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UFI Global Exhibition Barometer

UFI_Global_Exhibition_Barometer_report18

Most important issues:

Most important issues: detail by region and type of activity for the five top issues identified globally 32% Americas Europe Middle East & Africa Asia & Pacific 25% 25% 25% 23% 23% 21% 21% 21% 18% 19% 16% 16% 12% 13% 13% 12% 7% 2% 9% State of the economy in home market Global economic developments Competition from within the industry Internal challenges Impact of digitalisation Organiser Venue only Service provider only 27% 24% 18% 29% 23% 25% 24% 20% 19% 22% 12% 14% 11% 5% 2% 8% 2% 3% 4% 0% 0% State of the Global economic Competition from economy in home developments within the industry market Internal challenges Impact of digitalisation Competition with other media Regulatory / Stakeholders issues 18th UFI Global Exhibition Barometer © 2017 Page 10

4. Priorities in terms of strategy Companies were asked to share their current priorities in terms of strategy in two specific areas: their range of activities and their geographical exposure. In all regions, a large majority of companies intend to develop new activities, in either the classic range of exhibition industry activities (venue/organiser/services), other live events or virtual events, or in both: 67% in the Middle East & Africa, 87% in Asia/Pacific, 90% in Europe and 96% in the Americas. In terms of geographical expansion, 4 companies out of 10 on average declare an intention to develop operations in new countries, and the rate is much higher in the UK (70%), USA (67%) and the Middle East (57%). These results are also detailed in the following pages for the main segments of “company type” (“Organiser”, “Venue only” and “Service Provider only”). 18th UFI Global Exhibition Barometer © 2017 Page 11

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