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NORDLYS PLAN EDIT JAN 2017

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Table of Contents<br />

1.0 Company Summary 3<br />

1.1 Fairtrans[port Foundation 3<br />

1.2 The structure of Nordlys Shipping Company 3<br />

1.4 Fairtransport Shipping BV 4<br />

1.5 Fairtransport Trading BV 4<br />

2.0 Products and Services 4<br />

2.1 Sustainable pollution free Shipping 4<br />

2.2 Voyage Operation Services 4<br />

2.3 Strategy and Implementation Summary 4<br />

3.0 The Ship 5<br />

3.1 The Tres Hombres 5<br />

3.2 The Nordlys 8<br />

4.0 SWOT Analysis 9<br />

5.0 Marketing Plan 10<br />

5.1 Features and Benefits 8<br />

5.2 Promotion 8<br />

5.3 Fairtransport Shipping Cargo Department 9<br />

6.0 Operational Plan 10<br />

6.1 Management and Organisation 10<br />

6.2 Personnel Plan 11<br />

7.0 Financial Plan 12<br />

7.1 Exploitation Plan 12<br />

7.2 Investment Plan 13<br />

7.3 Finance Plan 14<br />

8.0 Becoming a shareholder 15<br />

8.1 Can I purchase more than one share? 15<br />

8.2 Become a shipowner now! 15<br />

Appendices 15<br />

A) Contacts and Addresses 15<br />

B) Company Clause 15<br />

C) Specifications 20<br />

D) Sail & Line Plans 21<br />

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