<br />

Google+<br />

Pinterest<br />

Craigslist Advertising


WEEK ONE: Ready...Set....<br />

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY<br />

PROFESSIONAL<br />

PHOTOS<br />

OF THE HOME<br />

PROFESSIONAL<br />

PHOTOS<br />

OF THE HOME<br />

COMING<br />

SOON<br />

COMING<br />

SOON<br />

SATURDAY<br />

COMING<br />

SOON<br />

WEEK TWO: Showings Begin<br />

3, 2, 1... LAUNCH!<br />

LISTING<br />

PREPARE TEAM FOR SHOWINGS. ACTIVE<br />

ENGAGEMENT + IMPRESSIONS.<br />

MLS<br />

REVIEW DATA,<br />

NETWORK +<br />

PROSPECT.<br />

FOLLOW UP.<br />

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY<br />

COMING<br />

SOON<br />

MEETING<br />

REVIEW<br />

SHOWINGS<br />

BEGIN<br />

MARKETING<br />

IMPLEMENTATION<br />

+ EXPOSURE<br />

SATURDAY<br />

WEEK THREE: Strategy + Implementation<br />

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY<br />

LISTING<br />

TEAM<br />

MEETING<br />

AGENT<br />

+ SELLER<br />

CONVERSATION<br />

SATURDAY<br />

WEEK FOUR: Marketing at Work<br />

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY<br />

LISTING<br />

TEAM<br />

MEETING<br />

STATUS<br />

REPORT<br />

EMAILED TO<br />

SELLER<br />

SATURDAY<br />

WEEK FIVE + BEYOND: Plan B<br />

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY<br />

LISTING<br />

TEAM<br />

MEETING<br />

STRATEGY<br />

AGENT<br />

+ SELLER<br />

CONVERSATION<br />

SATURDAY<br />

THEWEMERTGROUP.COM 14


ANDROID +<br />

IPHONE<br />

FRIENDLY APP<br />

WHEN IT COMES TO<br />

SHOWING YOUR HOME<br />

WE PUT YOU IN THE DRIVER’S SEAT<br />

Showing Time allows licensed Real Estate agents<br />

to schedule showings 24/7<br />

800-746-9464<br />

<strong>The</strong> showing time Appointment Center is open<br />

for technical support from 8AM - 11PM EST


WEEK ONE<br />

COMING SOON<br />

Build the hype. Create demand. Maximize Exposure.<br />

We will be working to prepare your home for launch. We ask for your help this week in staging and readying your<br />

home for your professional photo appointment, which will be confirmed by our listing director. We also ask you<br />

provide any necessary additional information or documents to our listing team in order to best present your home<br />

to the Central Florida market.<br />

THIS WEEK:<br />

MON/TUES<br />

PROFESSIONAL<br />

PHOTOS<br />

OF THE HOME<br />

COMING<br />

SOON<br />

FULLY UP +<br />

RUNNING<br />

Professional Photography<br />

Photos of <strong>Home</strong><br />

Community Amenity Photos<br />

Aerial View Photo<br />

Map Location Photo<br />

Build Virtual Tour<br />

Prepare Video Slideshow<br />

Coming Soon (CS) Launch<br />

CS Listing on Zillow<br />

(Only available to Premiere Agents)<br />

CS Post on Facebook<br />

Targeted CS Facebook Boosts<br />

Facebook Pre-List <strong>Group</strong>s<br />

CS Post on Twitter<br />

CS Post on Instagram<br />

Targeted Instagram Boost<br />

Craigslist Ad<br />

Market Research<br />

Identify Target Buyer<br />

Staging Consultation<br />

Defining <strong>Sell</strong>ing Features<br />

Develop Listing Description<br />

Lead Generation<br />

Prospecting through our<br />

Database of 22,000+<br />

Presentation of Property<br />

to Our Team<br />

Agent Hot line - Answered by an<br />

Expert on <strong>Your</strong> Property<br />

8:30AM - 10:00PM<br />

Email to Top Orlando Agents<br />

of “Secret Inventory” +<br />

Open Houses<br />

HOW CAN YOU HELP?<br />

Finish and sign paperwork<br />

Clear floors and corners of clutter<br />

Clear kitchen and bath counter tops<br />

Clear shower of excess shampoo bottles, etc.<br />

Help get your home ready<br />

for potential buyers!<br />

Remove all magnets from the refrigerator<br />

Make beds & hide laundry; minimize throw rugs & towels<br />

Replace light bulbs<br />

Open all the blinds and pull back curtains<br />

THEWEMERTGROUP.COM 16


MAXIMIZE PLACEMENT<br />

WEEK TWO<br />

Engagement + Impressions Matter.<br />

This week we are working behind the scenes to drive<br />

traffic, maximize the exposure, and utilize our<br />

marketing machine to ensure your property’s launch<br />

is as successful as possible.<br />

This week we will also ask you to prioritize downloading<br />

Showing Time, our real time app, which will allow<br />

you to be in the driver’s seat when it comes to approving<br />

showing requests and be notified of feedback<br />

when it is received. Please know it is important to<br />

both prepare your home and accommodate as many<br />

showings as you are able during this time. Once your<br />

property is Active, the Listing Team will send you a<br />

custom link to your property web page. Please share<br />

this page <strong>with</strong> your co-workers, neighbors, family<br />

and friends. Facebook and the Next Door App are a<br />

great way to share this link.<br />

INTERNATIONAL<br />

NATIONAL<br />

ORLANDO + LOCAL<br />

NEIGHBORHOOD<br />

OUR STRATEGIC<br />

LAYERED MARKETING<br />

APPROACH<br />

Our strategic layered approach<br />

ensures a buyer, no matter where<br />

they are located, can find, view<br />

and fall in love <strong>with</strong> your home!<br />

17 TRUSTED REAL ESTATE EXPERTS


THIS WEEK:<br />

Multiple Listing Service (MLS)<br />

Maximizing Search Fields<br />

Attachment of <strong>Sell</strong>ing Aides<br />

Global Property Search<br />

Proxio + List Hub Global<br />

Custom Property Page on<br />

<strong>The</strong><strong>Wemert</strong><strong>Group</strong>.com<br />

Search Engine Optimization<br />

Meta Tag Data for Searches<br />

Keller Williams Partnership<br />

#1 COMPANY IN THE NATION<br />

Top Rated Website Exposure<br />

Syndication to 350+ Websites<br />

Top 20 team - Access to<br />

Top 100 Agents in the Nation<br />

Top Relocation Network<br />

Realtor.com<br />

Preferred Placement<br />

Video + Additional Photos<br />

Cross Platform Social Media<br />

Just Listed Launch<br />

<strong>Home</strong> Highlight on Facebook<br />

Targeted Facebook Boosts<br />

Facebook Just Listed <strong>Group</strong>s<br />

<strong>Home</strong> Highlight on Twitter<br />

<strong>Home</strong> Highlight on Instagram<br />

Targeted Instagram Boost<br />

YouTube Slideshow Video<br />

Google+<br />

Pinterest<br />

Craigslist Advert.<br />

Neighborhood Campaign<br />

Strategic Targeted Email Blasts<br />

To <strong>Your</strong> Neighbors<br />

(We have a software which<br />

allows us direct access<br />

to these email addresses)<br />

Direct Facebook Boosting<br />

To Neighbors<br />

Strategic Sign Placement<br />

(If allowed)<br />

Open House System<br />

Extensive Invitation Plan-<br />

Facebook Ads <strong>with</strong> Boosting<br />

to a broad audience, special<br />

interest groups & to your<br />

neighbors directly<br />

Facebook Local <strong>Group</strong>s<br />

as appropriate<br />

<strong>Your</strong> property website, MLS,<br />

Zillow, Realtor.com, & Craigslist<br />

A follow-up plan for those<br />

who attend the open house<br />

TUESDAY<br />

LISTING<br />

TEAM<br />

MEETING<br />

WEDNESDAY<br />

ACTIVE<br />

ON MLS<br />

+SHOWINGS<br />

BEGIN<br />

THURSDAY<br />

MARKETING<br />

IMPLEMENTATION<br />

+EXPOSURE<br />

HOW CAN YOU HELP?<br />

Share your home’s website <strong>with</strong> your social network<br />

(facebook, next door, etc)<br />

Be mindful of co-workers, friends, family who might be interested in<br />

buying or selling a home. You never know where the buyer for your home<br />

will come from!<br />

THEWEMERTGROUP.COM 18


REVIEW+ADJUST<br />

WEEK THREE + BEYOND<br />

Analyze the data. Network + Prospect. Follow Up.<br />

WEEK THREE:<br />

It will be quiet on our end, but trust we are continuing to network, prospect<br />

for potential leads, and following up on all activity related to your<br />

home. Instead of a call this week from your agent, expect an emailed<br />

status report which will update you on the data we have collected,<br />

feedback and any other important information you should know! You’ll<br />

receive an email from our listing director <strong>with</strong> anything you need to<br />

know about your home and its data.<br />

WEEK FOUR + BEYOND:<br />

<strong>The</strong> market has spoken. We have enough feedback at this time to<br />

make an educated data driven decision on our strategy and recommend<br />

any adjustments. We will need to work together to ensure<br />

your home is properly positioned for success.<br />

Expect a call from us every other week<br />

<strong>with</strong> full details of what’s happening<br />

<strong>with</strong> your property!<br />

17 19 TRUSTED REAL ESTATE EXPERTS


DATA DRIVEN DECISIONS<br />

Each week during our listing team meeting we determine whether or not our Power Positioning Plan is<br />

working or whether we need to make a data driven decision and adjust the marketing accordingly by<br />

asking the following questions.<br />

“<br />

We don’t have a crystal ball, but we know what questions to<br />

ask and what data points to look at to determine an appropriate<br />

and winning strategy for getting your home sold.<br />

”<br />

-Jenny <strong>Wemert</strong>, Team Leader<br />

Do we have a large enough pool of buyers to find a buyer for the home?<br />

Buyer Views of <strong>Your</strong> Property Buyer Matches For <strong>Your</strong> Property<br />

Why are buyers rejecting the property?<br />

Location, Price, Condition of <strong>Your</strong> Property - Is this a value issue or can we fix it?<br />

What is the feedback from those who have viewed or experienced the property?<br />

How are the buyers who have viewed your property reacting and what is their feedback?<br />

What does our open house activity and feedback tell us?<br />

What kind of opportunities do we have to grow our pool of buyers?<br />

Reverse Prospecting - Allows us to see and network <strong>with</strong><br />

buyers which may have favorited your property<br />

New Activity in <strong>Your</strong> <strong>Home</strong>’s Community - Are we<br />

positioned correctly for your home to compete and win<br />

the next offer in your community?<br />

Central Florida Market Trends<br />

National and International Market Trends<br />

HOW CAN YOU HELP?<br />

Be ready to discuss your home and our Power Positioning Plan on our<br />

bi-weekly call. We’ll use our expertise to advise you on our next steps to<br />

getting your home sold.<br />

MARKETING<br />

MONITORING<br />

Web Traffic For <strong>Your</strong><br />

Property Website<br />

SEO Monitoring for<br />

Search Engine Rankings<br />

Email Marketing Engagements<br />

Impressions For<br />

Social Media Campaigns<br />

Click + Engagements<br />

For Social Media Campaigns<br />

THEWEMERTGROUP.COM 20


WE PLEDGE TO YOU<br />

We pledge to you excellent communication at every step in the home selling<br />

process. Our reputation rests on our steadfast pursuit and focus on maximizing<br />

your results for a truly rewarding experience.<br />

WHEN YOU WORK WITH US YOU GET:<br />

+ Experience. Dedication. Results.<br />

+ A knowledgeable and professional REALTOR®<br />

+ A committed ally to negotiate on your behalf<br />

+ <strong>The</strong> support of a TOP Real Estate Team, <strong>The</strong> <strong>Wemert</strong> <strong>Group</strong><br />

We look forward to partnering<br />

<strong>with</strong> you as we work towards the<br />

successful sale of your home!


PEOPLE SAY<br />

THE NICEST THINGS<br />

LET OUR FAMILY<br />

SERVE YOURS<br />

Our team functions as a family, and we feel privileged to be in business together.<br />

At the <strong>Wemert</strong> <strong>Group</strong> we call those we serve ‘Forever Clients’ as a reminder that<br />

our level of service is to be the very highest and that it is our aim to make life-long<br />

relationships and truly be your realtor for life.<br />

Forever clients are offered many benefits long after the real estate transaction is<br />

over. This is a small sampling of those benefits...<br />

COMPLIMENTARY MARKET ANALYSIS<br />

FREE REAL ESTATE CONSULTATION<br />

ACCESS TO PREFERRED VENDORS<br />

FREE NOTARY<br />

EXCLUSIVE EVENTS<br />

HOME KEEPR<br />

Jenny and her team were<br />

very professional, very<br />

responsive & very knowledgeable.<br />

<strong>The</strong>ir expertise<br />

helped close the house sale<br />

<strong>with</strong>in 30 days. I'm amazed<br />

by their abilities and<br />

holistic team approach.<br />

Terrific experience<br />

selling my townhouse.<br />

<strong>Wemert</strong> team was<br />

responsive and professional<br />

throughout. Lots<br />

of moving parts in a real<br />

estate transaction but<br />

this one went from team<br />

member to team<br />

member seamlessly. All<br />

emails were attended to<br />

promptly and each<br />

phone call was returned<br />

quickly.<br />

Jenny and her team are<br />

the most professional,<br />

and most caring group!<br />

<strong>The</strong>y took time to listen<br />

to what we needed, as<br />

well as our concerns<br />

(even after hours) and<br />

sold our home in 8 days!<br />

We couldn't have asked<br />

for a better real estate<br />

person/team to guide us<br />

through this process!!<br />

ACCESS TO OUR<br />

RECOMMENDED PROS!<br />

Get a list of recommended local service providers to help you do routine<br />

maintenance or for emergencies and create a customized list of home<br />

maintenance reminders to help you take care of it!<br />

THEWEMERTGROUP.COM 22


FREE Market Analysis<br />

FREE Initial Consultation<br />

Satisfaction Guarantee<br />

Proven Pricing Strategies<br />

Professional Staging Advice<br />

Full-time Lead Generator on Staff<br />

Full-time Marketing Team<br />

Clear Communication <strong>with</strong> You<br />

An Easy Exit Listing Agreement<br />

W<br />

TRUSTED REAL ESTATE EXPERTS<br />

<strong>The</strong><strong>Wemert</strong><strong>Group</strong>.com | 407-412-8488 | info@<strong>The</strong><strong>Wemert</strong><strong>Group</strong>.com

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