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Open Educational Resources

59-moocs_and_open_educational_resources_handbook_kaufman_100616.pdf?utm_content=buffere062f&utm_medium=social&utm_source=linkedin

techniques that academic

techniques that academic institutions might consider using for their more advanced audiovisual productions. This is especially important if, as leaders in the field attest, a tremendous amount of time and work is being spent clearing rights to put into Open Courseware and MOOCs. MIT and University of Tokyo OER veteran Shigeru Miyagawa has indicated that fully one-third of all the work MIT’s OCW staff performed during some years involved clearing of OCW rights for OER. 54 Professional matrixes for clearance, like the one from Thirteen/WNET, reproduced above, describe the categories that documentary producers and other public broadcasting professionals track for clearances—and given the burdens of rights clearances 15 years into OCW, universities would be well served to follow them. Markets, territories, and term—these are the key license conditions to track using such a grid. Markets now include transmission formats and devices; territories still feature geographical locations for distribution; and term includes length of time under which the license is granted before renewal is required. Together with information about the source for each bit of material, contact information for each rightsholder, and compensation if any paid for usage rights and duplication fees, the detailed results of the clearances for an entire production go into what production professionals calls the “rights bible,” which also includes appearance releases for talent and incidental on-camera visuals as noted above. ILLUSTRATION VI: Rights Terms and Conditions 54 Miyagawa, “Open CourseWare and MOOCs,” November 6, 2014, https://www.youtube.com/ watch?v=fGnaie4RXEg. 32 MOOCS AND OPEN EDUCATIONAL RESOURCES: A Handbook for Educators

Rights bibles also provide the production team with notes regarding any credits they will be required to provide rightsholders in the final cut shown on screen—as sometimes the type, wording, and even graphic size of acknowledgements are central to the rights acquisitions process. One of the primitive conditions of video even 100 years into film’s existence is its continued inability to provide for dynamic credits, like linked URLs that can appear today as footnotes in scientific papers. Online media could much more richly facilitate user experiences by allowing interested students to visit the fuller source files of the components of a MOOC production—to learn more about each such resource and to promote the licensing business and curatorial responsibilities of the rightsholder at the same time. “Knowledge Is,” an experimental film, breaks down credits for component contents in this way, below. 55 ILLUSTRATION VII: Dynamic Credits (from JISC’s “Knowledge Is”) https://youtu.be/qMLf5mpifNc 55 Produced by Paul Gerhardt and Peter B. Kaufman for the JISC Film & Sound Think Tank, June 2010. See: http://www.jisc.ac.uk/whatwedo/programmes/filmandsound.aspx. Similar experiments have begun around artwork. See: https://uploads.knightlab.com/storymapjs/ f9d7b44e8575c73185fd5fdfc9c55494/the-art-gallery-of-jan-gildemeester-jansz/index.html. III. RIGHTS, LICENSES, AND ACCESS: Producing MOOCs as OER 33

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