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TOURISM PROMOTION

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An Analysis of

An Analysis of State-Funded Tourism Promotion i Contents Executive Summary .......................................................................................................................................... iii Introduction ........................................................................................................................................................ 1 Shortcomings of the State’s Current Analysis of Pure Michigan ........................................................... 2 The Incentive Problem ........................................................................................................................................... 2 The Methodological Black Box ............................................................................................................................. 4 The Academic Research on State-Funded Tourism Promotion ........................................................... 5 Measuring the Effectiveness of State Promotion Efforts ......................................................................... 7 Results of the Statistical Analysis ................................................................................................................... 8 Recommendations for Reform ....................................................................................................................... 9 Conclusion ........................................................................................................................................................ 11 Appendix: An Estimation Strategy of State Tourism Spending Impacts ........................................... 13 Summary ................................................................................................................................................................. 20 About the Authors ........................................................................................................................................... 21 Acknowledgments ........................................................................................................................................... 22 Endnotes.........................................................................................................................................23 Mackinac Center for Public Policy

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