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1 year ago

Phase 1 Report

2kseOWk

Contents Background

Contents Background ............................................................................................................................................ 3 Context ................................................................................................................................................... 3 Methodology .......................................................................................................................................... 4 Online Survey Findings ........................................................................................................................... 5 Survey Respondents .......................................................................................................................... 5 Experience of Volunteering ................................................................................................................ 7 Access to Volunteering ....................................................................................................................... 9 Motivations for and Barriers to Volunteering .................................................................................... 11 Volunteer Branding ........................................................................................................................... 13 Promotion ......................................................................................................................................... 23 Focus Group Analysis ........................................................................................................................... 26 Access to Volunteering ..................................................................................................................... 26 Motivation for Volunteering ............................................................................................................... 26 Branding ........................................................................................................................................... 28 Branding Conclusions and Recommendations .................................................................................... 31 Appendices ........................................................................................................................................... 34 Appendix I: Please describe your volunteering activity (What did you do? Where?) – Full Response.......................................................................................................................................... 34 Appendix II: How would you rate your experience of volunteering? Full response.......................... 42 Appendix III: ‘What do you think are the best ways for young people to get involved in volunteering?’ Full response............................................................................................................. 48 2

Background This report has been prepared by EYST, CWVYS and ProMo-Cymru for WCVA. It presents the findings of a consultation with young people on youth volunteering branding and web presence in Wales. The consultation process was delivered on the basis of the following aims: a) to offer clear brand suggestions for a streamlined and strengthened youth volunteering brand and web presence in Wales b) to define what youth volunteering in Wales stands for c) to consider how youth volunteering and volunteering opportunities are conveyed to young people d) to understand the strengths (and weaknesses) of current brands e) to identify what volunteering means to young people f) to explore the existing brands of Gwirvol, Millennium Volunteers and Volunteering Wales g) to gain an understanding of which aspects work well h) to determine the digital preferences of young people with regards to their functionality and features Phase 1 of this project was successfully delivered against the original specification by fully utilising the expertise of the partner organisations in this Consortium-style approach. EYST and CWVYS concentrated on their respective understanding of young people and volunteering issues whilst exploiting contacts with key stakeholders in youth work organisations and County Voluntary Councils. ProMo Cymru’s specialist skills in youth communication and creating digital solutions for youth engagement were also to the fore. Context Millennium Volunteers (MV) has been a hugely important and very popular catalyst in encouraging young people to engage in volunteering opportunities in Wales. It is a recognition scheme with certificates for voluntary contributions at 50, 100 and 200 hours. The evolution of MV in Wales has been impressively embraced by young people and stakeholders: the development of MV50, nonfunded projects, active and outward-looking collaborative partnerships e.g. Jobcentre Plus, Spirit of 2012 and #iwill. GwirVol (GV) has been a distinctly Welsh approach to youth volunteering. It has combined its central, strategic role of supporting youth volunteering opportunities in Wales with highly effective grants management and pro-active promotional functions. Approaches such as ‘You Give, You Get’, Youth-led grants and grant support mechanisms for host organisations have been very successful. GwirForce (GF) was an influential representative body of young people working in support of the GV concept and encouraged active participation by young people to determine the future of youth volunteering. It is to be hoped that a newly invigorated youth volunteering framework will emerge soon and that young people will feel sufficiently empowered and supported in order to realise a modern and fit-for-purpose representative model that meets their youth volunteering needs. Volunteering Wales (VW) With Welsh Government and WCVA working towards the streamlining of programmes, VW’s role is becoming significantly enhanced as the central function from which all things volunteering are located, including key links to GV and MV. The recent forming of the Volunteering Wales Youth Network has opened doors to a wider strategic engagement of key organisations and individuals (including young people) on youth volunteering policies and their operational delivery. 3

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