Inside Laser - The Laser Group

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Events & Media In this segment we share exciting information about Africa’s preparation for 2010 FIFA World Cup South Africa. AFRICA gears up for 2010 “South Africans should treat this decision with humility and without arrogance because we are, after all, equal”, said Nelson Mandela after FIFA President Blatter announced that South Africa will be staging the world’s greatest sporting festival. The Laser Group is proud to be a part of this historical occasion, setting the stage to showcase the country to the rest of the world. One glance at the steady progress the cranes towering above stadiums and other 2010-related construction projects are making in each and every host city, should provide an affirmation that South Africa is moving in the right direction. Taking Africa to the World To be the best World Cup ever, however, challenges every single person and organisation in the country to help and become champions. Cities must aspire to the highest standards. The 2010 FIFA World Cup South Africa, the world's biggest single-code sporting event - in terms of television audience, bigger than the Olympic Games - is in a class of its own. The Centre of the World For four weeks starting on 9 June 2010, South Africa will be the center of the world. The indirect spin-offs from improved perceptions abroad could have a great, long-lasting impact, not only on South Africa and its development but on the continent as a whole. A successful World Cup will help change the perceptions that a large number of foreign investors hold of Africa. 2010 FIFA World Cup South Africa matches will be held in 10 stadiums: two in Johannesburg and one in each of the other eight host cities. Together, the 10 stadiums will host 64 matches and seat more than 570 000 people during the course of tournament. Five of the 10 are existing stadiums, which are being upgraded. Soccer City, the venue of the opening and final match, is currently undergoing a major upgrade. The other five stadiums are being built from scratch. The Laser Group and its operating divisions have a strong network of depots and warehouses in and around each of the host cities. 06 Unique opportunities to fast track urban development Our cities are now co-operating, and the impulse to compete is slowly giving way to an understanding that benefits that accrue are seen as national public goods. In other words, job creation, economic growth, improved service delivery and infrastructure development, and the forging of a collective identity, must be realised and felt throughout the country, and not just in particular locales. Whilst cities are growth engines, and the World Cup presents unique opportunities to fast track urban development, it is a glorious chance to rebuild underdeveloped and peripheral areas. Setting the Stage Free State Gross capacity: 48 000 Soccer City Gross capacity: 94 700 Greenpoint Stadium Gross capacity: 70 000 Ellis Park Stadium Gross capacity: 61 000 Port Elizabeth Gross capacity: 48 000 Already Winners Jobs for thousands It has been estimated that the 2010 FIFA World Cup South Africa will create some 129 000 jobs, contribute around R21 billion to South Africa's gross domestic product (GDP) and generate another R7.2 billion in government taxes. Increased tourism 350 000 visitors are expected to spend R9.8 billion in the country. 3776 children from 51 countries will participate in ceremonies. Media 2,5 terabytes of data transmission will be broadcast in over 213 countries, with 73 000 hours of live programming scheduled to take place. Hospitality & Fan Parks Corporates will host approximately 323 000 hospitality guests in special suites, and 400 000 people are expected to fill fan parks. Catering 6,2 million drinks are estimated to be sold on site - Budweiser is the official beer sponsor, and Coke the soft drinks sponsor. 3.5 million Big Mac’s will sold at the World Cup - Mc Donald’s is the official fast food supplier. Royal Bafokeng Gross capacity: 42 000 Mbombela Gross Capacity: 46 000 Loftus Versveld Gross capacity: 50 000 Peter Mokaba Gross capacity: 46 000 Durban Stadium Gross capacity: 70 000 South Africa’s leading athletes are ready to put in a top performance at the 2008 Summer Olympics in Beijing. To all athletes, let the Olympic spirit inspire you to reach your goals and realise your dreams. Best wishes from The Laser Group.
PROUD SUPPORTERS Equipping Laser to reach more goals Gary Bailey Events & Media In this segment we share exciting information about Africa’s preparation for 2010 FIFA World Cup South Africa. A proud South African company, The Laser Group plans to fully participate in the 2010 FIFA World Cup South Africa, and make the most of opportunities presented before, during and after 2010. To share the magnitude and excitement of the upcoming world class event, Laser invited Gary Bailey to share his GamePlan 2010 at a workshop held in July 2008. The Laser Group Workshop Gary Bailey, a well-known TV personality, goalkeeper for Manchester United and England, and Kaizer Chiefs soccer player, has researched the past four World Cups and Olympic Games. He enthusiastically shared his experience and learning’s with the team - his goal is to assist South Africans to maximise the opportunities the Game presents to the country. Gary’s enlightened talk clarified the Rules of the Laser Group participants at the workshop held in Cape Town Game, outlined the legal and other requirements of FIFA, the LOC, SAFA and the government, as well as the opportunities, benefits and threats that lie ahead. Gary said, “This is a wonderful opportunity to come together as a country!” Challenges However, he also highlighted the two main concerns he has for 2010. Firstly road, airport and port congestion is an area not yet resolved and he advised that the Group devise a special strategy around its logistics planning so as not to compromise delivery of service to customers. Secondly, Gary stressed that the inability to sustain law and order is most concerning. SAPS reported that the deployment of police officials at venues and areas marked for 2010 security will cost R640m while the procurement services will cost R665m. But Gary still remains skeptical and stated that FIFA and their security teams would have to take the lead where this is concerned. The countdown has begun - the FIFA Confederations Cup scheduled to take place in June 2009 will give some indication of the nation’s ability to host the 2010 World Cup. Laser’s plans for 2010 FIFA World Cup 1) Be seen to be a Proudly South African organisation committed to helping SA make a success of the event. 2) Gain buy-in and excitement for the 2010 FIFA World Cup at Laser through an internal awareness campaign reaching all its people. 3) Accelerate Laser’s business development through marketing its uniqueness, culture and values. 4) Maximise capacity - invest in people, resources and infrastructure to leverage the increased opportunities in the run up to 2010 and the post-event activities. LADUMA 'Laduma!' is the South African equivalent to 'Goal!' It is exclaimed with gusto by goal-crazy South African fans. It is a Zulu word which literally means 'it thunders'. This could also be an apt description as the crowd erupts in riotous cheers after a goal. The slogan was first popularised by the veteran Zulu TV commentator Zama Masondo, who screamed "Laduma" after each goal in the same way Latin commentators often cry "Gooooool" after a successful strike in their broadcasts. You’ll definitely hear the SA supporters sing 'Shosholoza', which has become a sports chant of encouragement for the South African teams. It was originally a song sung by migrant workers traveling from Zimbabwe to South African mines, but has now been adapted as a song of encouragement. In Zulu, the word Shosholoza means 'move forward'. What's plastic, a mere long, brightly coloured and sounds like an elephant? It's the Vuvuzela, the noisemaking trumpet of South African football fans, and it's come to symbolise the sport in the country. There's uncertainty on the origin of the word "Vuvuzela". Some say it comes from the isiZulu for - wait for it - "making noise". Others say it's from township slang related to the word "shower", because it "showers people with music" or, more prosaically, looks a little like a shower head. Read more about GamePlan 2010 on Gary’s website: gameplan2010.com 07
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Inside Laser - The Laser Group

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