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UFI Global Exhibition Barometer

UFI_Global_Exhibition_Barometer_report18

1. Gross Turnover

1. Gross Turnover development The 18 th Barometer surveyed the evolution of participants’ gross turnover expectations for the second half of 2016 and the two halves of 2017 compared to their turnover during the same period in the previous year (regardless of possible biennial effects). The chart on the next page presents, at regional level, the percentage of companies declaring an increase in their turnover. It combines these results with those of previous surveys since 2008 It does not take into account the “unknown” or “not applicable” answers. It shows a very positive and stable outlook for Europe, where 77 to 78% declare an increase. In the Americas, the situation improves over the period, from 55% to 81%. A positive trend is also noticed in Asia/Pacific (from 64-67% in 2016 to 74% in 2017) whereas the situation is relatively stable in the Middle East and Africa (56 to 60%). The charts included in the second part of this report (“Detailed results for selected countries or zones”) detail these regional results, adding the percentage of companies declaring decreases in their turnover and the percentage of “unknown” answers. They show a variety of situations: • In North America, the US and Mexico present a positive outlook with more than 60% of companies expecting increase in turnover for the 3 periods, and even more than 70% in the US or 90% in Mexico for some periods; • In Central and South America however, the 2 nd part of 2016 has seen a decrease of turnover for around 80% of companies on average; the situation for 2017 is anticipated to improve importantly for Brazil, with 80 to 90% of companies declaring an increase, but not so much for the other countries, where a majority of companies still expect decreases; • In Europe, most markets declare a very positive outlook with around 80% of companies expecting increase in turnover for the 3 periods. Exceptions are however noticed for Germany and Italy where 2017 appears weaker than 2016. In Russia, a positive trend is noticed for the 2 nd half of 2017, where 60% anticipate growth; • In Asia/Pacific, China outperforms the other zones studied, with 70 to 85% of companies declaring an increase on average for the 3 periods. This is the case for only up to 50% of companies in Thailand and 60% on average for the other countries; • In the Middle East or South Africa, 45 to 65% of companies expect increase in turnover for the 3 periods. 18th UFI Global Exhibition Barometer © 2017 Page 4

% of companies declaring an increase in turnover when compared to their projections for the same period the year before (regardless of possible biennial effects) 100% 90% 80% 70% 60% Americas Europe Asia & Pacific Middle East & Africa 50% 40% 30% 20% 10% 0% H2 2008 H1 2009 H2 2009 H1 2010 H2 2010 H1 2011 H2 2011 H1 2012 H2 2012 H1 2013 H2 2013 H1 2014 H2 2014 H1 2015 H2 2015 H1 2016 H2 2016 H1 2017 H2 2017 As declared in previous surveys As declared in December 2016 18th UFI Global Exhibition Barometer © 2017 Page 5

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