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Insights Success The 10 Most Valuable Real Estate Solutions Provider Companies Insights success November2016

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Peaks & Valleys<br />

THE<br />

REAL ESTATE MARKET<br />

GEARS UP TO LEVERAGE THE<br />

DIGITAL WORLD<br />

In the digital era, the increasing<br />

aspirations of buyers and the<br />

expanding world have created a<br />

great scope for marketers. Every brand<br />

for its customer/consumer base wants<br />

to create lasting and unique customer<br />

experiences which are now completely<br />

absorbed in a world of rich digital<br />

experiences. Nowadays, digital<br />

medium is emerging as the key<br />

marketing medium while traditional<br />

offline channels are still struggling to<br />

keep pace. Digital medium is raising<br />

high for building, retaining & growing<br />

customers and increasing topline<br />

growth.<br />

More avenues for brands have been<br />

created by digital in order to engage<br />

meaningfully with their consumer.<br />

Digital is<br />

the best<br />

and more<br />

ROI<br />

centric<br />

medium for<br />

all sectors, brands and categories.<br />

<strong>Real</strong> <strong>Estate</strong> is no exception as it<br />

is fuelled by the increase of internet<br />

penetration and portable devices into<br />

the Indian heartland. Digital strategy<br />

includes a lot of techniques such as<br />

Content Automation, Campaign<br />

Marketing, Search Engine<br />

Optimization, E-mail and SMS<br />

Marketing, Search Engine Marketing,<br />

E-commerce Marketing, Content<br />

Marketing, Influencer Marketing, etc.<br />

By 2020, the Indian real estate sector is<br />

expected to touch US$ 180 billion.<br />

Country’s 5-6% of GDP is alone<br />

contributed by the housing sector<br />

alone. Recently, many initiatives have<br />

been taken by the government that<br />

raised hopes for the buyers and<br />

developers and has also started<br />

translating into improved sentiment,<br />

sales as well as growth. In India, real<br />

estate companies are trying to incline<br />

towards a digital led marketing<br />

strategy. <strong>The</strong>se strategies are designed<br />

around online generation of leads,<br />

experiences, and bookings. Across the<br />

top 50 urban hubs, India consists of<br />

approx. 250 million online users, and<br />

this makes India’s real estate<br />

marketplace more with potential<br />

buyers of home.<br />

Indian real estate firms are spending<br />

around Rs. 2,500 crore per annum on<br />

promotional activities and campaigns,<br />

out of which over 30% is being spent<br />

in digital alone. And in the next few<br />

years, industries are estimating this to<br />

increase by 50%.<br />

As per trends, online search provides<br />

ease of analyzing through various<br />

options within a few clicks, so<br />

36 | December 2016 |

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