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1 year ago

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2lrvSkt

CONTENT CREATION &

CONTENT CREATION & DISTRIBUTION How often do you take the following concepts into account while creating content for your organization? How Often B2B Marketers Consider Various Concepts While Creating Content ■ Always/Frequently ■ Sometimes ■ Rarely/Never Prioritize delivering content quality over content quantity Consider how our content impacts the overall experience a person has with our organization Focus on creating content for our audience versus our brand 76% 20% 4% 71% 22% 7% 69% 23% 8% Differentiate our content from our competition’s 64% 26% 10% Deliver content consistently Craft content based on specific points of the buyer’s journey Prioritize providing the right content to the right person at the right time 58% 28% 14% 53% 32% 15% 50% 34% 16% 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs Base: Content marketers; aided list. SPONSORED BY 30

CONTENT CREATION & DISTRIBUTION Which channels does your organization use to distribute content? Channels B2B Marketers Use to Distribute Content Email LinkedIn 93% 89% Twitter 77% Facebook YouTube Google+ Print Instagram SlideShare 35% 30% 26% 26% 59% Average Number Used: 6 76% Fewer than 25% of B2B marketers said they use the following channels: Pinterest (14%), Medium (6%), Snapchat (3%), iTunes (3%), Tumblr (2%), and Other (18%). 2017 B2B Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs Base = Content marketers. Aided list; multiple responses permitted. SPONSORED BY 31

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