1 year ago

1. Master bulletin - Autumn 2016

Ardesia - 25% free stock

Ardesia - 25% free stock with orders for £396.24. Visit Stow Green to find out more details. ZANUSSI COOKWARE (ZODIAC STAINLESS STEEL PRODUCTS) The Zanussi Cookware collection from Cenpac supplier, Zodiac Stainless Products, was launched at the Exclusively Housewares Show in June at full price. We have negotiated a genuine 25% off introductory offer which is totally exclusive to AIS. Zanussi will be showing two ranges of high quality cookware – a heavy duty stainless steel and a new metallic aluminium non-stick range. Also available will be pressure cookers, digital scales, cutting boards and flasks. Carriage paid order only £175 (UK), Channel Islands/Isle of Man £250, Eire £300. Zanussi is a branded global company and will be advertising much more going forward in the UK market. Well worth a visit at the show. SEASONAL CALENDAR AND HOW TO USE IT! With competition from the internet and TV shopping channels, we all know that there are difficulties as well as expenses with retailing on the high street. This is why we need to use every single weapon in our armoury to ensure that we attract both new and existing customers into our stores. We know that from our Christmas and January sales successes, if customers come in, they usually spend. Not everyone, especially the profile age of our customers, uses the internet to shop. Many like the service that they receive from most independent stores. Take a look at Webbs of Crickhowell and Lawsons shop windows during Remembrance Day celebrations last year. The windows were Poppy linked using the Poppy range from Charles Viancin. Both windows created a lot of interest locally. Our seasonal calendar gives you the majority of national events including Chinese New Year, Diwali the Indian festival of light, Ramadan as well as more light hearted events like National pie week, National sausage week, Pancake Day and lots more. 108

Lawsons Webbs of Crickhowell Celebrations during 2016: 1. The Olympics will soon be taking place in Rio de Janeiro. Again, this event will receive huge coverage. If nothing else, you can link in summer entertaining - many people will eat and drink whilst watching the games. More beer will be drunk, more lap trays will be needed etc. We will have a great selection at the show. Go for gold and create theatre in your store! Get your customers involved in any way you can. Run competitions around this event. 2. Supplier and store special events/anniversaries. Amefa UK 25 th anniversary Brita 50 th anniversary Horwood Homewares 120 th anniversary Kenneth Turner 30 th anniversary Ken Hom 30 th anniversary Kuhn Rikon 90 th anniversary Meyer Circulon 30 th anniversary Portmeirion – Sophie Conran 10 th anniversary Portmeirion - Spode Blue Italian tableware 200 th anniversary RKW 25 th anniversary Many of these suppliers will be running competitions and anniversary offers. Is it your stores anniversary this year? If it is, use the above suppliers to start the ball rolling! They are all Cenpac suppliers and will love the opportunity to work with you. Remember to look at our Seasonal Calendar on a regular basis and ensure you do not miss out on any of these opportunities. A hard copy of this calendar will be handed out at the show. PRODUCT TRAINING DAY We held our annual Product Training Day here at AIS on 18 May. This year, 75 shop floor staff attended and received training on: Candles and home fragrances from Wax Lyrical. Groupe Seb demonstrated their new electricals. Rayware carried out training on Kilner and new Viners ranges. 109

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