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Insights Success The 10 Most Valuable Real Estate Solutions Provider Companies Insights success November2016

Insights Success The 10 Most Valuable Real Estate Solutions Provider Companies Insights success November2016

In order to keep every

In order to keep every customer, both in the country and overseas abreast of all developments, the group has created ‘Falcon News’, which is not just an award-winning magazine, but is one of the group’s strongest communication tools. It has grown to be recognized as a magazine in its own right with a circulation of over 27,000, targeting customers and all other stakeholders. The company also publishes a luxury magazine called ‘The Luxury Collection’ which highlights the latest trends in fashion, luxury and lifestyle, with special focus on international and national luxury brands within The Collection, UB City - South India’s only luxury mall and a joint venture between the Prestige Group and the UB Group. Additionally, Prestige puts a lot of thought, creativity, innovation and planning into each and every marketing and advertising campaign for its various offerings. The communication practices are based on the principle that a client must feel the property that is being launched. They are designed as works of art, taking them way beyond a plain vanilla marketing pitch. Testimony to this is the fact that the company has received several awards for its innovative approach. The company has a strong online presence and all details and developments related to the company can be found on its website. Moreover, the Prestige Group provides an application where homebuyers can track the progress of the projects that they have invested in. This creates transparency while making the company more accountable to its clients. Billboards across the city also give information on Prestige's latest offerings, further creating top-ofmind recall for the brand. Clearly, a brand is not built over a day. Yet, age alone cannot build a brand. The Prestige Group appears to have got the formula right. Mr. Irfan Razack, ‘Falconer’ of the Prestige Group A man of many facets, Mr. Irfan Razack, the Chairman and Managing Director of the Prestige Group, has been the chief architect of the company’s growth. His leadership skills were on display right from his days as a student leader at St. Joseph’s College, Bengaluru. In recognition of his achievements of those days, the St. Joseph’s Old Boys Association has honoured him with the Lifetime Achievement Award. Those who know him well will tell you that Irfan can spot opportunities where none apparently exist. He has the courage to take the untrodden path and the determination to see his vision through. In his march forward, Irfan has been ably assisted by his brothers Rezwan Razack and Noaman Razack. His leadership acumen received national recognition when he was declared ‘Professional of the Year’ at the Real Estate Excellence Awards 2008. He has been Honorary Secretary of the

“ “At Prestige, we have always attempted to understand the void in the market and ll that gap Al Ameen Educational Society for 21 years, the President of Bangalore Commercial Association (BCA), and the Chairman of the Real Estate Committee of CREDAI, Karnataka for 4 years. In the past, he has served as Vice-President of CREDAI National and is currently serving as Chairman of the same. Irfan has been a special invitee to the southern regional council of Confederation of Indian Industries (CII). His views on the real estate business is much sought after across various forums. While Irfan propels the Falcon to newer heights, he keeps himself rooted to the ground. A concerned citizen and a caring individual, Irfan spends both time and resources on philanthropic and social causes. His dream of contributing more towards the education segment led to the ‘Educate India Foundation’, another Prestige initiative through which he co-founded the Inventure Academy (estb. 2005), a leading K-12 International School in Bangalore. A past President of Rotary Midtown, Bengaluru, he is still actively involved in the club’s activities, and is also a Paul Harris Fellow. Among his many initiatives is the Rotary Midtown Prestige Citizen Extra ordinaire Award to honour citizens of Bengaluru who have contributed to society in a significant way. In 2015, he was also inducted as a member of the esteemed Arch C Klumph Society - a special fellowship offered to only a privileged few from the Rotary Foundation. Irfan has received recognition from the United Nations University International’s Leadership Academy (UNU/ILA) in Jordan. He was also voted as one of the Best CEOs in Asia (Best In India) in the reputed Institutional Investor (II) magazine’s 2014 All-Asia Executive Team Rankings. Considered among the most respected businessmen in India today, Irfan was conferred the Bharat Ratna Sir M. Visvesvaraya Memorial Award 2015 by the Federation of Karnataka Chambers of Commerce and Industry. In Irfan’s words At Prestige, growth and expansion is constant, as change is constant. So, we have to think creatively all the time to see how new initiatives can be taken up. Last year, we actively got into the warehousing market and have been pursuing this asset class more aggressively this year. We are also focusing on several new launches in different parts of Bengaluru as well as in Chennai and Mangaluru. We are launching 2 to 3 large-scale IT developments in Bengaluru. Simultaneously, we are also in the process of finalizing a piece of land in Pune for an IT Park. New investments are a continuous trend but the current assets in the retail, hospitality and

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