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InnoVen Capital Startup Outlook Report

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Challenges What are your

Challenges What are your greatest challenges currently? Raising equity funding Difficulty recruiting employees/managing talent 16% 26% Fundraising and talent management were top challenges in 2016, as in 2015 Market creation 16% Customer acquisition / Customer churn 15% Access to debt 11% Revenue Growth 8% Lack of inorganic growth opportunities Competition Lack of exit opportunities 0% 5% 4% • E-commerce and Healthcare start-ups rated fundraising and revenue growth as top business challenges • Enterprise start-ups rated customer acquisition and churn as a significant challenge, as well as fundraising • Artificial Intelligence start-ups rated revenue growth and talent management as top two challenges InnoVen Capital: Startup Outlook Report 2017 8

Over and underhyped sectors Underhyped Overhyped Agriculture tech 24% 1% AI 13% 12% AR/VR 3% 9% Business Analytics 9% 6% Digital payments 7% 20% Ecommerce 1% 11% Education 5% 1% Enterprise software Fintech 3% 0 0% 4% Food 1% 9 Healthcare 4% 0% Hyperlocal 7% 21% IoT 3% 1% Life Sciences 8% 1% Logistics 12% 4% Travel 2% 0% • Agriculture tech, Artificial Intelligence and Logistics were voted as most under hyped sectors whereas Hyperlocal and Digital Payments were voted over hyped in 2016 • Digital Payments and Artificial Intelligence were voted likely to be hot in 2017. InnoVen Capital: Startup Outlook Report 2017 9

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OECD Science OECD Science, Technology and Industry Outlook 2012