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1 year ago

PORTFOLIOS Portfolios

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and which demonstrate your particular strengths and development. This may necessitate ruthless editing, but that in itself is a key skill and a well presented portfolio will show that you have it. Variety Include a variety of work to demonstrate your flexibility and adaptability, as well as some work that gives an indication of the type of work you want to be doing in the future. It is important to keep your portfolio up to date and you can include work in progress. Tailoring and personality Consider what the individual employer or potential client requires and tailor your portfolio accordingly, while ensuring that it retains your individuality and originality. Your portfolio also needs to express your personality, to give an idea of who you are and what makes you tick. Structure and flow Think carefully about how you organise your portfolio. It needs to be structured and logical so that it is clear and easy to follow. Include an index. It is important that your portfolio flows from one piece to the next and that pieces work well together. Continuity and a clear idea of your vision are important, so include items that show your thought process and idea development, such as a sequence of photos or a storyboard, for example. Order Put your best and most relevant piece of work, one that clearly demonstrates your strengths, creative approach and flair, at the beginning, and end with a strong piece of work too. Context It is important to contextualise your work and to apply clear, concise and meaningful titles. Folio design The design of your portfolio also matters. It should look professional and appropriate for the sector you are wanting to work in, while still reflecting you at your best and not deflecting attention away from your work. So if you are looking at journalism / writing, pay attention to font, page lay-out and presentation, while designers can take the opportunity to add a few creative touches to make their actual folio look that bit special (while remembering it is your actual work that should stand out!). CV Include a CV, which should demonstrate that you think and work like a designer. Whether you do a creative CV or a conventional one, make sure that the information is clear and easy to follow. Remember, the actual content of a creative CV is just as important as the style and design. For more information on writing a good creative CV, see the Creative CV Guide, available on MyHub at: myhub.leedsbeckett.ac.uk/docs/150/Creative-CV-guide.pdf. And finally… Work out how you are actually going to present your portfolio in practical terms. Ask someone whose opinion you trust to look through your portfolio and comment on how it flows. 2

Presenting your portfolio Preparation If you going to present your portfolio in person, you will need to plan carefully, while still factoring in some flexibility to adapt to all eventualities. Your portfolio is really a catalyst for a conversation with a potential client or employer face to face. You need to be clear, confident and succinct – all of which requires preparation. Six pieces will probably be enough to talk through in an interview. Back-up plan Even if your portfolio is available online, make sure that you have a back-up plan in case there is no available internet connection. Take some pieces or printed copies or a CD / DVD along as appropriate to use if this happens. Sequence Present the most relevant piece of work first. This will show that you have thought about what the employer or potential client will be most interested in. If time allows you can show them more. Planning and logistics Portfolios can be cumbersome things and if this is the case with yours, work out beforehand how you will get it there and back, checking transport options and distances Another thing to consider is how you will actually get all your work into the meeting while still looking professional and calm, rather than chaotic and in a flap! For further tips on presenting a creative portfolio, see: majorplayers.co.uk/major-blog/your-creativeportfolio-tips-to-make-it-stand-out.html And finally… Have a trial run and with someone whose opinion you trust and ask them for honest, constructive feedback. Online There are many advantages to an online, web-based portfolio: It is available 24/7, it is easy to update regularly Viewers can easily select what they want to see via a menu It will demonstrate your computer skills. You can include a link to it in your CV, cover letter and email signature. Again, many of the general principles explained above apply to your online presence. Structure Start simply with perhaps only 3 pages (Home, About & Contact), then add further pages, including a Gallery page if appropriate, as your career develops. Your site needs to be of high quality, well organised and with a consistent and relevant style and brand throughout all pages. It should be easy to navigate. 3

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