Fish in focus - Germany's fish fair
25 to 27 February 2018 in Bremen Germany
25 to 27 February 2018 in Bremen Germany
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How does the German <strong>fish</strong> <strong>in</strong>dustry compare with the European<br />
and <strong>in</strong>ternational <strong>in</strong>dustry?<br />
1.7 % of EU <strong>fish</strong><strong>in</strong>g vessels are registered <strong>in</strong> Germany. They provide<br />
about 4.52 % of the EU <strong>fish</strong> catch. Germany‘s share of EU<br />
aquaculture production is around 1.92 %. The country accounts<br />
for 7.2 % of the sales value of EU <strong>fish</strong> process<strong>in</strong>g. That means<br />
Germany is <strong>in</strong> fourth place <strong>in</strong> the EU! However, with a per-person<br />
consumption of about 14 kg of <strong>fish</strong> and seafood, Germany<br />
is at the lower end of the EU scale. But it‘s still an <strong>in</strong>terest<strong>in</strong>g<br />
market. A 2016 study by the EU Commission reveals that e.g.<br />
<strong>in</strong> September 2016 consumers <strong>in</strong> Germany spent 14.03 euros<br />
per kg for fresh <strong>fish</strong> and seafood. That put them <strong>in</strong> second place<br />
after Danish consumers, who spent 15.20 euros per kg. That‘s <strong>in</strong><br />
stark contrast to average spend<strong>in</strong>g <strong>in</strong> France of 10.00 euros per<br />
kg, <strong>in</strong> Italy of 8.00 euros per kg and <strong>in</strong> Spa<strong>in</strong> of just 7.24 euros<br />
per kg! These figures show that German consumers are certa<strong>in</strong>ly<br />
will<strong>in</strong>g to pay a higher price.<br />
What role does <strong>fish</strong> <strong>in</strong>ternational play for the <strong>in</strong>dustry, and<br />
what do you expect from the anniversary <strong>fair</strong> <strong>in</strong> 2018?<br />
Everybody <strong>in</strong> the German <strong>fish</strong> <strong>in</strong>dustry for whom Boston, Brussels<br />
and Vigo are too far away and too expensive f<strong>in</strong>ds an ideal<br />
meet<strong>in</strong>g place <strong>in</strong> their own country <strong>in</strong> Bremen. Short paths,<br />
plenty of time for talks, clean, efficient <strong>in</strong>frastructure and lots<br />
more make it a pleasure for anybody <strong>in</strong> our <strong>in</strong>dustry to come<br />
here and discuss current trends with colleagues, or even make<br />
a splash themselves to raise awareness of their products or services.<br />
Consider<strong>in</strong>g that it now has almost 30 years of seafood<br />
trade <strong>fair</strong> experience beh<strong>in</strong>d it, I expect the Bremen Messe<br />
team to plan and stage an excit<strong>in</strong>g and <strong>in</strong>spir<strong>in</strong>g event that will<br />
engage all the senses of the visitors. They‘ve already laid the<br />
foundations for this <strong>in</strong> particular with the expansion of GASTRO<br />
IVENT and the broader scope on offer <strong>in</strong> 2016. Now we need to<br />
pick up speed and give the <strong>in</strong>dustry another boost! I‘m confident<br />
of a susta<strong>in</strong>able value cha<strong>in</strong> reaction for <strong>fish</strong> and seafood<br />
<strong>in</strong> 2018. The anniversary edition of the <strong>fish</strong> <strong>in</strong>ternational 2018<br />
will be more than just a trade <strong>fair</strong>. I am look<strong>in</strong>g forward to it!<br />
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