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1 year ago

DON’T

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#7

#7 DON’T let them call you a lifestyle business You can revenue-fund a giant (Mailchimp, Atlassian) www.cbinsights.com 18

#8 DON’T waste money on PR to get customers Especially early, do it on your own. Know what PR is good for. www.cbinsights.com 19

DON’T
DON’T
DON’T
DON’T
DON’T
DON’T
DON’T
DON’T
DON’T
GAME CHANGERS
UNBUNDLING P&G
ACCELERATING CORPORATE INNOVATION