1 year ago

BOOK 2017



Power book 2017 “in 2016 Sean Rad oversaw the smoothest and arguably most successful period in the company’s history.” Sean Rad Co- FOUNDER & president, Tinder After a tenure plagued by controversies, having lost and regained the position of Tinder CEO, in 2016 Sean Rad oversaw the smoothest and arguably most successful period in the company’s history. Named the highest-grossing dating app in the world, Tinder hit 1.2m paying subscribers in July, helping to drive a 21% revenue increase for parent company the Match Group. Aside from this business success, Tinder also had its busiest year for product, launching a host of updates - adding its third monetisation stream with Tinder Boost, moving into group dating with Tinder Social, implementing a photo-testing algorithm and partnering with both Spotify and Apple for two new features. Because of this strong year, it was a surprise to learn in December that Sean Rad would be stepping aside as CEO to lead Swipe Ventures, a new project focused on acquisitions and investments to help expand Tinder’s footprint. However, considering Rad’s role in the acquisitions of Humin, Tappy and last year’s investment in Hey! VINA, the new role is a perfect fit for the Tinder co-founder, ensuring he will continue to exert his influence over Tinder, and the dating industry, for the foreseeable future. 7

PCM MPE 2017 Special
How We Started The Next Big Thing
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