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1 year ago

DON’T

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Source: Chris Brophy

Source: Chris Brophy www.cbinsights.com 82

#67 DON’T ever forget WIIFM Nobody gives a shit about your product. They care about What’s In It For Me? www.cbinsights.com 83

DON’T
DON’T
DON’T
DON’T
DON’T
DON’T
DON’T
DON’T
DON’T
UNBUNDLING P&G
GAME CHANGERS