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1 year ago

DON’T

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#11

#11 DON’T get fixated on losses If you’re doing it right, you’ll probably lose a lot. It sucks but try to forget. www.cbinsights.com 22

#12 DON’T think you know your endmarket from day one Be promiscuous in the early days. Sometimes, customers show up you didn’t expect. www.cbinsights.com 23

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UNBUNDLING P&G