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SELL YOUR HOME WITH THE LOCAL EXPERTS<br />
EXPERIENCE. DEDICATION. RESULTS.
HELLO.<br />
IT’S VERY NICE<br />
TO MEET YOU!<br />
We’d like to take just a few minutes<br />
to tell you ABOUT US, so our appointment<br />
can be all about YOU and YOUR NEEDS!<br />
With over 16+ years in the business,<br />
rest assured both I, and my team, are<br />
true local market experts. It would<br />
truly be a privilege for my team to<br />
serve your family!<br />
Choosing the best Realtor to market<br />
and sell your home can make all the<br />
difference, turning an otherwise<br />
difficult, stressful process into a<br />
comfortable, informed experience in<br />
which you are in control of.<br />
As top real estate experts in the<br />
Orlando market and beyond, we can<br />
help you determine exactly what<br />
your home is worth in the current<br />
market’s conditions. <strong>The</strong>n, as experienced<br />
professionals, we’ll invest in<br />
your home and negotiate on your<br />
behalf to sell your home at the best<br />
price possible.<br />
At our listing appointment, we will<br />
tour your property, discuss the<br />
pricing for your home, our marketing<br />
strategy and help you understand<br />
our process from start to<br />
finish, introduce you to our system<br />
for showings- which puts you in the<br />
driver’s seat, and can even offer<br />
staging advice or help you find the<br />
resources needed to make any<br />
repairs needed!<br />
It is our aim to keep you in control<br />
and be expert council as needed<br />
throughout this process from<br />
pre-list to the closing table. We will<br />
protect your best interest throughout<br />
the entire process. You can<br />
leverage our years of experience as a<br />
top real estate professional to<br />
answer all of your questions about<br />
every aspect of the selling and<br />
closing process. You will be<br />
informed and in control, every step<br />
of the way. It’s our job to make sure<br />
your home selling experience is as<br />
comfortable and painless as possible!<br />
Warm Regards!<br />
Jenny <strong>Wemert</strong> | Team Leader<br />
407-412-8844<br />
jen@thewemertgroup.com<br />
IT’S ABOUT<br />
YOU.<br />
IT’S ALWAYS BEEN ABOUT YOU.<br />
AND IT ALWAYS WILL BE.<br />
CONTENTS<br />
3<br />
5 MEET OUR TEAM<br />
Last year our team helped over 500+<br />
families. Let our dedicated family serve<br />
yours.<br />
9<br />
WHY CHOOSE A TEAM?<br />
Scared you’ll just be another number? Find<br />
out why working <strong>with</strong> a team actually<br />
means more personal attention!<br />
7 HIRE THE EXPERTS.<br />
See what sets us a part from other Central<br />
Florida real estate agents.<br />
PRICING YOUR HOME<br />
What determines the price of your home<br />
in today’s market?<br />
11 OUR MARKETING PLAN<br />
Designed for the most luxurious listing,<br />
every home marketed by <strong>The</strong> <strong>Wemert</strong><br />
<strong>Group</strong> receives a strategic plan <strong>with</strong> a<br />
personal touch.<br />
Mike & Jenny <strong>Wemert</strong><br />
Owners of <strong>The</strong> <strong>Wemert</strong> <strong>Group</strong>
“<br />
Teamwork<br />
divides the task<br />
and multiplies<br />
the success.<br />
”<br />
-unknown
WHY SHOULD YOU HIRE OUR<br />
REAL ESTATE TEAM?<br />
We are 110 % committed to serving YOU in this process. We will work to<br />
make the process of selling your home as positive and enjoyable as we are able,<br />
moving towards our common goal of your complete satisfaction. .<br />
A typical Realtor wears a LOT of hats – sellers, buyers,<br />
marketing, paperwork, and more! What we know at<br />
<strong>The</strong> <strong>Wemert</strong> <strong>Group</strong> is that we work best as a team <strong>with</strong><br />
specialists in each role who can focus on each part of<br />
the process.<br />
An individual agent works alone, and may use automated<br />
systems, to meet all of their client's needs,<br />
including managing the marketing of their home,<br />
fielding questions about the home, helping to negotiate<br />
any contracts and coordinating the various parties<br />
involved in a transaction to work towards a closing.<br />
A real estate team unites clients, agents, administrative<br />
staff and automated systems together to provide a vast<br />
array of services rapidly and <strong>with</strong> great attention to<br />
detail. A tight-knit, experienced team can provide you<br />
<strong>with</strong> high-quality, beneficial services that can bring real<br />
value to a transaction. <strong>The</strong> team will align its resources to<br />
work <strong>with</strong> you towards a common goal.<br />
At <strong>The</strong> <strong>Wemert</strong> <strong>Group</strong>, we will listen to your needs and<br />
then tailor our services to meet them. We then endeavor<br />
to sell your home at a price and terms acceptable to you.<br />
Along the way, we work to make the process of selling<br />
your home as positive and enjoyable as we are able,<br />
moving towards our common goal of your complete<br />
satisfaction.<br />
When you choose <strong>The</strong> <strong>Wemert</strong> <strong>Group</strong> to market and sell<br />
your home, you are engaging not just a team of skilled<br />
real estate agents and capable administrative staff, you<br />
are hiring caring people who want you to have a positive,<br />
beneficial experience selling your home.<br />
We offer excellent customer service, professional marketing,<br />
an incredible network and the helping hand and<br />
personal touch to help assure you of every last detail<br />
during this time.<br />
At <strong>The</strong> <strong>Wemert</strong> <strong>Group</strong>, we look forward to connecting<br />
<strong>with</strong> you throughout this process. We pledge to you<br />
excellent communication at every step in the home<br />
selling process. Our reputation rests on our steadfast<br />
pursuit and focus on maximizing your results for a truly<br />
rewarding experience.<br />
THEWEMERTGROUP.COM 4
LISTING SPECIALISTS<br />
Our years of real estate sales have helped countless families achieve the<br />
successful sale of their home. Last year our team helped over 500+ families.<br />
Let our dedicated family serve yours.<br />
COREY WELCH<br />
LISTING AGENT | REALTOR<br />
MICHELE MOON<br />
LISTING AGENT | REALTOR<br />
407-462-9915 321-689-8339<br />
corey@thewemertgroup.com michele@thewemertgroup.com<br />
TONY GALARZA<br />
LISTING AGENT | REALTOR<br />
407-497-7688<br />
tony@thewemertgroup.com<br />
JUDY FRISBY<br />
LISTING AGENT | REALTOR<br />
407-484-3258<br />
judy@thewemertgroup.com<br />
Corey utilizes his superior<br />
local market knowledge and<br />
expertise to deliver each<br />
client a highly customized,<br />
stress-free experience.<br />
Corey is consistently regarded<br />
as one of the best Realtors<br />
in the Central Florida real<br />
estate market. His clients<br />
would tell you it is because of<br />
his contagious passion and<br />
laser focus on customer<br />
service and communication.<br />
He would tell you it’s<br />
because he is lucky enough<br />
to have amazing clients.<br />
In his spare time, Corey<br />
enjoys time <strong>with</strong> his beautiful<br />
wife Jenn and their four<br />
children and keeps busy<br />
attending their soccer and<br />
cheerleading events.<br />
With over a decade in the real<br />
estate industry as a listing<br />
agent, coach and trainer,<br />
Michele is dedicated to her<br />
craft and passionate about<br />
her clients. In addition to<br />
being a top Central Florida<br />
listing agent, Michele spent<br />
hundreds of hours consulting<br />
<strong>with</strong> senior adults and their<br />
families, and coaching and<br />
training senior housing<br />
professionals.<br />
In her free time you will find<br />
Michele off on an adventure<br />
involving flying, riding horses<br />
or Harleys <strong>with</strong> her husband<br />
and 3 amazing boys and two<br />
darling daughter in laws.<br />
Priding himself in his<br />
passionate and heartfelt<br />
drive to serve his clients'<br />
best interests, Tony is a<br />
dedicated, knowledgeable,<br />
and truly committed listing<br />
agent. His devotion and<br />
unparalleled customer<br />
service has resulted in a<br />
continuously expanding<br />
network of loyal clients and<br />
referrals.<br />
Tony is the president of<br />
Oviedo Babe Ruth Baseball<br />
League and enjoys playing<br />
softball. Tony is a family man<br />
through and through and<br />
adores his beautiful wife and<br />
two boys.<br />
Born and raised in Miami,<br />
Judy is a proud native Floridian.<br />
A graduate from the<br />
University of Central Florida<br />
and has been a licensed real<br />
estate agent for nearly 10<br />
years, Judy has applied her<br />
talents to developing a<br />
strong skill set in customer<br />
service and contract negotiations.<br />
Judy is a natural<br />
extrovert who has never met<br />
a stranger, and has an intrinsic<br />
passion for her clients<br />
and her business.<br />
In her free time, Judy enjoys<br />
traveling, reading, and<br />
taking advantage of all<br />
Central Florida has to offer<br />
<strong>with</strong> her husband and two<br />
young children.<br />
*Bilingual<br />
5 TRUSTED REAL ESTATE EXPERTS
THE POWER OF THE TEAM AT WORK FOR YOU .<br />
YOUR LISTING<br />
SPECIALIST<br />
DANI HILL+<br />
JENNIFER SAMBOLIN<br />
CLIENT CARE COORDINATORS<br />
<strong>Your</strong> listing specialist remains<br />
your main point of contact<br />
from start to finish!<br />
LISTING APPOINTMENT<br />
+ Understand <strong>Your</strong> Needs<br />
+ Determine Price<br />
+ Expert Staging Advice<br />
PREPARING FOR THE MARKET<br />
+ Oversees the Listing Process. If you have a<br />
question, they have the answer!<br />
LACEY LAIRD+<br />
LEEANN MOORIN<br />
LISTING COORDINATORS<br />
+ STAGING EXPERTS<br />
PROFESSIONAL PHOTOGRAPHY APPOINTMENT<br />
MARKETING<br />
+ Experts in digital marketing,<br />
placement and telling your home’s<br />
story.<br />
BUILD THE HYPE + MAXIMIZE EXPOSURE<br />
CLIENT SERVICES<br />
+ Pro actively searching for a buyer<br />
for your property on a daily basis.<br />
EMILY SMITH<br />
MARKETING<br />
DIRECTOR<br />
MICHAEL RESNICK<br />
MARKETING<br />
COORDINATOR<br />
BUYER SPECIALISTS<br />
+ Full time buyer specialists: manning our buyer hot line,<br />
and dedicated to selling your home.<br />
MIKE + JENNY WEMERT<br />
TEAM LEADERS<br />
YOUR LISTING<br />
SPECIALIST<br />
WEEKLY STRATEGY MEETINGS<br />
+ Analyze your home’s data as it interacts <strong>with</strong> the Central Florida Market.<br />
NEGOTIATE OFFERS<br />
CLOSING COORDINATION
EXPERIENCE<br />
Our reputation, community connections and allied<br />
resources help make us a perfect partner to getting your<br />
home sold. Our easy out clause, flexible<br />
commission, quick response time and concierge service<br />
make us the easy and expert choice.<br />
We are proud to say we are:<br />
Skilled Negotiators + Proven Problem Solvers<br />
Knowledgeable + Resourceful<br />
A Top 20 REALTOR.COM Agent in <strong>The</strong> Nation<br />
A top 50 ZILLOW Agent in the Nation<br />
Wall Street Journal Top 75 Real Estate Team<br />
Top Realtor By Orlando Magazine Since 2004<br />
WHAT SETS<br />
OUR TEAM<br />
A PART?<br />
EXPERIENCE.<br />
DEDICATION.<br />
RESULTS.<br />
DEDICATION<br />
Our dedication to our clients, to our craft, and to our<br />
team is unmatched in our industry. We aim to always<br />
go above and beyond and will do whatever it takes to<br />
get your home sold.<br />
When you list <strong>with</strong> us you can rely on...<br />
<strong>The</strong> support of a trusted company, and Top Real<br />
Estate Team, <strong>Wemert</strong> <strong>Group</strong> Realty - Dedicated Staff<br />
and Specialists<br />
A knowledgeable and professional REALTOR®<br />
A committed ally to negotiate on your behalf<br />
RESULTS<br />
We like to think our results speak for themselves. Our<br />
clients recommend us to their family and friends <strong>with</strong> real<br />
estate needs because our win-win strategies, passion and<br />
integrity for what we do and the ability to get a home<br />
sold.<br />
You should know...<br />
Our List to Sales Price Ratio is 99%<br />
(Local Industry average is 93.88%)<br />
Our Average Days on Market is 26<br />
(Local Industry average is 70 days)<br />
We grew our <strong>Wemert</strong> Family by serving<br />
over 500 families last year alone<br />
7 TRUSTED REAL ESTATE EXPERTS
PEOPLE SAY<br />
THE NICEST THINGS<br />
With over 500+ five star reviews to date, consistently we<br />
read words from our clients which speak of our dedication,<br />
experience and results.<br />
I would highly recommend <strong>The</strong> <strong>Wemert</strong> <strong>Group</strong>. <strong>The</strong> staff is knowledgeable<br />
and very friendly. <strong>The</strong>y are quick to reply to any questions or concerns. I'm<br />
very happy <strong>with</strong> my decision to use them as my realtor.<br />
My husband and I are very pleased<br />
<strong>with</strong> the professional yet personal<br />
service we received from the team at<br />
the <strong>Wemert</strong> <strong>Group</strong>. We were very<br />
impressed <strong>with</strong> the amount of time,<br />
energy, contact and expertise devoted<br />
to getting our house sold. <strong>The</strong><br />
process brought some challenges<br />
but through a lot of persistence and<br />
tenacity they got the job done and in<br />
a timely manner. Many Many<br />
Thanks!<br />
<strong>The</strong>y were <strong>with</strong> us every step of the way in the sales process<br />
answering questions promptly and handling all of the details.<br />
<strong>The</strong>y exceeded my expectations.<br />
<strong>The</strong> entire <strong>Wemert</strong> staff were awesome! <strong>The</strong>re were a lot of unplanned<br />
hurdles, and they did everything in their power to solve every problem<br />
that arose.<br />
<strong>The</strong> <strong>Wemert</strong> group is very<br />
professional and a pleasure to work<br />
<strong>with</strong>. <strong>The</strong>y understand the industry<br />
and work tirelessly for their clients.<br />
<strong>The</strong>y are upfront, honest and kept<br />
me informed every step of the<br />
way...<strong>The</strong> expertise in real estate<br />
matters, attention to detail and<br />
dependability to get the job done<br />
are what was most impressive to<br />
me.<br />
TO READ MORE<br />
of our five star reviews,<br />
we invite you to visit<br />
our website:<br />
<strong>The</strong><strong>Wemert</strong><strong>Group</strong>.com/<br />
Client-Testimonials<br />
GIVING BACK<br />
Undoubtedly one of the very best things about our team is the commitment to<br />
giving back. In 2016, our office raised over $10,000 through a charity kickball event<br />
for <strong>The</strong> Covenant House - a ministry in downtown Orlando which helps provide<br />
safe shelter, job training, education and the promise of a brighter future for all<br />
those who grace its doors. We count it as a privilege to partner <strong>with</strong> the Central<br />
Florida community to bring about positive change and support such great causes!<br />
THEWEMERTGROUP.COM 8
WE<br />
KNOW<br />
WHAT<br />
SELLS.<br />
5 Factors Affect the Value of <strong>Your</strong> Property<br />
Agents must be part mathematician, psychologist and artist to price a home to sell. Pricing is crucial since it<br />
makes or breaks deals: too high and you risk a smaller buyer pool - too low and buyers might suspect there’s<br />
something wrong <strong>with</strong> a property and offer a lower bid.<br />
1<br />
PRICE<br />
A well-priced home creates interest, attracts buyers, generates showings, and<br />
produces offers, usually very quickly. An under priced home will attract buyers and<br />
may sell quickly, yet may detract buyers who wonder “what’s wrong <strong>with</strong> it?” as well<br />
as be overlooked by the buyers looking in a slightly higher price range. An overpriced<br />
home will be evidenced by lack of interest, few showings, no offers, a longer<br />
time on the market, and possibly price cuts - which can look bad from the buyer’s<br />
prospective.<br />
2<br />
CONDITION<br />
You don’t get a second chance to make a first impression. Most buyers make a<br />
decision about the property they see <strong>with</strong>in the first 15 seconds of entering the<br />
home. <strong>Home</strong>s in great condition will attract more interest and offers and will tend<br />
to sell for more than homes in less than great condition. Staging can make a difference<br />
- decluttering and improving the general cleanliness and condition of the<br />
home is what we call ‘staging.’ Staged homes become more valuable than other<br />
comparable properties in a similar price range.<br />
9 TRUSTED REAL ESTATE EXPERTS
3<br />
4<br />
COMPETITION<br />
5<br />
To<br />
LOCATION<br />
You've probably heard it said before: Location,<br />
Location, Location! Well it's true.<br />
Location is one of the most important<br />
factors in determining the value of your<br />
property. We will do all we can to maximize<br />
your home’s location and proximities.<br />
Prospective buyers are going to compare<br />
your property - both the condition and the<br />
price - to other active listings in and around<br />
your neighborhood. In order to get buyers’<br />
attention away from your competition and<br />
focused on your home, we will be competitive<br />
by properly pricing and staging your<br />
home.<br />
TIMING<br />
Property values are affected by the current<br />
real estate market. Because we can’t manipulate<br />
the market, we’ll collaborate on a<br />
pricing and marketing strategy that will take<br />
advantage of the first 30 days your property<br />
is listed. It’s the window of opportunity<br />
when buyers and their agents discover your<br />
property and are most likely to visit and<br />
make offers.<br />
Our award-winning<br />
marketing gets<br />
homes SOLD!<br />
PRICING<br />
YOUR HOME<br />
get a home sold for the most money<br />
in the least amount of time, it must be<br />
priced “in the market.”<br />
IS MY ZESTIMATE FROM ZILLOW ACCURATE?<br />
Even the CEO of Zillow thinks you should ask a real-estate agent what your home is worth!<br />
“<br />
We are often asked if Zillow’s home valuations are accurate. Did you know<br />
the founders of the site always viewed the Zestimate as a starting point, a<br />
figure that would give a general sense of a home’s worth? Zillow’s CEO even<br />
said himself Zillow was never meant to replace real-estate agents, but to<br />
give consumers access to home-value information. He added,<br />
We call it a Zestimate and not a zeppraisal and not a zeprice. It’s meant to<br />
be a starting point,” “To determine a more accurate opinion of a home’s<br />
value, you should hire a real-estate agent, or more to the point, you should<br />
sell the house and then you will know how much it’s worth.<br />
”<br />
THEWEMERTGROUP.COM 10
HIGH TECH, HIGH TOUCH<br />
MARKETING<br />
A STANDARD ABOVE THE REST.<br />
We invest in both you and your property by hiring a<br />
professional photographer, offering staging advice, and<br />
paying attention to every detail to ensure your property<br />
will be showcased in the absolute best light possible.<br />
We believe the technology used to sell your home<br />
includes syndication of your home’s listing to dozens of<br />
websites, so every buyer searching the Orlando market is<br />
introduced to your home. We are diligent in investigating<br />
which avenues current buyers are utilizing to find homes<br />
and invest heavily in making sure your property will have<br />
top billing and top placement on each and every site.<br />
Equally, if not more important, is our relationship-driven<br />
campaign <strong>with</strong> other local real estate professionals. For<br />
those buyers working <strong>with</strong> another real estate agent, we<br />
are in constant communication and roll out a weekly<br />
update to over 13,000+ agents, which will broadcast your<br />
home. Our Relocation Network is vast and we utilize both<br />
national and international leverage to bring attention to<br />
your property for those buyers who may be interested in<br />
a move to Central Florida. We truly leave no stone<br />
unturned searching for the perfect buyer for your home.<br />
+ Professional Photos<br />
+ Staging Advice<br />
+ Syndication to Web<br />
+ Top Billing on Syndicated Sites<br />
+ Priority Placement<br />
+ Grassroots Campaigns<br />
+ Database of 22,000+ buyers<br />
+ Agent Network of 13,000+<br />
+ Vast Relocation Network<br />
We invest in the sale<br />
of your home. Our S<br />
is on you!<br />
11 TRUSTED REAL ESTATE EXPERTS
+ Our List to Sales Price Ratio is 99%<br />
(Local Industry average is 93.88%)<br />
+ Our Average Days on Market is 26<br />
(Local Industry average is 70 days)<br />
We beat the market!<br />
BUYER<br />
ACTIVITY<br />
LEVEL<br />
WHEN<br />
MOST<br />
OFFERS<br />
ARE<br />
RECEIVED<br />
1 2 3 4 5 6 7 8 9 10 11 12<br />
WEEKS ON MARKET<br />
POWER POSITIONING.<br />
OUR ON PURPOSE PLAN<br />
MAXIMIZES YOUR HOME’S VALUE.<br />
THEWEMERTGROUP.COM 12
AN OVERVIEW<br />
OF OUR POWER POSITIONING PLAN<br />
WEEK ONE<br />
WEEK TWO<br />
WEEK THREE<br />
BUILD THE<br />
HYPE. CREATE<br />
DEMAND.<br />
+ MAXIMIZE<br />
EXPOSURE.<br />
3, 2, 1... LAUNCH!<br />
PREPARE FOR SHOWINGS.<br />
ENGAGEMENT + IMPRESSIONS.<br />
REVIEW DATA,<br />
NETWORK +<br />
PROSPECT.<br />
FOLLOW UP.<br />
Staging Consultation<br />
Professional Photography<br />
Photos of <strong>Home</strong><br />
Community Ammenity Photos<br />
Aerial View Photo<br />
Map Location Photo<br />
Build Virtual Tour<br />
Prepare Video Slideshow<br />
Market Research<br />
Identify Target Buyer<br />
Defining <strong>Sell</strong>ing Features<br />
Develop Listing Description<br />
Coming Soon (CS) Launch<br />
CS Listing on Zillow<br />
(Only available to Premiere Agents)<br />
CS Post on Facebook<br />
Targeted CS Facebook Boosts<br />
Facebook Pre-List <strong>Group</strong>s<br />
CS Post on Twitter<br />
CS Post on Instagram<br />
Targeted Instagram Boost<br />
Craigslist Ad<br />
Multiple Listing Service (MLS)<br />
Maximizing Search Fields<br />
Attachment of <strong>Sell</strong>ing Aides<br />
Global Property Search<br />
Proxio + List Hub Global<br />
Custom Property Page on<br />
<strong>Wemert</strong><strong>Group</strong>Realty.com<br />
Search Engine Optimization<br />
Meta Tag Data for Searches<br />
TOP Exposure + Placement<br />
Top Rated Website Exposure<br />
Syndication to 350+ Websites<br />
Top 20 team - Access to<br />
Top 100 Agents in the Nation<br />
Top Relocation Network<br />
Zillow/Trulia - Premiere Agent<br />
Special Offers<br />
Open House Advertising<br />
Lead Inquiry Protection<br />
Realtor.com<br />
Preferred Placement<br />
Neighborhood Campaign<br />
Strategic Targeted Email Blasts<br />
To <strong>Your</strong> Neighbors<br />
(We have a software which<br />
allows us direct access<br />
to these email addresses)<br />
Direct Facebook Boosting<br />
To Neighbors<br />
Strategic Sign Placement<br />
(If allowed)<br />
Open House System<br />
Extensive Invitation Plan-<br />
Facebook Ads <strong>with</strong> Boosting<br />
to a broad audience,<br />
special interest groups<br />
& to your neighbors directly<br />
Facebook Local <strong>Group</strong>s<br />
as appropriate<br />
<strong>Your</strong> property website,<br />
MLS, Zillow, Realtor.com,<br />
and Craigslist<br />
Excellent Signage +<br />
Directionals<br />
A follow-up plan for those<br />
who attend the open house<br />
Reviewing MLS Data<br />
Review Buyer Matches<br />
Analyzing Favorites<br />
Communicating <strong>with</strong><br />
Agents who Showed<br />
Following up on Feedback<br />
Adjusting Listing As Needed<br />
Weekly Communication<br />
WEEK FOUR + BEYOND<br />
DATA DRIVEN<br />
STRATEGY<br />
ADJUSTMENTS<br />
Expert-Level Guidance<br />
Proven Problem Solving<br />
Superior Knowledge + Skills<br />
Allied Resources<br />
Lead Generation<br />
Video + Additional Photos<br />
Prospecting through our<br />
Database of 22,000+<br />
Presentation of Property<br />
to Our Team<br />
Agent Hot-line<br />
8:30AM - 10:00PM<br />
Email to Top Orlando Agents<br />
of “Secret Inventory” +<br />
Virtual Open Houses<br />
Cross Platform Social Media<br />
Just Listed Launch<br />
<strong>Home</strong> Highlight on Facebook<br />
Targeted Facebook Boosts<br />
Facebook Just Listed <strong>Group</strong>s<br />
<strong>Home</strong> Highlight on Twitter<br />
<strong>Home</strong> Highlight on Instagram<br />
Targeted Instagram Boost<br />
YouTube Slideshow Video<br />
Google+<br />
Pinterest<br />
Craigslist Advertising
WEEK ONE: Ready...Set....<br />
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY<br />
PROFESSIONAL<br />
PHOTOS<br />
OF THE HOME<br />
PROFESSIONAL<br />
PHOTOS<br />
OF THE HOME<br />
COMING<br />
SOON<br />
COMING<br />
SOON<br />
SATURDAY<br />
COMING<br />
SOON<br />
WEEK TWO: Showings Begin<br />
3, 2, 1... LAUNCH!<br />
LISTING<br />
PREPARE TEAM FOR SHOWINGS. ACTIVE<br />
ENGAGEMENT + IMPRESSIONS.<br />
MLS<br />
REVIEW DATA,<br />
NETWORK +<br />
PROSPECT.<br />
FOLLOW UP.<br />
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY<br />
COMING<br />
SOON<br />
MEETING<br />
REVIEW<br />
SHOWINGS<br />
BEGIN<br />
MARKETING<br />
IMPLEMENTATION<br />
+ EXPOSURE<br />
SATURDAY<br />
WEEK THREE: Strategy + Implementation<br />
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY<br />
LISTING<br />
TEAM<br />
MEETING<br />
AGENT<br />
+ SELLER<br />
CONVERSATION<br />
SATURDAY<br />
WEEK FOUR: Marketing at Work<br />
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY<br />
LISTING<br />
TEAM<br />
MEETING<br />
STATUS<br />
REPORT<br />
EMAILED TO<br />
SELLER<br />
SATURDAY<br />
WEEK FIVE + BEYOND: Plan B<br />
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY<br />
LISTING<br />
TEAM<br />
MEETING<br />
STRATEGY<br />
AGENT<br />
+ SELLER<br />
CONVERSATION<br />
SATURDAY<br />
THEWEMERTGROUP.COM 14
ANDROID +<br />
IPHONE<br />
FRIENDLY APP<br />
WHEN IT COMES TO<br />
SHOWING YOUR HOME<br />
WE PUT YOU IN THE DRIVER’S SEAT<br />
Showing Time allows licensed Real Estate agents<br />
to schedule showings 24/7<br />
800-746-9464<br />
<strong>The</strong> showing time Appointment Center is open<br />
for technical support from 8AM - 11PM EST
WEEK ONE<br />
COMING SOON<br />
Build the hype. Create demand. Maximize Exposure.<br />
We will be working to prepare your home for launch. We ask for your help this week in staging and readying your<br />
home for your professional photo appointment, which will be confirmed by our listing director. We also ask you<br />
provide any necessary additional information or documents to our listing team in order to best present your home<br />
to the Central Florida market.<br />
THIS WEEK:<br />
MON/TUES<br />
PROFESSIONAL<br />
PHOTOS<br />
OF THE HOME<br />
COMING<br />
SOON<br />
FULLY UP +<br />
RUNNING<br />
Professional Photography<br />
Photos of <strong>Home</strong><br />
Community Amenity Photos<br />
Aerial View Photo<br />
Map Location Photo<br />
Build Virtual Tour<br />
Prepare Video Slideshow<br />
Coming Soon (CS) Launch<br />
CS Listing on Zillow<br />
(Only available to Premiere Agents)<br />
CS Post on Facebook<br />
Targeted CS Facebook Boosts<br />
Facebook Pre-List <strong>Group</strong>s<br />
CS Post on Twitter<br />
CS Post on Instagram<br />
Targeted Instagram Boost<br />
Craigslist Ad<br />
Market Research<br />
Identify Target Buyer<br />
Staging Consultation<br />
Defining <strong>Sell</strong>ing Features<br />
Develop Listing Description<br />
Lead Generation<br />
Prospecting through our<br />
Database of 22,000+<br />
Presentation of Property<br />
to Our Team<br />
Agent Hot line - Answered by an<br />
Expert on <strong>Your</strong> Property<br />
8:30AM - 10:00PM<br />
Email to Top Orlando Agents<br />
of “Secret Inventory” +<br />
Open Houses<br />
HOW CAN YOU HELP?<br />
Finish and sign paperwork<br />
Clear floors and corners of clutter<br />
Clear kitchen and bath counter tops<br />
Clear shower of excess shampoo bottles, etc.<br />
Help get your home ready<br />
for potential buyers!<br />
Remove all magnets from the refrigerator<br />
Make beds & hide laundry; minimize throw rugs & towels<br />
Replace light bulbs<br />
Open all the blinds and pull back curtains<br />
THEWEMERTGROUP.COM 16
MAXIMIZE PLACEMENT<br />
WEEK TWO<br />
Engagement + Impressions Matter.<br />
This week we are working behind the scenes to drive<br />
traffic, maximize the exposure, and utilize our<br />
marketing machine to ensure your property’s launch<br />
is as successful as possible.<br />
This week we will also ask you to prioritize downloading<br />
Showing Time, our real time app, which will allow<br />
you to be in the driver’s seat when it comes to approving<br />
showing requests and be notified of feedback<br />
when it is received. Please know it is important to<br />
both prepare your home and accommodate as many<br />
showings as you are able during this time. Once your<br />
property is Active, the Listing Team will send you a<br />
custom link to your property web page. Please share<br />
this page <strong>with</strong> your co-workers, neighbors, family<br />
and friends. Facebook and the Next Door App are a<br />
great way to share this link.<br />
INTERNATIONAL<br />
NATIONAL<br />
ORLANDO + LOCAL<br />
NEIGHBORHOOD<br />
OUR STRATEGIC<br />
LAYERED MARKETING<br />
APPROACH<br />
Our strategic layered approach<br />
ensures a buyer, no matter where<br />
they are located, can find, view<br />
and fall in love <strong>with</strong> your home!<br />
17 TRUSTED REAL ESTATE EXPERTS
THIS WEEK:<br />
Multiple Listing Service (MLS)<br />
Maximizing Search Fields<br />
Attachment of <strong>Sell</strong>ing Aides<br />
Global Property Search<br />
Proxio + List Hub Global<br />
Custom Property Page on<br />
<strong>The</strong><strong>Wemert</strong><strong>Group</strong>.com<br />
Search Engine Optimization<br />
Meta Tag Data for Searches<br />
Keller Williams Partnership<br />
#1 COMPANY IN THE NATION<br />
Top Rated Website Exposure<br />
Syndication to 350+ Websites<br />
Top 20 team - Access to<br />
Top 100 Agents in the Nation<br />
Top Relocation Network<br />
Realtor.com<br />
Preferred Placement<br />
Video + Additional Photos<br />
Cross Platform Social Media<br />
Just Listed Launch<br />
<strong>Home</strong> Highlight on Facebook<br />
Targeted Facebook Boosts<br />
Facebook Just Listed <strong>Group</strong>s<br />
<strong>Home</strong> Highlight on Twitter<br />
<strong>Home</strong> Highlight on Instagram<br />
Targeted Instagram Boost<br />
YouTube Slideshow Video<br />
Google+<br />
Pinterest<br />
Craigslist Advert.<br />
Neighborhood Campaign<br />
Strategic Targeted Email Blasts<br />
To <strong>Your</strong> Neighbors<br />
(We have a software which<br />
allows us direct access<br />
to these email addresses)<br />
Direct Facebook Boosting<br />
To Neighbors<br />
Strategic Sign Placement<br />
(If allowed)<br />
Open House System<br />
Extensive Invitation Plan-<br />
Facebook Ads <strong>with</strong> Boosting<br />
to a broad audience, special<br />
interest groups & to your<br />
neighbors directly<br />
Facebook Local <strong>Group</strong>s<br />
as appropriate<br />
<strong>Your</strong> property website, MLS,<br />
Zillow, Realtor.com, & Craigslist<br />
A follow-up plan for those<br />
who attend the open house<br />
TUESDAY<br />
LISTING<br />
TEAM<br />
MEETING<br />
WEDNESDAY<br />
ACTIVE<br />
ON MLS<br />
+SHOWINGS<br />
BEGIN<br />
THURSDAY<br />
MARKETING<br />
IMPLEMENTATION<br />
+EXPOSURE<br />
HOW CAN YOU HELP?<br />
Share your home’s website <strong>with</strong> your social network<br />
(facebook, next door, etc)<br />
Be mindful of co-workers, friends, family who might be interested in<br />
buying or selling a home. You never know where the buyer for your home<br />
will come from!<br />
THEWEMERTGROUP.COM 18
REVIEW+ADJUST<br />
WEEK THREE + BEYOND<br />
Analyze the data. Network + Prospect. Follow Up.<br />
WEEK THREE:<br />
It will be quiet on our end, but trust we are continuing to network, prospect<br />
for potential leads, and following up on all activity related to your<br />
home. Instead of a call this week from your agent, expect an emailed<br />
status report which will update you on the data we have collected,<br />
feedback and any other important information you should know! You’ll<br />
receive an email from our listing director <strong>with</strong> anything you need to<br />
know about your home and its data.<br />
WEEK FOUR + BEYOND:<br />
<strong>The</strong> market has spoken. We have enough feedback at this time to<br />
make an educated data driven decision on our strategy and recommend<br />
any adjustments. We will need to work together to ensure<br />
your home is properly positioned for success.<br />
Expect a call from us every other week<br />
<strong>with</strong> full details of what’s happening<br />
<strong>with</strong> your property!<br />
17 19 TRUSTED REAL ESTATE EXPERTS
DATA DRIVEN DECISIONS<br />
Each week during our listing team meeting we determine whether or not our Power Positioning Plan is<br />
working or whether we need to make a data driven decision and adjust the marketing accordingly by<br />
asking the following questions.<br />
“<br />
We don’t have a crystal ball, but we know what questions to<br />
ask and what data points to look at to determine an appropriate<br />
and winning strategy for getting your home sold.<br />
”<br />
-Jenny <strong>Wemert</strong>, Team Leader<br />
Do we have a large enough pool of buyers to find a buyer for the home?<br />
Buyer Views of <strong>Your</strong> Property Buyer Matches For <strong>Your</strong> Property<br />
Why are buyers rejecting the property?<br />
Location, Price, Condition of <strong>Your</strong> Property - Is this a value issue or can we fix it?<br />
What is the feedback from those who have viewed or experienced the property?<br />
How are the buyers who have viewed your property reacting and what is their feedback?<br />
What does our open house activity and feedback tell us?<br />
What kind of opportunities do we have to grow our pool of buyers?<br />
Reverse Prospecting - Allows us to see and network <strong>with</strong><br />
buyers which may have favorited your property<br />
New Activity in <strong>Your</strong> <strong>Home</strong>’s Community - Are we<br />
positioned correctly for your home to compete and win<br />
the next offer in your community?<br />
Central Florida Market Trends<br />
National and International Market Trends<br />
HOW CAN YOU HELP?<br />
Be ready to discuss your home and our Power Positioning Plan on our<br />
bi-weekly call. We’ll use our expertise to advise you on our next steps to<br />
getting your home sold.<br />
MARKETING<br />
MONITORING<br />
Web Traffic For <strong>Your</strong><br />
Property Website<br />
SEO Monitoring for<br />
Search Engine Rankings<br />
Email Marketing Engagements<br />
Impressions For<br />
Social Media Campaigns<br />
Click + Engagements<br />
For Social Media Campaigns<br />
THEWEMERTGROUP.COM 20
WE PLEDGE TO YOU<br />
We pledge to you excellent communication at every step in the home selling<br />
process. Our reputation rests on our steadfast pursuit and focus on maximizing<br />
your results for a truly rewarding experience.<br />
WHEN YOU WORK WITH US YOU GET:<br />
+ Experience. Dedication. Results.<br />
+ A knowledgeable and professional REALTOR®<br />
+ A committed ally to negotiate on your behalf<br />
+ <strong>The</strong> support of a TOP Real Estate Team, <strong>The</strong> <strong>Wemert</strong> <strong>Group</strong><br />
We look forward to partnering<br />
<strong>with</strong> you as we work towards the<br />
successful sale of your home!
PEOPLE SAY<br />
THE NICEST THINGS<br />
LET OUR FAMILY<br />
SERVE YOURS<br />
Our team functions as a family, and we feel privileged to be in business together.<br />
At the <strong>Wemert</strong> <strong>Group</strong> we call those we serve ‘Forever Clients’ as a reminder that<br />
our level of service is to be the very highest and that it is our aim to make life-long<br />
relationships and truly be your realtor for life.<br />
Forever clients are offered many benefits long after the real estate transaction is<br />
over. This is a small sampling of those benefits...<br />
COMPLIMENTARY MARKET ANALYSIS<br />
FREE REAL ESTATE CONSULTATION<br />
ACCESS TO PREFERRED VENDORS<br />
FREE NOTARY<br />
EXCLUSIVE EVENTS<br />
HOME KEEPR<br />
Jenny and her team were<br />
very professional, very<br />
responsive & very knowledgeable.<br />
<strong>The</strong>ir expertise<br />
helped close the house sale<br />
<strong>with</strong>in 30 days. I'm amazed<br />
by their abilities and<br />
holistic team approach.<br />
Terrific experience<br />
selling my townhouse.<br />
<strong>Wemert</strong> team was<br />
responsive and professional<br />
throughout. Lots<br />
of moving parts in a real<br />
estate transaction but<br />
this one went from team<br />
member to team<br />
member seamlessly. All<br />
emails were attended to<br />
promptly and each<br />
phone call was returned<br />
quickly.<br />
Jenny and her team are<br />
the most professional,<br />
and most caring group!<br />
<strong>The</strong>y took time to listen<br />
to what we needed, as<br />
well as our concerns<br />
(even after hours) and<br />
sold our home in 8 days!<br />
We couldn't have asked<br />
for a better real estate<br />
person/team to guide us<br />
through this process!!<br />
ACCESS TO OUR<br />
RECOMMENDED PROS!<br />
Get a list of recommended local service providers to help you do routine<br />
maintenance or for emergencies and create a customized list of home<br />
maintenance reminders to help you take care of it!<br />
THEWEMERTGROUP.COM 22
FREE Market Analysis<br />
FREE Initial Consultation<br />
Satisfaction Guarantee<br />
Proven Pricing Strategies<br />
Professional Staging Advice<br />
Full-time Lead Generator on Staff<br />
Full-time Marketing Team<br />
Clear Communication <strong>with</strong> You<br />
An Easy Exit Listing Agreement<br />
W<br />
TRUSTED REAL ESTATE EXPERTS<br />
<strong>The</strong><strong>Wemert</strong><strong>Group</strong>.com | 407-412-8488 | info@<strong>The</strong><strong>Wemert</strong><strong>Group</strong>.com