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1 year ago

A Guide to the Adult Learning Ed-Tech Market

dp-accelerating_change_guide

leg up. I think this is

leg up. I think this is a viable model because the adults I have met really want to learn to read and write and really want to get ahead.” To summarize, there is a real and untapped opportunity for entrepreneurs and investors to make their mark in the adult learning community. Whether done through existing channels, nontraditional channels, or a direct-to-consumer play, the field is rife with possibilities. Accelerating Change: A Guide to the Adult Learning Ed-Tech Market | 14

Customer Objectives Now that the customer segments and channels have been identified, what do these customers value the most? What are their hopes and aspirations? What are their most critical pain points? And what do the various market segments need to do to advance this work? While the overall objective for the different learning providers and independent learners is the same—improve adult learning—the task or desired outcome of an technology product varies for each customer segment. The table below provides a high-level look at the objectives of each major customer segment and the most critical pain points they face in buying ed-tech products. This chart will inform the next section on developing and marketing your business’s value proposition. Customer Segments Objectives Pain Points Learning providers • Provide high-quality learning experiences • Reach learners wherever they are • Increase retention and completion rates • Increase funding/revenue • Difficulty providing high-quality learning for nontraditional learners • Limited quality, tech-based content for adults • Lack of skills to implement new technology • Limited funding and resource constraints Employers and workforce channels Correctional system Independent learners • Provide workers with needed job skills • Build career pathways for employees • Provide skilled talent pool for employers • Reduce attrition rates • Provide inmates with needed literacy, math, and job skills • Reduce recidivism rates • Increase employment rates for released individuals • Find or advance in a job • Improve personal well-being • Be a role model for children • Become more active in child’s education • Limited quality, tech-based content relevant to industry • Difficulty recruiting students • Lack skills to implement new technology • Limited quality, tech-based content relevant to transitioning inmates • Implementation constraints because of security issues • Lack of public support for education programs for inmates • Lack skills to implement new technology • Time constraints • Access constraints • Financial constraints • Lack of confidence in learning ability • Varied levels of educational background Accelerating Change: A Guide to the Adult Learning Ed-Tech Market | 15

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