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Phase 1 Report

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Branding is more than a

Branding is more than a name and logo, its like a personality that tells you what it represents. If you had to use 3 words to describe what a youth volunteering brand should be, what words would you use? The top 12 words which featured in responses were: Fun, Friendly, Helpful, Exiting, Youth, Colourful, People, Rewarding, Inclusive, Engaging, Positive, Creative Would you describe the Gwirvol brand using the same three words? No 45% Yes 55% 20

Would you describe the Gwirvol brand using the same three words? – comments Don't know It's not a fun logo I recognise the logo but I do not know enough from this to describe it as interactive. It draws attention because of the name it looks as though it would be suitable for young people. It's difficult to brand all volunteering opportunities with the same brand. I don't know enough about Gwirvol to comment It looks interesting and modern The brand is accessible to anyone and is encouraging and supportive of young people Would you describe the Millennium Volunteers brand using the same three words? No 53% Yes 47% Would you describe the Millennium Volunteers brand using the same three words? – comments Boring, not enough colour The logo is awful With regards specifically to the logo shown on this questionnaire, it seems quite severe for something aimed at young people. I recognise the logo but I do not know enough from this to describe it as interactive. It's average Its looks corporate No, MV has no kind of brand in my opinion, it's not recognised enough. Sounds old fashioned 21

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