5

uanglions

CREATIVE

INSIGHT

Global society is way too far from the blindness issue. Modern

people hardly ever get involved in eyesight protection campaign

until they experience blindness themselves.


WHAT IS YOUR

SOLUTION?

One day all digitized people who have

updated their Instagram won`t be able

to see clearly all Instagram photos. In this

way, they will feel and learn about avoidable

blindness and after all, users can easily

make a donation to get eyesight back

not just for themselves but also for millions

of people that really suffer.


HOW WILL

IT WORK?

We will cooperate with the Instagram and create

an update Insta Blindness Version. After the installation,

all the images in the account will get

blurred. Before users will see the updated version

they will be informed about the avoidable

blindness issue by the “Terms of use” pop-up.

This version will be active for 2 days but if you

want to turn it down earlier you will be offered

to donate 2$ or to join our Visual Petition – post

a photo with applied new Cataracta filter and

the hashtags in social media: #AvoidableBlindness

#32millionPeople #4of5people_treatable.

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