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The Lake Forest Leader 021617

4 | February 16, 2017 |

4 | February 16, 2017 | The lake forest leader news Lake Bluff Architectural Board of Review Industrial park businesses received approval for new signage Katie Copenhaver Freelance Reporter Lake Bluff’s Architectural Board of Review approved a proposal by Lake Forest Sportscars for new signage and alterations to their building at 990 North Shore Drive at its meeting on Tuesday, Feb. 7. The multi-branded car dealership is transitioning to be a Ferrari-only showroom and needs to make changes that comply with corporate standards and address the challenges of the building’s design and location. Architect Diana Melichar and business owner Nick Mancuso requested exemptions from Village sign codes for additional signage and larger than allowable signage. One challenge they face is the building was originally used for manufacturing, not retail, so the walls are brick, rather than glass, as most car dealers have. Plus, the entrance faces a side street, North Shore Drive, so the dealership is hard to see from Waukegan Road. “In the 14 years that we’ve been here, not a day goes by that we don’t have someone walk in and say they had no idea this is a car dealership,” Mancuso said. He added he is proud of that because his business fits in with Lake Bluff. However, Ferrari’s corporate leaders think Lake Forest Sportscars goes too far in not looking like a car dealership. New ground signage, exterior wall signage, informational signage and a new service entrance are proposed for the building. The signs bearing the Ferrari logo would be backlit, but they comply with the Village code that allows for lighted signage. Steve Murrill, owner of neighboring business Profile Plastics, said he thinks the proposed design looks fantastic and he supports it. Board Member Carol Russ objected to the plan because she feels the signage is excessive and the totem sign to be placed facing Waukegan Road looks like “a big red blade.” Mancuso mentioned that Ferrari asked them to build a mound and put the totem sign on top of it, but he had pushed back because that would not fit in with the neighboring business signage. He did assure the board that Ferrari is sensitive to the aesthetics of Lake Bluff. The plan passed the board 5 – 1, with Russ as the one “no” vote. “Once people are inside the building’s courtyard, they know where they are, so additional signage is not needed there,” Russ said. Two other businesses in the same industrial park off Waukegan Road requested sign permits. Star Home Creations, a wholesale distributor of home décor items, is moving into the 75 Albrecht Drive building on March 1 and requested code exemptions for two new signs. Only one sign is allowed per building because of the code, but the sign currently in place belongs to an adjacent business. Star Home would like two signs, one above its entrance and one directing customers from the parking lot. Its request, presented by Sherri Hodes of Signarama, was unanimously approved, but with a recommendation from board chairman Robert Hunter and board member Neil Dahlman. They noted that the directional sign design gives equal prominence to the number 75 of the address and the company name, making it look like 75 is part of the name. They suggested a redesign to either remove the number from that sign or set it apart from the name. Dormakaba, a manufacturer of revolving doors located at 924 Sherwood Drive, requested a new sign to align with the corporate branding guidelines of its Swiss-based parent company. That sign is in line with Lake Bluff code and will not be backlit, so the proposal passed the board unanimously. 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