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CREATIVE<br />
INSIGHT<br />
Global society is way too far from the blindness issue. Modern<br />
people hardly ever get involved in eyesight protection campaign<br />
until they experience blindness themselves.
WHAT IS YOUR<br />
SOLUTION?<br />
One day all digitized people who have<br />
updated their Instagram won`t be able<br />
to see clearly all Instagram photos. In this<br />
way, they will feel and learn about avoidable<br />
blindness and after all, users can easily<br />
make a donation to get eyesight back<br />
not just for themselves but also for millions<br />
of people that really suffer.
HOW WILL<br />
IT WORK?<br />
We will cooperate with the Instagram and create<br />
an update Insta Blindness Version. After the installation,<br />
all the images in the account will get<br />
blurred. Before users will see the updated version<br />
they will be informed about the avoidable<br />
blindness issue by the “Terms of use” pop-up.<br />
This version will be active for 2 days but if you<br />
want to turn it down earlier you will be offered<br />
to donate 2$ or to join our Visual Petition – post<br />
a photo with applied new Cataracta filter and<br />
the hashtags in social media: #AvoidableBlindness<br />
#32millionPeople #4of5people_treatable.
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